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Chapter 07
Popular Culture and Intercultural Communication
As you approach the assessment of your students’ learning bear in mind the earlier discussion
of Bloom’s Taxonomy and the depth and complexity of student learning. Multiple Choice and
True/False questions will tend to address the lower levels of remembering and understanding.
A good essay question can also assess application, analysis, and evaluation, but to assist them
in deeper learning, to discover whether they are able to apply that learning in real world
situations, and to assess aspects of affective and behavioral learning, other kinds of
assignments are necessary. Having them engage in ethnography, civic engagement
opportunities, in-depth values analysis essays of their own and another’s cultural perspective,
journaling about their feelings and reactions, and having them develop learning activities for
their peers are excellent additional ways to assist and assess their learning. Such assignments
can be done individually or in groups.
2. Those systems or artifacts that most people share and that most people know about are
known as ____.
A. popular culture
B. media cultural texts
C. high culture
D. low culture
3. What initially motivated the exportation of U.S. popular culture?
A. The desire to share new information and technological advances.
B. Requests from countries that did not have high-quality entertainment.
C. A need to help people from other cultures understand the benefits of democracy.
D. The decision to use it to advertise U.S. products.
4. In the study of White and Black job applicants, how did interviewers who were influenced
by negative stereotypes of Blacks differ in their behavior?
A. They spent more time interviewing some applicants.
B. They showed more immediacy behaviors.
C. Their speech deteriorated.
D. They were more outgoing.
5. To what does cultural imperialism refer?
A. The idea that many White people have superiority over people of color.
B. The technological advancement of the United States in media forms.
C. The resistance of people in the United States to popular culture forms from other countries.
D. The dominance of U.S. popular cultural forms throughout the world.
6. _____ produces products of popular culture (e.g., movies, cartoons, Hello Kitty) as
commodities that can be economically profitable.
A. Cultural imperialism
B. The culture industry
C. High culture
D. A cultural forum
8. Details concerning the average age, sex, and income of a magazine's readership is known as
a/an ____.
A. cultural identity
B. abstract demographic
C. form of media imperialism
D. reader profile
9. Which statement is not true about popular culture and information about cultures?
A. People tend to think popular culture presents true information about their own culture.
B. People use popular culture texts to learn about other cultures.
C. People tend to think popular culture presents true information about other cultures.
D. People use popular culture texts to negotiate their relationships with cultural identities.
10. According to the study on how interviewers respond to Black and White job applicants,
Black job applicants
A. were less qualified than White applicants.
B. do not have interviewing skills.
C. were less immediate than White applicants.
D. were reacting to the interviewers.
12. African American female characters who often appear as scenery in the background of
television shows serve to perpetuate ____.
A. cultural imperialism
B. media imperialism
C. social roles
D. stereotypes
13. Which of the following is true about how people resist cultural texts?
A. A person's preference for popular culture is based more on media sensitivity than on
cultural values.
B. Refusal to participate in popular culture is one form of showing resistance.
C. Motivation to participate in popular culture is unrelated to a person's social role.
D. Resistance may be motivated by displeasure over media representation of certain social
issues.
14. Which of the following is true about the Navajo G.I. Joe doll?
A. It is a form of cultural imperialism.
B. It serves as a cultural text.
C. It is a way in which the history of an underrepresented group is made available to the
public.
D. It reaffirms stereotypes.
15. Who tends to be most influenced by popular culture portrayals of another cultural group?
A. People who have been very exposed to the other group.
B. People who have a tendency toward ethnocentric attitudes.
C. People who have visited in the culture of the other group.
D. People who have limited experience with the other group.
16. The impact that U.S. and Western media have had on the rest of the world is known as
____.
A. electronic colonialism
B. media imperialism
C. cultural imperialism
D. consumerism
21. Which of the following is not true about the consumption of popular culture?
A. Public texts do not have to win over the majority of the people in order to be popular.
B. Unpredictability in advertising has been removed through consumer profiling.
C. We participate in those texts which address issues that are relevant to our cultural groups.
D. We actively seek out and choose texts that serve our needs.
22. Which of the following is not true about resisting popular culture?
A. Some people refuse to engage in particular forms of popular culture.
B. Some forms of resistance may be role related.
C. It is not really possible to resist exposure to popular media.
D. Cultural politics are rarely a factor in choosing to resist a form of popular culture.
23. The power relations of using media to market U.S. goods through movies on foreign
screens is referred to as ____.
A. cultural imperialism
B. high culture
C. cultural Identity
D. colonialism
24. Portrayals of readership that give the average age, gender and household incomes are
known as ____.
A. cultural imperialism
B. reader profiles
C. cultural identities
D. stereotypes
25. Domination or exploitation of other cultures utilizing technology is known as ____.
A. cultural imperialism
B. electronic colonialism
C. media imperialism
D. prejudice
26. There is a great deal of research on why U.S. television programs are so successful in
other cultures.
FALSE
27. People resist the use of popular culture as a forum for dealing with social issues.
FALSE
29. The U.S. film industry makes more money on their films outside the United States than
they do inside.
TRUE
31. White Americans are so often portrayed in popular culture that it is difficult to stereotype
them.
TRUE
32. When non-Americans watch television shows for entertainment (such as CSI or Desperate
Housewives), they don't consider the story a reflection of American reality.
FALSE
33. Most language teachers encourage the use of popular culture to improve language skills
because it teaches slang and inappropriate speech varieties.
TRUE
34. American television programs that cross cultural and linguistic frontiers are successful
because they appeal to basic human values.
FALSE
35. Television is less a reflection of reality than a forum for discussing and working out ideas
on a variety of topics.
TRUE
Essay Questions
39. Identify and discuss four (4) of the five ways of thinking about cultural imperialism. What
are the ramifications for intercultural communication from each of these perspectives?
40. What are the effects of under representation of various groups in popular culture?
41. What cultural values are represented by shows such as Survivor or Joe Millionaire?
Author: H. P. Lovecraft
Language: English
By H. P. LOVECRAFT
It was near the docks along the southerly part of the Town Street,
however, that the worst things were muttered about Joseph Curwen.
Sailors are superstitious folk; and all made strange furtive signs of
protection when they saw the slim, deceptively young-looking figure
with its yellow hair and slight stoop entering the Curwen warehouse
in Doubloon Street or talking with captains and supercargos on the
long quay where the Curwen ships rode restlessly. Curwen's own
clerks and captains hated and feared him, and all his sailors were
mongrel riff-raff from Martinique, St. Eustatius, Havana, or Port
Royal. It was, in a way, the frequency with which these sailors were
replaced, which inspired the acutest and most tangible part of the
fear in which the old man was held, and in time it became
exceedingly difficult for Curwen to keep his oddly assorted hands.
By 1760 Joseph Curwen was virtually an outcast, suspected of
vague horrors and daemoniac alliances which seemed all the more
menacing because they could not be named, understood, or even
proved to exist.
Meanwhile the merchant's worldly affairs were prospering. He had a
virtual monopoly of the town's trade in saltpetre, black pepper, and
cinnamon, and easily led any other one shipping establishment save
the Browns in his importation of brassware, indigo, cotton, woollens,
salt, rigging, iron, paper and English goods of every kind. Curwen
was, in fact, one of the prime exporters of the Colony.