Assignment Cover Sheet

Qualification Module Number and Title

Diploma in Business Administration Assignment

Student Name & No. Assessor

Mr. Diluka Perera

Hand out date Submission Date

Assessment type Duration/Length of Weighting of Assessment

Assessment Type
Portfolio 3,000 words 50%
(Individual assessment)

Learner Declaration

I, ………………………………………….<name of the student and registration number>, certify that the

work submitted for this assignment is my own and research sources are fully acknowledged.

Marks Awarded
First assessor
IV marks
Agreed grade
Signature of the assessor Date

Important Information for Students

 The assignment should be submitted as a SOFT COPY in a PDF format ONLY
 Please note that plagiarism is treated as a serious offence and therefore the work you produce must be
individual and original although may work in groups in some instances.
 All sources of information must be referenced using “Harvard referencing” where a reference
listing should be included at the end of the assignment.
 Please note that the submission date given for this assignment is the final date that you can hand over
the assignment.
 Feedback Form
International College of Business & Technology

Module Name
Assessment No.
Name of the Assessor

Student Name and Registration Number

Question number Comments by the Assessor Marks

offered
Task 1
Question 1 – a / b
Question 2 – a / b / c
Question 3 – a / b
Academic writing
Areas to improve

Total Marks

Overall Grade
Distinction Merit Pass Re-Submit

Assessment has been internally verified for use.

Internal Verifier
Name:

Date
Signature:
Verified:

Diploma in Business Administration

 Individual report

Weighting of assessment: 50% total marks

Individual report word limit: 3000 words

Assignment brief
Scenario and task
Answer all questions given below in the context of an organization of your choice (either a local or an
international company selling goods. It is recommended that you select a listed organization so that you can
obtain more information from the company’s website). Answer to this section should be presented in the form
of a formal report. The report shall include a paragraph on introduction to the company, and answers to
question 1, 2 and 3, accordingly.

The student must demonstrate a strong theoretical understanding and application of the concepts tested. Use
around at least 5 academic sources such as: Journal Articles, Conference Papers, Books etc. to justify the factual
arguments presented in the report. Refer “Academic writing and communication” for report writing and
formatting guidelines. Allocated word count for the report is 3000 words.

Question 1: Fundamentals of Business Management (LO 1.1 and LO 1.3)

a. With relevant to the selected organization; explain how four functions of management are helpful to
achieve organizational short term objectives and long term goals.
(10 marks)

b. Identify types of stakeholders within different layers of the organizational environment (Internal and
external). Discuss the impact of the identified stakeholders on the organizational processes and
operations.
(20 marks)

Question 2: Fundamentals of Marketing (LO 2.1 and 2.4)

a. Apply core marketing concepts to the selected organization’s organizational context and explain how
those core aspects help to reach customers in different markets.
(10 marks)

b. Describe the marketing mix (4 P’s) aspects of the selected organization and discuss the effect of those
factors on the organizational existence and development.
(10 marks)

c. Analyze the “Segmentation, Targeting and Positioning (STP)” features related to products of the
selected organization
(10 marks)
Question 3: Fundamentals of HRM (LO3.1 and LO 3.3)
a. Explain the HRM practices of the selected organization applying the “HRM process” with the support
of academic references, real world examples and practical explanations.
(15 Marks)

b. Discuss the reward management practices of the organization and how those practices help the
organization to manage the employee engagement in business activities.
(15 Marks)

Academic Writing and Communication (LO 4.1, LO 4.2 and LO 4.3)

Report writing, use of Academic English, Spelling and Grammar, Formatting and Referencing skills would be
evaluated on the report you submit for the above task. See guidelines given below
(10 marks)

(Total 100 marks)

Guidelines/ Requirements
 Paper Size : A4
 Word Count : 3,000 words
 Font: Times New Roman
 Main Headings – 14 pt Bold
 Sub Headings – 12 pt Bold
 Body – 12pt normal
 Line Spacing – 1.5 lines
 Paragraph Alignment – justify
 Page set-up – 1.5 inches from left side, and 1 inch from right, bottom and up.
 Page numbers – required to put at the bottom right corner (for the body of the report)
 Harvard referencing style

Report structure for task 1

1. Cover Sheet/ Title page
2. Acknowledgements
3. Executive summary
4. Table of contents
5. Introduction
6. Answer to task 1
7. Conclusion
8. References (both in-text and end-text)