Vietnam retail store (Modern Trade) trend 2024

Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
 Overview
Vietnam is currently perceived as undergoing a vigorous
phase of consumption expansion, characterized by an
optimal population structure and an ascending middle-
class segment, which, together with swift urbanization, is
propelling the growth of contemporary trade practices.

The primary objective of this report is to shed light on the

prevailing trend of modern trade by conducting a detailed
analysis based on the categorical enumeration of
prominent retail outlets across Vietnam.

The enumeration of the stores has been conducted as of

March 2024.

• The store numbers in the report are based on the desktop research.
• Some new stores are added in 2020/2021/2022/2023/2024. In those cases, we did not include those stores in
2019/2020/2021/2022/2023 comparison.
• 2019 data is as of April, 2020 data is as of March, 2021 data is as of April, 2022 & 2023 data are as of March.
• The numbers of 2020, 2021, 2022 can be affected by the COVID-19 pandemic.
Vietnam retail news from 2023 - 2024
 Billion VND

Retail sales trend (2023)

Monthly trend

Trend 60 0,000

Category 2022 YTY 2023 YTY

vs P.Y
34% 545,231 551,714

Total 5,671,109 6,231,800 10% 528,381

515,952
517,660 512,212
512,321 511,507 506,480510,910
501,158497,624 503,059
491,621492,606
Retail
50 0,000
4,475,856 4,858,600 9%
17%
15%
14% 13%
11% 12% 7%
11%
Travelling 24,108 37,800 53% 9%
8% 10%
7% 7%

Accommod
0%
ation and 570,317 673,500 15% 40 0,000

catering

23

3
23

23
2

3
2

23

23
3

3
3

l-2
-2

r-2

-2
-2

-2

-2

-2

-2
-2
b-
n-

n-

g-

p-
ar
ct

ct
ov

ec

ov

ec
ay

Ju
Ap
Fe
Ja

Ju

Au

Se
O

O
M
N

D
M
Others 600,828 661,900 10% Figure Tre nd vs previous year

Vietnam's retail sales and consumer service revenues in 2023 showed a positive recovery from the
previous year. Despite a bounce-back from the COVID-19 impacts, growth hasn't yet reached pre-
pandemic levels, with the end of the year seeing a notable decline compared to its beginning.
Source: GSO (General Statistics Office of Vietnam)
 Billion VND

Retail sales trend (2023)

Retail sales Travelling
5 0 ,0 0 2 5
% 4,833
503%
2 0
% 3,8024,021 3,9133,824
3,629
394,128 419,045 3,321
21%
402,808 403,972 426,256
387,159 397,755 1 5
%

404,347 406,355 393,687 2,586 2,584

389,496 388,797 395,991 397,472 2,477
386,902 2,027 2,132 2,323
2,012 2,110
4 0 ,0 0 1 0
%

13%
9% 10% 146%155% 136%
9% 8% 10% 8% 8% 9%
5 %

7% 6% 6% 92% 111% 87% 72% 58% 90%

6% 231% 44% 28%
7% 22%
0 %

3 0 ,0 0 -5 %
0
-2%

Au 3

Au 3
Fe 3

Ju 3

F e 23

Ju 3
M 3

M 23
N 2

M 23

N 3

N 22

M 23

N 23
D 2

Ja 2

Se 3

O 3

D 22

Ja 2

Se 23

O 3
Ju 3

D 3
3

Ju 3

D 23
3
Ap 3
Ap 3

l-2

l-2
2

2
2
-2

-2
-2

-2

-2

2
-2

-2

-2

-2

-2
-2
-2
n-

n-

n-

n-
b-

b-
r-

r-

-
g-

p-

g-
p-

-
ar
ct

ct

ct

ct
ov

ec

ov

ec

ov
ec

ov
ec
ay

ay
ar
O

O
Accommodation and catering Others
1 00 %

100 ,000 122%

94% 9 0% 1 40 %

59,582 8 0% 1 20 %

52,298 59,022 62,691

53,454 53,813 57,804 7 0% 55,260 59,628 1 00 %
53,116 56,670 58,560 59,626 51,759 51,591 63,074
55,427 52,245 53,677 59,320 59,855 59,218 50,137 58,685
51,924 6 0%
53,139 8 0%
46,898 49,961 49,431 50,807
5 0% 39%
36% 6 0%

