CHAPTER I

EXECUTIVE SUMMARY

1
 EXECUTIVE SUMMARY: BUSINESS CONCEPT

A snack food known as "chips" is a thin slice of food that has been crisped up by frying, baking, or
drying. Since it is a ready-to-eat cuisine, Filipinos, or even everyone else in the world, enjoy eating it when
they have spare time. And today, there are many various kinds of chips available both here in the Philippines
and around the world. In certain countries, including the Philippines, chips are frequently made of potatoes
and come in a variety of tastes. As this generation innovated and transitioned into a modern period, people
discovered an alternative ingredient for the product’s chips, which are now created with something other
than potatoes. Today, dried veggies, kangkong chips, and other newly developed chips are available.

And to adapt to this shifting phenomenon, people just consider a substitute for the product—chips—
innovate it, and transform its standard condition into an extraordinary healthy one with health advantages.
Nowadays, more people, especially children, prefer to eat junk food to the green vegetables that one
youngster most requires to live a healthy and productive life.

The company’s main goal is to encourage this generation to appreciate the flavor and beauty of
vegetables and to help the community uphold healthy eating habits and life routines. Encourage both the
present and future generations that vegetables are a path that will bring them one step closer to a productive
life.

The company OHHmyMUSHROOM was established in March 2023 and entered into a partnership
organization, where two or more people manage a business and share its profits and liabilities. The company
is located at Purok Hulo, Barangay Magpapalayok, San Leonardo, Nueva Ecija, near Kuneho Vape Shop, La
Francia Bakery, and Barangay Magpapalayok Gymnasium.

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 CHAPTER II

MANAGEMENT AND
ORGANIZATION

3
 BUSINESS NAME AND LOGO

The business name is “OHHmyMUSHROOM” portraying the main product of the business—
mushrooms—to be fried into mushroom chips. The name itself shows different messages depending on how
you read it: “Oh, may mushroom?” (sensing an act of surprise) or “Oh, my mushroom!” (signifying the tone
of being tasty). Overall, the business name is just a simple phrase that depicts a variety of ideas conveying
mixed emotions based on ones’ understanding and perception.

Our logo for this business also contains hidden messages and meaning. Heading to the details of this
logo, first the chosen color (brown) defines simplicity and trustworthiness. Just like a product, it can be
concluded that it is simple, yet it has the ability to acquire the trust of customers due to its health benefits.
The mushroom in the logo symbolizes the main ingredient of our product—specifically, an oyster
mushroom that has countless attributes that are beneficial to the human body. Moreover, oyster mushrooms
promote a good immune system and an adequate sugar blood level and produce antioxidants and anti-
inflammatory effects.

It has come up with this idea (name and product) as this seeks attention to be renovated from its
normal state—a mushroom—into a chip with extraordinary health advantages. As an entrepreneur, we strive
to do more than just have an income; we want to be part of people’s lives, offering them a guilt-free chip due
to the business's main goal, which is to encourage this generation to appreciate the flavor and beauty of
vegetables and to help the community uphold a bounty of eating habits and life routines. Encourage the
current and future generations that vegetables are a path that will bring them one step closer to a productive
life.

4
 VISION

To be one of food enterprise in the locality of San Leonardo by year 2028 providing a healthy product in
different flavors generating fundamental link between desire and necessities.

MISSION

 To provide customer a healthy food in an affordable price but trustworthy and high-quality
products.
 To promote nutritious foods and healthy living lifestyle.

GOALS

 To determine and evaluate market opportunities for potential business venture.

 To increase sales by 20% yearly by promoting the product to the market.
 To produce more product that will help the business to grow.
 To earn back the capital and increase revenue after 5 years.

OBJECTIVES

 To evaluate our products molding it into a higher-level of quality excellence.

 To contribute enormously to the Food and Drug Administration a product that ensures safety,
security, and good health.

