PRODUCT DEVELOPMENT PROJECT ON SWEET POTATO (Ipomoea

batatas) PUTO WITH PANDAN (Pandanus amaryllifolius)

POWDER IN MANAY, DAVAO ORIENTAL

JOAN B. ALERIA

An Undergraduate Study
Submitted to the Faculty of Agriculture and Life Sciences
Davao Oriental State University
In Partial Fulfillment of the Requirements
For the Degree

BACHELOR OF SCIENCE IN AGRIBUSINESS MANAGEMENT

MAY 2023

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DAVAO ORIENTAL Document Code No.

STATE UNIVERSITY
Issue Status Rev No. Effective Date Page No.
01 00 07.22.2022 ii of xiv

“A University of excellence, innovation, and FM-DOrSU-ODI-27

inclusion”

APPROVAL SHEET
This thesis here to attached entitled “PRODUCT DEVELOPMENT PROJECT ON
SWEET POTATO (Ipomoea batatas) PUTO WITH PANDAN (Pandanus amaryllifolius)
POWDER IN MANAY, DAVAO ORIENTAL”, prepared and submitted by JOAN B.
ALERIA, is hereby recommended for approval and acceptance.

Endorsed by:

ROY M. PADILLA, DVM, MAS

Adviser
______________________
Date

Approved by the Panel Members:

SUSANA T. LABASANO, PhD

Chair
_____________________
Date

JENI A. NICOLAS, MAM GRACE JANE N. ALCOSER

Member Member
_____________________ _____________________
Date Date

Accepted in partial fulfillment of the requirements for the degree in Bachelor of Science
in Agribusiness Management.

GRACE JANE N. ALCOSER

Thesis Coordinator
_____________________
Date

KHRISTINE MAE YUMAGE-RAMIRO, MAM ELEANOR M. VILELA, DiSDS

Program Head Dean

Date Date

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 BIOGRAPHICAL SKETCH

The author, Joan B. Aleria was born on March 28,2000 in Manay, Davao

Oriental. She’s the third daughter among the five children of Mrs. Melinda B. Aleria and

Mr. Elizardo J. Aleria. Her mother lives in Manay, Davao Oriental while her father lives in

Nabunturan, Compostela Valley.

She completed her elementary education at Gregorio Moralizon Elementary

School ll and graduated in year 2011-2012. She also completed her Junior High School

at Evaristo Moralizon National Vocational High School. While her senior high school was

in Mati National Comprehensive High School and enrolled in Humanities and Social

Sciences. She’s now a college student, she took up Bachelor of Science in Agribusiness

Management at Davao Oriental State University. She is grateful that she able to passed

the entrance exam of the State University and Scholarship Test (SUAST) before

entering College. She completed her Supervised field of Experience on Nipa Products in

Barangay Central, Manay Davao Oriental. Thus, she’s aiming to pass all her subjects to

be able to graduate on time, so the hard work and sacrifices of her parents will totally

pay off. Soon, in God's perfect timing, she will take the Licensure Examination of

Agriculture (LEA).

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 ACKNOWLEDGMENT

I wish to express my gratitude to all those people who contributed in many ways

to the success of this study and made it an unforgettable experience for me.

To my dear mother, Melinda B. Aleria, thank you mama, for your unending

support in helping me reach my dreams. Also, to my papa Elizardo J. Aleria, even

though you are not here in this world, I know you are very proud of me. Without you, my

dear parents, I'm not here today to fulfill my dreams. I love you so much Mama and Papa

for always guiding me.

To my brothers and sisters, Charlene Joy, Jomar, John Mel and Juna May.

Thank you for all the things you have done for me. I know you are very proud of my

accomplishment. You are truly the best sisters and brothers anyone could ever have.

To my beloved Tita Norma Fajardo who always supports me when it comes to

finances, Thank you so much Tita.

To my Grandfather, Geronimo Biando, who always reminds me to finish this

study and because with God nothing is impossible this is it tay, I made it.

To my loved one, Steven Kurt Malla, thank you love for being there for me when

I'm down and for always supporting me when it comes to finances. Also, for always

motivating me to achieve my dreams. I love you so much Love.