30% 31% 32%

28% 25%
4 0%
22%
24% 23% 14% 15% 13% 11% 12% 11%
4 0%

18% 18% 3 0% 9% 3% 5% 7%
11% 15% -2% 2 0%

10% 2 0%
5% 6% 0%
1 0%

0 -2 0%
0%

Au 23
F e 23

Ju 3
M 23

Ju 3
N 22

M 23

N 23
D 22

Ja 2

Se 23

O 3

D 23
3
Ap 3

2
-2
-2

-2
-2
Au 3
Fe 3

Ju 3
M 3
N 2

M 23

N 3
D 2

Ja 2

Se 3

O 3
Ju 3

D 3
3
Ap 3

l-
n-

n-
b-
-

r-

-
-

g-
p-

-
l-2
2

2
2
-2

-2
-2

-2

2
-2

-2

-2
-2

ay
ar
ct

ct
ov
ec

ov
ec
n-

n-
b-

r-

g-

p-
ct

ct
ov

ec

ov

ec
ay
ar

O
O

Source: GSO (General Statistics Office of Vietnam)

 Trend: Drug store expansion
The number of drug chain increase drastically, driven by
Long Chau, while Pharmacity has decreased their store
numbers in last one year

3,242

2,698

1,971
2,006
1,521
889
1,133
262 328
395 333
679
492 173 91
108 43 784 915 943
26 463 647
358
2019 2020 2021 2022 2023 2024
HCM HN Others Total
 F&B expansion on sub-cities
Particularly in the areas of coffee chains and fast foods,
the store expansions are outstanding at the sub-cities.

Coffee chains Fast food chains

1,925
912
1,657
1,524 797 798
700
549 451
482 302 315
425
341 370
148 158 161

701 738 800

347 325 300

2022 2023 2024 2022 2023 2024

HCM HN Others Total HCM HN Others Total
Re-investment in CVS / mini-super
CVS / mini supermarket brands has re-invested in
Vietnam to increase their number of stores

2023 2024
2023 2024
395 579 201 245

2023 2024 2023 2024

80 99 143 187
 MWG restructuring
While the number of their Electronic/ IT store and fresh
food chain goes down, the number of drug store went up.

Mobile world group key store trends

5,609
5,371 5,382
210 504
526
4,237
178 2147 1729
1698
1719

2287 2187
2038
1427

913 976 1089 971

2021 2022 2023 2024

TGDĐ ĐMX BHX An Khang
Vietnam modern trade landscape 2024
 Supermarket
The number of supermarkets increased slightly mainly due to the expansion of Big C/ Go! and
Winmart across all regions.

Name HCM HN Others Total

Aeon Citimart 14 0 0 14
409
Aeon Maxvalu 0 15 1 16
360 373 362
348 Big C/ Go! 7 3 28 38
332
BRG Mart 0 10 5 15
215
197 Coopmart 43 6 79 128
182 167 192
171 Emart 3 0 0 3
Fujimart 0 6 0 6
Lanchimart 0 10 14 24
87 88 89 100
66 83 MegaMarket 4 4 13 21
Sakuko 0 26 15 41
91 95 93 87 87 94
Satramart 3 0 0 3
Tops Market 4 5 0 9
2019 2020 2021 2022 2023 2024
Winmart 20 45 66 131
HCM HN Others Total
Total 98 130 221 449

*The above graph figure does not include: Satra Mart (added in 2020), Fujimart (2021), Tops Market, Aeon Maxvalu & BRG Mart (added in 2024).
 Convenient store / Mini super
Bach Hoa Xanh's store count dipped post-renovation, but overall convenience store growth was
strong, driven by Co.op Food and Winmart+ expansions. Winmart+ extended nationwide, while Co.op
Food concentrated on the South.

