Professional Documents
Culture Documents
MPE 102 COMMUNICATION SKILLS
MPE 102 COMMUNICATION SKILLS
Since 1961
COMMUNICATION SKILLS
FOR MANAGERS
MPE 003/102
Acquiring
best management
practices
and imbibing
the ideals and values
of professional
management
NIGERIAN INSTITUTE OF MANAGEMENT
(CHARTERED)
COMMUNICATION SKILLS
FOR MANAGERS
(MPE 003/102)
CONTENTS
CHAPTER TOPICS
PART I
1 ORGANIZATIONAL COMMUNICATION PROCESS
PART II
WRITTEN COMMUNICATION
2 Art of Good Writing
3 Reading Skills
4 Reporting
5 Preparation of Summaries / Note Taking / Making
6 Organising Meetings and Writing Effective Minutes
7 Correspondences
8 Preparation of Curriculum Vitae
9 Writing Applications
10 Fundamentals of Speech-Writing
PART III
ORAL COMMUNICATION
11 Effective Listening
12 Telephone Communication
13 Conducting and Attending Interviews
14 Giving Directives
15 Organisational of Idea-Sharing Events (Conferences, Seminars,
Lectures, Workshops, Fora and Retreats)
PART IV
16 Public Relations
17 Media Relations Essentials
18 Media Conference, Media Announcement, Broadcast,
Interview and House Organs
PART V
19 AUDIO VISUAL AIDS
ORGANIZATIONAL
COMMUNICATION
PROCESSES
PART A
IMPORTANCE OF COMMUNICATION:
Although Communication is not one of the criteria that biologists outlined for living organisms, indeed it is. Take the
case of a pregnancy in which the pregnant woman or anyone had not seen or touched the baby before, yet the
pregnant woman has a feeling while the baby reacts to external factors. For example, if the pregnant woman positions
herself in a way to inconvenience the baby or she wears a tight dress, the baby would protest until the woman would
either remove or adjusts thedress. In the alternative, the pregnancy may adjust itself. That is to show that we start
communication from the womb and that “all human actions take place in crossfire of information.” Although up till
now, Management literature has not considered communication as a function, it has always listed it as a skill. Today,
its importance and role of communication are over-riding and all pervading in management practice. Indeed, all the
functions of Management (Planning, Organising, Commanding, Co-ordinating, Controlling, Integrating and
Measurement) cannot be performed without communication. The assertion is even more true today with the role that
Information Technology (IT) (computers, wireless and fixed telephones, fax and internet) plays in decision-making,
transmission and implementation.
TYPES: Basically, there are two types of COMMUNICATION – VERBAL and NON-VERBAL. Verbal Communication
uses words in spoken and written forms. Non-verbal communication uses other means to express itself. Verbal
communication is divided into ORAL and WRITTEN Communication. Non-verbal communication can be winking of the
eyes, laughter, hissing, beckoning, traffic indicator signals, touching, charts, photographs, tables, eye contact, postures
and gestures, sleep, silence, walk, cry, dressing, colours etc. In the development of a human being, it is non-verbal
communication that is inbuilt and transcends tribes, colours, creeds and races. It is universal. For example, laughter,
crying, beckoning and frowning elicit the same interpretation throughout the world.
Written Communication
LETTER, MEMORANDUM, REPORT, ABSTRACT, MINUTES, ARTICLE, PRESS RELEASE etc.
Advantages
Provides written record and evidence of dispatch and receipt; capable of relaying complex ideas; provides analysis,
evaluation and summary; disseminates information to dispersed receivers; can confirm, interpret and clarify oral
communications; forms basis of contract or agreement.
Disadvantages
Can take time to produce, can be expensive. Communication tends to be more formal and distant; can cause problems of
interpretation; instant feedback is not possible; once dispatched, difficult to modify message; does not allow for exchange
of opinion, views or attitudes except over period of time.
Oral Communication
FACE-TO-FACE; CONVERSATION; INTERVIEW; MEETING; ORAL BRIEFING PUBLIC ADDRESS;
ORAL PRESENTATION; TELEPHONE-CALL; CONFERENCE; TRAINING SESSION etc.
Advantages
Direct medium of communication; advantages of physical proximity and, usually, both sight and sound of sender and
receiver; allows for instant interchange of opinion, views attitudes – instantaneous feedback; easier to convince or
persuade; allows for contribution and participation from all present.
Visual communication
NON-VERBAL COMMUNICATION – EXPRESSION, GESTURE, POSTURE
DIAGRAM; CHART; TABLE; GRAPH; PHOTOGRAPH; FILM SLIDE; FILM; VIDEO-TAPE etc.
Advantages
Reinforces oral communication; provides additional visual stimulus; simplifies written or spoken word; quantifies –
provides ideas in number form; provides simulations of situations; illustrates techniques and procedures; provides visual
record.
Disadvantages
May be difficult to interpret without reinforcing written or spoken word; requires additional skills of comprehension and
interpretation; can be costly and expensive in time to produce; may be costly to disseminate or distribute; storage may be
more expensive; does not always allow time for evaluation.
Copyright: Evans, Desmond. People and Communication. The Pitman Press, 1988. p.9
ROLES: For the different types of communication, we have a pair of participants and action as below:
GROUP A RESPONSIBILITIES GROUP B RESPONSIBILITIES
INITIATOR AUDIENCE
SENDER RECEIVER
ACTOR CLARITY AND SPECTATOR UNDERSTANDING
SPEAKER REPETITION LISTENER INQUIRY (ASK
WRITER READER QUESTIONS)
Can you imagine what it would be like to have a football match of only one team playing towards the same goal? It is,
therefore, compulsory that for communication to be effective, the pairs must play their roles effectively. The two types of
communication can be used simultaneously to show seriousness as the teacher does in writing, speaking and
demonstrating at the same time. We may also use two. The roles are complementary.
OBJECTIVES OF COMMUNICATION
(i) In Group A, the participants are initiating a communication process and they have a responsibility to make
themselves as CLEAR as possible. They must not give room for the audience to give two meanings or
interpretations to their words and actions. If they do, they are guilty of AMBIGUITY. Therefore, they must not be
tired of repeating themselves until the audience has UNDERSTOOD. The objective of acting, speaking and
writing is CLARITY.
ii) In Group B, the participants must put themselves in a position to UNDERSTAND and must ask questions until
they have understood. The objective of the onlooker, spectator, receiver, listener and reader is to
UNDERSTAND. No pressure must be put on them to understand as many teachers do. For understanding to
occur, the audience must be attentive as well as pay attention. It is the combination of the two that is termed
LISTENING.
COMMUNICATION PROCESSES
ACTIVITIES AND ROLES: The communication process involves six processes divided into two classes according to
the roles stated above. They are:
GROUP A GROUP B
INITIATOR / SENDER / ACTOR / WRITER RECEIVER / SPECTATOR / AUDIENCE /
SPEAKER READER / LISTENER
One process / activity / role leads to the next in the order of (i) – (vi). Communication process is also cyclic because process
(vi) i.e. FEEDBACK leads to IDEATION. Simply explained, it means that after an initiator has thought about an idea
(IDEATION), he/she has to put it in a language for his/her audience (ENCODING) and send it to the receiver / spectator /
reader / listener (TRANSMISSION) who receives the message (RECEPTION); finds its meaning and interpretation
(DECODING); acts on the message and sends a message back as to what action has been taken (REPORTING /
FEEDBACK). The audience receives the report and he also thinks (Ideation) and goes through processes I-III while the
first INITIATOR becomes the receiver. That is what happens in discussions.
A communication process answers 6-W questions namely: (a) WHAT? (Subject matter); (b) WHO (Initiator); (c) WHOM
(Audience); (d) WHY? (Rationale / Reason / Objective); (e) WHERE? (Venue) and (f) WHEN? (Time) and a How? The
“how” is the medium and the channel.
(i) IDEATION: The process is the process of thinking and planning plus how to send out a message. It does not
matter the response time, all situations – speaking, writing and action – must pass through our brain. The fastest is
the REFLEX ACTION program. Therefore, we must always think deeply before we act, speak, write, hear, listen
and react. That is the stage of WHAT? i.e. subject matter of communication. The initiator is the “Who?”; the
audience is the WHOM? He / she must understand the subject matter and if he/she is not clear, he/she consults
others, books, internet, encyclopedia and other sources. The initiator must also decide on the rationale (WHY)
for communicating; the receiver (WHOM); the place to send the information (WHERE); the time to send the
message (WHEN). The answer to the five questions minus WHO will determine HOW (techniques), MEDIUM
(Verbal / non-verbal), CHANNEL (letter or TV). The initiator (WHO) must assess himself as to his capabilities and
the facilities available.
i) ENCODING: At the second stage, the communicator in Group A chooses a language in which he/she wants to
send out the message. He must be familiar with the workings of the system. It may be in English, French or non-
verbal language. He must, however, ensure that the person who would receive the information is trained in the
same codes used and would be able to decipher the codes, interpret and act on the information. The over-riding
phrase is “MUTUAL INTELLIGIBILITY.”
(iii) TRANSMISSION: The encoder must choose the appropriate medium and channel for sending the
information out. MEDIUM refers to whether it is written, spoken, or non-verbal while CHANNEL refers to the
pathway through which the message travels. The television is an electronic channel numbered or named e.g.
NTA Channel 10. The person transmitting the information must ensure that the person expected to receive the
information has the equipment for receiving the information e.g. Fax, TV screen, E-mail facilities, eyes, ears etc.
(iv) RECEPTION: The person receiving must have the physical facilities including the ears for hearing and the
mind for listening. So, for the person to understand an oral message, he/she must put himself/herself in a position
to listen. For example, he can not be sleeping and at the same time receiving information. To receive written
information, he must have a hand, eyes or computer. Non-verbal is more international. For example, beckoning,
gestures etc. are international. Again, one must have the eyes for seeing or the nerves to feel. For listening, a
receiver must hear or read and then stamp the message on the mind or pay special attention. That is LISTENING.
We will deal with LISTENING SKILLS later.
(v) DECODING: The receiver must interpret the information and ponder about what action he is required to take.
He must attach a meaning to it (DENOTE). Then, he must go ahead to interprete it (CONNOTE); and then take
action according to his understanding. For example, the word “GREEN” may mean the colour we find on most
living leaves. It may connote other things in “Green farm” (luxuriant), Green vegetable (freshness); Green
student (newness) and Green meat (rotten).
(vi) FEEDBACK: It is the action expected from the information received. A report is also expected to be sent to the
ENCODER OF INFORMATION who acted in Stages I - III above.