5
 LOCATION OF BUSINESS

OHHmyMUSHROOM is located at Purok Hulo, Barangay Magpapalayok, San Leonardo, Nueva

Ecija near Kuneho Vape Shop, La Francia Bakery and Barangay Magpapalayok Gymnasium.

Photo 1: Location on Google Maps

6
Photo 2: Store Facade
FLOOR PLAN LAYOUT

7
 Photo 3: Floor Plan Layout

SCHEDULING SYSTEM

Operating Days: Monday – Friday

Operating Hours: 9 AM – 5:00 (Total working hours = 8 hours)

Total number of personnel: (6) Six

FINANCIAL REQUIREMENTS

CAPITAL AMOUNT: Php 1,400

OWNER AMOUNT
Jiro Garcia 200
Alice Felix 200
Kisses Torres 200
Avigail Mejia 200
Aileen Hementera 200
Marinella Nieves 400
Total: 1,400

Each member of the organization invested two hundred pesos for our start-up capital. Equally shared
and use partnership form of organization where all partners are equally divided in profit and expenses in the
company

TYPES OR ORGANIZATION

OHHmyMUSHROOM uses a partnership type of organization where it is founded by two or more

people to manage and administer a business. OHHmyMUSHROOM, on the other hand, has six proprietors
who, in most cases, equally split the company's profits and responsibilities.

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 ORGANIZATIONAL CHART

DUTIES AND RESPONSIBILITIES

• General Manager – responsible for improving efficiency and increasing departmental profits while
managing the company’s overall operations. Oversee several elements in a business, including hiring
staff, operating budgets, and launching price promotions that could attract more customers
• Kitchen Manager – supervising the food prep and cooking, maintaining a fully-stocked kitchen
inventory and complying with safety and cleanliness standards. Should be able to manage our
kitchen staff and guide them to deliver quality food on time
• Cashier- responsible in receiving payments and issuing receipts, gift-wrapping packages and
keeping track of all cash and credit transactions. Also flexible by greeting visitors, helping them
navigate through an office, and supplying them with refreshments as they wait
 Assistant Chef – responsible for using their culinary expertise to create appetizing dishes. Also
plans, prepares, and cooks food items to ensure the highest quality service and experience for
customers assist with the preparation of all food, considering specific needs and special diet
requirements
 Packer/Bagger – prepare purchased items into paper or plastic bag and pack purchased items into
paper or plastic bags. Also, responsible to make clean all the equipment inside the kitchen.

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 COMPENSATION AND INCENTIVES

COMPENSATION METHOD (EMPLOYEES SALARY)

• General Manager - 500 pesos (daily)

• Kitchen Manager – 450 (daily)
• Assistant Chef – 300 pesos (daily)
• Packer/Bagger – 250 pesos (daily)
• Cashier/ Receptionist – 250 pesos (daily)

COMPENSATION AND INCENTIVES

• 13th month pay – is a form of compensation that is paid in addition to an employee’s annual (12-
month) salary.
• Holiday pay – is an allowance which an employee earns through work in the calendar year prior to
the year of the holiday.
• Overtime pay – refers to any hours worked by an employee that exceed their normally scheduled
working hours.
• Quota pay – refer to a sales target that a company wants a salesperson or sales team to achieve for a
specific period.

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 CHAPTER III

PRODUCT/SERVICE PLAN

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 PRODUCT

Our product is mushroom chips, where we turn a normal oyster mushroom into a chip with
extraordinary health advantages. The packaging of this product is in pouches, and we offered three sizes:
small (50 gr100s), and large (150 grams). Our product also has a different choice of flavors – such as regular
flavor, chees flavor, and spicy flavor - for the consumer to enjoy their favorite taste and meet their
satisfaction.

MATERIAL AND EQUIPMENT

FRYING PAN PACKAGING

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PRINTER FOR LOGO STRAINER

MIXING BOWL CHOPPING BOARD

KNIFE

13
 PRODUCTION PROCESS

Below is the process on how to make Mushroom Chips

1 2 3

Step I. Slice the mushroom Step 2. Wash the mushroom Step 3. Prepare your
in the size it prefers gently with water. preferred breading mixture.

