WHAT’S THE NAME OF YOUR IDEAL CUSTOMER?

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PSYCHOGRAPHICS
Biggest problem(s):

Biggest desire/goal:

Non-negotiable values:

Why wouldn’t they buy (objections)?

Favorite Books and Magazines:

HINT: Use Google Forms (https://www.google.com/forms/about/) to run email
campaigns to find out the “biggest problems/fears/frustrations/” your ideal
customer has.
Use that information for your marketing instruments.
 DEMOGRAPHICS
Age:

Sex:

Marital status:

Kids:

Location:

Occupation:

Income Level:

Education Level:

HINT: Use https://www.magazines.com/ to find out the demographics of your

target audience.
Find the magazines your ideal customer reads and visit their websites. Look for
“Advertise With Us” type of link in the footer of the magazine’s website and
you will find a Media Kit. Examine the demographics of the people who read
that magazine.
Examples:
https://homebusinessmag.com/pdfs/mediakit.pdf
https://www.success.com/sites/default/files/SUCCESS_MediaKit_0.pdf
This is cool, isn’t it?

-Vladimir Raykov
support@vladimirraykov.com
Stay purposeful!