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Chapter 7: The Media
TRUE/FALSE
1. American politicians have always complained throughout history about the mass media.
ANS: T DIF: Moderate REF: CH07 – Political Media Today

OBJ: Describe the role of media in American politics and how people get political information
MSC: Remembering
2. In colonial America, newspapers had low circulation because they were costly and only available
in major cities.

MSC: Remembering
3. The regulations on broadcast media by the Federal Communications Commission reflect the
assumption that the airways are public property.

MSC: Understanding
4. The equal time provision requires broadcasters to grant the same amount of on-air time on any
non-news programming to every candidate running for office.

MSC: Applying
5. Media conglomerates have been created due to regulatory changes that accelerated concentration
and cross-ownership.

MSC: Remembering
6. The Internet has limited the amount of information available about politics.
ANS: F DIF: Moderate REF: CH07 – Political Media Today

MSC: Understanding
7. The vast amount of information on the Internet is of questionable reliability.
ANS: T DIF: Difficult REF: CH07 – Political Media Today

MSC: Remembering
8. Most Americans acquire political information accidentally.

ANS: T DIF: Difficult REF: CH07 – Political Media Today
MSC: Understanding
9. The media and politicians are always adversaries.
ANS: F DIF: Moderate

REF: CH07 – How Do Politicians Use the Media? How Does the Media Use Politicians?
OBJ: Explain how politicians use the media to achieve their goals
MSC: Understanding
10. Political candidates running for federal office tend to spend at least 80 percent of their budget on
advertising alone.
ANS: T DIF: Moderate

MSC: Applying
11. Most Americans believe that the media is biased against the candidates and policies they prefer.
ANS: T DIF: Moderate REF: CH07 – How Does the Media Shape Politics?
OBJ: Explain how the media influences how people think about politics
MSC: Understanding
12. Most political scientists have concluded that journalists tend to have a definitive ideological bias in
the presentation of their news.
ANS: F DIF: Difficult REF: CH07 – Do the Media Work?

OBJ: Assess whether the media fulfill their role in American democracy
MSC: Understanding
13. The Internet has helped to make Americans better informed about politics.
ANS: F DIF: Moderate REF: CH07 – Do the Media Work?

MSC: Understanding
14. The media’s focus on horse race stories reflects journalists’ lack of interest in helping people make
good decisions.

MSC: Understanding
15. Research has shown that if journalists explained the process of government more often, their
ratings would increase.

MSC: Understanding
MULTIPLE CHOICE
1. Which one of the following statements is accurate?
a. Media reporting only became controversial in the twentieth century.
b. Since the founding of the republic, politicians have understood that Americans learn about
politics mostly from the media.
c. Politicians were not critical of the media in the nineteenth century.
d. Allegations of bias in the media began when television was created.
ANS: B DIF: Difficult REF: CH07 – Political Media Today
MSC: Remembering
2. What was the effect of the Alien and Sedition Acts of 1798?
a. They required the news media to provide fair coverage of multiple political points of view.
b. They established the freedom of the press.
c. They outlawed publishing stories that might threaten national security.
d. They made it a crime to criticize the president or Congress.
ANS: D DIF: Moderate REF: CH07 – Political Media Today
MSC: Remembering
3. The invention of cheaper and faster printing presses in the 1830s led to the onset of ________.
a. the penny press c. muckraking
b. wire services d. objective news reporting
ANS: A DIF: Moderate REF: CH07 – Political Media Today
MSC: Remembering
4. The term yellow journalism refers to

a. the use of sensational headlines and illustrations to sell newspapers.
b. press stories that are highly critical of government.
c. fair and balanced coverage of politics.
d. investigative stories that call for reforms of government.
MSC: Remembering
5. Which newspaper has the motto, “All the News That’s Fit to Print?”
a. New York Journal c. New York Times
b. Washington Post d. Boston Globe
ANS: C DIF: Moderate REF: CH07 – Political Media Today
MSC: Remembering
6. Yellow journalism began after the ________.

a. Revolutionary War c. Spanish-American War
b. Civil War d. Vietnam War
ANS: B DIF: Moderate REF: CH07 – Political Media Today
MSC: Remembering
7. Radio began in America in the ________.
a. 1890s c. 1920s
b. 1910s d. 1930s
MSC: Remembering
8. The government’s willingness to regulate broadcast media more heavily than print media reflects
a. public demand for a better political balance on television.
b. the history of partisan ownership of newspapers.
c. the fact that the framers did not anticipate broadcasting and therefore could not protect it
in the Constitution.
d. the belief that the airways are public property.
ANS: D DIF: Difficult REF: CH07 – Political Media Today
MSC: Understanding
9. The equal time provision requires

a. the media to offer equal airtime to opposing candidates on any non-news program.
b. that candidates advertise equal amounts on television and radio.
c. broadcast media to present several points of view to ensure balanced coverage.
d. giving all companies a reasonable chance of owning multiple media outlets.
MSC: Remembering
10. The ________ regulates broadcast media.