4 5 6

Step 4. Dip the mushroom into the Step 5. Deep fried the mushroom Step 6. Put the flavor for
breading mixture to coat all and chips and after frying put it on the
fried. tissue to get extra oil. the mushroom chips.

VALUE PROPOSITION

OHHMYMUSHROOM offers high-quality, healthy mushroom chips that are budget-friendly and
have unique characteristics in terms of taste, flavor, and price.

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 DISTRIBUTION STRATEGY

If you live in Barangay Magpapalayoc or nearby, our business is available for walk-in customers
and you can visit and buy. And it is open to the public from Monday through Saturday (9 AM to 5 PM,
operating hours). For queries, orders, and reservations, please contact us via phone call, Messenger, or on
our official Facebook page. You can either have it delivered or picked up by sending a direct message to us.
If you live in the San Leonardo district, the delivery charge is waived; however, if you live outside the San
Leonardo, the customer is responsible for the shipment fee. We also welcome wholesalers, distributors, and
retailers. A free shipping fee (for a minimum of 100 pieces) or handling fee is applied.

COMPETITOR ANALYSIS

LIST OF POSSIBLE
LOCATION STRATEGY
COMPETITORS

Offered free delivery service and

10% discount to the customer
Kangkong Chips 12 ABM / MNHS
with five (5) orders and above.

It offered promo and free

Cauliflower Fillet 12 ABM / MNHS delivery service.

It offered good quality products

Matcha Polvoron 12 ABM /MNHS
at lower price.

15
CHAPTER IV

MARKET PLAN

16
 MARKETING STRATEGY

 COST LEADERSHIP

The business focuses on a cost leadership strategy to establish a competitive advantage by having the
lowest cost of operation and quality products at a lower price. This strategy will help the business be
able to compete with other food and chip businesses that have already established themselves in the
industry. And also, we all know that consumers are always looking for a cheap but high-quality product.

 PROMOTIONAL ACTIVITIES / ADVERTISEMENT

The use of technology to produce new ideas, market those ideas to consumers, and communicate a brand's
message to folks all over the world has increased dramatically in the 21 st century. The economy has become
more global than ever before as a result of this expansion in digital resources. One of these is social media,
which is an internet-based form of communication. And to adapt to this shifting time and generation, the
company used social media to promote and market the products using different social media platforms. The
company uses both Facebook posts and stories to promote the product. The company also has a Facebook
page for quarries and inquiries.

Facebook Page: OHHmyMUSHROOM OFFICIAL FACEBOOK PAGE

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 SALES STRATEGY

OHHmyMUSHROOM has a variety of sales promotions. One of them is a flash sale that creates a
sense of urgency among the customer base to buy now. Therefore, especially if the business has a lot of
online sales, flash sales may be one of the more effective sales promotion programs. We also give coupons,
vouchers, and discounts to those customers who order more than five (5) pouches. It is a fantastic way to
treat our customers and to urge them to buy from us again. It is also a terrific way to spark people’s interest
in their next purchase. It's not only engaging, but it also gives customers the impression that they’re
participating in a game and obtaining more than a standard discount.

The company also does online sales to promote our business and products, and we offer free
shipping around Baranggay Magpapalayok-Tabuating.

PRODUCT FEATURES

Since mushroom chips are a kind of vegan chip that promotes healthy eating habits and a healthy
living routine, OHHmyMUSHROOM leveled up the normal mushroom chips by adding flavor to give some
spice and taste to the product. You can have and enjoy it in regular-salted flavor, spicy flavor, cheese flavor,
and assorted flavors. OHHmyMUSHROOM uses 100% clean, fresh, and new-harvested mushrooms directly
from a trusted supplier. The company also offers 100% clean, delicious, and nutritious chips.

