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#Dibaliklayar
28 Jan - 4 Feb,

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 Background
• Behind the scene as playing method usually
receive high views and applicable to all
creators in all vertical/category, regardless

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their main content is about Photography or
not.
• This could inspire other people to start
creating the content as well because they'd
know how to do it.
• We've tried #DibalikLayar 2 times (2 phases)
as a "closed campaign" with Invited creators
only. But the total views are high.

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 ● This time we want to make this
challenge for "public" and hopefully

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from now on #dibaliklayar could
become the official hashtag for behind
the scene content.

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 Sample Video

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Creators

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- NOAH : link More samples on this
- ZAKIALFADILAH : link Hashtag Page:
- BOBOCU: link
- SARWENDAH: link #Dibaliklayar
- DENYDARMAWAN: link

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 CONFIDENTIAL & PROPRIETARY
Why this could be a
T
good opportunity for
Phone Mechanic?

3 in every 4
TikTok users are more
3 in every 5
TikTok users have purchased
interested in Technology recently or plan to purchase
technology products.
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1.5x
likely to talk about
technology online
compared to TikTok
non-users.

Data Source: Global Web Index, TikTok SEA audience, Jan to Dec 2020, n=44071
 How to participate (campaign
Rules •
rules)

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• Eligible users are required to upload
original videos under the designated
• Who is eligible to enter
hashtag #Dibaliklayar that shows
● All TikTok users residing in Indonesia.
behind the scene and process how
● Aged 18 Y.O. and above.
they make content.
● TikTok users who are skillful in
• Minimum video uploaded is 2.
certain fields
• They are recommended to add
"#dibaliklayar" text or sound to each
video.

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 Winners & Prize

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Campaign Prize
We will pick 5-15

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Option A:
(TBD) winners
Total $3000 cash for 15
winners ($200 each) based on total
Option B: Views &
Tech list worth of minimum Engagement
$3000 for the winners.

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 Both parties Obligation
TikTok
● Add partners logo on banner, landing
page and hashtag description for the whole
campaign (7 days)
● Including winner announcement banner
and landing page.
● Direct link to Phone Mechanic preferred
site (social media/website).
● No 1 hashtag trending guarantee minimum
on the 1st in 3 days, and top 3 for the rest of
the campaign.
● Top 5 video pin guarantee on hashtag
page every day for Phone Mechanic or
Phone Mechanic branch accounts.
● Campaign amplification to all TikTok social
media accounts (IG, FB, YT, Twitter).
Phone Mechanic
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● Challenge promotion on social
media accounts and websites
(minimum 2x)
● Provide the prize & shipping to the
winners.
● Even though they wouldn't be
counted as the winners, Phone
Mechanic TikTok accounts (and
branches), should still publish
videos (minimum 2), to be featured
on the trending hashtag.
 Thank you!

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