a. Federal Communications Commission
b. Secretary of Commerce
c. Corporation for Public Broadcasting
d. Attorney General
MSC: Remembering
11. Deregulation has led to the advent of ________.

a. horse race journalism c. shielding
b. media conglomerates d. smaller media companies
MSC: Understanding
12. Cross-ownership
a. is illegal in the United States.
b. cannot occur in the same community.
c. is becoming more prevalent in America today.
d. was more common in the nineteenth century than in the twenty-first century.
MSC: Understanding
13. The news media in America
a. are owned by the government.
b. are mostly profit-seeking businesses.
c. are considered impartial by the general public.
d. are regulated by the U.S. Department of Commerce.
MSC: Understanding
14. The trend toward single-company ownership of several kinds of media outlets is known as
________.
a. cross-ownership c. networks
b. concentration d. corporations
MSC: Remembering

a. The creation of the Internet has dramatically increased the amount of information about
politics in the United States.
b. Americans know much more about politics today than prior to the creation of the Internet.
c. Americans tend to find politics interesting and are likely to consume stories about politics
accordingly.
d. Most Americans are highly knowledgeable about American politics and public affairs.
MSC: Remembering
16. Concerns about media concentration and cross-ownership are based on

a. interpretations of freedom of the press.
b. public standards about what constitutes quality news programming.
c. the expansion of the Internet and other media technologies.
d. beliefs that it is better for democracy if the press espouses many different views.
MSC: Understanding
17.
NewsCorp owns Fox, Fox News, the film studio 21st Century Fox, the Wall Street Journal, and
the New York Post, among many other media holdings. NewsCorp is an example of ________.
a. a wire service c. the fairness doctrine
b. a blog service d. a media conglomerate
MSC: Applying
18. The American media

a. were first regulated by the government in the 1830s.
b. were first regulated by the government after the Civil War.
c. were first regulated by the government during the Progressive Era.
d. have always been regulated by the government.
MSC: Remembering
19. Which one of the following is a trend experienced by many newspapers in recent years?
a. increasing number of independent newspapers
b. decreasing circulation
c. increase in the number of reporters
d. decrease in online readers
MSC: Remembering
20. What is the most significant reason why most people do not know much about politics?
a. the inept mass media
b. not enough availability of information
c. people are not that interested in politics
d. there is too much corruption in the political world
MSC: Understanding
21. Which one of the following is accurate regarding by-product theory?

a. Most people acquire political information accidentally.
b. Most people acquire political information intentionally.
c. Most people are likely to consume their news mostly by reading newspapers.
d. Most people find politics to be interesting.
MSC: Remembering
22. Prior to the Civil War, ________ revolutionized journalism.

a. the radio c. the telephone
b. the telegraph d. the electric typewriter
MSC: Understanding
23. The mass media is ________.

a. biased
b. a watchdog
c. not regulated by the government
d. prone to yellow journalism
MSC: Understanding
24. Which one of the following would typically be consumed by a liberal?

a. Fox News c. National Public Radio
b. Talk radio d. Facebook
MSC: Remembering
25. The major nationwide talk radio shows generally offer

a. a politically liberal point of view.
b. a politically conservative point of view.
c. extensive news coverage throughout the day.
d. a diversity of viewpoints.
MSC: Remembering
26. The quality and types of news sources vary most in which media format?
a. Internet c. newspapers
b. radio d. television
MSC: Remembering
27. What is happening at the present time with newspaper circulations and major TV news networks?
a. They are both increasing subscribers.
b. Newspapers are increasing subscribers, and television is decreasing subscribers.
c. Newspapers are decreasing subscribers, and television is increasing subscribers.
d. They are both decreasing subscribers.
MSC: Understanding
28. Although newspapers are limited in the ________ of their coverage, the ________ of their
coverage means that they can provide more detailed knowledge to their readers.
a. depth; timeliness c. timeliness; breadth
b. breadth; timeliness d. timeliness; depth
ANS: D DIF: Difficult REF: CH07 – Political Media Today
MSC: Applying
29. The Center for Responsive Politics and Pollster.com are examples of websites that
a. provide search engines for citizens.
b. have many videos of campaign events.
c. provide blogs written by top journalists.
d. collect links to political information.
MSC: Remembering
30. The Internet has ________ the barriers of publication, while leading to an increase in ________
reliable sources.
a. lowered; more c. raised; less
b. lowered; less d. not affected; more
MSC: Understanding
31. The “47 percent” incident during the 2012 presidential campaign demonstrates that
a. the Internet allows anyone to influence the news.
b. campaigns continue to rely on public opinion polling.
c. media conglomerates shape the news through filtering.
d. horse race coverage is declining over time.
ANS: A DIF: Difficult REF: CH07 – Political Media Today
MSC: Applying
32. Which one of the following characteristics reduces the effectiveness of the Internet in creating
informed citizens?
a. higher barriers to publication on the Internet
b. availability of search engines for finding sites
c. availability of videos of important political events
d. unreliability of many Internet sources
MSC: Applying
33. When Edward Snowden released information about programs being conducted by the NSA, it was
an example of ________.
a. a leak c. invasion of privacy
b. cyberterrorism d. citizen journalism
ANS: A DIF: Moderate
MSC: Remembering
34.
Which one of the following statements about murder over the last 30 years in the United States is
accurate?
a. The murder rate in the United States has never been higher than it is right now.
b. The murder rate in the United States has never been lower than it is right now.
c. Drawing conclusions about the murder rate in a diverse country is a complicated task.
d. The media’s coverage of violent crime is always balanced.
ANS: C DIF: Difficult
MSC: Understanding
35. Which one of the following is an example of how leaks within government help provide the basis
for news reports?
a. the delayed rollout of healthcare.gov
b. President Barack Obama’s meeting with House Republicans
c. the nomination of Merrick Garland to the Supreme Court
d. Edward Snowden and the NSA
ANS: D DIF: Moderate
MSC: Remembering
36. If a federal official sues to stop the publication of a top-secret memo about an ongoing military
conflict, and a judge agrees and prohibits publication, this is an example of ________.
a. politics c. a shield law
b. a leak d. prior restraint
ANS: D DIF: Difficult
MSC: Applying
37. The idea of prior restraint refers to