Name HCM HN Others Total

7,362
7 Eleven 97 0 2 99
6,735 6,720
Bac Tom 0 20 0 20
Bach Hoa Xanh 499 0 1,199 1,698
5,186 5,214 B's Mart 78 0 0 78
3,723
2,928 3,150 Cheers 37 0 2 39
Circle K 205 172 70 447
2,300 2,259 Co.op food 185 4 390 579
3,007 Family Mart 125 0 35 160
1,210 1,295
1,213 GS25 159 0 86 245
566 878
877 Hapro foods 2 24 1 27
620
K-market 17 18 11 46
2,597 2,357 2,344 Mini Stop 160 0 27 187
1,821 2,009 2,077
Satrafoods 180 0 0 180
Soi Bien 0 44 0 44
2019 2020 2021 2022 2023 2024 T-Mart 0 13 0 13
WinMart+ 600 1,000 1,900 3,500
HCM HN Others Total
Total 2,344 1,295 3,723 7,362

*The above graph figure does not include: Cheers (added 2020)
Department store
New openings of AEON, Lotte, and Vincom department stores have led to a modest rise in the total
count of department stores.

Name HCM HN Others Total

116
108 109 111 AEON Mall 3 3 3 9
107
96 Crescent Mall 1 0 0 1

70 Diamond 1 0 0 1
65 64 67 69
55 Lotte Mall 5 3 9 17

Robins 1 1 0 2
14 16 17 16 18 19
Takashimaya 1 0 0 1
27 26 27 26 24 27 Vincom 14 12 58 84

2019 2020 2021 2022 2023 2024 VivoCity 1 0 0 1

HCM HN Others Total Total 27 19 70 116

Mini store
The number of mini stores increased slightly mainly thanks to Miniso's outlet expansion. Other chains
remained or decreased their number of stores.

Name HCM HN Others Total

170
163 Daiso 5 3 1 9
154
Hachi Hachi 6 0 0 6
56 67 123 121
69 106 Komonoya 1 3 2 6
35 30
31 26 Minigood 11 3 0 14
32
28 32 29
27 Miniso 28 15 27 70

76 71 Moji 5 5 0 10
57 56 53 62
Mumuso 5 0 0 5

2019 2020 2021 2022 2023 2024 Usupso 1 0 0 1

HCM HN Others Total Total 62 29 30 121

Drug store
The number of drug stores in 2024 increased by 17% compared to 2023 mainly due to the expansion
of nearly 600 stores of Long Chau nationally.

3,242 Name HCM HN Others Total

An Khang Pharmacy 149 27 350 526

2,698
ECO pharma 7 0 0 7
2,006 1,971
Guardian 83 13 8 104
1,521
889 Long Chau 280 180 1,154 1,614
1,133
328 Matsumoto Kiyoshi 6 2 0 8
395 333 262
679
492 91 Medicare 10 0 59 69
173
108 43 784 915 943
26 463 647 Phano Pharmacy 12 0 3 15
358
2019 2020 2021 2022 2023 2024 Pharmacity 396 106 397 899

HCM HN Others Total Total 943 328 1,971 3,242

 Cosmetic store
Cosmetic store numbers grew nearly 20% from last year, primarily propelled by Hasaki's significant
expansion, now leading the market in store count.

Name HCM HN Others Total

448 Beautybox 11 8 1 20
Beautygarden 1 2 6 9
382
Bicicosmetics 1 0 0 1
143
Cocoshop 1 0 0 1
94
DN Cosmetics 0 0 2 2
83 Guardian 83 13 8 104
84 Hasaki 75 4 93 172
Mat Hoa Da Phan 4 0 5 9
124 Mint Cosmetics 0 14 0 14
87 29 222 Nutycosmetic 3 0 0 3
204
18 36 Sammi Shop 0 19 4 23
24 The Body Shop 20 14 7 41
45 59
THE FACE SHOP 11 8 13 32
2021 2022 2023 2024 The Gioi SkinFood 6 1 3 10
Watsons Vietnam 6 0 1 7
HCM HN Others Total
Total 222 83 143 448

* The above graph figure does not include: Guardian, THE FACE SHOP, The Body Shop, Watsons Vietnam (added 2023)
 Electric chain
The market saw a downturn mainly due to the 100 of Dien May Xanh’s closed
stores.

