THE SPUNKY MEDIA

Helping small consumer brands by offering

Personalized PR solutions that would boost their visibility,
Enhance market presence and build lasting Customer
Relationships
OUR ONLINE PR
PACKAGE
 SPUNKY STANDARD

100+ News
Websites

Price: 25,000/- inclusive of taxes

SPUNKY BUSINESS STANDARD

100+ News
Websites

Price: 41,000/- inclusive of taxes

SPUNKY PREMIUM

100+ News
Websites

Price: 53,000/- inclusive of taxes

 SPUNKY ULTIMATE - ANI + BS - PTI - WITH
ABP

150+ News
Websites

Price: 96,000 inclusive taxes (ANI & PTI - Subscribers links are tentative)
 HOW SPUNKY MEDIA CAN HELP
POWER OF PR IN GROWING YOUR BUSINESS
Public Relations, or PR, is an essential tool in building and maintaining a positive public image for your business.
It helps shape the way people see your brand and can significantly influence customer behavior and business
growth.

Building Awareness Support Marketing Enhance Credibility Thought Leadership

efforts
PR involves spreading Thru various platforms
Thru consistent and like speaking
information about your PR complements your
positive media opportunities, award
products, services, and marketing strategies by
exposure,Third party nominations. media
overall brand to the creating a favorable
endorsements, strategic opportunities to CEO ,
public, primarily through environment for
partnerships, events byline articles and expert
media thereby increasing promoting products or
sponsors and launches, comment on industry
the visibility of the brand services.
PR helps build trust in stories making a
amongst customers
your brand recognizable & trusted
personal brand
OUR COMMUNICATION STRATEGIES
Product launch
Pre launch teaser - Generate early
interest with sneak peeks and exclusive
previews to stir curiosity
Media outreach - extensive media
coverage highlighting products USP
Influencer collaborations - Partner with
key influencers to create authentic
endorsements ro increase credibility
launch event - Host engaging launch
events to showcase to media, influencers,
and key stakeholders
Social media amplication - via hashtags,
contests, and live interactions
Market share increment
Enhanced brand visibility - across key
media platforms attracting new
customers, market segment and overall
market share
Building credibility : Regular positive
media coverage and thought leadership
content attracts loyal customers
Target audience engagement : PR
targets specific markets/ cities & media
with tailored messages thereby
increasing market share
Strategic partner and collaborations :
Facilitates partnerships with influencers,
other brands, and organizations that can
amplify your reach.
Social media inline wit offline PR - helping
in all of the above and market share
increment
Elevating Personal Brand
Spunky Media can help position founders
and key executives as experts in their fields
that increases their authority in the industry
Speaking opportunities - Participation in
key industry conferences, seminars, and
panel discussions establishes the speaker
as an industry authority.
Award nominations - relevant industry
awards that recognize leadership and
innovation.
Podcasts & webinars- guesting on
podcasts and webinars to discuss
industry topics, share experiences
Social media posts - Active participation
in social media through LinkedIn articles,
Twitter threads
Media coverage & quotes in industry
stories - Establishing the founder as a key
person in the industry
 CASE STUDY ON - PRODUCT LAUNCH
LAUNCH OF ‘EVERYDAY TV’ - TATA SKY

SITUATIONAL ANALYSIS
Changing TV consumption habits in India, marked a shift from traditional TV viewing to on-the-go,
smartphone-based experiences. Tata Sky launched Everywhere TV, a pioneering mobile app offering
live streaming and on-demand content, catering to the modern, mobile-first audience.

TACTICS

Strategy : carry your TV in your pocket

Exclusive editorial tie up with leading publishing group – HT Media
Media round tables and preview sessions in different cities of the country - The media that was chosen for the
preview sessions were mainly features and lifestyle that also contributes to the women magazines
Extensive Regional engagement : Regioanl media was targeted across India
Expert engagement – Everywhere TV was given to the reviewers and technology media to understand the
application.
Blogger outreach : extensive blogger outreach was executed to showcase the benefits of having TV in your pocket –
Everywhere TV
Leveraging World TV day – drive articles on the concept of how TV viewing has been changing and Tata Sky has
been an instrumental in redefining the way TV is now viewed in the country with launch of Everyhere TV
 CASE STUDY ON MARKET SHARE INCREMENT
P&G GILLETTE - SHAVE OR CRAVE CAMPAIGN

SITUATIONAL ANALYSIS
there was a fatigue around shaving category . The task was to reinvigorate consumer and media
interest, translating innovative campaigns into tangible sales.