CHANNEL: There are, however, several channels – routes and instruments – through which the information can be
exchanged. They include letters, telephoning, faxing, reports, memorandum, minutes, press-releases, oral briefing,
graphs, photographs, diagram, video / audio tapes and radio stations.
ORGANIZATIONAL COMMUNICATION: This section deals with how employers, management and employees
(supporting staff) of an organisation exchange messages, ideas, data and information in order to achieve the objectives of
an organisation.
COMMUNICATION ROUTES: All societies of the world are naturally vertical like a triangle with only one person
(CEO/President / Chief Executive) at the apex. We fall into different cadres down the triangle. The channels of
organizational communication are called Communication Routes. They can be divided into two:- Formal and Informal.
Formal Routes fall into four classes:
ROUTES DIVISIONS
Upward
(i) Downward Communication: from the boss to the shop floor
(ii) Upward Communication: from the shop floor to the boss Lateral
(iii) Lateral Communication: among colleagues of the same grade; and
(iv) Diagonal Communication cuts across from the top to the bottom
like the boss and the driver or domestic staff. Downward
Management demands that all members of an organisation must share information as openly as possible. Secrecy around
information should be reduced to make followership involving. Policies and instructions go to the shop-floor from the
boardroom. Reports and protests go up to management. Colleagues share information. For purposes of information
empowerment, house journals and newsletters must be circulated regularly among staff members. Joint Action
Committee or Employees’ Consultative Forum is common in most organizations as a platform for resolving differences.
That is the workers’ parliament.
INFORMAL ROUTES: However, there are times when the formal routes experience coups. Then informal
routes ignore all the management structures to circulate information among staff members. It is called GRAPEVINE. It
simply means the information circulating as rumours and goThere is also bye-passing meaning information not passing
through the right route to its destination. Sometimes, it contains facts; but most times, it is more of fallacy than truth.
Managers must treat them with discretion and caution.
(i) BADLY EXPRESSED MESSAGES: The very content of a communication in the form of its
chosen words, phrases and sentences, may be a barrier to the efficient transmission of a message. No matter
how clear the idea is in the mind of the sender of communication, it may still be marred by poorly chosen
words, omissions, lack of coherence, platitudes, unnecessary jargon, and a failure to clarify the implications
of the message. Ambiguity may be caused at the conception stage.
(ii) DEFECTS OR COMPLEXITIES IN THE STRUCTURE: A company with several
geographically seperate plants or branches may experience gaps in the transmission of information and
incomplete networks. Information may be delayed so long that it becomes useless through bureaucracy.
(iii) PSYCHOLOGICAL FACTORS: Examples are:
(a) Reluctance of subordinates to report upwards for whatever reason.
(b) Subordinates may well read more than was intended into a superior’s message. By contrast,
superiors may listen less carefully to information passed up the line by subordinates.
(c) Communication may suffer too, due to the listener’s distrust of the communicator.
(d) Individual bias e.g. people tend to hear and see what they expect to hear and see.
(iv) POOR COMMUNICATION SKILLS: Examples are:
(a) Lack of Planning to Communicate: Too often, people start talking and writing without prior thinking,
planning, and stating the purpose of the message.
(b) Poor Listening and Premature Evaluation: Listening demands full attention and self-discipline.
(c) Lack of Fluency on the part of the sender due to grammatical inaccuracies.
(d) Communication equipments may malfunction.
(iv) ENSURE ACTION FROM COMMUNICATION: Managers should take care to ensure that actions outlined
in their messages are carried out.
In this Section, we will start by looking at the general skills required for writing and reading effectively; and we will then go
ahead to treat in details the various types listed above.
INTRODUCTION
Writing is a type of verbal communication. Communication is described as science of exchanging information for
reaction. It uses words, but unlike oral communication, it translates sounds into readable codes or symbols which are
known as alphabets. Alphabets are combined into words, words are laterally and vertically arranged into phrases. Phrases
are developed into clauses, sentences, paragraphs, essays, chapters and books. See the diagram below:
Books
Essays/Chapters
Paragraphs
Sentences
Clauses
Phrases
Words
Its peculiarity is that when sounds are translated into alphabets, codes, symbols etc, they are documented on sand, paper,
board, wall, parchment etc. which are hard objects using pen (with ink), chalk, pencil or even fingers and toes (on sand)
etc. There are even more advanced technologies in typewriting, publishing, word-processing etc. in the IT world.
(ii) It must be well thought-out, such that a reader must be able to identify its theme and purpose. It must be
ideational. What comes out of here is a subject matter.
(iii) A writer must choose a subject matter in which he is knowledgeable or can find materials. In addition to these, he
must subject the material to creative thoughts to see how he can find local examples to substantiate universal
phenomena and principle.
(iv) One may not be able to treat completely a subject matter in a simple essay. So, he must choose a relevant aspect
to his audience and explain the rationale. For example, no one can treat a subject like Information Technology,
Physics or Chemistry in an essay. However, one can confine oneself to the relevance of these subjects to the 21st
century.
(V) It must be organized in such a way that the reader can identify its trend. To do this, a writer is encouraged to write
an outline before a draft.
(vi) It must be coherent. All the parts must live together as well as show direction of thought. The writer must then use
appropriate conjunctive words to make the sequence clear.
(vii) The words chosen must be sufficiently simple for the reader to understand the content of the writing. For
example, one reader may understand the meaning of “go”, another “proceed” and yet another “move from
place to place.”
(a) The use of concord, in English language, as a specified agreement between subject and verb, e.g. I go;
He/She/It goes. Everyone has a right of choice. No-one is allowed to trample on other’s rights.
(b) Correct spelling of words; e.g. occasion, beginning, photograph, giraffe, Wednesday,
acknowledg(e)ment, address, immediately committee, miscellaneous, strenuous, whether.
(c) Right choice of words particularly with minimal pairs like: principal/principle, advice/advise; whole/hole;
council/counsel/cancel; its/it’s; dessert/desert; led/lead; complement/compliment; break/brake;
borne/born; birth/berth; alter/altar.
(d) Correct punctuation choosing from stop (.), comma (,) colon (:) semi-colon (;) hypen (-) dash (–)
underscoring (e) brackets ( ) Apostrophe (‘) Exclamation (!) Question (?) Virgule (/) and capitalization.
Punctuation marks are signposts for controlling speed, accent and clarity of thought.
(ix) It must be legible. It must be readable in terms of hand-writing / typewriting / word processing / publishing.
(xi) It must be put in its right Channel – Report format, letter, minutes, article, memorandum, press-release,
communique etc.
(xii) It must be timely. Must reach the reader at the appropriate time.
(xiii) It must be understandable. The reader should be able to comprehend the meaning as the writer has coded it. For
example, examples chosen must be familiar. When talking about fruits, most Nigerian children are more familiar
with “oranges” than “apples”.
(xiv) The terms must be well defined in order to avoid ambiguity. A writer may choose between:
(a) Defining by example (An orange is a fruit) (b) Defining by elimination (A woman is a human being who
is not a man) (c) Defining by characteristic (A noun is the name of any person, place, thing or idea) (d)
Defining by classification (A man is a human being)
(e) By synonym (“To advance” means “to go”). (f) By description (The house is a five-storey building)
(g) By etymology (history). (“Transport “ is derived from two Latin words – “Trans” (Across) and “Port” (carry). So
the word means carry across.
Circular definition (Begging the answer): Broad Street is a street that is broad.
Explanation: Good citizenship means conforming / obeying the rules of a society at a given time.
Process Analysis: Soup can be made by putting condiments and heating them.
Comparison: A computer can be compared to a brain.
(xvi) It must be sequential. There is a normal sequence of ideas, e.g. cause before effect; In story telling, Morning –
Afternoon – Night; In biography: Birth Teenage Adulthood Demise.
(xvii) Mix the sentence structures using simple, complex and compound sentences e.g. I got home. I met the visitor
(simple). I met the visitor when I got home (complex). I got home and saw the visitor (compound).
(xviii) As much as possible, express one idea in a paragraph. If need be, choose a topic sentence and develop it in the
paragraph. A topic sentence contains the main idea. For example, “Democracy is the government of the people,
by the people and for the people”.
(xix) If it is not fiction, it must be factual. Fiction allows imaginations; facts admit accuracy and truth.
(xx) If possible, illustrate ideas with data, visuals e.g. charts, graphs, diagrams, pictures etc. If words are combined
with non-verbal communication, they must be complementary, i.e. one must complete the meaning of the other.
(xxi) Be concise and precise without wasting words because of cost and time of the reader.
(xxii) Must be a complete document by itself such that its meaning is not dependent on other reference works.
(xxiii) If there is need to quote or use other people’s original work, they must be aknowledged. Otherwise, the writer
would be guilty of plagiarism or piracy, (stealing of intellectual property).
CONCLUSION
A writing must aim at conveying the inner thought of a writer to its reader in the simplest, most understandable and
economical manner such that the reader cannot misinterprets the thought of the writer but rather act on the writing with
precision, accuracy and timeliness. It is when there is no gap between the intention of the writer and the reader that a
writing is considered good.
READING SKILLS
Definition
Reading is the science of recognizing, understanding and interpreting what has been written by someone or even self.
Science of decoding what has been encoded by a sender meaningfully. It is more comprehensive than browsing or
scanning or skimming.
Purposes of Reading
(i) For entertainment
(ii) Education – (Examinations)
(iii) Information – (Research)
(iv) To fill time vacuum (Leisure)
(v) Habitual
(vi) To show off.
Solution
(i) Cultivate reading habit
(ii) Decide on what to read
(iii) Decide on when to read
(iv) Decide on why you read
(v) Use dictionary extensively
(Vi) Have an open mind.
REPORTING
WHAT IS A REPORT?:
Dayo Soola (Modern Business Communication) describes a report as a “factual, objective, planned and systematic
account in which a given problem is examined”, procedure stated, findings analytically presented and recommendations
are made to facilitate decision making.
AIM OF A REPORT:
The aim of a report either in writing or in speech or in visuals is to give a feedback on a specific assignment or issue. For
example, minutes report back on meetings. All reports are used for making decisions.
CLASSIFICATION OF REPORTS:
A report is classified in many ways. The following are guidelines:
(a) Length / Source / Long or short
(b) Volume / Channel / Memo, letter and formal / External Report
(c) Style: Descriptive, Expository/Narrative
(d) Tone: Informal/semi-formal/formal
(e) Subject: Engineering/Financial/Marketing
(f) Frequency: Daily/weekly/annual etc.
