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Chapter 6: The Management Perspective
Chapter Objectives
By the end of this chapter, you will be able to discuss
• the evolving managerial view;
• the growing role of management in the industrial relations system;
• the relationship between business and industrial relations strategies;
• the various management strategies as they relate to unionization; and
• current managerial perspectives and trends.
Chapter Summary
Chapter 6 provides an in-depth review of the management actor of the IR system. The chapter
starts with a historical overview of management views (e.g., Taylorism) and then moves to more
current management perspectives (e.g., high performance HRM). Considerable emphasis is
placed on the role of strategy in HRM, changing management practices, as well as high
performance HRM practices.
Lecture Outline
COMMENTS ACTIVITY
A. The Evolving Managerial View Present Learning Objectives in PPT Slide 6-2.
Briefly Review
• Master-servant relationship Prior to start of lecture, have students view/read a
• Scientific management (Taylorism) media article that focuses on the employer’s
• Human relations perspective on a local issue. Alternatively, have
• HRM and organizational justice them read the opening CHL vignette or present
YouTube videos concerning Westjet (focuses on
culture):
https://www.youtube.com/watch?v=J07hF8vmq0s
and
CHL players’ lawsuit
https://www.youtube.com/watch?v=YqIey8SXFi8
COMMENTS ACTIVITY
Management strategies related to unions Ask students to describe how different employers
(including Canadian evidence) may react to unionization (or potential
• Union acceptance unionization). Record answers on a board. Then
• Union avoidance present management strategies related to unions
• Union removal (review PPT Slides 6-10 and 6-11) and link
• Union substitution student points to the four strategies.
Alternatives:
COMMENTS ACTIVITY
Discussion Questions
1. Some argue that high-performance work practices, nonunion representation, and nonstandard
work practices are designed to be forms of union substitution and/or union avoidance. Do
you feel this is true? Why or why not?
Potential answer. Many of the items (high-performance work practices, nonunion
representation) are designed to improve employee perceptions of justice and voice.
Justice and voice are key functions of unions and collective representation. Whether
intentional or not on the part of the employer, these practices can be seen as union
avoidance. Non-standard work is more focused on meeting competitive business needs
than employee equity/voice needs – less likely to be a pure union avoidance issue.
2. Many students using this textbook have yet to start a full-time career path. These students
will enter the full-time labour force at a time of massive retirements due to the aging baby
boomers. Do you feel that the movement toward high-performance work practices, nonunion
representation, and nonstandard work practices will continue during these students’ careers?
Justify your answer.
Potential answer. The movement to some of these practices (high-performance work
practices, NER) are designed to improve employee perceptions of justice and voice.
Justice and voice are important to youth – and indeed all workers. This trend will
likely continue in students’ careers – unless NER is seen as less effective than
unionization – then we may see a movement away from NER and towards
unionization.
3. Assume you are a labour leader and that you are trying to organize a nonunion firm that has
high-performance work practices and nonunion employee representation practices in place.
What would you tell employees are the advantages of unionization even with these
progressive HRM practices
Potential answer. While the movements to such practices are designed to improve
employee perceptions of justice and voice, the lack of a formal unionization restricts
employee power. Employees, even with these progressive HRM practices and NER, are
still employed under common law. An employee can therefore be fired at any time (no
just cause needed – only issue is notice), and there are no formal, independent third
party dispute resolution requirements (e.g., arbitration), and the employees do not have
the legal right to strike as a formal protest. In short, the employees have less power
relative to formal, certified, union representation.
4. Given the number of multinational companies and companies that operate in both Canada
and the United States, do you believe that Canada will see an increased usage of the union
removal and substitution strategies that are more common in the U.S.? Why or why not?
No set answer here. Students may argue that the history of Canada follows U.S. trends,
the slight decrease in unionization in Canada, and the limited ability of unions to
organize youth may see an increased usage of union removal and substitution strategies.
However, we must also note that Canadian Labour Relations Boards have been less
likely to turn a blind-eye to anti-union activities of employers.
5. In your opinion, can employers expect highly engaged employees who seek to improve the
performance of the firm if they continue to use nonstandard work arrangements? Justify your
answer.
No set answer here. Students may argue that these practices are geared more to meet
business versus employee needs. The evidence to date suggests that employees in
nonstandard work arrangements have fewer benefits, lower wages, and less job security
relative to workers in “standard” jobs. This could result in a less commitment
workplace for employers who use these practices heavily – especially if they are not
buffed with progressive HRM practices (high-performance work practices) discussed in
the chapter.
1. Many colleges and universities use part-time instructors, faculty, and teachers in addition
to full-time staff. As examples, look at the websites for the Association of Part-Time
Professors at the University of Ottawa (http://www.aptpuo.ca) and the Concordia
University Part-Time Faculty Association (http://www.cupfa.org). Also examine an
article on the Canadian Association of University Teachers, or CAUT, website written by
Diane Huberman-Arnold that outlines the challenges of part-time faculty
(http://www.cautbulletin.ca/en_article.asp?articleid=2185).
