S T I CO L L E G E OR T I GA S - C A I NT

COMPANY NAME
“Insert the tagline here. Remove it if the company does not have an available tagline.”

Business Logo

Strategic Management Proposal

Presented to the Faculty of STI College Ortigas-Cainta

(Date of Submission)

Bachelor of Science in (Insert Program Major)

(Name of group members in alphabetical order of their surname)

(Insert Year and Section)

(Insert Full Name of Instructor)

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TABLE OF CONTENTS

Page
I. Business Profile
1.1 Company History
1.2 Vision Statement
1.3 Mission Statement
II. Internal Environment
2.1 Organizational Structure
2.2 Value Chain Analysis (VCA) Model
2.3 Boston Consulting Group (BCG) Matrix
III. External Environment
3.1 Competitor Analysis
3.2 PESTEL Analysis
IV. Analysis of Strategic Factors
4.1. SWOT Analysis
4.2 Porter’s Five Forces
V. Proposed Action Plans
5.1 New Logo Design and Tagline
5.2 Sales Strategy
5.3 Marketing Strategy
5.4 Customer Retention Strategy
VI. Strategy Implementation
6.1 Proposed Budget
6.3. Gantt Chart
6.2. Contingency Plans
VII. Appendixes
7.1 Sample Publication Materials (Online and Offline)

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EXECUTIVE SUMMARY

Executive Summary usually highlights the plan – in one page or two – as an introduction
to the rest of the strategic management proposal. It should catch the reader's attention for them
to read the entire paper. Its purpose is to summarize the key points of each chapter/section. It
must be clear and concise.

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I. Business Profile
1.1 Company History
Discuss the history of the company. Start with a brief introduction such as type of
business ownership, the reason behind the business name, business location, and date of
establishment. Provide key details such as the founders' background, their motivation for
starting the business, and any significant milestones. Outline the growth and development of the
business over time, mentioning important achievements, partnerships, or awards.

1.2 Vision Statement

Provide the vision statement in this area.

1.3 Mission Statement

Provide the vision statement in this area.

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II. Internal Environment

2.1 Organizational Structure
Identify the organizational structure of the company and create an illustration that
shows the hierarchical positions within the organization.

2.2 Value Chain Analysis (VCA) Model

Identify the value chain analysis of the company and create an illustration that shows the
primary activities and support activities within the organization.

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2.3 Boston Consulting Group (BCG) Matrix

Using the BCG Matrix, identify and create an illustrative representation that shows the
categorization of the company’s products or services as either Star, Question Mark, Cash Cow,
and Dog.

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III. External Environment
3.1 Competitor Analysis
Identify your competitors and gather relevant information about them. Analyze their
their products or services, target market, pricing, online presence, distribution channels,
partnerships, key alliances and other else that are necessary. Take note that “Company 1”
represents the business you are studying. You may edit the table should you need to add
necessary criteria or competitor for comparison basis.
A. Direct Competitors
Criteria Company 1 Company 2 Company 3
Criteria 1
Criteria 2
Criteria 3

B. Indirect Competitors
Criteria Company 1 Company 2 Company 3
Criteria 1
Criteria 2
Criteria 3

3.2 PESTEL Analysis

Using the PESTEL Analysis identify the external factors that affect a business. Note that
thesel factors are outside the control of the business and need to be adjusted to.

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IV. Analysis of Strategic Factors
4.1 SWOT Analysis
Using the Competitors Analysis and BCG Matrix, identify the Strengths and Weakness of
the business. Using the PESTLE Analysis and Competitors Analysis, identify the Opportunities
and Threats in the industry where the business operates.

4.2 Porter’s Five Forces

By combining the SWOT, PESTLE, and Competitors Analysis, identify the Porter’s Five
Forces that can affect that business’ relationship to its stakeholders.

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V. Proposed Actions Plans
5.1 New Logo and Tagline
Propose a new logo and tagline for the business based on your idea and plan to rebrand
the business for increased popularity. Explain the meaning behind the newly proposed tagline
and logo.

New Business Logo

and Tagline

5.2 Sales Strategy

Sales strategy involves planning and implementing processes to increase sales and
revenue. It includes identifying target customers, understanding their needs, and determining
the best approach to reach and persuade them to make a purchase. Propose as many as you
can.

5.3 Marketing Strategy

Marketing strategy is a plan that outlines how a company will reach its target audience
and achieve its business goals. It involves identifying the target market, analyzing
competitors, determining positioning, and developing tactics to promote products or services.
Propose as many as you can.

5.4 Customer Retention Strategy

Customer retention strategy refers to the deliberate measures and tactics utilized by
businesses to maintain and nurture relationships with existing customers, with the aim of
encouraging repeat purchases and long-term loyalty. Propose as many as you can.

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VI. Strategic Implementation
6.1 Proposed Budget
Discuss in details how much will it cost for the business to implement all these strategies.

6.2. Gantt Chart

Create a Gantt chart to show when each proposed strategy should be implemented, with
a maximum implementation timeline of 1 year.

6.3 Contingency Plan

Discuss in details what will be the back up plan should any of the proposed strategy failed
to meets expectation or in case there is a delay on your proposed Gantt Chart.

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VII. Appendixes
7.1 Sample Publication Material
This section is where all your sample publication material should be. Exaple: brochure,
digital posters, flyers, social media pages, etc.

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