(g) State: Preliminary, progress/final
(h) Medium: Written/pictorial/oral/non-verbal
(i) Form: Form/book
(j) Regularity: Statutory / Ad-hoc
(k) Objective: Fact finding; Recommendation
ESSENTIALS OF A REPORT:
Whatever type of report we have to do, the following attributes must be present.
a. Factual: Must contain the facts and valid information
b. Complete: Must not be dependent on another document for meaning or information.
c. Unified: All the sections must read together as one document.
d. Consistency: No contradiction of one part by another.
e. Sequential: Must have a procedure of one event/point following another.
f. Orderly: It must have order.
g. Logical: The subject matter must show some logical reasoning
h. Clarity: Must be clear in language and style. Not ambiguous
i. Simple: Language must be simple and adequate for level of audience.
j. Intelligibility: Readily comprehensible to readers.
k. Coherent: Direction of thought must be obvious. See page 8
l. Timeliness: Must be submitted at the time required to help decision-making.
m. Grammatical Accuracy: It must be free of grammatical errors.
PARTS OF A REPORT
There are seven parts of a report as follows:
(i) Conventions and Appendages (ii) Introduction (iii) Terms of Reference (iv) Procedure
(v) Body (vi) Conclusion (vii) Recommendation(s).
Each part may be sub-divided, however.
TERMINAL SECTION
(vi) Conclusion: Interpretation of the data collected with relevance to identified problem.
(vii) Recommendation: The action(s) that the author wants the commissioner of the assignment to take with
regards to the issues raised under Terms of Reference.
CONTENTS
a. Introduction: It is to make a clear and unambiguous statement about the real subject. Consider a situation in
which more than 20% of the staff of an organisation have been coming late to the office for more than two months;
and you were asked to investigate the issue, make recommendations and report back. E.g. It was observed that
most junior staff of SEC came late to the office between January and February 2005.
b. Purpose of the Report: Statement of purpose, e.g. Management should observe that this hampers productivity.
For this purpose it set up a three-person committee made up of Alhaji Chidi Hassan, Dr. Kunle Azikiwe and Miss
Helen Bassey with the following Terms of Reference.
d. Procedure: This paragraph is to highlight how the committee went about collecting information on the Terms of
Reference. For example, the report can write as follows:
(i) The committee met five times. (ii) It invited memoranda from staff and received twenty
(iii) It interviewed fifteen staff members including labour union officials.
(iv) It visited some mass transit operators in Lagos, Kaduna and Enugu to ascertain types, availability,
capacity and price ranges.
e. Findings: This section contains all the raw data got in accordance with the procedure above, e.g.
(i) The committee found out that of the 100 supporting staff, 80 live outside the Lagos Island.
(ii) Out of the eighty, 70 came late at least three days a week between 15th January and 28th February,
2005. (See the Appendix A).
(iii) The late comers attributed this to lack of transportation during the rushing hours.
(iv) The staff also complained that the transport allowance was inadequate for mini-buses. Therefore, they
had to wait on queue for mass transit buses. They spent an average of x2,500 per month on
transportation as against x1,000 official transport allowance.
e. Conclusion: Deductions made from the findings above are tagged CONCLUSIONS as below:
(i) That 80% of SEC supporting staff came late to the office between January and February 28, 2005. (See
Appendix II)
(ii) The committee concluded that most staff live far away from work.
(iii) That the transport allowance of x1,000 per month was inadequate.
(iv) That most staff would like to get to work punctually but were hampered by inadequate transportation
Address, Addressee
Every report like any communication must have an author and an audience. So, all reports have initiators and audience.
In a memo report, for example, it is headed like any memo with Name/Designation of the person to whom it is addressed.
A formal report is in a book form with a covering letter.
Name/Designation of writer; Address; Reference Date Heading
All headings can be written in two forms. Capitalisation: All first letters are to be capitalised except those of articles (e.g.
an, the), prepositions (on, about etc.) and conjunctions, (and, but, however). Where these three categories occur as first or
last word, they must be capitalised. The second option is to capitalize all the letters. However, titles are normally written in
phrases.
Signature: The chairman signs the report on behalf of members but all members of committee can, if the number is small.
Covering Letters: This is a matter of style. For long reports in book form, a covering letter is ideal. But for a one-page
report, the letter is part of the introduction. The format and style of letter-writing and memorandum(s) / memoranda
(memo) are treated under Correspondence.
LANGUAGE OF REPORTING
Objectivity and Reporting: Avoid “I” “me”, in report. You can use “We, us, the committee”.
Passivity: In order to be detatched from the report and to give it the credibility required, the passive voice is more
recommended rather than the active voice. e.g. “It was found out”, “it is, therefore, concluded that:”
Word Building: A report can coin words; but such words must be explained either where they are used or in the glossary
which can come before the appendices, e.g. Gubernatorialisation = The art of governance or administering.
Avoidance of Cliches: Report writers are advised to avoid cliches like “in situ”, “ab initio” etc.
Acronyms: Avoid uncommon abbreviations unless they are explained in the text or glossary.
Appendices: Appendices are listed in order of occurence in the report sequentially. They may be visuals like pictures,
charts, graphs, signs, diagrams etc.
Reference: There are standard ways of listing document references all over the world. The pattern below is one form:
Surname of author, initials, Date of Publication. Publication. Town.
Numbering: As much as possible, number the paragraphs and sections. Don’t confuse yourself particularly in paces
where you are listing and you have introduced them with “below”, “there are five parts namely:”
STAGES OF REPORT WRITING
(i) Commissioning
(ii) Data collection and analysis
(iii) Brainstorming session for converting data into facts and information, and deciding on conclusions and
recommendations
(iv) Writing the first draft
(v) Editing
(vi) Final report and
(vii) Presentation.
PUBLIC RELATIONS
Media Relations
Essentials & Techniques
Media Conferences,
Press Announcements,
House Organ and
Broadcast Interviews
In some cases, you are given the number of required words. In others, you are not. Usually aim at reducing to 1/3 of the
material. But we cannot know that for a speech.
In some cases, you are limited to a number of paragraphs or even one. Adhere to the instruction. However, if it is a short
material, it can go into only one paragraph e.g. the passage on “Five Reasons why Democracy is unbeneficial to
Developing Economies”.
Write in your own words as much as possible.
Try and emphasize:
(i) Logicality (Let it make sense)
(ii) Sequence (Be orderly/Progressive)
(iii) Coherence (One paragraph/idea should be linked to the other using linking words and phrases like “First, Second,
But, Though, In spite of, Although, In the final analysis, At the beginning, In the first instance, However, While.
Be grammatically correct.
Do away with prejudices and personal opinion.
If it is not asked for, do not write in reported speech starting with “The writer said,” Rather, use the tense in the passage.
Supply a title, whether asked or not. Don’t forget a title must be a phrase e.g. “Why Democracy is Unbeneficial to
Developing Countries”.
Use appropriate paragraphic demarcations.
Please note that the same skills and procedures highlighted here are applicable to taking notes, making notes and even
summarising a broadcast or a recorded material on tape.
QUALITIES OF A GOOD SUMMARY
1. Brief and precise. Must identify and reproduce the salient and supporting points in a coherent, orderly, logical and
sequential manner.
2. Clear
3. Conform to all grammatical accuracies, including syntax, spelling, punctuation, paragraphing.
4. Useful for revision and re-learning
ORGANISING MEETINGS
AND WRITING EFFECTIVE MINUTES
NOTICE OF MEETING:
The responsibility for organising formal meetings lies with the secretary after due authority or instruction has been given.
A written invitation called Notice of Meeting must be prepared and circulated to all those who are entitled to attend the
meeting. The notice of meeting must be given early enough for the recipient to have a reasonable chance of attending.
The notice of meeting must state the date, time, place and purpose of the meeting. It is desirable to circulate it with a copy
of the minutes of the previous meeting and agenda for the meeting to which members have been invited.
___________________________
___________________________
___________________________
Dear Sir/Madam,
You are cordially invited to the next meeting of the Board of the above-named company holding at 10.am on
Friday 4th February, 2005 at Cathedral Hotel, 28 Rivers Street, Port Harcourt.
Please find below the agenda for the next meeting.
Please also find attached the minutes of the meeting of Wednesday 10th May, 2004.
AGENDA:
1. Opening Courtesies
2. Minutes of the Previous Meeting (Reading, Correction and Adoption)
3. Matters Arising from the Minutes
4. Any Other Business/New Matters
5. Date of Next Meeting
6. Adjournment
2. PURPOSES OF MINUTES
(i) To remind participants of what happened at the last meeting (subject matter).
(ii) To provide basis for discussion of matters arising.
(iii) To provide adequate, correct and permanent record.
(iv) Must be sufficiently complete for those who were absent from the meeting to understand what took place.
(v) Must show collective decision on what action should be taken on all the issues discussed.
4. TYPES OF MINUTES
(i) Resolution (Only records resolutions) e.g. RESOLVED. That petroleum subsidy be removed once and for all.
(ii) Personal Minutes which stresses names of participants rather than resolutions.
(iii) Narrative Minutes: It narrates the pros and cons including personalities involved and ends with the
resolution. It is usually winding and word-wasting.
e.g. Provision of Water:
“Alhaji Badmus raised the issue of pipe-borne water and it was supported by Mrs. Ejeh. Rev.
Eke felt it would be expensive but Honourable Beko said it must be done. The motion was
moved by Architect James and seconded by Miss Uyi. The vote was taken and it recorded 16
for and 3 against.” This was the last item discussed for the day; and it was on the Motion for
Adjournment.
(iii) Action Minutes: It eliminates the terseness of Resolution and the long-windedness of Narrative minutes. It
only records resolutions, e.g. Provision of Water. The Board decided that a borehole be provided at Eleke
Avenue by Friday 4th March, 2005.
(iv) Composite Minutes: It records the subject, trend of discussion, resolution, actor and deadline if necessary,
e.g.
S/N. Resolution Action
Establishment of a Primary School
“The need for establishing a primary school for Ilaje Community Architect Haruna to
was discussed. It was felt that children in the community walk too prepare estimate
long distances to the nearest school which is five miles away.
After considering the advantages to the community, it was resolved
that Ilaje Primary School be established on Oke-Odo Street effective
from January 2005. Architect Haruna was charged with the
responsibility of working out the cost and present to the next meeting
of the committee on 20th September, 2005.”
5. TAKING MINUTES:
It is used to refer to the stage at which a secretary summarises the discussion and resolution at a meeting. The skills
and procedure for taking notes are discussed under Summary Writing.
6. WHO TAKES MINUTES OF A MEETING
The Secretary to the committee or group or his representative is the person validly appointed / elected to take
minutes of a meeting procedure.
