MFi Identity Guidelines

March 2019

Apple Marketing Communications | September 2017

Table of Contents

Overview and Requirements 3 3. Compatibility Messaging 14

3.1 Basic requirements 14
1. Made for Apple Badges 4 3.2 Compatible Apple models listed in text 14
1.1 Made for Apple single-product badges 4 3.3 Compatible Apple models listed through product icons 15
1.2 Made for Apple multiple-product badges 4 3.4 Fast-charge accessories 15
1.3 Artwork 5 3.5 Lightning-based dock accessories 15
1.4 Localization 5 3.6 MFi game controllers 15
1.5 Graphic standards 5 3.7 Apple Watch accessories 15
1.5.1 Minimum size and clear space 5 3.8 Siri 15
1.5.2 Badge color 5 3.9 Localization 15
1.5.3 Multiple badges 5
1.6 Do’s and don’ts 6 4. Legal Requirements 16
1.7 Placement examples 7 4.1 Apple requirements 16
1.8 Avoid mistakes 8 4.2 Legal notice 16
4.3 Credit lines and trademark symbols 16
2. Featuring Apple Products 9
2.1 Basics 9
2.2 Photography 9
2.2.1 Apple Watch 9
2.3 Illustration 9
2.4 Do’s and don’ts 10
2.5 Product screens 11
2.5.1 iPhone, iPad, iPod screen 11
2.5.2 Apple Watch screen 11
2.6 Copyright-protected artwork 11
2.7 Editorial guidelines 12
2.8 Editorial doʼs and donʼts 13

MFi Identity Guidelines March 2019 2

Overview and Requirements

These guidelines are intended to help MFi Licensees correctly use the Made for Apple and Works with Apple badges and communicate
compatibility with Apple products in marketing materials related to a Licensed Product. As used in these guidelines, the term “Licensed
Product” or “accessory” means a product that implements one or more MFi technologies, has completed MFi certification requirements, and
meets all other requirements of the applicable MFi License Agreement. To help maintain the strength of the Apple brand and showcase your
accessory most effectively, it is important to follow these guidelines.

Basic requirements Packaging certification required

• Use the appropriate Made for Apple badges, Works with Apple badges, or a
combination of both on the product packaging of a Licensed Product, based on
the Apple products and technologies for which the accessory has completed
certification requirements.
• Use the appropriate compatibility messaging, if required, on the product
packaging of a Licensed Product.
• Use the appropriate credit line and, when appropriate, trademark symbols in all
communications related to a Licensed Product, including product packaging.
• Use the appropriate Made for Apple/Works with Apple legal notice on either the
product packaging or the user guide or in-box materials of a Licensed Product.
Before producing product packaging, user guides, or in-box materials for a
Licensed Product, the MFi Licensee must complete packaging certification
requirements through the MFi Portal.
MFi membership required
The Made for Apple and Works with Apple badges shown in these guidelines are
for use only by MFi Program members that have a valid and in-effect MFi License
Agreement. Always use artwork provided by Apple without modification. Failure
to adhere to these guidelines may result in the revocation of your MFi License.
The information in these guidelines is subject to change.

HomeKit and AirPlay 2 Audio Identity Guidelines

Identity guidelines and artwork for HomeKit and AirPlay 2 Audio accessories are
available in the MFi Portal Document Center.

MFi Identity Guidelines March 2019 3

1. Made for Apple Badges

Use the appropriate Made for Apple badge to communicate that an accessory has been designed to connect specifically to iPhone, iPad, iPod,
Apple TV, Apple Watch, or a combination of multiple Apple products, and has been certified by the developer to meet Apple performance
standards. Select the badge that correctly communicates the accessory’s compatibility, based on the Apple products for which it has completed
MFi certification requirements. When applicable, also use the appropriate compatibility messaging shown in section 3, Compatibility Messaging.