a. the willingness of the press to refrain from publishing sensitive information.
b. the FCC shutting down a station for violating standards of decency.
c. a judicial order allowing government to stop the press from publishing something.
d. the ability of the press to stop the government from taking an unconstitutional action.
ANS: C DIF: Moderate
MSC: Remembering

a. The media and politicians are always adversaries.
b. The media and politicians each have something to offer the other.
c. The media and politicians typically have a very positive relationship.
d. The media and politicians typically fail to compromise when it comes to crafting the news.
ANS: B DIF: Moderate
MSC: Understanding
39.
Which one of the following statements is accurate?

a. Liberal groups prompted media coverage of Hillary Clinton’s e-mails when she was
secretary of state.
b. The FBI director brought charges against Hillary Clinton due to her practice of using a
private e-mail server when she was secretary of state.
c. All news outlets engaged in framing, filtering, and priming in the exact same manner.
d. The FBI director criticized Hillary Clinton for her e-mail practices but did not charge her
with violating the law.
ANS: D DIF: Moderate
MSC: Applying
40. Typically, candidates for federal office spend about ________ percent of their budget on
advertising.
a. 10–20 c. 60–70
b. 30–40 d. 80–90
ANS: D DIF: Difficult
MSC: Remembering
41. If politicians talk to journalists on background,

a. it means they are speaking off the record.
b. it means they are trying to enhance their name recognition.
c. it means they are trying to get media attention for their campaigns.
d. it means they are seeking to get personal credit for a policy or program success.
ANS: A DIF: Moderate
MSC: Remembering
42. Many Americans learn about politics while engaged in other non-news activities, such as reading
the sports page or watching NASCAR. This process is known as ________.
a. concentration c. shield laws
b. by-product theory d. filtering
ANS: B DIF: Moderate REF: CH07 – How Does the Media Shape Politics?
MSC: Applying
43. Media effects

a. explore whether exposure to media coverage of politics changes what people think or do.
b. explore the extent to which media coverage has a conservative bias.
c. explore the extent to which media coverage has a liberal bias.
d. explore the extent to which media coverage has a structural bias.
ANS: A DIF: Moderate REF: CH07 – How Does the Media Shape Politics?
MSC: Remembering
44. According to research, well-informed people are unlikely to change their minds when they learn
something new from the news media because
a. they do not trust the news media.
b. they believe that media sources contain political bias.
c. they have already decided what they think.
d. they cannot remember all of the information they read or hear.
ANS: C DIF: Moderate REF: CH07 – How Does the Media Shape Politics?
MSC: Understanding
45.
Which one of the following statements is accurate?

a. Journalists cover the issue of gun control more after a mass shooting.
b. Journalists consistently cover gun control on an even basis due to their liberal bias.
c. Journalists consistently oppose gun control on an even basis due to their conservative bias.
d. Journalists rarely ever cover gun control in the course of their reporting.
ANS: A DIF: Moderate REF: CH07 – How Does the Media Shape Politics?
MSC: Applying
46.
Political conservatives generally favor ________.

a. National Public Radio c. Fox News
b. PBS d. CNN
ANS: C DIF: Moderate
REF: CH07 – How Do Americans Use the Media to Learn about Politics?
OBJ: Analyze who uses which news sources and whether it matters
MSC: Applying
47.
Media conglomerates
a. are not very efficient.
b. provide more alternative points of view.
c. provide less alternative points of view.
d. are an artifact of the past.
ANS: C DIF: Moderate REF: CH07 – How Does the Media Shape Politics?
MSC: Applying
48. Which one of the following is an illustration of a hostile media effect?