8. MINUTES LAYOUT
Heading: Title, Date, Time and Venue.
Example:
Minutes of the Meeting of Board of Directors of Electric Energy Consultants Held at 10a.m on Wednesday, 10th
May, 2005 at Cathedral Hotel, Port Harcourt.
PART I: ATTENDANCE:
(a) Present (List of members present in either order of precedence, seniority or alphabet of surnames.)
(b) In Attendance (Non-members invited for one reason or the other e.g. Advisers / Consultants
(c) Apology(ies) Members who have given advance notice of their inability to attend a meeting.
(d) Absent
Where this list is very long attendance is better as an appendix. Otherwise, it will become distractive.
Order of titles:
(i) Religious titles (ii) Honorary titles (iii) Profession (iv) Marital
Rt. Revd.; Chief.; Dr., Architect, Engineer, Mrs.
Example:
Sir Chief Dr. Architect; Very Revd. Col. Retired
PART 2: OPENING:
(a) This section records time of opening and who presided over the meeting and in what capacity. Nature of opening
either with song or prayer or without is optional.
(a) Reading. If the minutes has been previously circulated, it is usually taken as read. So, the Secretary does not have to
read it.
(b) Amendments / Correction (Use Add, Delete, Substitute) identify page, paragraph, line, sentence e.g. Provision of
Water, p.2.1.4. Delete “16”; Substitute “20”.
(c) Adoption
If there are amendments / corrections, the Adoption Paragraph must read “Subject to the amendment(s) above, the
minutes was unanimously adopted.”
This is usually numbered 4 but it may have as many sub-titles as possible under it. If so, number in Roman numerals, or
lower case alphabets or the original number which it acquired when the issue first came up for discussion. So, it may
stretch from 4(i) – infinity. Figures are more elastic than alphabets that are limited to 26.
These may also be numbered as above. You may also number them serially 5, 6, 7, 8, 9 until the last number. Usually, new
matters are recorded here. Even if in real life, an issue previously discussed under Matters Arising is raised here, it must be
recorded under Matters Arising. That is the dexterity of the Secretary.
If it is a statutory meeting, this section records date of next meeting, time and venue.
PART 7: ADJOURNMENT
Record adjournment and time. If it is the convention, state proposer and seconder; e.g. “The meeting was adjourned at
4pm on a motion moved by Architect Sunday Essang and supported by Chief Mrs. Cecilia Adeyemi.”
(a) Story - Narration = Does not tell a story that requires euphemisms.
(b) Essay - Exposition = Does not describe.
(c) Thesis - Does not defend.
(d) Outline - Must not be sketchy.
CORRESPONDENCE
Correspondence refers to the documented medium of exchanging information, messages and ideas between
organisations, between individuals and organisations and vise versa as well as between individuals. We have used
“documented medium” because a lot of exchanges go on, on electronic mail (e-mail) and Short Message Service (SMS)
without them being printed or downloaded. One channel of correspondence is LETTER WRITING.
TYPES
From the point of view of origination and destination of correspondence, we can classify it into two broad groups namely:
(a) Internal Memorandum; and (b) Letters. They can also be classified as private, semi-official and official (business)
letters.
Internal Memo:
Today the adjective “internal” is not often used with “Memo”. Therefore, a memo is the type of correspondence that goes
from the organisation to its employee or between officials of an organisation. Even though an employee writes to its
organisation, he/she is not allowed to use the official memo sheet because the content is not the organisation’s opinion or
subject matter. For example, (a) Application for leave; (b) Response to query; (c) Personal complaint; (d) Personal request
etc. emanating from an employee are not official business. Therefore, they cannot be written on the official memo
letterhead. Whereas, a letter of appointment / employment, query, letter of termination of appointment / contract, Leave
approval, etc. are official / business letters.
Format of Letterhead:
The usual format of a memo letterhead is displayed below:
INTERNAL MEMORANDUM
From:……………………………….........……. To:…………………………………..
Subject:………………………………………….......... Date:………………………………..
LETTERS:
In correspondence, we use letters to refer to all correspondences going outside the organisation to either another
organisation or an individual who is not an employee of the organisation. They may carry the following messages or
information among others: (i) Appointment (ii) Quotation/Estimate/Prices of services and goods (iii) Appreciation (iv)
Congratulations (v) Condolence (vi) Termination of Contract (vii) Request for quotation (viii) Interview (ix) Invitation to
functions, for interview, enquiry (x) Sympathy (xi) Request (xii) Collaboration etc. They are styled “Business /
Professional Letters”. The content of a letter cannot be specified. No one can prescribe them because circumstances
determine them.
Secondly, letters can refer to correspondence between two individuals or between an individual and an organisation. The
correspondence between individuals are tagged “Private / Personal Letters” while those between an individual and an
organisation are tagged “Semi-Official / Formal Letters / Business / Professional”.
LETTERHEADS: Most organisations including one-man businesses use pre-designed letterheads which may include
some or all of the following information.
Parts of a letterhead:
(i) Logo (ii) Name of organisation (iii) Address (iv) Telephone number (v) Fax number (vi) E-mail (vii) Internet
number (viii) Telex number (ix) Registration number of organisation (x) Mission statement e.g. (Second to None in
Aviation) (xi) Affiliation e.g. (Member of IATA) (xii) A brief statement of area of operation e.g. (Spring water producers).
(xiii) Names of Directors (optional). (xiv) Reference entries e.g. Your Ref: Our Ref: (xv) Registered location. (Sometimes
may not be the present location or even factory site) (xvi) Area Code or place e.g. (SWI) – South West – Alausa, Ikeja;
Abeokuta – Oshodi Expressway. (xvii) Date letter is written.
LAYOUT SPECIMEN
There are three types namely:
(i) Fully blocked (ii) Semi blocked (iii) Conventional
Paper Size: Most frequently used is A4 size of paper.11.7” x 8.3” or 297mm x 210mm.
Date: Write the date in the order of day, month, year e.g. 10th December, 2001.
Open Punctuation: Outside the body of the letter, no punctuation is used in.
Salutation / Complimentary Close:
Dear Sir, – Yours faithfully,
Dear Akin, – Yours sincerely,
Note that “faithfully” and “sincerely” start with lower case letters and for conventional layouts, they are punctuated by
comma (,)
CATEGORIES OF LETTERS
(i) General: Enquiry, Acknowledgement, Information, Complaint, Adjustment.
(ii) Financial (iii) Sales/Advertising Letters; (iv) Orders
(v) Appointments: Application, Resignation, Reference, Enquiry for Reference, Responses.
Status of Letters: Letters are classified as:
(a) Secret (b) Confidential (c) Open
Secret and confidential letters are not opened by anyone except the person to whom it is addressed. Usually, he must be a
top officer. All others are open letters and for as long as they are official, they can be opened in the mail room or by a
secretary.
CONTENTS: The contents of a letter are expressed in three parts, namely:
(i) Introduction (ii) Body (iii) Conclusion
INTRODUCTION: This section familiarizes the reader with the subject matter and the objective of the subject. This is
usually one paragraph and it is the opening one. See the sample in the letter.
BODY: The body of a letter details the subject matter and the issues at stake. The issues may be expressed in as many
paragraphs as possible; but remember that a paragraph tries as much as possible to express one main point. See the
sample below.
CONCLUSION: This paragraph rounds off the discussions, stresses the action required if any. Conclusion is normally
done in one paragraph. It may even summarize the issues including asking for a response within a specific period
(deadline).
PLANNING: Letter writing requires a lot of careful planning. Use the following guidelines:
(a) Think about the subject matter properly and the best way to convey it across. (What?)
As much as it is convenient and practicable, always do a draft and leave it for about twelve hours before finalizing it. Your
computer can help you check spelling errors but cannot detect syntactic (language use) errors. For example, if you use
“come” for “came” or a lower case alphabet for a proper noun, or you use the points for causes in place of results, the
computer cannot detect that. Your primary objective should be to convey your points as clearly as possible. See the points
listed under how to write effectively in Chapter 2.
SAMPLE LETTER
Dear Sir,
Andrew Dokobo
for: General Manager
Cc: General Manager – For your information. Manager, Support Services – Please reserve hotel accommodation for 5
for 2 days covering February 27th and 28th, 2005. Manager, Catering Services – Arrange lunch for 15 for 28th and 29th
February, 2005.
The phrase “Curriculum Vitae” is a Latin phrase meaning “a biographical summary; short account of a person’s
background, education and professional career.” (World Book Encyclopaedia). Another word for it is “RESUME”.
Usually, it is set out in a tabular form to contain the information concerning the life of writer. We can divide CV into two
parts as Primary and Secondary information.
Primary Information:
This concerns all writers of a CV because they are essential information.
(i) Surname, Other names (ii) Sex (iii) Place of Birth
(iv) Date of Birth (v) Nationality (vi) Education and dates
(vii) Qualification and dates (viii) Work experience including present status (ix) References
Secondary Information:
Secondary information refers to those information not common to all. They include:
(i) Computer literacy (ii) Sports (iii) Publishing
(iv) Honours and awards (v) Weight; Height and Chest Measurement
(vi) Blood Group (vii) Sporting / Leisure Activities / Training / Potentials
(viii) Marital Status and number of children
(ix) Membership of local, national and international organisations
(x) Religion (xi) Parentage (xii) Para-military Training (xiii) Co-curricular activities
(xiv) Driving Licence (xv) Tourism experiences (xvi) Present remuneration
(xvii) Conferences / Seminars / Conventions attended
(xviii) Date when you are available for employment.
Although these information may not be asked for in an advertisement for a position, they may give you an advantage over
other applicants if the CV is to be used for securing an employment. They also enrich your biography. So, you can include
them selectively. For example, someone applying for a teaching position will need to give details of his/her
publications in national and international journals. Someone who is applying for a position in a police or para-military
establishment will need to give information on height and chest measurement. If you are applying to a Christian
organisation and it is not a liberal one, you may need to state that you are a Christian.
WRITING APPLICATIONS
Applications form an aspect of letter writing. This can be done by either individuals or organisations. For example,
individuals and organisations write applications for jobs, contracts, to participate in an event and so on. An individual
may write application for employment.
Sometimes we respond to advertisements, requests or information (SOLICITED APPLICATION). At another time, we
just apply without any advertisement. This is called UNSOLICITED APPLICATION.
All applications follow the same format we have discussed earlier under Correspondence and Letters. The contents are
also divided into Introduction, Body and Conclusion like all others.
INDIVIDUAL APPLICATIONS
In the case of an individual writing an application for employment, he could open the application as below and then go on
to translate his tabular CV to prose. He would not enclose the CV in this case.