OHHmyMUSHROOM offers quality chips at an affordable price. The customer may also guarantee
the quality of the chips because what they see is what they get.

PRICING POLICY

OHHmyMUSHROOM offers chips that are affordable but high-quality. The company sells two
different pouch sizes with corresponding prices. For the customers, the company offers the small pouch (30
grams) for 20 pesos and the medium pouch (40 grams) for 25 pesos. The company also offers a discount
where if a customer purchases five (5) pouches of mushroom chips in any size, we deduct 10 pesos from
their total price. The company is also open to whole sellers and retailers and offers a free shipping fee (a
minimum of 100 pouches in any size). The company also gives a special discount to those loyal customers
who purchase mushroom chips for the 10th time, where we give them one free medium pouch of mushroom
chips. In addition, OHHmyMUSHROOM also researches their competitors pricing strategies so that the
company also provides the same goods at a lower cost but with greater quality. It will increase customer
loyalty and encourage them to recommend the product to their family and friends.

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 MARKET ANALYSIS

OHHmyMUSHROOM offers mushroom chips not only as ordinary chips but as extraordinary ones
with a touch of many health benefits. According to Future Market Insight, healthy snack food manufacturers
will continue to augment investments in smart labeling practices and bespoke packaging formats to appeal to
a wider demographic. Though vegan chips are a trend nowadays not only in the Philippines but throughout
the world, many companies have started businesses in the vegan chip industry. In addition, FMI stated that
market players will significantly benefit from the introduction of new flavors and nutrient profiles.
Prevailing consumer trends push manufacturers to adopt advanced technologies and increase options for
organic and non-GMO food products.

OHHmyMUSHROOM also has a lot of competitors in the business world, both direct and indirect.
One of the great competitors of mushroom chips is also other vegan chips like potato chips, kamote chips,
banana chips, and the famous kangkong chips. All vegan chips have different health benefits and can
guarantee a healthy lifestyle for the customer. But one threat to this kind of business is that not all people eat
vegetables. Though, according to research, there are various vegan chips on the market today, we cannot
guarantee that people will like your product because there are different types of chips available nowadays.
But one good thing about entering this industry is that your product must be unique and new to people's
tastes.

INDUSTRY ANALYSIS

Based on our survey, young teens and adults that range in age from 12 to 23 years old are more fond
of eating mushroom chips or vegan chips. In that case, the young generation is more engaged in having
healthy eating habits than the older generation. This explains that the younger generation is more likely to be
risk-takers and adventurers, which is why they are not afraid of trying and discovering new things. The
OHHmyMUSHROOM company offers healthy mushroom chips to engage with its goal of promoting,
especially to the younger generation, the beauty of having a healthy life. The industry of vegan chips is
continuously growing as each year passes. Newly discovered vegetables can now be turned into chips and
snacks. And to adapt to this phenomenon, OHHmyMUSHROOM is expected to expand in the succeeding
year to produce more healthy and nutritious chips and also to expand the company's revenue.

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 MARKETING SURVEY

OHHmyMUSHROOM have conducted a survey to 90 participants within the area of proposed

location, and here are the results.

AGE

The figure shows the different ages of participants,

the majority responders was 12 – 17 years old which total
of 50 persons and a total of 40 persons of the respondents
aged 18 – 23 years old. Therefore, most of our potential
customers would age between 12 – 23 years old.

SEX

The figures shows the sex of the participants. Most of

the potential customers was female which total of 52
respondents out of 90. While the remaining 38
respondents was male.

INCOME STATUS

The graph shows the income status of the respondents.

79 out of 90 was students, while both 3 persons was
employed and unemployed. The remaining 5
respondents have a part time job.

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 HAVE YOU HEARD VEGAN CHIPS?

The figure shows if the respondents heard about what

is vegan chips. 50 respondents asnwered sometimes, 15
respondents answred often, 14 respondents answred
never, and the remaining 11 person answered always.

DO YOU EAT VEGAN CHIPS?