a. Liberals tend to believe that the media is biased in favor of liberal candidates.
b. Conservatives tend to believe that the media is biased in favor of conservative candidates.
c. Journalists tend to accentuate negativity and conflict.
d. Democrats generally believe the media favors the Republicans.
ANS: D DIF: Difficult REF: CH07 – Do the Media Work?
MSC: Applying
49. Bias in the media

a. is easy to identify.
b. is very hard to find.
c. is obviously in favor of Republican candidates.
d. is obviously in favor of Democratic candidates.
ANS: B DIF: Difficult REF: CH07 – Do the Media Work?
MSC: Understanding
50. The Internet

a. may exacerbate the knowledge gap between and among citizens.
b. reduces the knowledge gap between and among citizens.
c. has increased the political knowledge of the American citizenry.
d. has decreased the political knowledge of the American citizenry.
ANS: A DIF: Moderate REF: CH07 – Do the Media Work?
MSC: Applying
51. Public opinion polls taken early during a political campaign ________.
a. are very important
b. are almost irrelevant
c. almost always predict the winner
d. typically favor the Democratic candidate
ANS: B DIF: Moderate REF: CH07 – Do the Media Work?
MSC: Remembering
52. Attack journalism

a. no longer exists. c. is increasing.
b. is decreasing. d. has not changed in 25 years.
ANS: C DIF: Moderate REF: CH07 – Do the Media Work?
MSC: Remembering
53. Horse race journalism

a. emphasizes substantive public policy issues.
b. emphasizes philosophical differences between and among the candidates.
c. emphasizes the actual competition between and among politicians.
d. emphasizes the background and history between and among the candidates.
ANS: C DIF: Moderate REF: CH07 – Do the Media Work?
MSC: Understanding
54. Media coverage of politics

a. emphasizes hard news.
b. emphasizes soft news.
c. emphasizes the details of public policy debates.
d. emphasizes the importance of politics in the daily lives of most citizens.
MSC: Understanding
55. What do surveys reveal about the public’s perception of media bias?
a. The public believes the media are biased in a conservative direction.
b. The public believes the media are biased in a liberal direction.
c. The public believes the media to be impartial.
d. Democrats believe the media are biased toward conservatives; Republicans believe the
media are biased toward liberals.
ANS: D DIF: Moderate REF: CH07 – Do the Media Work?
MSC: Remembering
56. The increase in coverage of scandals and controversies is all part of the rise of ________.
a. media conglomerates c. horse race coverage
b. wire services d. attack journalism
ANS: D DIF: Moderate REF: CH07 – Do the Media Work?
MSC: Understanding

a. Most American media outlets are for-profit companies.
b. Most American media outlets are nonprofit companies.
c. Most journalists and producers of the news make it a point to include in-depth coverage of
politics.
d. Most journalists and producers of the news are not attentive to public opinion.
MSC: Understanding
58. When journalists focus on the relative standing of candidates rather than their policy proposals,
they are engaged in ________.
a. horse race coverage c. hard news
b. attack journalism d. filtering
MSC: Applying
59. Which one of the following is not a key characteristic of most modern American media?
a. attack journalism c. horse race coverage
b. hard news d. soft news
MSC: Applying
60. Which one of the following statements is accurate about the media?
a. The media give Americans the coverage they want.
b. The media try to manipulate citizens into caring more about foreign policy issues.
c. The media outlets avoid competing between and among each other.
d. The media will likely stop focusing on scandal and negativity in the near future.
ANS: A DIF: Difficult REF: CH07 – Do the Media Work?
MSC: Understanding
SHORT ANSWER
1. What is the Federal Communications Commission and why is it important?
ANS:
The FCC is a government agency created in 1934 to regulate American radio stations and later
expanded to regulate television, wireless communications technologies, and other broadcast media.
It is important because in a democracy, the government does not own and operate the media.
Government officials regulate the broadcast media to try to ensure that no company has a
monopoly on the flow of information to the people and that a diverse array of opinions is presented
to the general public.
DIF: Moderate REF: CH07 – Political Media Today

MSC: Applying
2. What is the equal time provision and why is it important in political campaigns?
ANS:
The equal time provision is an FCC regulation which requires officials in the broadcast media to
provide equal airtime on any non-news programming to all candidates running for an office. It is
important in political campaigns because it precludes officials from favoring one candidate over
the others and compels them to provide equal access to all candidates regardless of their
partisanship and ideology.

MSC: Analyzing
3. What are media conglomerates and why are they potentially problematic?
ANS:
Media conglomerates are companies that control a large number of media sources across several
types of media outlets. They are potentially problematic if a conglomerate dominates a particular
media market and does not present a diverse array of viewpoints to the public.