1.1 Made for Apple single-product badges
Use a Made for Apple single-product badge on packaging and marketing communications
to clearly communicate that an accessory has been designed to connect specifically to
iPhone, iPad, iPod, or Apple Watch. Multiple-product badges are provided for use when
the accessory has been designed to connect specifically to more than one of these Apple
products. See Made for Apple multiple-product badges.
1.2 Made for Apple multiple-product badges
Use a Made for Apple multiple-product badge on packaging and marketing communications
to clearly communicate that an accessory has been designed to connect to more than one
Apple product. Only one badge can appear on a layout.

If an accessory implements a Works with Apple technology, use the appropriate

Works with Apple badge. Several multiple-product badge options are available to communicate that an accessory is
compatible with multiple devices.

Do not use two or more single-product badges to indicate compatibility with multiple devices.
Instead, select the appropriate multiple-product badge.

MFi Identity Guidelines March 2019 4

1. Made for Apple Badges (continued)

1.3 Artwork 1.5.2 Badge color

Badge artwork is provided in: The badges always appear in black and white except on printed materials where black ink is
• Scalable .eps vector format for use on product packaging and other printed communications not available. The area within the border is white, even on color backgrounds.

• Resolution-independent scalable .svg format for web and onscreen use Background color
Badge artwork files are available for download in the Marketing Materials section of the The badges can appear on black or other color backgrounds and on photographic
MFi Portal Document Center. backgrounds, as long as the badge is clearly legible against the background.

1.4 Localization

Badge artwork is provided in English and French. The French version of the badge is for use
in Canada wherever French language communications are required. Do not create your own
localized version of a badge. A translation of the words Made for can be provided below the The background field within Do not tilt or animate the badge. Do not reverse the badge.
the badge remains white. Do not add color.
badge in text, followed by the correct Apple product name or names in English.

One- and two-color printing

1.5 Graphic standards The Made for Apple badge can be printed in color only when black is not available, as on some
1.5.1 Minimum size and clear space one- or two-color printed materials. When black is not available, the badge can be printed in
the color of the layout, as long as it provides sufficient contrast for clear legibility.
The minimum height for each badge is 10 mm on printed communications and 30 pixels for
onscreen use. 1.5.3 Multiple badges
The minimum clear space around each badge is equal to one-third the height of the badge.
A Made for Apple badge and a Works with Apple badge may be placed in separate locations
Do not place graphics, type, photographs, or illustrations inside the clear space. on accessory packaging, or be placed next to each other as shown below. Identity Guidelines
for Works with Apple badges are available in the MFi Portal Document Center.
.3X
.3X min
10 mm
X 30 px
min height
X

Made for iPhone, iPad, iPod badge Works with Apple HomeKit badge

MFi Identity Guidelines March 2019 5

1. Made for Apple Badges (continued)
1.6 Do’s and don’ts
� Do
• One Made for Apple badge must be printed on
the product packaging of a Licensed Product.
Place the badge in a visible area on the outside
of the packaging.
• The appropriate badges can be used on
advertising and promotions related to the
accessory.
• Use only one badge on each accessory-
related communication, including packaging,
advertising, manuals, web pages, and printed
material.
• Place the badge in a subordinate position on
the layout following your Licensed Product or
company identity or main message. The badge
should be smaller than your identity or main
message.
• Use only current badge artwork provided by
Apple without modification.
🅧 Don’t
• Do not use the badge if your media cannot
reproduce the badge artwork clearly and at
high resolution.
• Do not use the badge on general company or
product communications. It must be used only
in connection with your Licensed Product.
• Do not make the badge the primary message
or main graphic. It must be secondary to your
main message and Licensed Product or company
identity.
• Do not animate, rotate, or tilt the badge.
• Do not alter the badge artwork in any way.
• Do not use graphics or images from Apple’s
website.
• Do not translate or localize the badge artwork,
and do not add words or model numbers.
• Do not render the artwork to look 3D. Do not
add effects such as shadows or glows around
the badge.
• Never place the badge on a Licensed Product.
Do not engrave it on an accessory and do not
use a sticker to affix it to an accessory.
• Do not affix a sticker of the badge to your
package or other communications. The badge
must be integrated into the package design and
printed on the package.
• Do not add a trademark symbol (™) or
registered trademark symbol (®) to the badge.
• Do not use the Apple logo on its own.
MFi Identity Guidelines March 2019 6
1. Made for Apple Badges (continued)

