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Connecting With AHRM: Diverse Consumers Focus of Year Long Program
Connecting With AHRM: Diverse Consumers Focus of Year Long Program
Spring 2011
Dr. Celia Hayhoe and Guest Speaker Olivia Hunter at Wrap-Up Symposium Reception
About AHRM. . .
The Department of Apparel, Housing, and Resource Management (AHRM) has evolved over a forty-seven year period beginning when the College of Home Economics was formed at Virginia Tech. I believe there have been about seven different departments that have merged and separated over that time, so we find we have alumni and friends who have known us as many things. But the important thing is were still here! Our mission of improving the lives of individuals, families and the broader community by incorporating consumer, business, and design perspectives in our various program areas has stayed constant even though our subject matters are continually changing to remain current. In AHRM, we have four undergraduate program areas: Apparel Product Development and Merchandising Management, Housing, Residential Property Management, and Consumer Studies, and you will find articles and updates on the next several pages about each of these. This newsletter is being sent to our friends to keep you informed about what we are doing and to develop and expand relationships with you. Please share the newsletter with anyone who may not have received it. Visit our website and friend us on Facebook. Department faculty and staff look forward to connecting with you. And feel free to contact me if you have a question or if you are looking for a way to get involved with our students and faculty. Julia O. Beamish, (Ph.D. 83) AHRM Department Head jbeamish@vt.edu
CONTACT US AT
240 Wallace Hall Blacksburg, VA 24061 Phone: 540/231-6164 Fax: 540/231-1697 E-mail: diannam@vt.edu www.ahrm.vt.edu
The accomplishment: The students in the Fall 2009 AHRM 4624/5624 studio class of Advanced Kitchen and Bath Design created fantastic yet functional projects. The designs represented diverse groups, including immigrant, ethnic, and native cultures. An opening at the Department of Visual Arts XYZ Gallery in downtown Blacksburg featured cultural foods. Later, the posters were featured in the Wallace Hall Gallery as part of the AHRM exhibit, A Year of the Diverse Consumer.
Dr. Sung-Jin Lee and Dr. Kathleen Parrott recognized at the HERA Conference
The industry recognizes the Virginia Tech graduates as individuals who have developed the technical and people skills required to meet challenges of working in this business, Bill Wollinger, president of Winn Management in Boston, Mass., and current RPM Advisory Board Chair.
The educational highlight of the weekend was a presentation, Challenging Times Create Incredible Opportunities, by Christopher Lee, president and CEO of Los Angeles -based CEL & Associates Inc., one of the nations leading consulting organizations specializing in strategic planning, compensation, benchmarking, opinion surveys and performance improvement in the real estate industry. Lee is the author of From Good to Great to Best-in-Class: A Real Estate Leaders Guide to Optimal Performance. RPM alumni shared insights on their career success in a panel presentation entitled, Spotlight on Success. The session, moderated by Dr. Kimberly J. Mitchell, CPM, assistant professor and a RPM alumna, focused on the career paths of seven of the programs alumni that include careers in multifamily and commercial operations, higher education, marketing and training, acquisitions, and asset management: Jeff Buising (B.S. 93), Brian Chase (B.S. 92), Tarik Claiborne (B.S. 96), Curtis Mummau (B.S. 92), Carla Samford (B.S. 91), Cecile Santos (B.S. 99), and John Whitt (B.S. 93). The RPM option was approved in April 1985, an outgrowth of a meeting between AHRM faculty member, Dr. Rosemary Carucci
Alumni and friends of RPM visit at the 25th Anniversary Tailgate before the Spring Game
Goss, and James F. Kelly, head of the Multifamily Division of the Virginia Housing Development Authority (VHDA), at a Virginia Housing Cost Conference. The multifamily industry was changing, and VHDA, as well as other industry leaders, recognized the need for well-trained individuals who were prepared specifically for this real estate segment. A curriculum was developed to meet the needs of an expanding multifamily industry ranging from luxury to affordable rental housing, as well as specialized housing for older adults, students, and the military. The RPM program, which has graduated about 500 students, has served as a model for other universities and been featured in the Journal of Property Management, UNITS, Multifamily Housing, and Apartment Professional. Currently 25 national and regional property management companies serve on the Residential Property Management Advisory Board, which meets in Blacksburg twice a year.