To all the people who have contributed to my growth and development, directly

or indirectly, this thesis is dedicated to you. Thank you for being a part of my journey.

To my thesis advisor, Dr. Roy M. Padilla for his support, patience, knowledge,

and guidance throughout the completion of this manuscript. Their expertise and insights

have been invaluable to me.

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 To acknowledge the contributions of my chairperson, Dr. Susana Labasano,

panel members Ms. Jeni Nicholas, and Ms. Grace Jane Alcosero, Thank you for

checking my manuscript repeatedly, also your comments , suggestions, and knowledge

that you shared with me. Also, thank you for your unending support in finishing my

manuscript. To the other Bachelor of Science in Agribusiness Management (BSAM)

faculty members thanks you so much for your motivation and knowledge you shared to

us.

To the program Head of BSAM, Ms, Khristine Mae Yumague Ramiro, thank

you so much ma’am starting from the beginning until the end. I’m so much grateful for

your kindness and lessons I have learned from you.

To my scholarship grant from the Commission on Higher Education (CHED), I’m

so much blessed and forever grateful for the big opportunity you have given to me. I

finished my college education through your financial assistance.

Lastly, to our God Almighty, who is always there when I am in need, Thank you

for guiding me and giving me strength in my everyday life. Thank you for always taking

care of me and being there for me. Thank you for making all of these happen and ending

it with a good outcome. I love you so much, Lord.

JOAN B. ALERIA

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 TABLE OF CONTENTS

TITLE PAGE

Title Page i
Approval Sheet ii
Biographical Sketch iii
Acknowledgment iv
Table of Contents v
List of Appendices vii
List of Figures ix
List of Plates x
List of Schedules xii
List of Tables xiii
Project Summary xiv

CHAPTER I RATIONALE 1
Background and Justification of the Project 1
Significance of the Enterprise Development Project 3
The objective of the Enterprise Development Project 4
Scope and Limitation of the Project 5
Operational Definition of Terms 6

CHAPTER II REVIEW OF RELATED LITERATURE 7

Technical Field of the Technology 7
Invention Spotting 7
Closest Prior Arts 9
Prior Art of the Technology 9
Conceptual Framework/ Conceptualization of the Project 10

CHAPTER III MATERIALS AND METHOD/PDP IMPLEMENTATION PLAN

Business Model Canvass 11
Invention/Technology Assessment 13
1. Intellectual Property (IP) Potential 13
2. Organizational/Management Feasibility Tool 14
a. Business Structure 14
b. SWOT Analysis 14
c. Operations and HR Plan 15
d. Organizational Structure 17
e. Roles and Functions of Officers/Employee roles, job
description, skills needed 18
3. Technical/Industrial Feasibility 18
a. Technology Identification 19
b. Technology Readiness 19
c. Target Market 19

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 d. Technical Processing 19
i. Facilities / Location & Production / Operations 20
ii. Kitchen utensils,tools & Supplies 22
iii. Product Processing/Procedure 24
4. Financial Feasibility 26
a. Revenue 27
b. Initial Investment 27
i. Capital Expense 28

ii. Operating Expense 30

iii. Pre-Operating Expense 31
Conduct of Market Survey/Product Testing 34
1. Market survey questionnaire 34
Ethical Consideration 35

CHAPTER IV RESULTS AND DISCUSSION

Socio-Demographic or Economic Profile of Respondents 36
Market Survey Results 38
Level of Acceptability 38
Consumer food action scale 46
Financial Results 51
The Income Statement 51
The Cash Flow Statement 53
The Balance Sheet Statement 54
Financial Measure/Test of Profitability 56
Socio-Economic Desirability Important 63