1.7 Placement examples

The Made for iPhone badge indicates that the The Made for Apple multiple-product badge indicates that the accessory has been designed to connect
accessory has been designed to connect to iPhone. to multiple Apple products.

MFi Identity Guidelines March 2019 7

1. Made for Apple Badges (continued)

1.8 Avoid mistakes

Do not use a product icon as an illustration on your Do not use a Made for Apple or Works with Apple badge with
packaging or communications. general company or sales information. The badge can be used
only in connection with a Licensed Product.

Do not place a badge directly on a Licensed Product. Do not affix a badge sticker to Licensed Product
packaging. The badge must be integrated into the
package design and printed on the package.

MFi Identity Guidelines March 2019 8

2. Featuring Apple Products

2.1 Basics
Apple products can be featured on accessory packaging and communications only to
communicate that your accessory works with or connects to those Apple products.
Do not use the power of the Apple brand to enhance your packaging or communications.
For example:
• An Apple product image should not dominate your layout.
• Do not show multiple Apple products unless necessary to clarify how your accessory works.
• Do not emphasize or focus on the Apple logo on Apple products.
Do not imitate Apple packaging or marketing communications. Your packaging and promotions
should reflect the style of your company and Licensed Product brands.
Do not use an SF Hello or Myriad font to name or describe Apple products in text.
Use typography that conforms with the type style of your communications.
2.2 Photography
You must use your own photography of any Apple product that is featured on accessory
packaging or other product communications. Follow the guidelines in section 2.4 Do’s
and don’ts.
• Show the face of Apple Watch following the instructions in section 2.5.2 Apple Watch screen.
• Apple Watch should display vertically and upright to the viewer. A slight angle or slight
off-center perspective is acceptable, but avoid extreme angles. Do not show the
Apple Watch face in a horizontal viewing perspective; the face must read upright.
• Do not create lifestyle photography of Apple Watch.
• Do not show Apple Watch attached to a person’s wrist.
If you are an app developer participating in the Apple Developer Program, follow the
instructions for promoting your app in the App Store Marketing Guidelines. Do not use
assets provided to app developers on accessory packaging or promotions.
2.3 Illustration
Use line art illustrations of Apple products only in an instructional manner to clarify how
your accessory works with the Apple product. Line art illustrations should be simple and
straightforward in style, without embellishments or special illustration techniques. Do not
use Apple-provided compatibility icons as illustrations.

2.2.1 Apple Watch

If you photograph Apple Watch with a Licensed Product that integrates the Apple Magnetic
Charging Module, follow these guidelines:

• Use only an Apple Watch Series 4 space gray aluminum case with black Sport Band or black
Classic Buckle band or an Apple Watch Series 4 silver aluminum case with white Sport Band.
• Do not show a third-party band. It is preferred that the band be shown clasped.
• Photograph Apple Watch exactly as it appears when used with your accessory. Do not
create unrealistic imagery.
• Do not photograph the Apple Watch case without a band.