Dr. Rosemary Carucci Goss (center) receives recognition at HERA with Dr. Anne Sweaney, Awards Chair (left) and Dr. Ann Ziebarth, President
Samuel Ahn (Senior), Amanda Rudolph (B.S. 10), and Humayun Chohan on the Drillfield during VT Saves Event
One important thing I learned today was that having your own car is definitely a luxury (also a premium cell phone plan) ... It was a major eye opener. says a
student from Hayfield High School in Alexandria, VA, after participating in The Reality Store.
In the apparel area, there has been a long tradition of participating in the New York Study Tour every other Spring. Dr. LuAnn Gaskill has been the faculty leader of this week-long tour for several years. Sites visited during the study tour have included well-known retail stores, manufacturing facilities, designer show rooms, Fashion Institute of Technology (FIT) Historic Collection, and area museums. The highlight of the tour is dinner with Apparel alumni. The Housing Study Tour to the Kitchen and Bath Industry Show (KBIS) has been an ongoing special study and has now been made an official course. Organizing the Study Tour rotates among
Drs. Kathleen Parrott, JoAnn Emmel, and Julia Beamish This past Spring, 13 students attended KBIS and the National Kitchen and Bath Annual Conference at McCormick Place in Chicago, April 14-18. Besides walking the show floor with booths from over 3,000 companies, students attended the Opening session with speaker Sergio Zyman, former CMO of Coco-Cola, and the State of the Industry Address with David Kohler, President & COO of Kohler Co. This year seven students will attend the show and conference in Las Vegas, NV in April! Students in the Contemporary Issues in Residential Property Management class have the option to participate in the new RPM Study Tour courses. Students go on a two day trip to visit multifamily properties in selected cities. This past Spring the group visited Richmond and this Spring they will visit Charlotte, NC. Students will tour properties, visit with property management professionals
and participate in an alumni panel Everything you always wanted to know about your first job, but were afraid to ask. Study Abroad AHRM currently sponsors two Study Abroad programs one in Apparel and one in Housing and Residential Property Management. In summer 2011Apparel students will participate in a tour of European fashion centers in London, Paris, Florence, Venice, and Rome and Dr. LuAnn Gaskill will lead the program. In 2008 Dr. Rosemary Goss and Dr. Kathleen Parrott sponsored the Housing and Global Issues course to Germany and the Czech Republic. The focus of the trip was apartment management, energy and environmental issues, and housing design with an emphasis on kitchens and baths. The trip concluded with an architectural tour of Prague. The Housing study abroad program will be available again in 2012.