MSC: Analyzing
4. Why do politicians or other government leaders provide information on background or off the
record?
ANS:
If an elected leader provides information to a journalist on background or off the record, the
reporter can use the information but not attribute it to the politician in question. Sometimes
politicians engage in this approach to the dissemination of information on a trial basis, particularly
if they want to gauge public reaction without committing themselves. On other occasions, a
politician might reveal some details of a negotiation or conflict with the hope of producing
favorable media coverage.
DIF: Moderate
MSC: Understanding
5. How do most people learn about politics?
ANS:
Most people learn about politics from the mass media. In a democracy, the people are dependent
on a free and open press to provide them with critical political information. What people do with
the information that they consume from print media, television, the Internet, or some other source
is entirely up to them.
DIF: Moderate REF: CH07 – How Does the Media Shape Politics?
MSC: Understanding
6. What are the generational differences that researchers have identified in the use of different media
sources?
ANS:
There are some distinct generational differences when it comes to consuming the news. Older
Americans are more likely than younger Americans to watch the news on television. They are also
more inclined than younger people to read a newspaper on a regular basis. Conversely, younger
people are much more inclined to extract news via the Internet than their older counterparts, who
did not grow up during the Internet revolution.
MSC: Applying
7. What are filtering and framing?
ANS:
Filtering, also known as agenda setting, results from journalistic and editorial decisions about
which stories to report to the public. Framing refers to how the description or presentation of a
story, including the details, explanations, and context, changes the reaction people may have to the
information presented.
MSC: Understanding
8. Do journalists have an ideological bias?
ANS:
While there are many allegations of an ideological bias in the mass media, it is very difficult to
find a scholarly study that presents strong evidence of systematic bias in a liberal or conservative
direction. Some media sources are openly ideological, and this has typically been public
knowledge for years (e.g., Fox News has a conservative bent). But throughout American history,
citizens have generally consumed a news source which most closely matches their worldview. This
does not necessarily mean, however, that the diverse array of media sources in the United States,
taken collectively, are imposing a distinct ideology on the American people.
MSC: Analyzing
9. What are the implications of horse race journalism?
ANS:
By focusing so much on the actual electoral competition between two or more candidates,
journalists generally do not provide in-depth coverage of the candidates’ stances on the issues and
assess to what extent a candidate will perform in office if elected. As such, media coverage of
American politics tends to focus on soft news over hard news.
DIF: Difficult REF: CH07 – Do the Media Work?

MSC: Evaluating
10. Why do journalists accentuate negativity in their reporting?
ANS:
Journalists tend to ignore details in their reporting and instead focus on negativity and scandals.
There is one simple reason—because it sells. Americans are more likely to consume scandalous or
conflictual news stories rather than hard news itself.
DIF: Moderate REF: CH07 – Do the Media Work?

MSC: Analyzing
ESSAY
1. Explain how the media evolved in terms of technology in U.S. history.
ANS:
In the 1830s, with the advent of the penny press in America, the media’s role in American politics
was revolutionized. For the first time in the history of the republic, the masses could afford to
consume the news due to advances in technology. Instead of a newspaper costing six cents, it could
now be produced for a penny, thus the term. The development of the telegraph later in the
nineteenth century also aided newspapers by enabling reporters on assignment throughout the
country to quickly send stories home for publication. During the 1920s, many radio stations
evolved in the United States, allowing journalists to report directly to the people in their own
households. Later in the 1950s, television was widely disseminated in the United States, which
allowed journalists to provide visual coverage of the news for the first time in history. The number
of news sources expanded decades later, when the Internet was introduced in America.
DIF: Difficult REF: CH07 – Political Media Today

MSC: Understanding
2. Explain by-product theory and describe its implications in American politics.
ANS:
By-product theory is the premise that many Americans acquire political information
unintentionally rather than explicitly seeking it out. For example, a sports enthusiast may read the
box scores in the newspaper but peruse front-page stories along the way. In watching television,
many people may be subjected to a few minutes of news. The reality in America is somewhat
sobering. Most Americans are not that interested in politics and public affairs. Despite
technological advancements such as television and the Internet, Americans still do not consume
political information at a high level because they are simply not interested in doing so. The
electorate could, in theory, be far more knowledgeable about politics than is presently the case
given the state of technology in the early twenty-first century.
DIF: Difficult REF: CH07 – Political Media Today
MSC: Understanding
3.
What is meant by filtering and framing when it comes to the news?
ANS:
Filtering is the influence on public opinion that results from journalistic and editorial decisions
about which of many potential news stories to promulgate to the public. The presentation of the
news is, in fact, a selective process. Many analysts contend that the media sets the political agenda
in the United States in terms of what news stories are presented and which ones are excluded.
Framing is the influence on public opinion caused by the manner in which a story is presented or
covered, including the details, explanations, and context offered in the report.
MSC: Applying
4. How do market forces influence media coverage?
ANS:
Mass media sources compete for an audience in terms of profit. Profits are needed in order to stay
in business. The competition between and among media sources has increased dramatically due to
the advent of the Internet. For consumers, there may be some positive effects. Newspaper
publishers have put their content online and moved away from publishing once a day to providing
constant updates. TV stations also provide much of their news online as well. A possible negative
effect is that sometimes reporters search for stories when they really do not exist. For example,
publishing a poll early in a political campaign is often meaningless. What the people think a year
before an election actually takes place is largely irrelevant. Yet because some reporters feel
compelled to write about or present something, they may focus on a story that they know is not
terribly important just so they have something to “report.”
DIF: Moderate REF: CH07 – Do the Media Work?

