P I TCH DECK

FOCUS: GREEN
FEP-KLTSA BUSINESS CHALLENGE
Presentation by Venture Vanguard

Group Members:
1. Tan E Jane (TP070961)
2. Ng Hwee Meng (TP071421)
3. Sehneel Ansari (TP072191)
4. Lim Chee Yee (TP070501)
5. Chan Hong Yu (TP070216)
 INTRODUCTION
Focus: Green
Sustainable Development Goals (SDGs): Sustainable Cities and Communities
This assignment delves into the multifaceted aspects of green initiatives within communities, exploring
the challenges associated with implementing environmentally sustainable practices at the local level.

Kuala Lumpur is actively working toward becoming a sustainable city by

2040. The Pelan Struktur Kuala Lumpur 2040 (PSKL2040) aims to
enhance economic, social, environmental, and cultural aspects of the city,
promoting sustainability and prosperity for all citizens. (Times, 2020)
 PAIN POINTS / PROBLEMS 1
Insufficient Recycling Infrastructure and
Improper Waste Disposal Practices in Kuala Lumpur
How severe is the problem statement?
Poor recycling systems lead to more garbage in landfills, increased pollution, and harm to the
environment. Improper waste disposal can contaminate water and soil, causing health risks like diseases.
The long-term effects include worsening climate change and overloading the city's waste management.
Immediate action is necessary to prevent further damage and health risks. (Chen, 2021)
 PAIN POINTS & PROBLEMS 2
Limited Access to Parks and Green Areas for Recreational Activities in Kuala Lumpur

Greenspace Planning and Management in Klang Valley (Sreetheran, 2024)

How severe is the problem statement?

This issue significantly affects residents' well-being. Without enough parks and green spaces, people have
fewer places for exercise, which can lead to health problems like obesity and heart disease. It also
impacts mental health, causing more stress and depression. (Mulhern, 2020) Socially, the lack of green
spaces limits community interaction and reduces the quality of life. (Li, 2019)
 CUSTOMER SEGMENT
What is the Customer Segment you are targeting?
We are targeting urban residents in Kuala Lumpur, which includes retail owners,
and local communities.
This segment is specifically chosen because these residents deal with the
consequences of improper waste disposal, such as pollution and health risks, and
suffer from the lack of accessible areas for recreation and relaxation.

What are the specific benefits to the customer segment?

Improved Environmental Quality
Physical and Mental Health Benefits
Enhanced Quality of Life
Climate Regulation
Air Quality Improvement
 INTERVIEW SESSION

Local Community

Retail Owner
 SOLUTION 1
Mobile App for Waste Management and Recycling Education
a) What is your unique solutions to the problem or need?
Develop a mobile app to educate users on waste sorting and disposal.
Features include:
Location-based recycling centre locators
Collection schedules
Recycling information
Interactive quizzes

b) What is innovative about the solution or products

Gamification to boost user participation in recycling
Users earn points for recycling activities
Points redeemable for vouchers at local shops
Utilizes technology to make recycling engaging and fun, promoting proper behavior
 SOLUTION 2
Build Pocket Parks in City Area
a) What is your unique solutions to the problem or need?
Building mobile parks in cities where land is rare
Features include:
Small and not land-consuming
Contains basic equipment
Inexpensive to build
Easy to set up and remove

b) What is innovative about the solution or products

Can be moved around for future city constructing plans
Open place for residents to socialize
Contributes to forest restoration
Reintroduce nature to urban areas
 COMPETITOR ANALYSIS

Solution Existing System Proposed System

Basic information Detailed information

No gamification and Gamification
Mobile
rewards Quizzes
App
Collection reminders Rewards
Collection reminders

Small Pocket Parks

Large Recreational Park Well Equipped
Pocket
Land Consuming Portable
Parks
Cost a lot Saves Land
Cost less than building recreational parks
 BUSINESS MODEL
Can the solutions turn into a feasible business and how it makes money?
The best solution is developing mobile application for waste management
and recycling education
Partnership with local governments/NGOs
Conduct educational workshops
Advertising and sponsorship

Another solution is building pocket parks in city area

Strategic location
Community engagement
Partnership and sponsorship with local businesses
Event hosting and rental
Advertising
SUMMARY
This assignment explores the importance of
implementing green initiatives within communities to
address environmental challenges.
It focuses on the concept of "go green," which
involves adopting practices that promote ecological
balance and sustainability for future generations.
References
Chen, H. L., Nath, T. K., Chong, S., Foo, V., Gibbins, C., & Lechner, A. M. (2021). The plastic waste problem
in Malaysia: management, recycling and disposal of local and global plastic waste. SN Applied Sciences/SN
Applied Sciences, 3(4). https://doi.org/10.1007/s42452-021-04234-y

Ismail, W. a. W. (2023, November 8). Unwind and Connect: creating safe and inclusive public spaces in
urban districts of Malaysia. Urbanet. https://www.urbanet.info/safe-inclusive-public-spaces-urban-districts-
malaysia/

Li, C., MD. (2019, April 3). Health Benefits of Forests | Visualized Health.
https://www.google.com/amp/s/www.clearvuehealth.com/amp/b/forest-health-benefits/

Mulhern, O. (2020, November 12). Data proves the health benefits of green spaces. Earth. Org.
https://earth.org/data_visualization/data-proves-the-health-benefits-of-green-spaces/

Times, N. S. (2020, February 15). Turning KL into a city for all. NST Online.
https://www.nst.com.my/news/nation/2020/02/565745/turning-kl-city-
all#:~:text=The%20KLSP%202040%20is%20a%20planning%20document%20that,at%20the%20next%20st
age%20of%20the%20development%20plan.

Sreetheran, M. (2024, June 18). Greenspace Planning and Management in Klang Valley, Peninsular Malaysia.
https://www.researchgate.net/figure/Data-on-greenspace-total-area-and-population-for-the-case-study-
cities-in-the-Klang_tbl2_267329996