2,805 2,704 Name HCM HN Others Total

2,505
Cho Lon 23 0 75 98

1,850 Dien May Xanh 158 132 1897 2187

2,369 2294
1,212 2,101 Mediamart 0 67 282 349
969 1,548
Nguyen Kim 15 5 32 52
941
764
Pico 0 8 7 15
231 228 212
79 105 174
126 166 128 173 207 198 Thien Hoa 2 0 1 3
2019 2020 2021 2022 2023 2024
HCM HN Others Total Total 198 212 2294 2704

* The above graph figure excludes Mediamart (added in 2021)

IT devices chain
The IT devices chain witnessed a 15% decrease, influenced by more than 200
store closures each from FPT and The Gioi Di Dong.

2,901 Name HCM HN Others Total

2453 CellphoneS 47 21 44 112

2,305
2,055
Di Dong Viet 29 4 17 50
2,132
FPT Shop 97 93 545 735
1779
1,696
1,513 Hoang Ha 19 30 80 129

Phong Vu 11 3 21 35
334 289
252 259
The Gioi Di Dong 137 89 745 971
290 350 435 385

2021 2022 2023 2024 Viettel Store 45 49 327 421

HCM HN Others Total Total 385 289 1779 2453

Fashion apparel chain (1/2)
In 2024, the fashion retail sector saw a modest increase, primarily driven by the expansion of the Blue
Exchange chain, while other chains scaled back amid economic downturns.

Name HCM HN Others Total

1,559
An Phuoc 54 26 70 150
1,402 1,391
1,330
Biti's 45 20 143 208

Blue exchange 37 8 541 586

839 1,055
763 832
Canifa 5 33 72 110

Converse 3 2 2 7

212 211 203 Couple TX 17 0 24 41

194
Elise 20 19 87 126
351 356 356 310
G2000 4 4 0 8
2021 2022 2023 2024 H&M 4 6 2 12
HCM HN Others Total HNOSS 17 0 8 25
Fashion apparel chain (2/2)
In 2024, the fashion retail sector saw a modest increase, primarily driven by the expansion of the Blue
Exchange chain, while other chains scaled back amid economic downturns.

Name HCM HN Others Total

1,559
Hoang Phuc 10 10 17 37
1,402 1,391
1,330
IVY Moda 9 18 44 71

Juno 34 7 24 65
839 1,055
763 832 K&K Fashion 11 0 2 13

Kelly Bui 3 6 2 11

212 211 203 Lacoste 6 5 1 12

194
Levi's 17 19 14 50
351 356 356 310
Uniqlo 11 11 1 23
2021 2022 2023 2024 Crazyteen 3 0 1 4
HCM HN Others Total Total 310 194 1,055 1,559
Kids / baby stores
Store counts dipped marginally due to closures from Bibomart and Concung.

1,093 1,116 Name HCM HN Others Total

1,030 1,048
Bibomart 31 52 41 124

Concung 206 10 478 694

613
700 535 580 Hallo shop 1 0 0 1
Kids Plaza 45 75 33 153
MevaBe 1080 0 1 0 1
164 169
170
147 Shop tre tho 2 1 2 5

331 334 298 Soc&Brothers 1 1 0 2

246
TutiCare 12 18 25 55
2021 2022 2023 2024 Vuon cua be 0 12 0 12
HCM HN Others Total Total 298 170 580 1,048
 Coffee chain store (1/2)
The coffee chain sector has seen consistent growth over the last five years. Highland Coffee has led
this expansion, opening 161 new stores in a single year, followed by Trung Nguyen, and Starbucks.