TACTICS
Strategy : Bringing in women to convince men to shave
Survey launch event by celeb women - Women like men clean shaven not only once but twice (bringing in brand
msg of shaving twice)
multi city themed launch events by couple celebs
Phase 3 : attempted a Limca record by getting maximum no of men shaving in a metro train in Delhi in evening.

RESULTS
PR value delivered - Rs. 21.35 crores
Media Impressions – 146.30 crores
Gillette India gained 1.2 points of market share in two months.
40% increase in Gillette India's Facebook fan base.
#ShaveorCrave trended No.1 on Twitter in India.
Over 440 blog entries from top female bloggers.
 CASE STUDY ON THOUGHT LEADERSHIP
STANDFORD GRADUATE SCHOOL OF BUSINESS INFLUENCE
IN INDIA
SITUATIONAL ANALYSIS
leverage Stanford ignite program, profile professors, highlight alumni and visiting faculty

OBJECTIVES
Enhance profiling of Stanford GSB professors and alumni through strategic media placements.
Promote other India-centric initiatives like the Reliance Dhirubhai Ambani Fellowship and executive education
programs.
Maximize visibility and engagement for Stanford Ignite, a part-time certificate program in innovation and
entrepreneurship.

TACTICS
Media Coverage: Achieved significant coverage in top-tier publications like Forbes India, Economic Times, and India
Today Aspire.
Thought Leadership: Established Stanford GSB professors as thought leaders through 19 articles in the Economic
Times Corporate Dossier.
Brand Visibility: Enhanced Stanford GSB’s brand visibility in the Indian market, positioning it as a premier institution
for business education.
BOOSTING YOUR D2C BRAND’S ROI WITH TARGETED PR STRATEGIES
Our specialized services is tailored to elevate D2C brands by enhancing visibility, engaging audiences,
and establishing a solid market presence.

Strategic Media Relations

Strategic Communication
Framework
customized communication
strategy that aligns with
your brand values and
market goals
Your benefit : Ensures your
brand story reaches the
right audience, increasing
recognition.
Partnerships
Brand Alliances
Media Partnerships: Collaborating
with media outlets for exclusive
content sharing, sponsorships, or
co-hosted events.
Influencer/ Celebrity/ Key Opinion
Leaders (KOLs) Collaborations:
Corporate Sponsorships: Partnering
with events, nonprofits, or
community organizations
Building and maintaining
strong relationships with
journalists, bloggers, and
media outlets
Pitching compelling stories to
the media and facilitating
interviews and press
conferences.
Monitoring media coverage and
managing media inquiries and
responses,
BOOSTING YOUR D2C BRAND’S ROI WITH TARGETED PR STRATEGIES
Our specialized services is tailored to elevate D2C brands by enhancing visibility, engaging audiences,
and establishing a solid market presence.

PR & Event Support Crisis Communication

Influencer Marketing
Identifying and vetting
influencers who align with the
brand’s values and appeal to its
target audience.
Negotiating partnerships and
coordinating collaborations
Managing all aspects of
influencer campaigns, including
content planning, storytelling,
hashtag strategy.
Optimise your event for garnering
media and public attention creating
buzz around launches and events
planning all aspects of the event
from venue selection to event flow
to the speech and photo ops by the
spokesperson
Minimizes negative publicity
and maintains customer trust in
tough times.
Preparing crisis communication
plans
Training spokesperson &
monitoring online and offline
channels for potential threats
 PUBLIC RELATIONS
IN THE DIGITAL AGE

Online Reputation Management Social Media Engagement

Securing digital media coverage that enhances brand
visibility and credibility on online news outlets widely
consumed digital platforms.
Curating and managing a social media calendar that aligns
with ongoing PR campaigns.. Managing day-to-day social
media interactions, campaign rollouts, and engaging with
users to build a loyal community enhancing customer
relations

