Professional Documents
Culture Documents
Brand Management Overview
Brand Management Overview
Tab 2: People
• Recruiting: Identify open positions and future needs (link out to recruiting
spreadsheet)
Tab 3: Communication
Tab 4: Safety/Legal
• Safety Leaders: Identify key safety leaders, KPIs, and links to their safety
documents and reports.
• Legal/OSHA: Track and report any ongoing legal or OSHA-related inquiries. (Link out
to brand OSHA report logs)
Tab 5: Sales
• Customer Journey: Map out the customer journey.
Tab 6: Operations
Tab 7: Procurement
• Assets List: Complete list of assets, including age, condition, needs, and
maintenance logs.
• Capex Needs: Include capital expenditure (capex) needs and budget tracking.
Tab 9: Goals/Opportunities
• Goals Tracking: Highlight and track any goals established between the Regional
Vice President (RVP), Brand President or brand.