MSC: Applying
5. Why is the media’s coverage of politics in the United States soft?
ANS:
Media coverage of politics emphasizes soft news (stories that are sensational or entertaining) as
opposed to hard news (stories that focus on important substantive issues and emphasize facts and
figures). There is a simple explanation. Most Americans are not very interested in politics and
journalists are well aware of this reality. Knowing this, as well as the omnipresent competition for
profits, compels many reporters to present human-interest stories over hard news events.
Journalists also tend to accentuate negativity and scandals for the very same reason. People are
more inclined to consume conflict than a standard hard news story.
DIF: Difficult REF: CH07 – Do the Media Work?

MSC: Evaluating
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“It is both clever and amusing.”—Daily News.
“Everywhere it is fresh, lively, and thoughtful.”—Public Opinion.
“The characters are drawn with great power.... The story is one of unusual
interest and ought to secure a great number of readers.”—Sunday Times.
“We can fully recommend the book to our readers as being thoroughly
interesting and cleverly written.”—Sylvia’s Home Journal.
“It is a very pretty story and told in the Author’s happiest manner.”—Morning
Post.
“We have been agreeably surprised, and have no hesitation in placing this latest
work far beyond her previous novels.”—Lloyd’s.
* A BROKEN BLOSSOM. By Florence Marryat, Author of

“Phyllida,” “Facing the Footlights,” &c., &c., &c.
“Deserves to be ranked as the most artistic and altogether the best work of
fiction its clever and prolific author has yet written.”—Scotsman.
“A really charming story, full of delicate pathos and quiet humour, pleasant to
read, and pleasant to remember.”—John Bull.
“‘A Broken Blossom’ is a pleasantly told tale, and will doubtless find acceptance
with many.”—Morning Post.
* SWEETHEART AND WIFE. By Lady Constance Howard, Author

of “Mollie Darling,” &c., &c.
“The story from first to last is attractive, and cannot fail to command wide
favour.... There is, indeed, throughout the whole of the story a most unusual
power, not only of language but of imagination, and the tender pathos, which is
introduced in no laboured fashion, adds a charm which it is difficult to describe, but
impossible for the reader not to appreciate.”—Whitehall Review.
“There is a genuine flavour of the old-fashioned romance in it which is too
frequently lacking in what may be termed the latter-day novel.”—Court Circular.
“‘Sweetheart and Wife’ is a love idyll, skilfully painted in the midst of many
people and many scenes, described by one who writes with that very rare attribute
of the modern novelist—knowledge of, and familiarity with, the society she
pictures.”—Life.
“So many pretentious people write stupidly and ignorantly of fashionable life that
it is a real pleasure to come across a novel by one who is thoroughly familiar with
Society and all its little vanities. From this point of view ‘Sweetheart and Wife’ is a
book which is likely to be in great demand at the circulating libraries for some time
to come. It is a love story, told with charming simplicity and not a little power. Many
of the descriptions are full of picturesque beauty, the dialogue is strikingly natural,
and the plot is consistently and cleverly developed.”—Society.
* TWO MEN AND A MAID. By Harriett Jay, Author of “The Queen

of Connaught,” “Madge Dunraven,” “The Priest’s Blessing,” &c.,
&c., &c.
“Compared with the former works of the authoress of ‘The Queen of Connaught’
this novel must be pronounced second to none.”—Graphic.
“The gradual building up of the incidents preceding the wedding and the dim
foreshadowing of catastrophe are managed with such skill as to produce the
greatest excitement of expectation.”—Sunday Times.
“Abounding in pathetic incidents and strongly dramatic situations.”—North British
Daily Mail.
PHYLLIDA. By Florence Marryat, Author of “My Sister the

Actress,” “A Broken Blossom,” &c., &c., &c.
“This is one of the most fascinating and interesting novels we have met with for
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“This is the best of Miss Marryat’s works; the plot is original and fantastic, full of
spirit and vitality. ‘Phyllida’ is decidedly one of the best novels of the season.”—
Court Journal.
“‘Phyllida’ is a novel of which the author may justly be proud.”—Morning Post.
“It is brightly written and thoroughly readable.”—Lloyd’s.
“‘Phyllida’ has all the advantage which a very striking and dramatic opening can
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BARBARA’S WARNING. By Mrs. Houstoun, Author of

