At an office

Goals and scope Strategies Project structures

Design a task
TASK
DESIGN
By group 5
MEMBERS
1. Nguyễn Trần Ngân Hà
2. Tạ Minh Anh
3. Đào Trang Anh
4. Nguyễn Thu Giang
5. Nguyễn Phương Thảo
6. Trịnh Phương Thảo
7. Nguyễn Thị Quỳnh Anh
TABLE OF
CONTENT
I. Overview
II. Task design
III. Fit & misfits
IV. Case study
I. OVERVIEW
WHAT IS TASK DESIGN ?
TASK DESIGN
The division of large tasks into small tasks,
which are related and coordinated with each other
to accomplish the organization's major goals.
 2 DIMENSIONS

-Repetitiveness- -Divisibility-
"A task that is so clearly defined, “ Tasks can be performed
repeated over and over. The independently. The less
work needs to be standardized." dependent, the more divisible.”
4 types of detailed task design are
established.
II. TASK DESIGN
TYPES
THE ORDERLY
Characteristics
Highly divisible and highly repetitive

Require relatively little coordination

among the subtasks

Break up the work into pieces

Perform independently of other units.

When completes its work, the results
flow back up to the executive level.
 ADVANTAGES DISADVANTAGES

11
Slowdowns or other difficulties in one
unit don’t prevent other units from
1 Inflexibility: Older designs may be rigid
and not easily adjustable to changing
continuing progress circumstances or requirements.

2
1 The tasks are standardized, can be
readily repeated

The specialization of tasks can yield

3
1
very high efficiency.

4
1 No coordination is required
THE COMPLICATED
Not very divisible but is highly repetitive.
Require more coordination of the connected and
repetitive tasks.
Be performed by different units of the firm, but they
are interdependent to get the work done.
Advances in operations research
Compete based on their ability to
process work with great speed and
sophistication.

Mass production
ADVANTAGES
Time Management
Require continuous attention
Very costly
Requires a high level of
information processing

DISADVANTAGES
THE FRAGMENTED

High on divisibility, low on

repetitiveness

Focused more on effectiveness

than on efficiency
 ADVANTAGES
Require less coordination DISADVANTAGE IS
Be more innovative and INCREASED STRESS
aggressive
AND COGNITIVE LOAD
Meet the demand of business
diversity
 Low on both divisibility and repetitiveness
Accommodating the unique demands of each
customer
Are likely to lead to the greatest customer
satisfaction
Goals of both effectiveness and efficiency.

THE KNOTTY
 Not standardized
A breakdown in any one
ADVANTAGES
small task can shut down the
whole operation

Encourages to Takes a lot of effort and

develop innovative needs to process huge

ways information.

Have customized
production
DISADVANTAGES
III. FIT & MISFITS
FIT & MISFITS
IV. CASE STUDY
MC DONALD’S
COMPANY
MC DONALD’S
A global fast-food restaurant chain
Was founded in 1940 by Richard and Maurice McDonald
In San Bernardino, California, United States.
The original McDonald's focused on its
burgers, fries, and shakes, selling them
for half the price and serving in half the
time of competing restaurants.
MISSION

“ To make delicious feel-good moments

easy for everyone.”
MC DONALD’S BIG MAC BURGER
PRODUCTION
VALUE
“ The backbone of our Brand is, and always has been, a
commitment to a set of core values that define who we are
and how we run our business and restaurants. “
SPEEDEE SERVICE SYSTEM
FOOD PRODUCTION PROCESS
Highly repetitive
The standardized menu items and processes
followed by McDonald's

Few fixed types of cooking methods

Orders are unique but still based on

traditional types of food
 Low divisible

Meal assembly as a whole

Orders necessitate the completion of
various subtasks
Tasks need to be done in a specific
order and often in parallel to fulfill the
order efficiently.
 task design

THE COMPLICATED
The repetitive in complicated task
design is highly standardized and
optimized for efficiency which
handles a large volume of orders and
operates in various locations

Detailed and focus on exploitation its

resources to continue refine of current
product and usually has very
competitive prices that it works hard
to keep competitors from penetrating.
NIKE-
NIKEBYYOU
 WHAT NIKE IS
NIKE NI KE BY YO U

A renowned global Be known as NikeiD,

brand founded in first introduced in
1964. 1999
Specialize in Started as an online
athletic footwear, customization
apparel, equipment, platform that allowed
and accessories customers to
personalize their Nike

MISSION
BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE IN
THE WORLD, WITH THE BELIEF THAT IF YOU HAVE A BODY, YOU
ARE AN ATHLETE.
 Why NikeByYou ?

1. Be co-creating with the brands consumers love

2. A strong desire to express their identity and

individuality

3. Be a strategic repositioning of Nike as a service, as

much as a product
 THE KNOTTY OF
NIKE BY YOU
Unlimited possibilities of customer preferences -
nonrepetitive.
Each product is designed to fulfill unique demands of
customers - hard to divide.

The design is low on both divisibility and repetitiveness.

 THE DIFFICULTIES
Knotty task design

Every production factory of A breakdown can shut Much riskier since investing
Nike By You has to produce down the whole operation, in equipment, facilities, and
16-20 models customized, which can be very costly. employees to transform
each model has very Communication process is from traditional mass
different options for each also much more production to on-demand
component complicated (customization).
 Adapting its product offerings,
marketing campaigns, and retail
experiences to resonate with
consumers in different regions.

By optimizing both aspects of its

operations, Nike can sustainably
grow its business while meeting the
evolving needs and expectations of
its customers
SUMMARY
THANK YOU!
By group 5