Professional Documents
Culture Documents
ANS 21CT029-QB.docx
ANS 21CT029-QB.docx
ANS 21CT029-QB.docx
Question 1
Scenario: "EcoBazaar - The Sustainable Online Marketplace" In the year 2024, EcoBazaar emerges as a
revolutionary online marketplace dedicated exclusively to sustainable and eco-friendly products. The platform
aims to connect conscious consumers with environmentally responsible sellers, fostering a community
committed to a greener lifestyle. Here's a glimpse into the EcoBazaar online market space
2 ? Local or Regional ?
ANS:
To reach your targeted audience through digital marketing, use these platforms:
1. Social Media (Facebook, Instagram, LinkedIn, TikTok): High engagement and precise targeting.
2. Search Engines (Google, Bing): Reach users actively searching for your products.
3. Email Marketing: Personal and direct communication with high ROI.
4. Content Marketing (Blogs, Videos): Attracts and engages with valuable information.
5. Online Ads (Google Ads, Social Media Ads): Quick visibility and measurable results.
6. Influencer Marketing: Leverages trust and reach of influencers.
7. Video Platforms (YouTube): Highly engaging and SEO-friendly.
(iii) Avengers End game was a plan to be released worldwide. Identify the phases that Marvel
Studio uses to reach the audience from different countries and different age gap.
ANS:
Pre-Release: Teasers, trailers, social media campaigns, and global press tours.
Targeted Marketing: Localized content, influencer collaborations, and age-specific campaigns.
Release: Staggered releases, regional premieres, and merchandise launches.
Post-Release: Continued engagement on social media, streaming availability, and home media
releases.
Question 2
EcoLiving Co., a startup dedicated to promoting sustainable living practices and eco-friendly products, sees the
opportunity to establish a strong online presence through the creation of a brand website. The company aims to
educate, inspire, and sell products that contribute to a greener lifestyle. Here is a plan for planning and creating
the EcoLiving Co.
(i) Refer the figure 2 and infer how the Digital Marketing applications to reach the maximum local and global
audience for online business environment.
ANS:
To maximize EcoLiving Co.'s online presence and reach a global and local audience, focus on
these key digital marketing strategies:
Website Development:
Content Marketing:
Email Marketing:
Affiliate Marketing:
E-commerce Integration:
(ii) Based on the above Figure 2, Eebees bakery owner wants to know the traditional and digital marketing
differences for future business plan.
S. Traditional Digital
Comparison
No Marketing Marketing
1 Low High ?
2 Static ? Nature
3 ? Possible ?
4 ? ? Reach
(iii)
ANSWER:
UNIT-II
Question 1
Search engine marketing is arguably the most important digital marketing channel for customer acquisition. Now
you are using Google search engine to search about car insurance. Based on the information solve the
following questions.
ANS:
a) Humming Bird
b) Possum Pigeon, Penguin
c) Rank Brain Update,
(ii) Predict whether the given process matches with the IDIC approaches, if not map with the suitable
approaches.
1. Common methods for identification are the use of cookies or asking a customer to log on to a
site – Interaction
2. This refers to building a profile to help segment customers – Communication
3. These are interactions provided on-site such as customer service questions or creating a tailored
product – Differentiation
4. This refers to personalization or mass-customization of content or emails according to the
segmentation achieved at the acquisition stage – Identification
ANSWER:
1. Identification
2. Differentiation
3. Interaction
4. Customization
(iii) Refer the given scenario and indicate the important prerequisites in the below figure 2 to get a grand
success in the online business by using loyalty model in the digital marketing.
ANS:
Question 2
Imagine you have a small, local bakery named "Sweet Delights." Your goal is to enhance the online presence of
your bakery in the local community and attract more customers.
ANS:
Title Tags:
Meta Descriptions:
● Write compelling summaries with keywords under 160 characters to encourage clicks.
● Use H1 for main titles and H2, H3 for subheadings to structure content logically.
● Create original, valuable content that answers user queries and includes relevant
keywords naturally.
URL Structure:
Internal Linking:
● Link related pages with descriptive anchor text to improve navigation and SEO.
ANSWER:
Ease of Conversation:
● Benefits: Enhances customer satisfaction, boosts conversion rates, and fosters customer
loyalty through effective communication.
Increased Awareness:
● Benefits: Expands market reach, builds brand recognition, and creates a competitive
advantage by making the business more visible to potential customers.
UNIT-III
Question1
Bean Haven can start a newsletter to share updates, exclusive promotions, and upcoming events.
Offering discounts or freebies to subscribers can incentivize customers to sign up, fostering a stronger
connection with the brand use of email marketing.
(i) Pinpoint the Listen, Management Repudiation and Transform the brand strategies of social
media marketing from the listed below.
a) Reach
b) Act
c) Convert
d) Engage
e) Audience
f) activity
g) Publishers
h) Competitors
ANS:
(ii) Read the statements carefully and find the suitable statement for the Pay per click and Quality
Score.
a) It is not specific to Google Ads, but it is the most common type of paid campaign.
b) The relevance of your keywords, the quality of your landing page, and your past
performance on the SERP.
ANS:
a) Pay per click
b) Quality score
(iii) Refer the above figure 1, outline the key types of social media platforms for develop a strategy
in the social media company site.
Social Social
S. No Social Search Social Blogs
Networks Knowledge
1 Linked In ? RSS Feed ?
Q & A How O
2 ? Yahoo Bing ?