Name HCM HN Others Total

1,925 Aha coffee 2 74 8 84
Café Ông Bầu 138 12 60 210
1,657
1,524 Cheese Coffee 18 1 0 19
700
Cong Caphe 19 27 18 64
549
1,106 482 E-Coffee 0 3 37 40
983 Effoc 1 0 0 1
816 294 425
341 370 Gemini 0 19 2 21
280
163 280 Guta Café 90 0 0 90
197 186
800 Highland 254 175 341 770
701 738
456 517 532 Kafa Café 1 2 21 24
Katinat 54 5 10 69
2019 2020 2021 2022 2023 2024
King Coffee 6 3 6 15
HCM HN Others Total
Milano 401 27 1137 1565

*The above graph figure do not include: Katinat, Gemini, Milano, Viva Star Coffee, Guta Café, Kafa Café, Phindeli, King Coffee, Café Ông Bầu,
E-Coffee (added in 2024)
 Coffee chain store (2/2)
The coffee chain sector has seen consistent growth over the last five years. Highland Coffee has led
this expansion, opening 161 new stores in a single year, followed by Trung Nguyen, and Starbucks.

Name HCM HN Others Total

1,925 Passio 71 0 7 78
Phindeli 9 0 0 9
1,657
1,524 Phuc Long 97 23 38 158
700
Starbucks 56 31 17 104
549
1,106 482 The Coffee Bean and
983 5 0 0 5
Tea Leaf
816 294 425
341 370 The Coffee Factory 6 0 0 6
280
163 280 The Coffee House 66 38 37 141
197 186
Thuc Coffee 7 0 0 7
701 738 800
456 517 532 Trung Nguyen 190 54 234 478
Viva Star Coffee 271 3 55 329
2019 2020 2021 2022 2023 2024
Wayne's Coffee 8 2 0 10
HCM HN Others Total
Total 1770 499 2028 4297

*The above graph figure do not include: Katinat, Gemini, Milano, Viva Star Coffee, Guta Café, Kafa Café, Phindeli, King Coffee, Café Ông Bầu,
E-Coffee (added in 2024)
Milk tea chain store
The milk tea chains continued to witness a downward trend, especially Bobapop with more than 30
stores closure in one year.

Name HCM HN Others Total

Bobapop 41 9 10 60
459 Cha Go 1 10 8 19
446 439
412 Coco fresh tea & juice 2 0 0 2
74 364 Comebuy 5 0 0 5
133 101
90 Gong Cha 22 4 15 41
79 308
90 Hoa Huong Duong 4 0 0 4
68 65 80
57 Hot & Cold 17 0 0 17
82
75 Koi Thé 31 11 5 47
Lavida 9 0 1 10
293
258 257 258 R&B Tea 3 0 0 3
192 176
Sharetea 0 6 0 6
Tiger Sugar 22 22 9 53
2019 2020 2021 2022 2023 2024 The Alley 15 13 9 37
Toocha 4 0 0 4
HCM HN Others Total
Total 176 75 57 308
 Sweets/ bakery chain store (1/2)
This sector in Vietnam features both local and global players. Global players expand in both HN and
HCMC, while local chains typically focus on one key city. Mixue is a global franchise with a strong
presence in Vietnam, notably surged in 2023 but faced closures due to market saturation and pricing
changes.
Name HCM HN Others Total
Store breakdown in 2024 ABC Bakery 23 0 7 30
Anh Hoa Bakery 0 15 0 15
Baskin-Robbins 24 4 8 36
92 Beard Papa's 9 10 0 19
Bread Talk 18 5 3 26
Bud's 5 0 0 5
239
569 Chewy Chewy 12 6 6 24
Dairy Queen 7 8 6 21
stores
Duc Phat Bakery 12 0 2 14
Fresh Garden 0 71 0 71
238
Givral 36 5 0 41
Goofoo 1 15 46 62
Häagen-Dazs 1 1 0 2
HCM HN Others Hokkaido Baked
7 1 0 8
Cheese Tart