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SOME OF OUR GIRLS. By Mrs. Eiloart, Author of “The Dean’s
Wife,” “How He Won Her,” &c., &c., &c.
“... The book is well worth perusing.”—John Bull.
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that the author has contributed to their intellectual enjoyment.”—Scotsman.
A PROFESSIONAL BEAUTY. By Mrs. Alexander Fraser, Author

of “Guardian and Lover,” &c.
THE PRIEST’S BLESSING. By Harriett Jay, Author of “Two Men
and a Maid,” “The Queen of Connaught,” &c.
(Dedicated to the Right Hon. W. E. Forster, M.P.)
OPINIONS OF THE PRESS.
“Told with much pathos and power.”—Era.
“We can say for ourselves that we have read its three hundred pages with
unfailing interest.”—Saturday Review.
“It is an interesting story, and thoroughly well worth the perusal of all who have
the welfare at Ireland and the Irish honestly at heart.”—Sunday Times.
“Intimate knowledge of the national character is shown by the writer, who
inscribes her book to Mr. Forster in earnest and somewhat impulsive language.”—
Daily Telegraph.
“Miss Harriett Jay is already so well known to the public as a perfect mistress of
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“The novel is certain to attract exceptional attention.”—Graphic.
POPULAR 2s. NOVELS.
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EYRE OF BLENDON. By Annie Thomas (Mrs. Pender Cudlip),

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GUARDIAN AND LOVER. By Mrs. Alexander Fraser, Author of

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THREE FAIR DAUGHTERS. By Laurence Brooke, Author of “The
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4d.
“This is a novel which shows real literary skill and no small acquaintance with his
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“A vein of pleasant humour and lively fancy runs through this story from
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“Laurence Brooke is a brilliant writer.”—Court Journal.
“There is not a dull page in the whole three volumes.”—Scotsman.
“In furnishing light, pleasant reading and drawing lively pictures of modern
society, Mr. Brooke has few rivals.”—Morning Post.
SWEETHEART AND WIFE. By Lady Constance Howard, Author

of “Mollie Darling,” &c. In picture boards, 2s.; post free, 2s. 4d.
“The story from first to last is attractive, and cannot fail to command wide
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“There is a genuine flavour of the old-fashioned romance in it which is too
frequently lacking in what may be termed the latter-day novel.”—Court Circular.
POPULAR NEW NOVELS AT ALL THE

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ONLY A VILLAGE MAIDEN. By Lady Constance Howard, Author

of “Sweetheart and Wife,” “Mollie Darling,” &c. 2 vols.
POPPY. By Mrs. Beresford (Flora Hayter), Author of “All Among
the Barley,” &c. 3 vols.
A MOMENT OF MADNESS. By Florence Marryat, Author of “The
Root of all Evil,” “Phyllida,” “A Broken Blossom,” “My Sister the
Actress,” “Facing the Footlights,” &c., &c. 3 vols.
LOVE AND ITS COUNTERFEIT. By Alice Bernard. 3 vols.
VICTOR OR VICTIM? By John Saunders, Author of “Abel Drake’s
Wife,” &c. 1 vol.
WAS IT WORTH THE COST? By Mrs. Eiloart, Author of “My Lady
Clare,” “The Dean’s Wife,” &c. 3 vols.
MONCRIEFFE’S SECOND WIFE. By Lolo, Author of “A Cruel
Secret,” “Was Hers the Fault?” &c. 3 vols.
“... There are many who will be delighted with ‘Moncrieffe’s Second Wife.’”—
Public Opinion.
MISS STANDISH. By Miss A. Bewicke, Author of “Onwards, but

Whither?” &c. 3 vols.
AN APRIL DAY. By Philippa Prittie Jephson, Author of “Lord
Farleigh,” &c. 2 vols.
“... This graceful story.”—Athenæum.
“The story in itself is very real, full of true pathos, and not devoid of power.... It is
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“... It is altogether a pleasant story, pleasantly told, and worth spending an idle
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“... It is charmingly and freshly told, the language is easy and refined ... there is
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“... The book is never dull.... The tone of the story is wholesome, unaffected, and
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“... This novel will be found attractive, and full of romance.” —Public Opinion.
FRANK AYRTON. By Mrs. J. M. M. Hewett. 1 vol.

IN THE FLOWER OF HER YOUTH. By Mabel Collins, Author of
“Too Red a Dawn,” “An Innocent Sinner,” &c. 3 vols.
“Miss Collins’s ably-written story is likely to be well received.”—Athenæum.
“Miss Collins is acquiring more strength and facility as she continues in
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“Miss Collins has evidently thrown her whole heart into her work, for many
passages are full of eloquence and fire. The pathetic scenes are composed with a
power of detail that in many cases will thrill the reader. Engrossing as are the first
and second volumes, the third far excels either.... Miss Collins is the author of
several stories of fiction, for which she has obtained the good opinion of her
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Opinion.
“Miss Collins may certainly be congratulated on having maintained, so far as the
story itself is concerned, the originality of style which distinguishes her previous
books.”—John Bull.
“Brough, however, is sketched with so much fidelity that the portrait will certainly
be recognised by those who remember the brilliant, genial, and jovial original who,
not so many years ago, used to shoulder his way along Fleet-street and the
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The description of Siena is charming—a complete picture without dry detailed
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Guardian.
ON DANGEROUS GROUND. By Miss Edith Stewart Drewry. 3