INTRODUCITON
Dear Sir,
I am applying for the post of a Marketing Manager advertised by your company on page 5 of Financial Standard
of 2nd March, 2005. I will appreciate being considered for the job. I possess the following qualifications:.....................
INTRODUCITON
Dear Sir,
I am applying for the post of a Marketing Manager advertised by your company on page 5 of Financial Standard
of 2nd March, 2005. I will appreciate being considered for the job. Please find enclosed/attached my CV.
BODY
On the whole, I have had five years of post graduation experience as a Marketing Executive rising from a first line manager
to a Senior Manager at Kakuri Foods Nig. Ltd. During the five years, I surpassed my target each year by at least 40%.
Today, the annual turnover of the company has risen from N5billion in 2000 to N25billion in 2004. My CV has other
details.
CONCLUSION
It can also use the same conclusion above.
CORPORATE APPLICATIONS
Corporate applications may be for land allocation, use of a facility, tender for a job, release of a player, etc. Again, an
organisation will use its letterhead in writing the application. In the case of organisations, they use Company Profile
instead of CV. The profile says everything that a CV says, talking about history, experience, tax paid to government,
financial turn-over, references, directors, location etc. i.e. anything that can sell the organisation and give it an edge over
other companies competing for the same job or facility.
Dear Sir,
APPLICATION FOR TAX EXEMPTION
We are applying for tax exemption for Year 2004 on the grounds stated below. Please find
attached our Auditor’s Report / Audited Accounts for Year 2004.
Body
The Body will now list and explain the grounds to justify the organisation’s case. That shows good
sequence.
Conclusion
The Conclusion can also read like this:
“We hope that we have satisfied all the conditions for Tax Exemption as stated in the statutes.
We will, therefore, appreciate it if our application can be favourably considered. We will be grateful to
get your positive reaction to this application soonest.”
NB. Note that we changed “I” in the individual letter to “we” in the corporate letter.
If an organisation is applying for a job or contract, its introduction will also declare its intent and end
by saying it has enclosed its Company Profile and estimate for the job or contract.
There are many things to apply for at the individual and corporate levels. That is why a book cannot
give specimen letters for all. Rather, we have given some useful guidelines.
2. GRAPHOLOGY
The speech should be typed in capitals and double-line spacing to make for easy reading and insertions. Today, the
computer has made that very easy.
4. INTRODUCTION
(a) It is important to introduce the topic by announcing it. If it is possible, start by thanking the organisers.
Give the circumstances for accepting the honour to give the speech and make the audience feel relaxed
and good. You can also start with a short joke that can make the audience laugh. There are always
stories that can make people laugh. May be definition. For example, you can observe the uniqueness of
a high chief cap or the flamboyance of a Nigerian woman’s headtie.
(b) Give the order of presentation and approximate time of presentation. At the end of the introduction, you
should be ready to go into the body of the paper. Usually, the introduction should be done in one
paragraph.
5. BODY
The body should define the subject matter. Give examples. If it is a cause-effect topic, it must give causes and effect.
It is advisable that the body should not go beyond five paragraphs with each paragraph dealing with only one point
underlined for emphasis of the speaker.
6. FOCUS
When a paragraph deals with only one point, the paper is said to be well focused. This can be done by the use of a
TOPIC SENTENCE which summarises the content of the paragraph. It is followed by explanations and
illustrations. A topic sentence is a lead sentence which summarises the main ideas in the paragraph.
7. UNITY
A paper will have unity when all the paragraphs read together as one document. It must have progression and
direction as well as balance. There must be a clear line of thought – Pro/Con, Neutral, Defensive, Opposing.
9. SEQUENCE
Order in which thoughts follow one another. For example if a topic sentence says “Democracy is not beneficial to
developing economies,” we expect what to follow it to be the reasons for this assertion.
10. VARIETY
You must ensure that all your sentences are not of the same structure. Mix simple with complex, compound and
multiple sentences to give effect of variety. A simple sentence contains only one finite verb (fv) e.g. “Moyo has gone
to school. She saw Ade on her way to school.” These are two simple sentences. We can combine them into a
compound sentence with a conjunction. A compound sentence is made up of at least two simple sentences. None
of the two is subordinate to the other. For example, “Moyo went to school and she saw Ade on her way” is a
compound sentence. It has two finite verbs and two simple independent sentences joined together as one with
“and”. If we renounce “and”, the two sentences can still operate with full meanings and grammatical
independence. A complex sentence is made up of at least one independent/simple sentence and at least one other
subordinate clause that depends on the independent simple sentence for its meaning and grammatical
independence. For example, “When Moyo was going to school, she met Ade.” “When” has reduced the first
sentence to a clause and a subordinate clause. If anyone uses the statement “When Moyo was going to school”, a
listener would ask “What happened?” The answer is in “she met Ade” which is the main clause. While “When
Moyo was going to school” has become a subordinate adverbial clause of time. Multiple sentences have at least
two main clauses and at least a subordinate clause.
11. CONCRETENESS
Concreteness can be achieved by giving illustrations. You can achieve this with slides, films, pictures, charts,
graphs, examples, stories, pie charts etc.
12. LOGICALITY
Ensure that your arguments are reasonable and defensive. They must make sense.
13. CLARITY
The ultimate goal of every communication is clarity. So, you must ensure that your thoughts are not ambiguous.
They are not open to mis-interpretation. Clarify statements if it is necessary. Repeat for emphasis if it is necessary.
14. FLUENCY
Fluency is a result of all of the above rather than an element. Let your speech not be disjointed but rather read
smooth.
15. CONCLUSION
Your conclusion should summarise your thoughts in only one paragraph. The repetition of the salutation can come
before the conclusion.
16. APPRECIATION
Before you close, remember to thank the audience for their attention and patience.
FUNDAMENTALS OF SPEECH-WRITING
If you have responsibility for preparing speeches for others or even yourself, you have a lot of work to keep you on your
toes all the time because the speech is the environment and the environment is the speech. Speech writing requires a
combination of knowledge of subject matter, the right style, tone and vocabulary as well as the mood of the audience.
Usually, speeches are given at public fora – lectures, seminars, conferences, debates etc.
1. PROCESSES FOR SPEECH PREPARATION
Commission stage. This is a stage at which you are invited to give a speech or your boss tells you to go and prepare
a speech for him.
2. TERMS OF REFERENCE:
Your speech must have a subject matter around which you write. Today, the following topics are current:
a. Globalization;
b. Privatization
c. Commercialization
d. Y2K Millennium Bug
e. Debt Rescheduling, Paris Club and Debt Forgiveness/Cancelling
f. Liberalization of World Economy
g. Deregulation
h. Poverty Alleviation / Poverty Eradication
i. Transparency and Accountability
j. Security and 2007 Election
k. SME and Industrialization
l. AIDS or Poverty.
These are some of the current issues all over the world. You are given a topic. You are given a time frame
within which to present it. You must constantly be educating and updating yourself with newspaper articles,
broadcasts etc. Sometimes, you are given the option to choose your topic.
3. BRAINSTORMING
The third process is to brainstorm. At this stage, if you are preparing a paper for someone, you must have a few
sessions with him as to his line of thought. Does he support Deregulation, Liberalization, Privatization or not? If
you are preparing for yourself, you need this time to think about the topic and make some outlines which will form
the bedrock of your presentation. You need not repeat and, in the same way, what others have said. Think of a new
dimension to the issue. Take the case of corruption and Chief L.E.A. Aimuwu’s approach to it. He has identified
corruption as the bane of Nigerian growth and development. His approach to it is “THIS HOUSE MUST NOT
FALL.” It is not critical or pessimistic. It approaches the issue from the positive and optimistic point that all of us,
young and old from Mr. President to the villager must salvage Nigeria. That is an innovative way of approaching
the cankerworm. The instrument used is LATERAL THINKING. He then goes on to design the many ways we can
complement Government’s efforts starting from young graduates to CEO’s.
4. INFORMATION GATHERING:
This fourth stage is the stage at which you gather your information from books, newspapers, reference works,
journals, magazines. You may even attend one or two seminars on the issue by others. You can use the index
system to store the information because you have outlined it. In real life, people who have responsibilities for
writing speeches are always storing information because they would not know when such information would be
useful. You will also need to stock many reference books like Encyclopaedia, Book of Quotations, Thesaurus,
peeches of great men like Washington, Clinton, Nyerere, Mandela, Azikiwe, Awolowo etc. You can also tell your
librarian what you want. You can find information on the Internet and store them in diskettes.
5. ANALYSIS
You will need to analyse your information, arrive at conclusions and make some recommendations. All these are
still in the role-making form. You have not started writing the speech. You probably will need some illustrations.
Then, you will need illustrators to help you prepare slides, pie charts, graphs etc. to make your presentation very
concrete.
Listening is an aspect of oral communication. It is at the same time verbal. We use it when we are receiving information.
The primary objectives of listening are to understand the speaker and to keep it either permanently or temporarily in the
brain. Listening is a combination of:
(i) Hearing: The ear(s) receiving coded / uncoded sounds. It may not go beyond there if we are sleeping or distracted
by other things.
(ii) Paying Attention: Letting the sounds go beyond the ears to the mind. The combination of the two above can be
referred to as being ATTENTIVE.
A combination of hearing and paying attention produces UNDERSTANDING and later data storage in the brain which
when we recall it, we describe as REMEMBER. The sounds may be dormant in the brain without being
activated/recalled/remembered until needed.
Advantages of being an Effective Listener
Effective listeners:
1. Save time because they learn more in a shorter period of time (effective listening adds to one’s knowledge);
2. Learn more about the person speaking, as well as what the person is saying;
3. Understand what is being communicated;
4. Can usually make better decisions because their information is more complete;
5. Display better manners and more concern for the speaker – people think more of us when we listen to them
attentively;
6. Encourage others with whom they are trying to communicate to be more apt to respond favorably and to listen to
what they have to say;
7. Tend to improve their vocabulary and language skills; and
8. Tend to become better at other phases of the communications process and ultimately more effective managers and
people.
Common Listening Problems
The following are some of the more common listening problems:
1. If we have defective ears or we are mentally disturbed.
2. Viewing a topic as uninteresting or boring. When you make such as assumption, you’ll get nothing out of a speech.
3. If speaker is a bad communicator.
4. Evaluating a speaker’s appearance, dress, or delivery rather than the worth of what is being said. Most people are
unduly concerned with a speaker’s dress, appearance, and techniques of presentation than what a speaker says.
They spend time assessing the quality of the speaker’s presentation or the way he/she looks, not on what is being
communicated.