The graph shows if the respondents eats vegan

chip. 48 person said sometimes, 25 person said
never, and 25 person said never.

HOW OFTEN DO YOU EAT CHIPS?

The figure shows if how often do the respondents eat

chips. 35 respondents answered 2-3 times a week, 30
respondents answered once a week, 15 respondents
answered never and the remaining 10 respondents
answered they eat chips everyday.

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 DO YOU EAT MUSHROOM?

The graph shows if the respondents eat mushroom.

60 said yes, 20 said sometimes, and 10 said never.

RATE YOUR WILLINGNESS TO EAT

MUSHROOM.

The graph shows the rating of willingness of the

respondents to eat mushroom. 40 respondents rate
their willingness by 3 points, 20 respondents rate by
2 points, and both 15 respondents rate their
willingness to eat mushrom by both 1 and 4 points.

DO YOU CONSIDER THE INGREDIENTS

OF THE CHIPS YOU PURCHASED?

The figure shows if the respondents consider

the ingredients of the chips they purchased. 50
repondents answered yes, 30 respondents
answered sometimes, and 10 respondents
answered never.

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 WHAT IS THE PRICE RANGE OF THE
MUSHROOM/VEGAN CHIPS DO YOU
USUALLY BUY?

The graph shows the different price range of

the mushroom/vegan chips do the respondents
usually buy. 54 said 30-50 pesos, 20 said 55-75
pesos, 10 said 80-100 pesos, and 6 said 100
pesos and above.

WHAT IS YOUR PREFERRED FLAVOR OF

CHIPS?

The graph shows the preffered flavor of the

respondents in the chips. According to their
answers, cheese flavor is on top with 50
responsed, next is spicy flavor with 25
responsed, and lastly regular flavor with 15
responsed.

WHERE DO YOU USUALLY BUY CHIPS?

The figure shows the place that the respondents

usually brought their chips. 45 respondents said
they brought it in store, 25 respondents said
they brought it in the market (palengke), 12
respondents said they brought it in the grocery,
and the remaining 8 respondents said they
brought it in online stores
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 WHAT MODE OF PAYMENT DO YOU
PREFFERED?

The graph shows the respondents preffered mode of

payment. 72 respondents preffered cash payment, 11
respondents preffered cash-on-delivery, 7
respondents preffered online-payment.

WHAT MODE OF PURCHASING DO YOU

PREFFERED?

The figure shows the respondents preffered mode of

purchasing. 76 respondents preffered in-store
puchasing, while the 14 respondents preffered the
online-purchased.

WHAT IS YOUR PREFFERENCE IN

BUYING CHIPS?

The graph shows the respondents prefference

in buying a chips. 30 participant said price, 20
participant said ingedients, both 15
participants said flavor and nutritional facts,
and 10 participants said that their prefference
is the product packaging.

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 S.W.O.T ANALYSIS

STRENGTH WEAKNESSES

 Unique snack  Business offers limited products

 First mushroom producers within San  New in the business industry
Leonardo.  Only have one branch

OPPORTUNITIES THREATS

 Offers healthy products  Insufficient raw materials

 Promoting eating healthy chips  People who don’t like chips
 Competitors who sell chips too.

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 CHAPTER V

FINANCIAL PLAN
26
 START-UP CAPITAL

START- UP CAPITAL

EQUITY SOURCES PERCENTAGE %

AMOUNT
14.29%
Jiro Garcia v 200
14.29%
Alice Felix 200
14.29%
Kisses Torre 200
14.29%
Avigail Mejia 200
14.29%
Aileen Hementera 200
28.58%
Marinela Nieves 400

TOTAL INVESTMENT: 1,400

SALES FORCAST

DAYS NUMBER OF PRODUCTS TOTAL SALES

Small Medium
Monday 35 60 2,200
Tuesday 25 50 1,750
Wednesday 50 66 2,650
Thursday 28 45 1,685
Friday 65 88 3,500
Saturday 35 45 1,825
TOTAL 238 354 13,610