CHAPTER V SUMMARY, CONCLUSION AND RECOMMENDATION

Summary 64
Conclusion 65
Recommendation 66

REFERENCES 67
APPENDICES 68
CURRICULUM VITAE 103

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 LIST OF APPENDICES

APPENDIX PAGE

A Advisory Agreement 69

B Application for final Oral Defense 70

C Certificate from English Critic 71

D Financial Critic Certificate 72

E Market Survey Questionnaire 73

F Answered Market Survey Questionnaire 77

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 LIST OF FIGURES

FIGURE PAGE

1 Conceptual Framework 10

2 Organizational Structure 17

3 Map of Manay Davao Oriental 20

4 Facilities of the Product Study 20

5 Operation Production of the Study 21

6 Processing Flow Chart 24

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 LIST OF PLATES

PLATE PAGE
A Materials needed in the study. 92

B Washing the sweet potato. 92

C Washing the pandan leaves. 93

D Peeling the sweet potato 92

E Grating the sweet potato 94

F Cutting the pandan leaves 94

G Putting the pandan leaves into the blender 95

H Adding water to the pandan leaves 95

I Grinding the Pandan Leaves until make it a powder 96

J Sift the water of pandan leaves 96

K Mixing all adding the ingredients into the sweet 97

potato grated
L Adding the water of pandan into the grated sweet 97
potato
M Putting into the puto molder 98

N Arranging in the steamer. 98

O Cover and steam the puto for 25 minutes. 99

P The puto or finished products 99

Q Packed the finished product 100

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R The proponent conducts a product test to the Faculty of 100
Hospitability Management.
S The proponent interviewed the residents in 101
Manay, Davao Oriental
T The proponent interviewed the residents in Manay, 101
Davao Oriental
U The proponent interviewed the residents in Manay, 102
Davao Oriental

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 LIST OF SCHEDULES

SCHEDULE PAGE

1 Net Profit Margin 56

2 Return On Investment 57

3 Asset Turn-over 58

4 Payback Period 58

5 Variable Cost 59

6 Contribution Margin 60

7 Break-even Volume 61

8 Break-even price 61

9 Break-even sales 62

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 LIST OF TABLES

TABLE PAGE

1 Invention Spotting 8

2 Business Model Canvass 11

3 Human Resource and Operational Plan 16

5 Kitchen utensils, tools and Supplies 22

6 Revenue 27

7 Capital Expense 28

8 Operating Expense 30

9 Labor Requirement 31

10 Pre-operating Expense 31

11 Processing Expense 32

12 Marketing Expense 32

13 Administrative Expense 33

14 Socio- demographic Profile of Respondents 36

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 PROJECT SUMMARY

JOAN B. ALERIA “PRODUCT DEVELOPMENT PROJECT ON SWEET

POTATO (Ipomoea batatas) 'PUTO'WITH PANDAN (Pandanus amaryllifolius)
POWDER IN MANAY, DAVAO ORIENTAL” (Undergraduate Study)
Davao Oriental State University. May 2023.

Adviser: ROY M. PADILLA, DVM, MAS

The Product Development Project on Sweet Potato Puto with Pandan Powder as
newly introduced innovative product in Manay, Davao Oriental. The product was made
of sweet potato, all purpose flour, and pandan powder. These are the objectives of the
study; 1.)To conduct product market survey/taste test of sweet potato puto with pandan
powder. 2.) To determine the total investment in processing sweet potato puto with
pandan powder. 3.) to determine the necessary product costs. 4.)to compute for the
Return On Investment (ROI) in processing sweet potato puto with pandan powder. 5.) to
compute the payback period in the processing of sweet potato puto with pandan powder.
6.) To conduct shelf-life experiment of sweet potato puto with pandan powder.

This study also aimed to determine the acceptability and potential of the product.
The market survey was conducted and 100 respondents were chosen from its target
market. The total number of males who participated were 43, while there are 57
females. The market survey used a questionnaire and the hedonic scale.
This study also aimed to determine the total investment in processing sweet
potato puto with pandan powder, which was Php 497,353.00 in one year. With regards
to the necessary product costs, this product innovation could spend Php 236,376 in one
year. The said sweet potato puto with pandan powder, has a return on investment (ROI)
of thirty nine percent (39%). Payback period 2.5 or 2 years and 5 months year-period.
The shelf-life of sweet potato puto is 2 days under ambient temperature
Overall, with its viability and acceptability to the general audience, the proponent
gathered the data displaying an overall positive response with the product innovation for
the general consensus.

Keywords: Sweet potato, All purpose flour, Pandan powder,Puto,Powder

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