Influencer Partnerships Analytics and Monitoring

Collaborating with influencers to create endorsement
opportunities that resonate with digital-savvy
audiences.Leveraging the credibility and reach of influencers to
amplify brand messages and reach niche markets effectively
Utilizing digital tools to track the effectiveness of PR
campaigns and understand audience behavior.
Impact: Enables data-driven decisions to refine strategies and
increase ROI from PR activities.
 Media Impressions
01 MEASURING
PUBLIC RELATIONS IMPACT
Reach and Frequency: Estimating the number of people
reached by the PR content and how often they could
have encountered the messages.
Quality of Outlets: Evaluating the authority and
relevance of media outlets that covered the PR content,
which affects how audience perceptions are
Measuring the impact of public relations (PR) involves both
influenced. qualitative and quantitative methods to assess how PR
activities influence brand perception, media coverage,
Content Analysis 02 audience engagement, and ultimately, business outcomes.
Brand Mentions, Tonality of voice, share of brands voice vis
a vis competitors share of coverage, spike in website
traffic,

Social Media Mentions

Social media measurements should also be taken into 03
account if it focuses on conversations about your brand,
as well as social communities in your industry.
track the social media mentions pre and post PR launch

Media Monitoring
Print, broadcast, online and digital media monitoring . This
04
involves newspaper, magazine, TV, Radio, websites, news
portals, blogs, online publications and also keeping an eye
on the social media platforms.
 MEET OUR FOUNDER
Ms Shreysi Chandra - founder of The Spunky Media has a career span of 15 years in
the field of Marketing and Communication. She embodies the philosophy of
combining creative storytelling with strategic precision to drive remarkable results.

Shreysi's journey in the PR industry began in 2007. Her impressive career trajectory
has seen her at the forefront of leading PR agencies in India, like Adfactors and
Weber Shandwick and playing pivotal roles in multinational corporations.
Her innovative and strategic approach has led to award-winning campaigns for top
global brands such as Gillette, Oral B, Tata Sky, Porsche, Star Network, and &TV,
earning her international recognition including SABRE Asia and Cannes PR Awards.

An Executive Business Management from IIM Calcutta bolsters her academic

foundation, complementing her professional achievements and her forte lies in her
ability to weave compelling stories that resonate with diverse audiences. Her
marketing campaigns have consistently earned accolades and her leadership skills
are evident in her success with large teams and high-profile clients, particularly in
the Fortune 500 sector.

Furthermore, her success as a mom blogger with a significant following on social

media platforms like Instagram and Facebook adds another dimension to her
profile, showcasing her ability to engage with a broad audience effectively.
She is a fitness enthusiast with an orange belt in Taekwondo and enjoys Dancing
and Singing.
AWARDS GARNERED
Sabre South Asia awards for Tata Sky Everywhere TV - Certificate of Excellence -
Corporate image in 2014

Cannes 2013 PR Bronze for Gillette ‘Shave or Crave’

Asia Sabre Awards - Marketing to Men for Gillette

Asia Sabre Awards - Consumer products/ services for Gillette

Gold Sabre Awards India - Corporate Image for P&G Thank You Mom

Gold Sabre Awards India - Consumer product/services for Gillette

India PR & Corporate Communications Awards - Best Continuous PR Campaign

for Gillette

Diamond Sabre Awards India - Superior Achievement in Brand Building for P&G
Vicks
BRANDS THAT SHE HAS WORKED ON
 WHAT MAKES SPUNKY MEDIA
UNIQUE ?

Focussed PR Holistic Communication Strong network

strategy expert
Specialised team for media
All in one solution for all your
We offer a more tailored Relations, Strategic
communication needs -
aaproach compared to larger Partnmerships, Social Media to
product launch, Media
agencies and guide you support the marketing
Relations, supporting
exactly whats needed for you initiatives
marketing initiatives, thought
leadership

Diverse and award

High level of
winning
Engagement
Diverse experience in handling
Small-scale operations often
award winning campaigns
have the advantage of being
comes handy in thinking out of
more agile and responsive
box
NEXT STEPS

Contract/ agreement draft and sign

Onboarding call
Strategy planning
Execution
Monitoring results

Book the free call

Ph : 6364341386

Visit our website

www.spunkymedia.in
THANK YOU
FOR YOUR ATTENTION