MARKETING PSYCHOLOGY: HOW

TO BECOME A MASTER OF
INFLUENCE
By Vladimir Raykov
SECTION #1 – THE PSYCHOLOGY
OF DIGITAL INFORMATION
PRODUCT CREATION
By Vladimir Raykov
E V E RY B U S I N E S S N E E D S A N I N F O P RO D U C T
Digital Information Product
1  Info products can add tremendous value to your business in many ways.
 The majority of people would prefer watching a video tutorial than reading long text.
 MARKETING RULE: Never assume your prospects know what to do.
 EXAMPLES:
 GetResponse – an email marketing platform.
E V E RY B U S I N E S S N E E D S A N I N F O P RO D U C T
Digital Information Product
1  Info products can add tremendous value to your business in many ways.
 The majority of people would prefer watching a video tutorial than reading long text.
 MARKETING RULE: Never assume your prospects know what to do.
 EXAMPLES:
 GetResponse – an email marketing platform.
 Facebook Blueprint
E V E RY B U S I N E S S N E E D S A N I N F O P RO D U C T
Five Main Chapters
3 1)
2)
Introduction
Choose A Profitable Topic
3) Create Your Course/Asset
4) Optimize Your Course
5) Upload Your Course To Udemy & Skillshare

Introduction
4 Core Strategy 5 Steps; PayPal Account; Udemy Account; Skillshare Account.
Create your accounts aand connect them with the online platforms in advance.
E V E RY B U S I N E S S N E E D S A N I N F O P RO D U C T
Digital Information Product
1  Info products can add tremendous value to your business in many ways.
 The majority of people would prefer watching a video tutorial than reading long text.
 MARKETING RULE: Never assume your prospects know what to do.
 EXAMMPLES:
 GetResponse – an email marketing platform.
 Facebook Blueprint
 Adobe Learn (Adobe TV)
E V E RY B U S I N E S S N E E D S A N I N F O P RO D U C T
Digital Information Product
1  Info products can add tremendous value to your business in many ways.
 The majority of people would prefer watching a video tutorial than reading long text.
 MARKETING RULE: Never assume your prospects know what to do.
 EXAMPLES:
 GetResponse – an email marketing platform.
 Facebook Blueprint
 Adobe Learn (Adobe TV)
 Companies use online video courses in their marketing and customer satisfaction strategies.
 Are you willing to take action and create such a course that will have a positive impact on
your business?
E V E RY B U S I N E S S N E E D S A N I N F O P RO D U C T
Digital Information Product
2  An online course can:
1. Bring new customers.
2. Help existing customers use the full features of your product.
3. Help your customers make wiser decisions.
4. Help your customers avoid top 10 mistakes.
 Having a course is not enough. You need a high-quality online course.
E V E RY B U S I N E S S N E E D S A N I N F O P RO D U C T
Let’s Recap
3 1. Information products add tremendous value to your business in two ways. First - they
can be used as a marketing tool and second they will bring satisfaction to your existing
customers.

2. You can deliver information in many formats but your primary must be video! Video
nowadays is consumed more than ever before.

3. Big companies such as Facebook, Adobe, GetResponse and many more use this
powerful strategy. There is no reason why you shouldn’t use it as well!

4. Having an online course is not enough, quality is what matters most!

Stay Purposeful