Newsletter

&Podcast
 30
of the world’s Top 100
Newsletter + Podcast
CPG Brands

The DTC Newsletter and Podcast is 8

of the world’s Top 10 largest
trusted by over 140,000 ecom founders
ad agencies
and marketers to deliver tactical digital
marketing insights so they can keep
themselves at the top of the direct to
Hundreds
of large scale legacy brands
accelerating DTC initiatives
consumer wave.

Each issue of DTC includes dozens of

Thousands
of high-growth & status
DTC companies
ready-to-use strategies from industry
experts behind some of the most
profitable direct to consumer brands
Thousands
of agencies, marketers,
and campaigns. investors, and more

SUBSCRIBE TO
 FOCUSED ACCESS
TO THE WORLD’S BIGGEST BRANDS + AGENCIES

Head of D2C & eCommerce Senior Growth Manager Global Senior Manager, D2C Digital Strategy & Business Development
Global Brand Manager Senior Brand Manager Global Marketing Manager Senior Director, Digital Communications
Chief Digital Officer Senior Brand Strategist Global Vice President, eCommerce Director, Performance & Digital Marketing
AUDIENCE
ANNUAL REVENUE

BREAKDOWN
> $100M

$10M - $100M

$1M - $10M
Speak to over 160,000 founders, managers < $1M
and executives who manage billions of PRE-LAUNCH
dollars in eCommerce revenue. 0% 10% 20% 30% 40%

80% eCommerce Brand 52%

Decision makers
Digital Agency 21%

50%
BUSINESS

Work for companies with $1MM TYPE

Independent Marketer 14%
or more in revenue
Software Platform 6%

70% Investor 5%

Based in US and Canada

 WHAT PEOPLE ARE SAYING ABOUT
Elliot Roazen
Growth Marketer, Unilever
I’m a big fan of the DTC Newsletter. No one else is
putting out such actionable content week in and
week out.
Kaz Kosciolek
Founder, Farmers
Defence
Seriously, thank you all for all that you’re doing.
Your newsletter has been immensely powerful for
me as a brand owner and a content creator. I’ve
increased sales and gained valuable insights into
approaching content more strategically.
David Gaylord
CEO & Co-founder, Bushbalm
Thanks for all the great content. It’s truly been
useful and impactful in the lead up to BFCM. As a
merchant it makes a big difference.
Serge Popovic
CMO,
Crossrope
I subscribe to a lot of newsletters, and DTC is the
best. Each issue has 10-20 gold nuggets. I read
through the whole thing, click through all the
articles, then I start forwarding it to my team. In
every issue there’s something I can share with the
whole team, and I do that with every issue.
Steve O'Dell
CEO and Co-founder, Tenzo Tea
This was the best series you've ever done. Super
super helpful to read, everything was so practical,
thank you so much.
Robert Allen
Co-founder, Click Here Agency
I love the DTC Newsletter. I've worked in the
industry for years (Dr. Axe, Perfect Keto, Sundose),
and your content is some of the best I've ever seen.
ENGAGEMENT
+GROWTH
THREE ISSUES EVERY WEEK
The DTC Newsletter readership is growing by an average
of 10% each month, bringing in thousands of new potential
customers for you every week. 2% TOTAL CTR
As of May 2023, we have more than 140,000 dedicated
readers.
40% OPEN RATE
SPONSORSHIP
BENEFITS
Because we produce original, educational, career-enhancing
content every single week, the connection we've developed with Some sponsors we’ve worked with:
our readers is extraordinarily strong.

Becoming a DTC Sponsor gives your company access to the

inboxes of your target audience alongside the credibility of the
DTC Newsletter + Podcast brand.

All DTC Newsletter + Podcast Sponsorships are available in

custom, bundled packages to suit your demand generation and
brand awareness goals.
HEADER
SPONSORSHIP
Own your category with our audience. Increase brand awareness and
generate quality leads from small, mid-sized, and massive eCommerce
brands and agencies.

Clickable logo on the newsletter banner

Ad content placed after first editorial article

Includes up to 150 words of custom copy and one image

200-500 unique clicks each issue

SPOTLIGHT QUICK HITS
SPONSORSHIP SPONSORSHIP
Mid-newsletter placement where you can educate Have your brand’s product, event, or lead magnet
our audience, generate leads and product sign-ups. featured in our popular Quick Hits link section.

Mid-newsletter ad placement Featured in the second half of the newsletter

Up to 100 words of custom copy and one image to Up to 30 words of custom copy and one link out
educate our audience or sell your service
50-100 unique clicks each issue
100-200 unique clicks each issue
E-BLAST
Single send to the entire DTC audience

Clickable logo on the banner

Includes up to 300 words of custom copy and an image

Perfect for brand awareness, or lead generation through

downloadable educational content or a strong offer
Only 2 e-blasts available each month

300 - 600 clicks per blast

60,000+ unique open impressions

 Podcast
DTC Podcast produces two episodes of lively discussions
between disruptive eCommerce experts and our host, DTC
co-founder Eric Dyck. From founders sharing their origin
stories, to round table talks, the podcasts shares insights
from the pros on the ever-changing state of DTC eCommerce.

8 original episodes released each month

Preroll + midroll ads available on each episode

DEDICATED
PODCAST EPISODE
Guest spot for a thought leader from your company (and
ideally a client) for a free-flowing conversation that deepens
our audience’s awareness of your brand.
30 minute, dedicated podcast episode
Flexible scheduling and release dates
PODCAST AD
SPONSORSHIP
Reach our audience of DTC fanatics through a month long
sponsorship of our podcast. There are two podcast
sponsorships available each month.
Pre-roll or mid-roll ads (8 episode feature)
30 - 40 seconds of host-read copy
 CASE STUDY

The challenge:
minisocial is a fully-managed platform that pairs brands with micro influencer
creators who produce user generated content on demand and at scale. In
April 2021, tired of relying on cold outreach and organic growth to generate
new business, they needed to find a media partner to help generate
awareness among DTC brands and consistently drive qualified leads.

The solution:
“Thanks to DTC we’ve been able to book
dozens of new campaigns, which have all
led to referrals to other brands. We’ve been
Our team worked closely with minisocial to develop a brand-boosting able to get in front of brands we’ve only
ever dreamed of working with, plus it’s
newsletter placement on a short turnaround. Guided by our best practices,
easily the most engaged group of readers
minisocial’s placement mobilised some of the most exciting DTC brands to
we’ve seen!”
book in for strategy calls and start building campaign briefs. Through the
success of their initial placement, minisocial was able to solidify DTC as an
Kirsten Baumberger
ongoing media partner. Founder and Director of Partnerships
Newsletter
&Podcast
directtoconsumer.co

directtoconsumer.co/podcast