*This category is newly added in 2024, the above graph and table figures (Total of HCM, HN, Others) do not include the number of Mixue stores.
 Sweets/ bakery chain store (2/2)
This sector in Vietnam features both local and global players. Global players expand in both HN and
HCMC, while local chains typically focus on one key city. Mixue is a global franchise with a strong
presence in Vietnam, notably surged in 2023 but faced closures due to market saturation and pricing
changes.
Name HCM HN Others Total
Store breakdown in 2024 Hy Lam Mon Bakery 10 0 0 10
IT Cream & Bakery 0 11 0 11
Maison Marou 8 4 3 15
92 Mixue N/A 1300
Mochi Sweets 7 4 3 14
Morico -
239 Contemporary 7 0 0 7
569 Japanese Lifestyle
stores Nguyen Son Bakery 0 13 4 17
Origato Cake 0 46 1 47
Paris Baguette 7 3 0 10
238 Savoure Bakery 13 0 0 13
Snowee 4 0 0 4
Swensen's 3 4 0 7
Tous Les Jours 25 12 3 40
HCM HN Others
Total 239 238 92 1869

*This category is newly added in 2024, the above graph and table figures (Total of HCM, HN, Others) do not include the number of Mixue stores. Mixue
information is taken by brandsvietnam.
Food chain store – Fast food
In 2024, fast food chains observed a notable upward mainly due to the newly opened stores from
Jollibee, KFC, and Pizza Hut.

912 Name HCM HN Others Total

Burger King 6 5 0 11
797 798
Domino's Pizza 28 14 8 50
671 Jolibee 28 8 121 157
451
302 315 KFC 15 23 162 200
230 Lotteria 62 38 51 151

148 Mcdonald 18 10 5 33
158 161
132 Papaxốt 9 0 0 9
Pizza Inn 6 0 0 6
309 347 325 300 Pizza Hut 41 31 60 132
Popeyes 32 13 8 53
Texas chicken 22 5 7 34
2021 2022 2023 2024
The Pizza Company 33 14 29 76
HCM HN Others Total
Total 300 161 451 912
 Food chain store – BBQ/ Hotpot/ Others (1/3)
The number of BBQ, hotpot, and other food chains witnessed a slight decrease due to the downsizing
of some chains.

748 737 Name HCM HN Others Total

713 729
BBQ
BukBuk 1 2 3 6
218 224 204 Dolpansam 1 1 1 3
212
GogiHouse 50 33 65 148
King BBQ 32 17 21 70
Kpub 14 5 7 26
189 207 206
196 Seoul Garden 3 0 0 3
Shogun 3 5 2 10
Sumo BBQ 6 8 3 17
Sumo Yakiniku 0 7 0 7
297 322 317 327 Tasaki BBQ 4 2 0 6
Yaki - Chang dung
1 0 0 1
nuong
Hotpot
2021 2022 2023 2024 Ashima 5 5 0 10
HCM HN Others Total Ba Con Cuu 1 0 0 1
Daruma 1 2 0 3
*The above graph figure does not include: Chang - Modern Thai Cuisine, Chang Kang Kung, Haidilao, Crystal Jade, Lau Bo Sai Gon, Meiwei, RuNam,
Sumo Yakiniku, Sushi Tei, Wrap & Roll, Wulao, Yutang (added in 2024).
 Food chain store – BBQ/ Hotpot/ Others (2/3)
The number of BBQ, hotpot, and other food chains witnessed a slight decrease due to the downsizing
of some chains.