Sites
Google Product
3 Facebook ? ?
Search
Niche
4 ? ? Company Forum
Communities
Question 2
Case1:
PPC,whichstandsforpay-per-click,isanonlineadvertisingmodelwhereadvertisersrunadsona
platform such as Google Ads and pay a fee every time someone clicks on it.Run almost any
search onGoogle (or Bing), and you will see ads displayed at the top ofthe results page. Most
commonly, youwill find that businesses start their PPC marketing on Google Ads, for the
simple reason that it givesaccess to the largest audience ofpotentialclients and customers, as
wellas a number ofdifferentwaysto setup and runcampaignsdepending on yourgoals.
Case2:
ANSWER:
(ii) By referring the case 2, indicate the standard ad sizes defined by the Interactive
Advertising Bureau (IAB).
ANS:
IAB standard ads commonly refer to a set of the three most common ad sizes: 728×90
(leaderboard), 300×250 (medium rectangle) and 160×600 (skyscraper).
(iii) Refer the scenario figure 2 and find steps 1,2, 4, and 6 to make a video for your
business.
1. ____________________
2. ____________________
ANS:
1. Plan Your Content
2. Write Your Script
4. Gather Your Equipment
6. Record Your Video
UNIT-IV
Question 1
The importance of social media is undebatable. It is a powerful channel of marketing — a game
changer for any business. It provides us the flexibility to communicate at both personal as well as
business levels. Business owners can improve search rankings, leads, sales, and traffic using
search media. This can be done at reduced marketing expenses. Besides business, it is a cool
platform to connect with friends and dear ones.
Engagement ?
? Followers or Subscribers count, Number of Impressions, Amount of
traffic to the website, Audience growth rate, Post reach, Share of
voice.
ANSWER:
1. KPIs For engagement - Number of Likes, Number of Shares, Number of Comments, Number of
Mentions, Average engagement rate
3. KPI For Reach - Followers or Subscribers count, Number of Impressions, Amount of traffic to
the website, Audience growth rate, Post reach, Share of voice.
(ii) Indicate the correct subject lines that generating a higher open rate in the digital marketing.
a) SOCIAL MEDIA STATS YOU NEED TO KNOW FOR 2022”
b) SOCIAL MEDIA STATS FOR 2022”
ANSWER:
Reason:
(iii) With reference to the hint predict the suitable Email marketing technique used by the below applications:
a. If you sign up for an industry webinar, you will fill out a form and receive a thank-you email, which
gives you login information to join
b. Special Offer Emails
c. Email every time there is a new login or access from a new device
d. The man feeding a remote Alaska town with a Costco card and a ship
e. The email cannot be accepted by the mail server
Hint: hard bounce/soft bounce/security check emails/transactional emails/promotional emails/email
newsletter
ANS:
1. Transactional Emails
2. Promotional Emails
3. Security Check Emails
4. Email Newsletter
5. Hard Bounce
Question 2
A Facebook page is a great free marketing tool for businesses. These pages let businesses
identifythemselves – not just through listing product offerings and services, but also by sharing links,
image and posts on a customizable page to give a better sense of a business’s personality and
character.
1. Facebook
2. Instagram
3. Twitter
4. LinkedIn
5. Pinterest
6. YouTube
7. TikTok
These platforms help businesses share content, engage with customers, and build their brand
presence.
(ii) In the given scenario 2, consider the following statements:
Are these statements are benefits of E-mail marketing in CRM? If so, Justify.
ANSWER:
The statements - relatively low cost of fulfillment, direct response medium encouraging immediate action,
and faster campaign deployments - are indeed benefits of email marketing in CRM. Email marketing is
cost-effective, prompts quick customer responses, and allows for swift campaign execution compared to
traditional marketing methods.
(iii)
When developing an email marketing, there are several options to review as a part of
E-CRM. Now conclude the missing suitable checklist options for using outbound email
marketing in the given statements.
ANS:
**Google AdWords** (now Google Ads) allows businesses to advertise their products, services, and
offerings to internet users.
Google Ads is an online advertising platform where businesses can create and display ads on Google's
search engine results pages and across its extensive advertising network.
(ii) Conclude whether the user can use the other Ad networks alongside Google AdSense on your blog.
ANS:
Yes, users can use other ad networks alongside Google AdSense on their blog. Google AdSense
policies permit the use of other ad networks as long as the ads do not mimic AdSense ads and the
website adheres to AdSense program policies. This allows bloggers to diversify their revenue streams by
incorporating multiple ad networks.
(iii) Refer the scenario, and outline the AdSense bidding formats will work best for the spice company in
EVEREST by comparing them.
For the spice company in EVEREST, utilizing AI-driven bidding strategies such as Maximize
Conversions and Target ROAS will align with their digital transformation efforts, ensuring that their
marketing spend is optimized for performance and profitability. These strategies will help leverage AI to
make smarter bidding decisions, ultimately leading to better results in their advertising campaigns.
Question 2
Consider Bank(SBI) for digital marketing plan SOSTAC is a simple, logical system that delivers a reassuring
sense of order andcreates a structure that allows departments, divisions and different products to use the same
planning template, which, in turn, allows product plans to be aggregated into asingle master plan more easily.
ANS:
(ii) Indicate the missing business tactics in the below given figure 3 for SBI Life insurance.
.
Figure 3- SBI Life Insurance
(vi) "An online retail company is based on United States but ships to customers all over the world.”
Identify the targeting option that should be refined for the above statement.
ANS:
Geographic Targeting involves adjusting your marketing and advertising strategies to cater to different
regions, ensuring that you can effectively reach and engage with customers in various parts of the world.
● Setting up different campaigns or ad groups for different countries or regions to address
local preferences and behaviors.
● Customizing content and offers to match the cultural and regional nuances of each target
market.
● Adjusting shipping information and options based on the destination.
● Considering language differences and potentially providing content in multiple languages.