Drivers of upside leverage:

1. Marketing:
o Conduct an internal marketing audit to identify your current marketing activities
and processes.

o Research and learn from successful marketing strategies used by other businesses
in your industry or related industries.
o Experiment with different marketing approaches, such as improving your sales
presentations, optimizing your advertising campaigns, or exploring new lead
generation methods.
o Continuously measure and analyze the results of your marketing efforts to
identify areas for improvement and adjust your strategies accordingly.

2. Strategy:
o Define a clear and proactive long-term strategy for your business.

o Determine your desired outcomes and the big picture approach that will help you
achieve them.

o Analyze successful strategies used by other businesses and adapt them to fit your
own business model.

o Regularly review and refine your strategy to ensure it aligns with your goals and
market conditions.
3. Capital:
o Recognize that capital includes human, intellectual, and financial resources.

o Invest in training and development programs to enhance the skills and

performance of your employees.
o Evaluate your capital expenditures and assess the return on investment (ROI) for
each area of your business.
 o Continuously seek opportunities to optimize your capital utilization and improve
efficiency.
4. Business Model:
o Understand your current business model and identify areas for improvement.

o Explore new markets or product variations that align with your existing offerings.
o Consider licensing or partnering with other businesses to expand your
product/service range.
o Regularly assess and adjust your business model to maximize profitability and
market penetration.
5. Relationships:
o Cultivate professional relationships within your industry and related fields.

o Seek opportunities to collaborate, share knowledge, and learn from others.

o Leverage your existing customer base for referrals and repeat business.
o Tap into the expertise and networks of your colleagues and industry peers.

6. Distribution Channels:
o Identify and optimize your distribution channels, such as retailers, catalogs, or
online platforms.
o Explore partnerships or licensing agreements to expand your product/service
offerings.
o Maximize the potential of your existing distribution network by offering
complementary products or services.

7. Products and Services:

o Evaluate your current offerings and identify opportunities for expansion or
improvement.
o Consider creating new products or variations that cater to different market
segments.

o Leverage customer feedback and market research to develop products/services

that meet customer needs and preferences.
8. Processes, Procedures, and Systems:
 o Break down your business activities into processes and sub-processes.

o Continuously measure and analyze the performance of each process.

o Learn from industry best practices and implement improvements to enhance
efficiency and productivity.
o Consider sharing your successful processes with others through licensing or
consulting opportunities.

9. Ideology:
o Reflect on your belief system and values that drive your business.

o Challenge any limiting beliefs or ideologies that may hinder your growth.
o Embrace a mindset of continuous learning, improvement, and openness to new
ideas.
o Seek inspiration and insights from successful entrepreneurs and thought leaders.

Remember, implementing these drivers of upside leverage requires ongoing analysis, adaptation,
and a commitment to continuous improvement. Start by focusing on one or two areas at a time
and gradually expand your efforts as you see positive results.

The report distinguishes between strategy and tactics as two separate elements in business.
Here's a breakdown of the difference between the two:

Strategy:

• Strategy refers to the overall plan or approach that guides the actions and decisions of a
business.

• It is the master purpose or direction that the business aims to achieve.

• Strategy focuses on the big picture and long-term goals of the business.

• It involves making choices about where to compete, how to differentiate, and how to
create value for customers.
 • Strategy determines the fundamental operating approach of the business and how all its
elements integrate to achieve the desired outcomes.

Tactics:

• Tactics, on the other hand, are the specific actions or methods used to execute the
strategy.

• Tactics are the practical steps taken to implement the strategic plan.

• They are more focused on the short-term and immediate actions needed to achieve
specific objectives.
• Tactics are flexible and can be adjusted based on the circumstances and goals of the
business.

• They involve the day-to-day activities, processes, and procedures that contribute to the
overall strategy.

In summary, strategy sets the direction and overarching plan for the business, while tactics are
the specific actions and methods used to execute that plan.

Strategy is about making choices and setting the course, while tactics are about implementing
and adapting to achieve the desired outcomes.