5. The environment may be unconducive. For example, it may be warm, cold or noisy.
6. Failing to hear/listen to the person because we have jumped to conclusions and we can not hear other qualifying
comments the speaker is attempting to make.
TELEPHONE COMMUNICATION
1. Definition
The telephone is a channel of communication that uses radioactive satellites to connect the initiator and the
receiver. It is a type of oral communication.
2. Advantages
(i) The fastest means of communication.
(ii) Does not require personal contact.
(iii) Feedback can be instant.
(iv) Reduces misunderstandings and conflicts.
(v) Helps to beat costs, risks and time involved in transportation, face-to-face communication etc.; and
(vi) Possible virtually at all times and everywhere with the Global Satellite Mobile (GSM) facilities.
3. Discomfort
(i) Difficulties of getting a line. Until the introduction of the GSM system, it used to take a minimum of five
years to secure a telephone line.
(ii) Person required not available
(iii) Delay in passing through switchboards.
(iv) Wrong numbers.
(v) Engaged tone.
(vi) A caller who wastes time in a long discussion.
(vii) Telephones can create a bad image of an organization or individual at first contact.
(viii) Does not transmit visuals e.g. gestures, frowning, etc.
(ix) One may not hear a low voice.
(x) Words are misheard particularly in minimal pairs for bad speakers: short/shut/shot/sort/sought; wear /
where / were; formerly / formally; principal / principle; weather / whether; stationary / stationery;
practice / practise; advice/advise.
To Make Telephone Facilities Effective
(i) Be precise and direct to the point, moreso with the high cost of GSM services.
(ii) Be courteous with Please, Sorry, Thank you.
(iii) Prepare your points ahead and if possible, write them down before phoning.
(iv) When taking messages, use abbreviations as in Note Taking. We have discussed this earlier under Summary
Writing.
(v) Speak loudly and CLEARLY. Your mood will be reflected in your voice/tone. If you have to spell a word, you can
use the names corresponding to their nitials to make it easy.
We have alphabetis corresponding to names e.g.
A for Abuja
B for Babangida
C for Calabar
D for David
E for Eko
F for Femi
G for George
H for Hat
I for Isaac
vi) Speak more slowly if your partner is writing.
(vii) If you have given instructions, please ask the recorder to relay the message back to you.
(viii) If you were leaving a message for someone, dictate your phone number. Ask the receiver to relay the message
back.
(ix) Have all your information ready. Do not keep your listener waiting unnecessarily.
(x) Keep a personal telephone directory to help your search.
(xi) If possible, call at off-peak periods e.g. after business hours – because the network is freer and the cost is cheaper.
BEFORE
1. Make notes of what you would like to discuss including times, dates, telephone numbers, addresses. Have all your
information ready. Prepare questions if you need to. Get Yes/No ready so that you strike one off.
2. Have ready a plain sheet of paper to take notes.
3. Identify the person you are speaking to.
4. If possible, phone at off-peak periods to save cost.
5. Dial the correct number.
DURING
1. Give a greeting and state your name and the name of the person you want to speak to.
2. Keep the conversation brief.
3. State the subject.
4. Pause for feedbacks if necessary.
5. Take notes if necessary using phrases, abbreviations.
6. Summarize the main points and agreements (resolutions). Repeat it to the receiver to ensure that his notes are
correct.
7. If you must leave a message, be clear, loud and precise. If there is need to spell words, use familiar correlations.
8. Be polite.
9. Switch off as soon as you end the call. You have to be finance conscious.
AFTER
1. Look over your notes.
2. Make the notes.
3. Fill your diary.
4. Pass on actions, notes and messages if necessary.
Definition
An interview is a planned discussion between two persons for the purposes of finding out more information, clarifying a
situation or testing use of oral communication or passing on information. It is controlled conversation between two parties
for fact finding purposes.
Purpose of Interview
An interview is designed:
1. To confirm what is written on paper e.g. certificate, tribe, languages spoken, height, complexion etc.
2. To take written, physical and oral presentation together to see if the interviewee meets the requirements of an
organisation e.g. job or contract.
3. To assess / grade the candidate(s), and if more than one, to rate them.
4. To take a decision on appointability or suitability.
5. To negotiate remunerations (Wages / Fees / Allowances)
6. To get a report document on the issue for Board of Directors’ deliberations and decisions.
Types: The following types of interviews have been identified for various purposes:
(i) Induction Interview: Used for briefing new employees or members.
(ii) Promotion; To evaluate employee(s).
(iii) Reconciliation: To iron out differences.
(iv) Disciplinary: For disciplining erring employee(s).
(v) Selection: For recruiting new employees.
PREPARATIONS
As the organiser, draw up a checklist of activities, deadlines, budget and who is in charge. Send a copy each to all
concerned. Look at the applications and supporting documents over and over again. Ensure that they have the relevant
information you need SPCIFICALLY e.g. tribe, tongue, height etc. If need be, find out about the external sources
including the nominated referees. Be knowledgeable in your organisation’s policies, vision and mission. For example, it
may be that your organisation’s policy is to recruit first class graduates.
(1) Prepare your notes along the objective of the interview and your organisation.
(2) Define the issues e.g. “We are looking for an experienced Accountant.”
(3) Select an interview panel and invite knowledgeable people in the skill for which you want to conduct interview.
(4) Invite prospective interviewees.
(5) WHERE? Prepare a suitable venue ready.
(6) WHEN? Find a suitable time for panelists and interviewees.
(7) WHAT? List topics and specimen questions. Ask why questions e.g. Why do you want to join us?
(8) HOW? Ask questions that will elicit the appropriate answers.
(9) Photocopy and distribute the necessary papers to panel members if you are not the only person. These include
application of interviewee, CV, score sheets and criteria for scoring. As much as possible, panel should discuss
score criteria before beginning the interview.
(10) Alert your recorder and train him/her as to what records he/she is to take.
(11) Provide essential stationery.
AT THE INTERVIEW
1. Arrive there early enough to enable you check all the preparations made; and make new preparations or
adjustments as well as welcome interviewee(s) and interviewer(s).
2. Check that necessary papers on the tables in front of each interviewer including possible questions or guidelines as
to what you are looking for in a candidate.
3. Distribute assessment sheets for interviewers with rating guides (1 – 10: poor – excellent or vice versa) and give a
brief talk on what you are looking for in the interviewees. Tell them the nature of the job and its requirement as well
as criteria for scores. Excellent 9 & 10; Very Good 7 & 8; Good 6; Average 5; Poor 4-1.
4. Welcome interviewees with smiles, jokes and enthusiasm to waiting room. Provide them with reading materials
and snacks if affordable.
5. Welcome interviewers and remind them why they have been invited; also what your organisation is looking for in
the interviewee(s).
6. Remind Chairman about starting and possibly closing time.
7. Invite interviewees either to conference interview or personal interview. If Conference interview, ask them to rate
each other.
8. Introduce the interviewers and let the interviewee introduce himself.
9. Tell him of the reason for the interview.
10. State the issues involved, what you are assessing and assure interviewee of fairness. Tell him to clarify issues when
necessary. Tell him to ask questions when not clear.
11. Ask relevant questions. Do not put pressure on the interviewee to say Yes or No. Do not intimidate him. Don’t make
prejudicial statements.
12. Allow interviewee to speak and act all the time by using open-ended questions.
13. Test emotions by politely insulting e.g. All Boys High School students are area boys. Check his reaction e.g.
Aggressive; Submissive; Insultive; Defensive, Assertive.
14. Test team building
15. Test Time Management (Punctuality)
16. Test endurance
17. Be considerate, courteous and polite.
18. Listen attentively too to the interviewee.
19. Be brief.
20. Avoid interruption – e.g. from phones and visitors etc.
21. Serve snacks/water etc. as may be appropriate in time and venue to interviewees and interviewers.
22. Put in a word if you find lapses.
23. Remind Chairman about time management from time to time.
19. In concluding, ask the interviewee if there is any issue on which he would like to ask questions.
20. List out core competence requirements: (a) Qualification (b) Experience (c) Networking (d) Competence (e)
Personality (f) Language (Accent) (g) Tribal affiliation (h) Dressing (i) Emotions (j) Team-working (k) Punctuality (l)
Creativity + Ingenuity (m) Interactive (n) Resourcefulness (o) Negotiation Skills.
21. Close the interview by thanking him/her for attending.
POST-INTERVIEW ACTIVITIES
1. Write the report using the memo report format in Chapter 3 and end it with recommendations.
2. Send it to Chairman of panel of interview for confirmation and signature.
3. Then make necessary amendments as may have been suggested by the Chairman.
4. Produce the final report and send to approving authority. If need be, discuss it with him/her.
5. Implement the approved recommendations within the time specified. If it is a job issue, write a letter of
appointment; attach Work Schedule and a response slip giving a deadline. Let him/her know that others are lined
up if he declines.
ATTENDING AN INTERVIEW
Congratulations that you have been invited to attend an interview. You will need to prepare because you are going to an
open market.
HINTS
(i) Read the letter of invitation at least thrice to ascertain date, venue, time and what you are required to bring along.
(ii) Enter the appointment in your diary or organizer.
(iii) Find out about the organisation either by paying a personal visit to the organisation or by checking libraries of the
Nigerian Stock Exchange or the official place to which companies submit annual reports (Corporate Affairs
Commission in Nigeria). If it is a public liability company, you may log on to the Internet for information.
(iv) Get your dress, certificates and other requirements packed in only one place. Do not forget writing stationery like
pen and paper. It may include notebook or laptop. You need your call cards.
(v) Go back and read the original advertisement to which you applied; and study the schedule advertised as well as
the personal qualities required. Find answers to the issued raised.
(vi) Study your CV and application, and see if there are loopholes or unaccounted for periods. Find answers for them.
(vii) Draw up possible interview questions and find answers to them. Such questions should include case studies. You
may even dramatize/rehearse them with your spouse and friends. The essence of these is to get self-confident
because without self-confidence, any boardroom can intimidate you and make you panic or nervous.
(viii) On the interview date, leave home as early as you can so that you can arrive at the venue if not early, at least on
time. You MUST NOT GET THERE A SECOND LATE whatever the EXCUSE or environmental condition may
be. In cities for example, you must be conscious of traffic congestion particularly at rush period when workers are
resuming work in the morning. Take a reading material with you.
(ix) You must also be as neat and clean as possible. If you have to take a mass transit bus, you can package your formal
dress in a suitcase and come to wear it in the premises of the organisation or somewhere nearby. You can always
find a place. Ensure that you are formally dressed in continental or African dress.