748 737 Name HCM HN Others Total

713 729
Hotpot
Haidilao 10 6 1 17
218 224 204 Hotpot Story 20 7 12 39
212 Hutong 7 0 1 8
Kichi-Kichi 47 22 43 112
Lau Bo Sai Gon 5 0 4 9
189 207 206
196 Manwah 23 18 24 65
Wulao 3 4 0 7
Others
37 street 3 3 0 6
322 317 327 Al Fresco’s 10 16 6 32
297
Capricciosa 1 3 0 4
Chang Kang Kung 17 0 1 18
Chang - Thai Cuisine 11 2 0 13
2021 2022 2023 2024 Cowboy Jack's 0 1 0 1
HCM HN Others Total Crystal Jade 6 2 3 11
Isushi 13 12 2 27
*The above graph figure does not include: Chang - Modern Thai Cuisine, Chang Kang Kung, Haidilao, Crystal Jade, Lau Bo Sai Gon, Meiwei, RuNam,
Sumo Yakiniku, Sushi Tei, Wrap & Roll, Wulao, Yutang (added in 2024).
 Food chain store – BBQ/ Hotpot/ Others (3/3)
The number of BBQ, hotpot, and other food chains witnessed a slight decrease due to the downsizing
of some chains.

748 737 Name HCM HN Others Total

713 729
Others
Khao Lao 7 5 1 13
218 224 204 Marukame Udon 7 4 2 13
212 Meiwei 2 5 0 7
Pizza4P’s 14 12 5 31
Pho 24 11 0 1 12
189 207 206
196 RuNam 8 2 3 13
Sushi bar 1 0 1 2
Sushi Hokkaido Sachi 10 3 0 13
Sushi Kei 8 4 1 13
322 317 327 Sushi Tei 7 0 0 7
297
Thai Express 9 9 3 21
Tokyo Deli 13 2 0 15
Vuvuzela 1 5 0 6
2021 2022 2023 2024 Yutang 1 11 2 14
HCM HN Others Total Wrap & Roll 10 2 0 12
Total 407 247 218 872
*The above graph figure does not include: Chang - Modern Thai Cuisine, Chang Kang Kung, Haidilao, Crystal Jade, Lau Bo Sai Gon, Meiwei, RuNam,
Sumo Yakiniku, Sushi Tei, Wrap & Roll, Wulao, Yutang (added in 2024).
 Fitness gym
The number of fitness gym increased slightly in 2024.

Name HCM HN Others Total

Body fit 4 0 0 4
116 116 113
107 California fitness 20 11 6 37
103 105
15 17 City Gym 10 0 0 10
18
15 13 13 Curves 7 17 4 28
Diamond Fitness
8 0 5 13
50 47 Center
47 42 42 42 Elite fitness 2 9 3 14
EMS Fitness & Yoga 0 10 1 11
Fit24 (Fit for life) 5 0 0 5
Gym Newlife 1 0 0 1
51 52 48 50 48 50 KICKFIT SPORTS 0 12 0 12
MMA - Gym 1 0 0 1
MVP Fitness 0 7 0 7
2019 2020 2021 2022 2023 2024 Olympia Hadong 0 5 0 5
S'Life GYM 16 0 0 16
HCM HN Others Total
Total 50 60 13 123

*The above graph figure does not include: S'Life GYM, Diamond Fitness Center, MVP Fitness, EMS Fitness & Yoga, Kickfit Sport (add in 2024)
Movie theatre
There is a minor increase in the number of movie theatres coming from the expansion of Beta
Cineplex, Cinestar, and Galaxy Cinema.

182 178 180 184 Name HCM HN Others Total

173
158
Beta Cineplex 2 4 12 18

95 92 97 101 5 3 2 10
89 BHD Star Cineplex
78

CGV Cinemas 20 22 40 82

33 37 37 36 35 34 Cinestar 3 0 6 9

Galaxy Cinema 10 1 9 20
47 50 49 48 48 49

Lotte Cinema 9 4 32 45
2019 2020 2021 2022 2023 2024
HCM HN Others Total Total 49 34 101 184
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Proprietary research
platform for superb quality
We have 300 well-trained
fieldworkers nation-wide, who
are connected real-time through
our dedicated app. All the tasks
they conducts are monitored
real-time with automation
About our market research
We provide a variety of market research to provide actionable hints to maximize your
business in Asia

Quantitative Retail audit / Mystery Expert Focus group

research shopping interview interview

Home Central Desktop Industry

use test location test research research
Online market research - Overview
We provide quickest research service with quality through our research
platform, with proprietary data filtering techniques

Data
ready

Invitation

Data collections
Big report

Bad answer filtering

Our members receive
points by answering
survey
Contradicted Fake
Speed users
answers questions
 Online market research - Audience
We have over 600,000 members nation-wide who are eager to share their
opinions. Our data provisions are quickest due to this vast direct panel system.

