STAKEHOLDER

MANAGEMENT
 ABOUT
THE COMPANY
Udemy is one of the leading
online course destination that
empowers people to grow
professionally and personally.

COMPANY
VISION AND MISSION
Our mission is to improve lives through learning by
providing flexible, effective skill development to
empower organizations and individuals.
OBJECTIVE
KEY RESULTS
Increase the number of lecturers
that post a second content (i.e.
learning materials) by 5%.
 STAKEHOLDERS MANAGEMENT
Who are the
What role?
stakeholders?
Data team Help to provide data of lecturers and
learning materials posted, and the
actual feedback data from students to
be analyzed.
Researcher Seek data from both students and
lecturers regarding learning contents.
UI/UX Design Team Establish a good user interface for a
better user experience to navigate the
feature of the product.
How much do we need their
opinion?
Much needed (High), to analyze the
feedback from the learning materials
posted, which are getting good feedback
to provide topic suggestions to lecturers.
Much needed (high), to help looking for
the feedback from lecturers and students
regarding the learning contents which
students want to see and lecturers can
create.
Much needed (high), creating a good
UI/UX can help lecturers create content
easily which can help reach the OKR.
 STAKEHOLDERS MANAGEMENT
Who are the How much do we need their
What role?
stakeholders? opinion?
Product Lead Give advice and decision regarding the Much needed (High), to help navigate
product that we are making. towards the steps to be taken, giving
advice to give approval regarding the
decisions.

Marketing Promote/create campaign regarding the Quite needed (medium), to help

learning content to attract more improving the engagement of the
students, therefore help lecturers create students towards the materials by the
more content. lecturers.
POWER VS INTEREST

Product Lead

UI/UX Team Data Team

Marketing

Researcher
 POWER VS INTEREST
Product
Lead (Q1)
High power, high interest.
Product lead shall be
aware of OKR details and
initiatives. We as PM shall
seek for advice and
decision from product
lead.
Low power, high interest
Data, design, and
researcher teams are the
ones who support the
daily work as a PM, we
have to mutually help
each other in order for the
product to go smoothly.
Data, UI/UX,
Researcher
(Q3)
Marketing
(Q4)
Low power, low interest
Regarding the specific
OKR, the marketing
team is not quite
involved, PM shall
inform regarding the
product and marketing
might help create
campaign initiative.
 GENERATING INFLUENCE Data Team
Dear xx (data team),

Hi! Hope you are well! I am Lisa, the PM of the lecturerʼs content product. I would like to inform regarding this quarters OKR which is
increasing the number of lecturers that post a second content (i.e. learning materials) by 5%. We from the product team kindly
need your help to help us providing data to proceed with our initiatives. Could we conduct a meeting regarding the plan to move
forward?

For your reference the data that we need are regarding

XXXXX (explanation)
You can also find our PRD here

XXXXX (link of the PRD)

If you are available for a meeting kindly RSVP on the invitation below

XXXXX (meeting invitation)

Thank you very much! Looking forward for your feedback!

 GENERATING INFLUENCE Product Lead
Dear xx (Product Lead),

Hi! Hope you are well! I would like to update regarding the progress of our OKR this quarter in increasing the number of lecturers
that post a second content (i.e. learning materials) by 5%. We have completed a few initiatives regarding the plan moving forward,
you can find the JIRA board link below,

Link for JIRA board.

The summary of our plan is as below,

1. xxxxxx
2. xxxxxx
3. xxxxxx

We are planning to conduct a progress meeting every week on Monday at 10 A.M. with every stakeholders present. Kindly inform your
availability.

Please kindly review the JIRA board and plan, if you have any advice or queries please do contact me directly!

Thank you very much! Looking forward for your feedback!

THANKS
!

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