A student models a dress designed by Rachel Moffa (B.S. 10) during the 2010 Fashion Show
Faculty Highlights
Publications - 2010
Doris Kincade (Apparel) and Jihyun Kim (Apparel) published Generational consumer segments and shopping process characteristics: Baby boomers and echo boomers with apparel product selection activities in the Journal of Global Fashion Marketing 1, 1 (2010): 19-29. The article was also co-authored with Fay Gibson from NCSU. The journal was created by Dr. Eunju Ko who is professor of fashion merchandising at Yonsei University in Seoul, South Korea and a doctoral graduate (95) of the AHRM program. Patti J. Fisher (Consumer Studies) published Uncertainty and household saving in the United State, Family and Consumer Sciences Research Journal 39,1 (2010), 57-74.; Gender differences in personal savings behaviors in the Journal of Financial Counseling and Planning. 21,1 (2010): 14-23.; Black-White differences in saving behaviors, Financial Services Review 19 (2010): 1-16. JoAnn Emmel (Housing) and Irene Leech (Consumer Studies) published Low-income households response to higher home energy costs, Family and consumer Sciences Research Journal 38,4 (June 2010): 372-86, with Housing alumni Hyun-Jeong Lee (Ph.D. 05) currently a lecturer at Chungbuk National University in Cheongiu, Korea, and Ruby H. Cox. JoAnn Emmel (Housing) published Small electrical food preparation appliances in Consumer technology: Energy and equipment, ed. J. McFadden, J. Rasdall, and F. Hunt (Columbus, OH: Association of Home Equipment Educators, 2010), X1-X19. Jessie Chen-Yu (Apparel), along with KeumHee Hong and Yoo-Kyoung Seock (Ph.D. 03), currently Assistant Professor at the University of Georgia, published Adolescents clothing motives and store selection criteria: A comparison between South Korea and the United States in the Journal of Fashion Marketing and Management 14, 1 (2010): 127-44. JoAnn M. Emmel (Housing) along with Rebecca Lovingood (former department head of Near Environments), Carol Michael and Joseph Wysocki, published Association of Home Equipment Educators - The changing face of home equipment education in the Family and Consumer Sciences Research Journal 38,3 (March 2010): 333-44. Jihyun Kim (Apparel) published Affective and cognitive online shopping experience effects of image interactivity technology and experimenting with appearance in Clothing and Textiles Research Journal 28, 2 (2010): 140-54; the article was co-authored with Hyun-Hwa Lee and Ann Marie Fiore. Patti J. Fisher (Consumer Studies) along with Catherine P. Montalto, published Effect of saving motives and horizon on saving behaviors in the Journal of Economic Psychology 31,1 (2010): 92-105. Jihyun Kim (Apparel) and Mary Lynn Damhorst published Effects of level of internet retailer's service quality on perceived apparel quality, perceived service quality, perceived value, satisfaction, and behavioral intentions toward an internet retailer in the Clothing and Textiles Research Journal 28,1 (January 2010): 56-73. Jihyun Kim, published Perceived apparel quality revisited: Testing its structural dimensions from the perspective of the Generation & female consumers, Journal of Global Fashion Marketing 1, 4 (2010): 239-48; and Investigating dimensionality of multichannel retailers cross-channel integration practices and effectiveness: Shopping orientation and loyalty intention, Journal of Marketing Channels 17,4 (2010): 281-312, with Hyun-Hwa Lee. Doris Kincade, published Typology of Korean eco-sumers: Based on clothing disposal behaviors, Journal of Global Academy of Marketing Science 20,1 (2010): 58-68, with Hee Won Sung. Kathleen Parrott, published The psychological and social aspects of single female home buying, Housing and Society 37,2 (2010): 159-84, with Jessica A. Lloyd (Ph.D. 08) and Housing satisfaction of Asian and Pacific Island elders in the United States, Housing and Society 37,2 (2010): 185-205, with Sung-Jin Lee (Ph.D. 10).
International Presentations
JoAnn Emmel, associate professor, was invited to make a presentation titled Standards and Consumer to the 13th International Federation of Standards Users International Conference is Seattle, WA, Oct. 12, 2010. Jihyun Kim, associate professor, presented The Mediating Effect of Perceived Service Risk on Perceived Value of Internet Shopping at the 2010 Global Marketing Conference, September 9-12, in Tokyo, Japan, with a co-author Mary Lynn Damhorst.