vols.
SECOND EDITION OF
A PEERESS OF 1882. By Mrs. Alexander Fraser, Author of
“Guardian and Lover,” “A Professional Beauty,” &c. 3 vols.
“A wide popularity may safely be anticipated.”—Morning Post.
“Those who delight in love stories have a feast in store in these three
volumes.”—Modern Society.
THIRD EDITION OF
FACING THE FOOTLIGHTS. By Florence Marryat, Author of “My
Sister the Actress,” “A Broken Blossom,” &c. 3 vols.
“‘Facing the Footlights,’ as its name indicates, is highly melodramatic.”—
Athenæum.
“... Is at once an entertaining and well-written romance.... The characters are
admirably drawn.... We must congratulate the authoress on the production of a
really excellent novel.”—Court Circular.
“... The story is interesting and well worked out.”—St. James’s Gazette.
FRIENDS AND LOVERS. By Annie Thomas (Mrs. Pender Cudlip),
Author of “Denis Donne,” “Allerton Towers,” &c., &c. 3 vols.
“The incidents of the story become most interesting from the charm of the
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“... Will be welcomed by the large circle of Mrs. Cudlip’s admirers. It is certainly
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“Mrs. Pender Cudlip’s tale has great variety of scene and incident.... None of the
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insure a large circle of readers for her latest work.”—Morning Post.
MISCELLANEOUS PUBLICATIONS.
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UNCLE GRUMPY, and other Plays for Juvenile Actors and

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free, 2s. 3d.
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A FASHIONABLE MARRIAGE. By Mrs. Alexander Fraser, Author

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UNDER THE LASH. By Mrs. Houstoun, Author of “Lost in the
Crowd,” “Recommended to Mercy,” &c. 2 vols.
THROUGH THE STAGE-DOOR. By Harriett Jay, Author of “My
Connaught Cousins,” “Two Men and a Maid,” &c. 3 vols.
UNDER THE BAN. By Charles Gibbon, Author of “Auld Robin
Gray,” &c. 3 vols.
HIS DEAREST WISH. By Mrs. Hibbert Ware, Author of “The King
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ONLY AN ACTRESS. By Edith Stewart Drewry, Author of “On
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ANS: T DIF: Moderate REF: CH07 – Political Media Today

ANS: T DIF: Moderate REF: CH07 – Political Media Today

ANS: T DIF: Moderate REF: CH07 – Political Media Today

ANS: T DIF: Moderate REF: CH07 – Political Media Today

ANS: T DIF: Moderate REF: CH07 – Political Media Today

ANS: F DIF: Moderate REF: CH07 – Political Media Today

7. The vast amount of information on the Internet is of questionable reliability.

ANS: T DIF: Difficult REF: CH07 – Political Media Today

8. Most Americans acquire political information accidentally.

9. The media and politicians are always adversaries.

ANS: F DIF: Moderate

ANS: T DIF: Moderate

ANS: F DIF: Difficult REF: CH07 – Do the Media Work?

ANS: F DIF: Moderate REF: CH07 – Do the Media Work?

ANS: F DIF: Moderate REF: CH07 – Do the Media Work?

ANS: F DIF: Moderate REF: CH07 – Do the Media Work?

4. The term yellow journalism refers to

6. Yellow journalism began after the ________.

9. The equal time provision requires

10. The ________ regulates broadcast media.

11. Deregulation has led to the advent of ________.

15. Which one of the following statements is accurate?

16. Concerns about media concentration and cross-ownership are based on

18. The American media

21. Which one of the following is accurate regarding by-product theory?

22. Prior to the Civil War, ________ revolutionized journalism.

23. The mass media is ________.

24. Which one of the following would typically be consumed by a liberal?

25. The major nationwide talk radio shows generally offer

37. The idea of prior restraint refers to

38. Which one of the following statements is accurate?

Which one of the following statements is accurate?

41. If politicians talk to journalists on background,

43. Media effects

Which one of the following statements is accurate?

Political conservatives generally favor ________.

48. Which one of the following is an illustration of a hostile media effect?

49. Bias in the media

50. The Internet

52. Attack journalism

53. Horse race journalism

54. Media coverage of politics

57. Which one of the following statements is accurate?

1. What is the Federal Communications Commission and why is it important?

DIF: Moderate REF: CH07 – Political Media Today

DIF: Moderate REF: CH07 – Political Media Today

DIF: Moderate REF: CH07 – Political Media Today

5. How do most people learn about politics?

7. What are filtering and framing?

8. Do journalists have an ideological bias?

9. What are the implications of horse race journalism?

DIF: Difficult REF: CH07 – Do the Media Work?

10. Why do journalists accentuate negativity in their reporting?

DIF: Moderate REF: CH07 – Do the Media Work?