(x) Ensure that you register your name and the time of arrival if a sheet has been so provided. The order of arrival may
be the order of interview. If no registration procedure is provided for at the reception, walk up to the person who
signed the letter of invitation for interview with politeness and courtesy to announce your arrival.
(xi) Be full of smiles and confidence. Do not stay aloof from others. You can even initiate a discussion based on the
headlines or articles in the national dailies. Share felicitations with all fellow interviewees. You are not at war.
Distribute your call card and ask for theirs. This may even intimidate them and throw them off balance.
We have not said it all, but you definitely have gained one or two hints.
GIVING DIRECTIVES
Three words are synonymous in English Language, and they are order, instruction and directives. In military circles,
“giving orders” is a common language. You have to “obey the last order” for example. In educational and judicial circles,
“instruction” is preferred. So, you have “Giving instructions” to mean imparting knowledge or teaching. We even have
“instructional materials” to mean teaching or tutorial aids. In Management circles, “directive” is preferred particularly
when managers talk about delegating authority.
DIRECTIVES
What is a directive? The World Bank Encyclopaedia defines it as:
(a) An order or instruction telling what to do and how to do it.
(b) Command (with authority).
In Management, a directive is an order backed by authority. An effective directive is one that achieves the purpose for
which it is given.
PURPOSES
The main purposes of giving directives are as follows:
1. To stir people into action to achieve an objective by giving them information on a situation which demands
attention. (Let’s have a meeting). Organizing people.
2. To indicate that a particular person is held responsible for performing a task by approaching him, discussing the
situation, and arousing in him a strong desire to deal personally with the particular situation. (Delegation of
assignments)
3. One way of controlling e.g. Please file up on the queue. Get out of here.
4. To give the superior the opportunity of contacting the subordinate and issuing instructions in a way which will be
most acceptable. It is a practice in human relations and personnel management.
5. To give the subordinate the maximum opportunity of consulting and participating in the situation so that he may
develop his capabilities fully and display his potential qualities for promotion. (Team-building)
6. It is the way to learn.
To achieve these purposes, the supervisor must treat instruction giving as a continuous process of passing information,
checking and controlling. True assessment of each individual’s capabilities is not possible otherwise. Instruction
giving does not necessarily lead to abdication of responsibilities.
PROCEDURE
(a) Think of the directive
(b) Encode. If necessary, write down the directive.
(c) Give the directive ensuring that it is clear, actionable and with authority.
(d) The receiver must receive the directive, and understand what he is asked to do. If he does not understand, he
should ask question.
(e) Turn it into action.
(f) The receiver must report back on the actions taken to effect the directive.
INTRODUCTION
We always have causes to come together to share ideas on certain issues in human life. Every organisation, country and
indeed the world always create such fora. When we do, we tag them all types and kinds of names as conferences, lectures,
workshops, fora, seminars and retreats.
TYPES
Idea sharing events can be in any of the categories described below:
(a) Conference: formal interchange of views.
(b) Consultation: a meeting of two or more persons for discussing matters of common concern.
(c) Forum: a public meeting or lecture involving audience discussion of a problem usually by several authorities.
(d) Seminar: a meeting for giving and discussing information.
(e) Lecture: a planned talk on a chosen subject.
PURPOSES
Every Idea-Sharing Event must have at least one or a set of objectives. A Fund-Raising seminar may have a singular
objective of “how to mobilize others to raise two million Naira for an electricity project. It could also simply be concerned
with or assigned to “recommend” how to increase distant members’ contributions to a church project.”
PREPARATION / PLANNING
All successful events start with adequate preparations.
CHECKLIST
The information above can be tabulated as follows stating activities, implementing officer, deadline and budget.
You can do this by taking a standard occasion and adding some new ideas. But in planning any idea-sharing event, don’t
carry the process too far. Aside from the limitations imposed by your budget and time, there are also limitations imposed
by good taste.
But whatever you do, do not neglect these vital points of:
(a) Starting early
(b) Mobilising all required resources
(c) Impacting your audience
(d) Recording your proceedings
(e) Publicising your resolution.
PURPOSE:
(i) To economize words, materials and space e.g. paper and film space.
(ii) To help presentation for speakers who do not like reading texts.
(iii) To save time of a busy executive or audience.
RELEVANCE:
It is useful for taking lectures, sermons, minutes, and for taking information down from mass media, radio, television
broadcasts as well as newspapers.
RESPONSIBILITIES:
1. Getting the main idea of the original communicator; and
2. Reframing it in your own language in a coherent form.
Publics
Who are the publics? They are:
(1) Employees and Families of Employees
(2) Marketers
(3) Press
(4) Trade Union
(5) Customers
(6) Shareholders
(7) Communities (Corporate Social Responsibility) hosting the organisation.
(8) Governments – Local, National and State.
(9) External Foreign / International Organisations
(10) Educational institutions
(11) Others e.g. Religious bodies
Elements of Public Relations
1. Publicity: Dissemination of purposefully planned information and its execution through media to further the
interest of an organisation or person without specific payment to media.
2. Public Affairs: Working with governments and groups that determine public policies and legislation. Oil companies
have Public Affairs Managers.
3. Government Relations
4. Investor Relations (Shareholders)
5. Employee Relations (Industrial Relations)
6. Community Relations (Corporate Social Responsibility)
7. Industry Relations (Relationship with colleagues in the same industry).
8. Minority Relations
9. Advertising (Persuasive material presented to convince the public / appeal to the public by a party that pays for it).
10. Press Relations (Media Relations).
11. Promotion: Special activities designed to call attention to an organisation or person, product, firm, course of action
at no direct fee.
12. Propaganda: Efforts made to influence the opinions of a public to spread and establish a doctrine or cause.
13. Customer Relations (Promotion).
14. Trade Relations
15. Industrial Relations (Labour Relations).
Objectives
(i) To create and maintain goodwill between an organisation and its publics.
(ii) To foster understanding between an organisation and its employees in order to maintain a conducive environment
for production.
(iii) To develop credibility for an organisation and its publics.
(iv) To raise a company’s visibility
What Does Public Relations Do?
(i) Advise management on Public Relations policy matters.
(ii) Plan and execute Public Relations campaign.
(iii) Evaluate public opinions.
CUSTOMER RELATIONS
It is the treatment of customers, as a public of an organisation, with gentle face, words, behaviour and mind so that that
organisation will always be preferable to that customer. Some books call it “Customer Care.”
The effective interaction of a corporate body and its employees with a customer such that the customer can contribute to
the achievement of the organisation’s goal positively.
INTRODUCTION
It is relations with the news media and a large percentage of what is classified as PR over-lapses into Journalism. Media
Relations. Media Relations is a tool of Public Relations used for bridging the gap between a corporate body or individual
and the different publics. The justification is in the fact that audiences are diversified and are separated by distances that
are not easily bridgeable by the face-to-face communication methods which were effectively used in pre-modern times.
The precise position of Media Relations is to fill the gap using the print and electronic media.
CLASSIFICATION
Media relations are classified into two broad groups:
(a) Electronic – Radio, TV, Internet.
(b) Print – Newspapers, books, magazines, journals.
Functions
The media has three main functions:
(a) Educating
(b) Informing; and
(c) Entertaining
It is within these functions that editors determine the priority that is given to a particular manuscript from time to time. A
material may not meet the day’s priority, but may be relevant tomorrow. Also, each media has its own priority within the
three broad functions listed above. These are the points that must guide the PR practitioner to decide which media house
is approached for a particular event or story or which medium will serve the purpose. What the PR practitioner, therefore,
tries to do is to fit the activities of his organisation into the programmes of the media houses. In this way, he can ensure that
the awareness of his organisation/product is created along with the enhancement of the goals and the realization of the
objective.
What?
This is the information which must be correct, factual, relevant, timely and adequate. It is the core of media relations.
Therefore, PR practitioners must ensure that they supply correct information to the press so as to avoid speculations which
may lead to controversies and rejoinders. All information can be carried in a narrative, descriptive or expository form
because these are the primary or natural forms of information dissemination.
Who?
Who refers to the calibre, charisma, competence and ethics of the practitioner bridging the organisation – media gap. In
this regard, the frontier of PR in any organisation is neither that of an office assistant or personal assistant. He has to be
trained professionally, alert to news, intelligent for deciphering and smart in outlook. Media Relations is not about
speculative journalism but about using the press to inform the public about what an organisation stands for and what it is
doing (activities) to keep to its mandate.
Whom?
The audience or the publics are important. The audience determines the medium to be chosen as a platform i.e. (local,
national or international); the format of the information; (minutes, advert, notice, report) the nature of information
(segregation). Audiences are classified with various criteria e.g. rural/urban; low/high income/profile; primary/individual;
immediate/remote; young/adult.
Why?
A rationale must be established for selecting certain media houses over and above others. The criteria may be audience,
proximity, budget or personal relationships. The PR practitioners needs articulate reason and purpose together for
effectiveness.
When?
For effective reception of a message, the time element is important. Normally, all media practitioners and clients work with
deadlines; otherwise a material can be reduced from news to story within one second. Advertisement, notices, annual
reports, releases, news etc. are all time bound. That is what guides stages of media relations in terms of pre, during and
post event relations and activities.
Where?
The meeting places are the media – radio, TV, newspapers, magazines, journals, billboards etc. The choice must be
guided by the identification of purpose, objective, budget, target audience, territorial coverage of publication etc. For
example, Nigerian Business Times is read by most businessmen. The Guardian on Monday is read by people interested in
Estate. The Guardian on Thursday is read by those interested in traditional medicine.
How?
Effective language use is the primary thing here, followed by rubrics. Meaning, style of presentation. A material needs to
be outworked into a notice, advertisement, rejoinder, announcement, report etc. All of these have different acceptable
formats. Target audience is an important issue.
Guiding Principles
All press materials must satisfy the following criteria:
(a) Relevance
(b) Accuracy / Factual / Truth
(c) Clarity
(d) Conciseness not brief
(e) Logicality / Sequential so that it flows.
(f) Unity
(g) Report Acceptability / Believable
(h) Timeliness
(i) Simple
(j) Readability
(k) Highlight the benefit
(l) Bold prints
(m) Choose illustrations that support your point.
Press Conference and Press Interview
One way of reaching the media is through press conference and interview. Here, the Chief Executive has the opportunity
to meet the press face-to-face, and clear doubts, to face, seek their support for the objectives of his company and clear any
misconceptions. Pressmen are highly intelligent and they must not be underrated, estimated or ill-treated. The press can
mar or make the goals of any organisation or individual. Avoid press controversies because it is expensive in time, money,
reputation and emotions.