On the basis of what you have learned from this chapter, and of insights gleaned from
these websites, why do you think university administrations (i.e., management) use part-
timers and would prefer that they remain nonunion?
Emphasize cost minimization (less benefits, pay etc.), employer flexibility in terms of
staff utilization, hiring, work assignment, termination, etc.
Exercises
1. Have a look at the faculty collective agreement (or handbook if your faculty is not
unionized). Does it contain language concerning any of the current managerial trends in
terms of high-performance work practices, nonunion employee representation, and
nonstandard work practices? Look for keywords like committees, work schedules,
alternative work arrangements, contractual, part-time appointments, quality, teams,
TQM, etc.
Highlight relevant sections.
2. Look at recent job postings for your academic institution. How many of the postings are
for nonstandard work versus permanent full-time work? How many are for unionized
versus nonunionized positions? Highlight trends (note any differences based on
clerical versus non-clerical roles, entry level positions versus senior positions, etc.).
3. In looking at the job postings and/or the collective agreement, would you say your
university or college has a traditional (i.e., hourly or salaried human resources) model or
a high-performance model? Justify your answer.
University is traditional – probably as public sector. Highlight trends (note any
differences based on clerical versus non-clerical roles, entry level positions versus
senior positions, etc.). Discuss whether labour market (supply and demand for
labour) has played a role in any of the differences found.
4. Of the forms of management strategies toward unions, which do you feel exists on your
campus? Why?
Union acceptance likely given public sector, funding of governments (not likely to be
anti-union), highly unionized industry throughout Canada, etc.
Case Questions
3. Has there been a strong linkage between the industrial relations and business strategies of
the organization? To what extent?
We see linkage as restructuring plan required collective agreement changes (e.g.,
wage increases that were lower than what other provincial employees received as a
way to establish the new organization and enhance job security). The resulting
collective agreement also allowed PWC increased flexibility to hire more part-time
and casual workers.
4. Given the case at hand, what would you suggest the firm do in terms of making changes
to its current strategies?
May need to reinforce training, consider group level variable pay, and any other
reasonable issue given case facts.
Our first “Benzine Board” met about a month after the start of school
and reconvened more or less regularly from that time until we were
ready to be graduated from the primary school and transferred to
Kelly for instructions on service types of planes.
With the washing out process our barracks became less congested.
It was not unusual to see the fellows on both sides pack up and
cheerfully depart for destinations in different corners of the United
States. After a few weeks there would be one bunk standing where
eight had been—this in some part of the barracks on which the
decisions of the “Benzine Board” had fallen hardest. In another case
an entire bay was washed out and left entirely vacant. We never
knew who would be next to go, and we could only continue to plug
along as best we could with our flying and study a little harder on our
ground-school work while we waited for the almost weekly list of
washouts to be published on our bulletin board. We were in the full
swing of cadet life and under the constant apprehension which
accompanies it.
Along with our trials and worries went the fascination of flying
together with the priceless goal before us of graduation with an Air
Service commission. The wings of the service would be for those of
us who were able to survive the rigid training and discipline of a year
in the United States Army flying schools.
Always there was something new to look forward to. The start of
actual flying; the first solo; learning various stunts and maneuvers;
transitions from Jennies to faster and quicker ships; and finally our
transfer to Kelly Field, the alma mater of Army fliers.
The Army Air Service was an exacting instructor. There was no
favoritism shown and no amount of politics could keep a cadet from
being washed out if he fell down in flying. As a result, only a small
per cent of those entering Brooks ever graduate from Kelly. In our
class of one hundred and four, thirty-three finished their primary
training and only eighteen of us received our wings. This appears on
the surface to be an unusually low number but as a result of the rigid
requirements and careful instruction, our Air Corps schools rank
among the best in the world today. They have an extremely low
fatality list, not one man in our class being seriously injured.
Probably the most exciting period in our flying training was when the
soloing began. The instructor would climb out of his cockpit, tie a
white handkerchief on the rudder as a danger signal, indicating that
the ship was usually out of control, and signal his student to take-off.
In some cases the plane would take-off nicely, circle the field and
make a comparatively good landing. In others the landing would
amount to a series of bounces, resulting in the necessity of a second
or third attempt before the wheels would hold contact with the
ground more than a fraction of a second at a time. In one particular
instance, after several futile attempts to get down, the cadet began
circling around overhead. His apparent idea was to clinch the
chances of landing on his next attempt by waiting until the gasoline
ran out. His instructor was out in the field trying to flag him down
without the slightest success and for half an hour we watched the
ship intently for the first signs of a lowering gas supply; hoping that
the fuel would not hold out much longer as the morning flying period
was nearly over and we were all anxious to see him land. After half
an hour, however, he apparently regained enough courage and
determination to make a last attempt at a landing, which turned out
much more successfully than the others.
When the solo flights were more or less successfully completed the
flying instruction was divided into two periods of forty-five minutes
each. One of these was used for dual and the other for solo practice.
The instructor would attempt to smooth out the rough points in his
students’ flying and demonstrate the method of going through new
maneuvers so that the cadet could be given the opportunity to go up
alone and try out the maneuvers for himself.
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