Faculty Awards
Four Apparel program faculty members won awards at the 67th Annual Conference of the International Textiles and Apparel Association (ITAA) held in Montreal, Canada, October 27-30. Jessie Chen-Yu, associate professor, and Jihyun Kim, associate professor, with former masters student Hsiao-Ling Lin (M.S. 08), were presented an ITAA Paper of Distinction Award in the Consumer Behavior Track for their paper, Effects of Perceived Product Performance and Brand Image on Consumer Satisfaction/Dissatisfaction in Apparel Online Shopping at the Product-Receiving Stage. Doris Kincade, professor, with colleague Fay Gibson at North Carolina State was presented an ITAA Paper of Distinction Award in the Professional Track for their paper, Using Marketing Competitions to Teach Students Application of Facts and Theory to Solve Problems in the Business World. Marjorie Norton, professor, received the Reviewing Excellence Award for the Clothing and Textiles Research Journal.
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Giving Opportunities
Your gift to the AHRM Department is important to the faculty and the students we serve. Your generosity assists us in providing scholarships for deserving and accomplished undergraduate students, support student programs and activities that enhance the curriculum, and assist faculty in their development of student and research projects. Thank you for your support! Unrestricted gifts usually support student programs, such as our own undergraduate research symposium, study tours, or guest speakers. Gifts targeted to particular programs and initiatives are also welcome. These include: The Residential Property Management Program Fund, Housing Program, Apparel Product Development and Merchandising Management Program, Consumer Studies Program, The Center for Real Life Kitchen Design, and the Oris Glisson Costume and Textiles Collection. Some people give in honor or memory of a classmate, professor, or family member. We try to target those gifts to support projects that the honored person cherished. Please join the growing circle of alumni and friends who collectively are making a difference to the AHRM Department and its programs with a gift. How to donate
Go to http://www.campaign.vt.edu/campaign-vt/?q=online-check-pledge-phone Click Give online and under "gift information," please select "Other" and type in "AHRM Department." If you wish to support a specific initiative, name that as well. Send a check to the AHRM Department (MC0410), Virginia Tech, Blacksburg, VA 24061). Make the check payable to the Virginia Tech Foundation. In the memo line, write "AHRM Department" and any other directions you have for the gift.
If you would like more information about assisting with our student scholarship and education programs through a bequest, estate/trust, or outright gift, please contact John King, Director of Development, College of Liberal Arts and Human Sciences, direct 540-231-8734, or toll-free 866-261-4443.
Diverse Consumers
(Continued from page 1)
Buddy Wilton, an RPM Advisory Board member and Past Chair of the Board, announces the establishment of the Rosemary Carucci Goss Endowment for Residential Property Management. Board members, alumni and friends of the program established the fund to commemorate the 25th Anniversary of the RPM program and to honor Dr. Goss (see story on page 4). The fund will help to enhance the RPM program with support for a national speaker series, study abroad opportunities, and student research.
agencies. These speakers and topics included: Glenda Andes (Ph.D. 04) Diversity by Design: State of the Art; Dr. Irene Leech (Ph.D. 88)/ AHRM Faculty) Energy and the Consumer; Dr. Kimberly Mitchell (B.S. 93/AHRM Faculty) Maximizing the Rental Experience; Dr. LuAnn Gaskill (AHRM Faculty) Shared Experiences in Small Business Opportunities and Challenges in a Global Context; and Dr. Rosemary Goss, (M.S. 76/ AHRM faculty) Generations at Work and at Home. Dr. Jessie ChenYu (AHRM faculty) organized a panel, Multicultural Consumer Conversation, which included members Larinda Cole (M.S. 08), Victor Wells,
Ray Plaza, Johnny Yu, and Dr. LuAnn Gaskill. Dr. Doris Kincade, and Amber Roth (Ph.D. 09) organized the panel Conducting Research with Diverse Populations which included graduate student alums Kate Carroll (Ph.D. 02 ); Holly Cline, (Ph.D. 06), Jessica Lloyd (Ph.D. 08); and Cristin Campbell Sprenger (M.S. 98). Amber Roth also curated two Wallace Hall Gallery Exhibitions: Global Traditions in Apparel, Housing, and Resource Management and Year of the Diverse Consumer, which exhibited projects from the 12 courses that contributed to the year-long event through research and design class assignments.