The Identified Problem Opportunity from the Possible Customers

and its Context Problem

Possible customers for
Lack of advanced equipment The lack of advanced businesses addressing the lack
in the healthcare industry equipment in the healthcare of advanced equipment in the
industry presents a business healthcare industry include
opportunity for entrepreneurs hospitals, clinics, medical
to develop innovative
technology solutions, provide laboratories, outpatient
equipment leasing and facilities,
financing services, offer healthcare
maintenance and support
services, and create consulting networks,
and advisory services tailored telemedicine
to healthcare providers' needs.
providers, medical
device
manufacturers, healthcare
technology

vendors,
government

healthcare agencies, and

The Problem/s Coming
from the Customers
The lack of advanced
equipment in the healthcare
industry leads to suboptimal
patient care, increased
healthcare costs, limited
treatment options, reduced
competitiveness, heightened
risk of medical errors,
restricted research and
innovation, and compliance
and regulatory concerns, all of
which create significant
challenges for healthcare
providers and organizations.
How is the Customer
Addressing the
Problem?
Customers in the healthcare
industry are addressing the
lack of advanced equipment
research institutions.
What Jobs to be Done What Jobs are
Here Currently being
Done Here
● Research
● Procurement
and development ● Budgeting and resource
● Product design allocation
● Manufacturing ● Technology adoption and
optimization strategies
and production process
● Sales and marketing
● Technical support
Target Market Defend why this Problem
Size is Worth-Solving
Estimation
Addressing the lack of
The target market size advanced equipment in the
estimation encompasses healthcare industry is worth
healthcare facilities in the solving as it directly impacts
by reallocating resources Philippines, ranging from patient care outcomes,
strategically, hospitals and clinics to healthcare efficiency, and
forming medical laboratories and innovation,
collaborative partnerships, outpatient centers.
optimizing ultimately improving the
quality of healthcare delivery
processes, investing in staff and patient well-being.
training, and advocating for
policy reforms to mitigate
the impact of

equipment shortages
and
enhance patient care.
The Identified Problem and
its Context
Lack of accessible and
reasonably priced patient
transportation, particularly for
those who reside in distant
areas or have mobility
impairments.
The Problem/s Coming
from the Customers
Customers can encounter
issues with a shortage of
transportation choices, the
costly nature of specialized
transportation services,
trouble scheduling often
medical appointments,
accessibility barriers for
people with mobility
impairments, and a
requirement for dependable
transportation solutions that
adhere to healthcare facility
standards due to the lack of
affordable and accessible
Opportunity from the Possible Customers
Problem
Lack of accessible and
Possible customers for a
reasonably priced patient
business addressing the lack
transportation creates an
of accessible and reasonably
opportunity for entrepreneurs
priced patient transportation
to come up with various
include the elderly, disabled,
solutions such as providing
rural residents, patients who
transportation services,
require frequent medical
combining transportation
visits, and healthcare
services with telemedicine
facilities looking for reliable
solutions by developing a
patient options for
platform where patients can
transportation.
schedule transportation
services, and collaboration
with insurance companies for
transportation services
payment options to be
affordable.
What Jobs to be Done Here What Jobs are Currently
being Done Here
● Market analysis
● Financial
● Service design
management
● Building a partnership ● Authorized
● Customer service compliance
● Marketing and ● Customer needs
advertisement analysis
● Vehicle safety and ● Training and
maintenance development
 patient transportation.

How is the Customer Target Market Size Defend why this Problem is
Addressing the Problem? Estimation Worth-Solving

Customers address the
problem of lack of accessible
and reasonably priced
patient transportation by
seeking out specialized
transportation services that
offer affordability,
convenience, accessibility
features, and reliable options
tailored to their specific
healthcare needs.
Estimating the target market
size includes all healthcare
facilities, including clinics,
hospitals, assisted living
facilities, and rehabilitation
institutes. Additionally, those
who live in rural areas,
people who visit the doctor
frequently, and local
organizations.
In order to improve the state
of health and quality of life, it
is important to address the
lack of accessible and
reasonably priced patient
transportation. This is
because it has a direct
impact on people's ability to
receive timely healthcare
services, particularly for
vulnerable populations like
the elderly, disabled, and
those living in remote areas.
Minimizing gaps in
healthcare and guaranteeing
fair access to necessary
medical treatment for
everyone are further benefits
of solving this issue.

Addressing the lack of accessible and reasonably priced patient transportation,

particularly for those who reside in distant areas or have mobility impairments, presents a
compelling opportunity for conversion into a successful business venture. This issue stands out
due to its significant market demand, untapped market potential, and the potential for
innovation. With an aging population and an increasing number of individuals facing mobility
challenges, there is a clear and growing need for reliable transportation solutions tailored to the
specific needs of patients accessing healthcare services. Existing transportation services often
fall short in adequately serving these demographics, leaving a gap that innovative businesses
can fill.

By creating a venture focused on providing accessible and affordable patient

transportation, entrepreneurs can tap into an underserved market with considerable revenue
potential. This business could offer specialized vehicles equipped to accommodate wheelchair
users, implement on-demand transportation services via mobile apps, or establish partnerships
with healthcare providers and insurance companies to streamline the process and ensure cost-
effectiveness for patients. Such a venture would not only address a pressing social need but
also contribute to improved health outcomes by enabling timely access to medical care for
individuals in underserved communities.
 Furthermore, a patient transportation business has the potential for scalability and
sustainability. As the business grows, it can expand its service offerings, geographic coverage,
and technological capabilities to meet evolving customer needs and market demands. By
establishing itself as a trusted and reliable transportation provider within the healthcare
ecosystem, the venture can secure long-term partnerships, generate steady revenue streams,
and make a lasting impact on healthcare accessibility and equity. Overall, solving the problem of
patient transportation barriers represents a viable and socially impactful business opportunity
ripe for entrepreneurial innovation and investment.