Age Gender City

31%

22% 19%
18%
44% 47%
14%
18%
56%
7%

3% 3%
1% 1% 6%
0%
3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
<9

30 9

40 9

-
4

50
4

9
-1

-1

-2

-2

-3
-3

-4

-4
10

15

20

25

35

Hai Phong Dong Nhai Others

45
Offline market research - Coverage
More than 300 well-educated fieldworkers nation-wide with the real-time
connections via our dedicated mobile app for higher quality data collections

Fieldworker deployment

Hanoi : 70 Hai Phong : 10

Da Nang : 40

Nha Trang : 20
Daklak : 10

HCM: 130
Can Tho: 40
Offline market research - Technology
We manage our fieldworkers with our own app, for the better and more efficient
data collections.
GPS control
Monitor the location and duration for
the interview to watch whereabout of
Check the location and the fieldworkers
duration for the data collection
real-time to Silence audio + Speech-to-text
Record the interview voice silently and
reflect the conversation into text
automatically

Real-time monitoring
Monitor the progress real-time per
interviewers, quotas etc. to take the
necessary action immediately
Qualitative research - In-depth interview / FGIs
Get the insight and the industry information from consumers and the industry expert. We
recruit whomever you would like to hear from our proprietary database and fieldwork
connections

Recruit the best candidate from 500K respondents, with a

clear profile background and behaviors, supporting both
of B2B and B2C demands

Experienced moderators and interviewers who are familar

with your industry to get the insight and comprehensive
market understandings

High quality facilities nationwide to coduct the interviews

with comfort. Full facilities even for the attendance from
remote via online
 Our advantage – Quick with quality
With combining the technology with the well-trained humane operations, Q&Me provides
several methods providing data with quality

Our quality score by SSI

QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
97% 91%
LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

FACT CONSISTENCY SCORE THOUGHT
CONSISTENCY SCORE

THE RESULTS

89% 97% Overal score 93.5%

Average score 73%
in the industry
STRAIGHT-LINER/ FLAT- SPEEDERS SCORE
LINER SCORE

(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
 Our representative customers
We support a variety of customers in the representative industries

• Quality: 100% data is validated via our dedicated QA team + Tech-based quality control
• Speed: Speedy data collection & analysis with no middlemen in he operaiton
• Cost: Competitive cost due to the lean operaton

Our representative customers

Digitalize your fieldwork for better business
The world we create
Our solution was made for all the fieldworkers to renovate their operation for better
performance. Innovate the field operation from paper to paperless to empower the
fieldworkers
Our solution - A variety of templates
A versatile template to support your fieldwork with easy-to-configure admin tool. No code
solution for your speedy and flexible business management.
Sales / PO management Location management Retail audit Merchandising management

Field report / incident report Route management Survey management News / E-learning
 Use case - SaaS service
Proven track record. Ready for the regional launch for the bigger pies.
• Order management from meat agents
• Order, inventory management via one
app
• To manage 1,000 agents
• As the tool for supervisor to manage
the store quality
• Visit the store to deal with the store
quality checklist for the quality
evaluation as common KPI
• Regional promoter management tool • • Data collections
As a promoter tool toand real-time
collect the
to manage 3,000 promoters in all of consumer data (via phone
analysis for their field verification)
SEA countries in product purchase
• Promoter to share sales, incentive • research works
Collected data is used for their CRM
and other store display information activities
• As the promoter tool to update the • For the visual merchandiser to check
display status and the sales reporting the status of their asset placement
of the respective stores (store banner etc.)
• Staff visit the shop to report the status
as well as new partner acquisition
reporting
Q&Me is provided by Asia Plus Inc.
https://qandme.net
Contact us:
Tel: 02839 100 043
Email: info@qandme.net