Training of PR Practitioners
All PR professionals or officers in an organisation should be trained and retrained.
Membership of Professional Bodies
PR managers / officers in an organisation should participate effectively in the activities of their professional organisations.
They must be sponsored to attend conferences, seminars, AGMs etc.
Networking Facilities
PR managers must be given networking facilities so as to be conversant with the socio-economic trends. They have to
have a well-equipped office with telecommunication facilities, e.g. direct telephone line, fax, E-mail, Internet,
photocopying, television, radio etc.
Finally, they must be nominated to at least one top club to enable them interact with the crème of the society for the
purposes of building personality data bank for various events (lectures, seminars, conferences, fund raising) of the
organisation.
The picture of the relationship between PR and media relations must be of complimentarily and harmony because while
PR supplies the stories to the press, the press helps to use the same raw materials. The press processes it into industrial
products for the consumption of the public. No-one can do without the other.
Monitoring
Preparation, transmission and dissemination have to be monitored for a feedback so as to create a re-appraisal and the
room to make necessary improvements in the system.
MEDIA CONFERENCE
A media conference is a meeting between media practitioners and an executive or executives of an organisation. Some
books call it Press Conference. There are always various reasons for meeting. For example, organisations try to tell the
public about their performance over a period. Sometimes, their products run into trouble and they need to redeem the
image of the company and the product. Sometimes, there is industrial dispute with employees and the organisation wants
to tell the public its own side of the story. At other times, the company may have been maligned. There are always reasons.
The advantage of a press conference is that an executive can pass information to many publics represented by the press at
only one venue instead of hopping from one community to the other or even one media house to the other. Usually, it is
carried as news and it is a lot cheaper than advertisements.
PRESS ANNOUNCEMENT
Any public notice is Press Announcement if it is carried in the mass media – newspapers, television and radio. It is not
possible for us to guess what you would like to announce to the world through the press, so we cannot fashion out a write-
up for you. It may be a Press Release / an Advertorial or called by any other name. However, please take note of the
following guidelines:
1. Ensure accuracy and correct spelling of the name of your organisation and its address plus other details like
telephone numbers, fax, e-mail, Internet, etc.
2. Identify your audience. These are the people who are to read it.
3. Choose the media selectively to agree with the time you want it relayed on radio and TV. Choose the right
newspaper or magazine depending on who reads what.
4. Supply a title for the release.
5. Divide the release into three parts – Introduction, Body and Conclusion.
6. Do not waste words because of cost.
7. Be as simple as possible with your choice of words.
8. Ensure that your sentences are not too long and winding. Otherwise, not many people will follow you.
9. Establish your purpose for the announcement or release.
10. Sign the release either for yourself or on behalf of your company.
11. Be conscious of use of words because you may be charged with slander by an aggrieved person.
12. When necessary, use appropriate visuals e.g. graphs, charts, pictures etc.
Contents
It usually carries news on:
Financial Statements
Annual Reports and Accounts
Chairman’s Addresses / Speeches
Policies. Personnel News like new appointment, resignations, terminations etc.
Distinctions (the company man of the year or month).
Frequency
The frequency depends on the purse of the organisation. Some do it monthly, while others circulate it quarterly or bi-
annually.
Quality
Must contain facts, as well as truthful, accurate, correct and honest information. There is a law that forbids lies and
information distortion to the public.
Other Issues
The following details depend on the policy and budget of the organisation:
Quality of Paper; Colouring; Readership figure and level; Paging; Pictures; Editorial; Budget; Circulation; Size; Point size,
etc.
There are no new skills required of someone listening to a broadcast interview on radio or television except the ones we
have discussed under LISTENING SKILLS AND MAKING SUMMARIES. It essentially requires hearing, paying attention,
listening and remembering as we detailed under the topics above.
The limitation in the case of radio and television interview broadcasts is that it is impersonal. There is some distance
between the speaker and the listener. Therefore, there may not be an opportunity for the speaker to repeat himself or be
asked to clarify an ambiguous issue. Thirdly, the listener would not also be able to see the gestures and demonstrations of
the speaker in radio broadcasts. Even when a listener could phone in on such programmes, very few can get through.
Even then, the vividness of face-to-face interaction will still be absent. Really, in essence, the listener to a broadcast has no
option than to pay maximum attention, switch off all distractions, prejudices and biases, concentrate his attention on the
broadcast and take notes using local, national, personal and international abbreviations. If he would need the materials
beyond that level, he has to develop it and also consult other sources or find particulars of the speaker and reach him
physically.
AUDIO - VISUAL
AIDS
In Chapter 2, we discussed the fact that Communication can be done in words and in action or both. We also said that if
we have to write, speak and demonstrate as the teacher does, we must ensure that one completes the meaning of the
order. Audio-Visual aids fall into the class of non-verbal communication. The two words Audio-Visual come from Latin;
and they mean Hearing and Seeing respectfully. In giving directives, they complement verbal instructions.
TYPES
Audio-Visual aids include tables, charts, graphs, pictures, maps, pictogram, diagrams, signs, statistical data, tape-
recordings, slides, projectors, screen presentation, video tapes, and video discs as communication aids.
ADVANTAGES
(i) To enhance communicative effectiveness. Make verbal communication clearer and easier to visualize.
(ii) Graphics help to give verbal communication more attractive appearance e.g. pictures, graphs etc. when
complementing essays.
(iii) They help to emphasize, thereby leaving lasting impressions on the mind of readers, listeners and audience
particularly immature readers. For example, films.
(iv) They intersect verbal boredom. Sometimes, we get dizzy or bored with reading or listening. When a film comes in
or demonstration, we become alert.
(v) Graphic displays help to reduce the monotony of figures particularly in the sciences and mathematical subjects.
DISADVANTAGES
(i) Many occupy more space than text.
(ii) Needs visual creativity, innovativeness or intelligence.
(iii) May cause confusion if not placed in context or explained.
(iv) When the contexts are more than one, e.g. in double line graphs or charts, complication of colours or shades or
lines may come in.
(v) Each has its own advantage over other types that there is need to be selective intelligently.
(vi) Expensive to prepare
(vii) Time consuming.
EQUIPMENT
(1) Hand
(2) Micro-computers / computers using Harvard Graphics, Lotus 1,2,3, Corel Draw, Claris MacPaint, Microsoft
Chart and PageMaker.
PURPOSE OF USING AUDIO-VISUALS
(1) Make complex ideas simple and vivid
(2) Reduce presentation time.
(3) Provide additional interest or amusement.
FACTORS WHICH GUIDE CHOICE OF AUDIO-VISUALS
(i) Purpose: For amusement, video-discs and tapes. For education – slides, projectors.
(ii) Target Audience (Appropriate and suitable for its choice): Video discs and tapes for children, diagrams, pictures
(iii) Life Span (Duration): Tapes have durations whereas slides are indefinite.
GUIDELINES FOR USE OF AUDIO-VISUAL AIDS
(i) Must be visually appealing.
(ii) Must be purposeful. Must have a purpose for use. It must satisfy a demand e.g. traffic lights of red, green and
amber.
(iii) Must be placed nearest to the text that it explains or in the appropriate place. Must be used in context.
(iv) They must be introduced, displayed and discussed. See pictures we use in newspapers for news e.g. the chart
below; or picture above; or graph on the left.
(v) Must be titled and numbered appropriately. See newspaper pictures captioned as pix 1, 2, 3, 4.
(vi) Sources must be acknowledged for the purposes of credibility. Usually the source is explained below it.
Advantage
(i) Relatively easier than many other graphic aids because it is primary data. No interpretations yet. No secondary
application.
(ii) Can show precise details including decimals.
(iii) Can compare various subjects and periods. For example, we can compare science, arts and social science
performance of Miss Grace Okereke. We can also turn it to graph or compare results of many candidates as below:
A1 X X X Bunmi Ayanlola
A2 X
A3 X X X
C4 X X Grace Okereke
C5 X X
C6
P7
P8 X X
F9 X
English
Mathematics
Physics
Chemistry
Biology
Economics
Accounts
Types
(i) Simple line graph
(ii) Double line graph
(iii) Multiple line graph
Advantages
(i) Simple to construct
(ii) Simple to interprete
(iii) Can be used to show movement / advancement / progression
(iv) Double / Multiple line graphs can indicate trends over time or compare distribution of variables and even show
point of equilibrium as Grace and Bunmi are on
BAR GRAPHS
Types:
(i) Vertical
(ii) Horizontal
VERTICAL HORIZONTAL
Sources Of Fund
Government 1.5m
CHART
It is a sheet of information arranged in lists, pictures, tables or diagram. The list of students in a class on a sheet is a chart. A
sheet on which we have temperature / rainfall recordings for a period of time, e.g. week, month or year is a chart.
ALPHABET CHART
A E I M Q U Y
B F J N R V Z
C G K O S W
D H L P T X
PIE CHARTS
Sources of NIM Funds:
Membership
50%
Seminars/ Publications
Lectures 20%
10%
Exams
20%
Advantage
(i) The charts help to dramatize / visualize percentages or fractional components of a given element. Each element
takes a fractional percentage segment of the circular pie.
MAPS
It is a represention on paper of a physical situation e.g. Map of Nigeria or an estate.
SIGNS
Right Wrong
ORGANOGRAM
CEO
Directors
Senior Managers
PHOTOGRAPHS
It is a picture / representation made with a camera. It can records all colours – black, white, red, blue, yellow etc.
COLOURS
Green, Red and Amber in Traffic control. They are more colourful.
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4. Evans, Desmond (1990) People and Communication. Pitman Books Ltd., London.
5. Lesly, Philip (ed) (1995). Handbook of Public Relations and Communications. Probus Publishing, Chicago
7. Llyod, Herbert (1985). Teach Yourself Public Relations. The English Universities Press, London.
8. McCrimmon, James (1995). from Source to Statement. Houghton Mifflin Co, Boston.
9. Monday, Wayne and Shane Premeaux (1995). Management Concepts, Practices and Skills. Allyn & Bacon,
London.
10, Montgomery, Michael and A. F. Odepidan (1992). Office English. Collins Educational, Glasgow.
13. Osundahunsi, Dele (1981). “A Guide to Management Reprot Writing” in Management in Nigeria. Vol. 23 Nos.
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18. Stanton, Nicki (1992). The Business of Communication. Pan Books, London.
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20. Ross, Alec (1979). Writing to the Read. Holt, Rinehard & Winston. Chicago
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22. Unoh, S. O. (1972). Faster Reading through Practice. Ibadan University Press, Ibadan.
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