WEEKLY SALES FORECAST

NUMBER OF PRODUCTS TOTAL SALES

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 WEEKLY SALES 592 13,610

MONTHLY SALES FORECAST

NUMBER OF PRODUCTS TOTAL SALES

MONTHLY SALES 2,368 54,440

ANNUAL SALES FORECAST

NUMBER OF PRODUCTS TOTAL SALES

ANNUAL SALES 28,416 653,280

OHHmyMUSHROOM

INCOME STATEMENT

For the Year 2022 - 2025

2023 2024 2025

REVENUE 653,280 1,306,560 1,959,840

Less: COGS/COS 630,000 1,260,000 1,890,000

GROSS PROFIT 23,280 46,560 69,840

Less: OPERATING EXPENSES (OPEX) - - -

OPERATING INCOME 23,280 46,560 69,840

Less: INTEREST - - -

DEPRECIATION - - -

NET INCOM 23,280 46,560 69,840

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 CASH FLOW

CHAPTER VI

29
 APPENDICES
FLYERS

PERMIT, LICENSE ANDCERTIFICATE

OHHmyMUSHROOM

OHHmyMUSHROOM

Food Business

Jiro P. Garcia
Jiro P. Garcia

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 EMPLOYEES UNIFORM

OHHmyMUSHROOM employees’ uniform is simple, white t-shirt,

black pants and apron for both girl and boy employee.

SURVEY QUESTIONNAIRE

OHHmyMUSHROOM SURVEY QUESTIONNAIRE

This survey is for educational purposes only. Your identity will not be
disclosed, nor will your answers be attributed to you. In accordance
with the Data Privacy Act of 2012, all personal information you will
provide will be kept confidential.
Director: Please choose only one that best describes your answer.
1. AGE
A. 12 – 17 years old
B. 18 – 23 years old
C. 24 – 29 years old
D. 30 years old and Above
2. SEX
A. Male
B. Female
3. INCONE STATUS
A. Student
B. Employed
C. Part-time
D. Self-employed
E. Unemployed
4. DO YOU EAT VEGAN CHIPS?
A. Yes
31
 B. Sometimes
C. Never
5. HOW OFTEN DO YOU EAT CHIPS?
A. Everyday
B. 3-2 times a week
C. 1 time a week
D. Never
6. Have you heard a vegan version of chips?
A. Always
B. Often
C. Sometimes
D. Never
7. DO YOU EAT MUSHROOM? (e.g., shiitake mushroom, enoki mushroom,
white button mushrooms etc.)
A. Yes
B. No
C. Sometimes
D. Never
8.Rate 1-4 your willingness to eat mushroom chips?
1
2
3
4
9.DO YOU CONSIDER THE INGREDIENTS OF THE CHIPS YOU PURCHASE?
A. Yes
B. No
C. Sometimes
D. Never
10.What is the price range of mushroom/vegan chips do you usually buy?
A.30-40
B.45-50
C.70-80
D.100 above
11.WHAT IS YOUR PREFERRED FLAVOR OF CHIPS?
Regular (Plain Flavor)
Cheese Flavor
Sour Cream
Barbecue Flavor
Spicy flavor
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12.WHERE DO YOU USUALLY PURCHASE CHIPS?
E. Market (Palengke)
F. Grocery
G. Sari-sari Store
H. Online Store (Shopee, Lazada, Facebook Page, Tiktok Shop)
13.WHAT MODE OF PAYMENT DO YOU PREFFERED?
I. Cash-on-Delivery (COD)
J. Cash
K. G-cash (online Payment)
14.WHAT MODE OF PURCHASHING DO YOU PREFFERED?
L. Online Purchase (Delivery Mode)
M. In-store Purchase
15.WHAT IS YOUR PREFERENCE IN BUYING A CHIPS?
N. Price
O. Packaging
P. Ingredients
Q. Flavor
R. Nutritional Fact

33