MFi Identity Guidelines March 2019 9

2. Featuring Apple Products (continued)
2.4 Do’s and don’ts
� Do
• Feature only the most current Apple products.
• For iOS devices, show only these color options:
iPhone XS in silver or space gray
iPhone XR in white or black
iPad Pro in silver or space gray
• Maintain separation from competing devices.
Do not group Apple products with products
from other companies.
• Multiple Apple products can be shown on
the same layout only to demonstrate your
accessory’s capabilities. Do not overlap multiple
Apple products. Maintain the correct relative
product sizes whenever multiple Apple products
are shown.
• Secure the display rights to any trademarks or
copyrighted material that you display on the
Apple product screen. Place promotional copy,
violators, or bursts beside the Apple product,
not on top of it.
• Display and print Apple product images at a size
and image resolution that is clearly legible in the
medium used.
🅧 Don’t
• Do not alter or distort an Apple product in any • Do not cover any part of the Apple product
way. The product’s color, shape, size, and form image with violators, bursts, or promotional type.
must be accurate. • Do not overlap multiple Apple products.
• Do not crop or cut off any part of an Apple • Do not clutter Apple products with additional
product. Show it in its entirety. props or other accessories. Feature only
• Do not create buttons or interface icons with your accessory.
an Apple product. • Do not engage in “suspension of disbelief”
• Do not show an Apple product at an extreme by showing Apple products or your accessory
angle. in a fantastic or unrealistic manner. Do not
• Do not animate, flip, spin, or rotate an Apple show Apple products or your accessory
product. engaging in actions they are not capable of
performing, such as flying through the air or
• Do not feature Apple product functions; focus
swimming underwater.
on your accessory’s functionality.
• Do not use Apple product images on any
• Do not show an Apple product along with a
disposable packaging or food industry
competing product from another company.
promotions. Use the Apple product name in
• Do not use an Apple product to emphasize the text only.
Apple brand. Your accessory should stand on
its own merits.
• Do not emphasize the Apple brand by featuring
the Apple logo on the back of Apple products.
• Do not display a blank screen.
• Do not add special effects such as highlights,
blurring, color, or texture to the image of an
Apple product.
• Do not add graphic elements that appear to
enter or come out of the Apple product screen.
• Do not die-cut a printed promotion in the shape
of an Apple product.
• Do not use graphics or images from Apple’s
website or the App Store. Do not imitate Apple
layouts.
MFi Identity Guidelines March 2019 10
2. Featuring Apple Products (continued)
2.5 Product screens
Follow these guidelines for images shown on Apple product screens.
2.5.1 iPhone, iPad, iPod screen
• The iOS device’s most current default Home screen can be shown with the backlight on.
• If the status bar is clearly visible, make sure that the battery and Wi-Fi icons are full and
that no carrier name is displayed.
• Album art can be shown on an iOS device screen provided that your company has the
rights to use it.
• If you are a developer with an approved app in the App Store, imagery that appears naturally
onscreen while the app is running can be shown on the iOS device screen.
• User interface functions, such as an iOS keyboard, can be shown only if they are pertinent
to your accessory.
• Do not show a blank screen.
• Do not display any content on an iOS device screen that you do not own the rights to display.
• Do not display promotional messaging or graphics on an iOS device screen.
Do not place promotional messages on an iOS device screen.
2.5.2 Apple Watch screen
Display only these options on the Apple Watch screen:
• The Color watch face in any color.
• If you are a member of the Apple Developer Program and offer an Apple Watch app, a screen
from your app can display on the Apple Watch face. The app screen must be shown exactly
as it appears when the app is running.
• Make sure your app screen displays measurement, time, and temperature units applicable
to regional markets.
• If a battery charge icon is shown, it must display 100 percent charge.
2.6 Copyright-protected artwork
Promotional imagery from the entertainment industry is usually protected by copyright. Album
cover art, music and movie promotional material, photos of artists and entertainment industry
professionals, and many other promotional images and videos are examples of materials
that may be protected by copyright. Anytime copyright-protected imagery is displayed on an
iPhone, iPad, iPod, or Apple Watch screen in your communications, your company must have
sufficient rights and privileges to use that imagery. If your company does not have the rights to
use the imagery, it must be removed and replaced.
MFi Identity Guidelines March 2019 11
2. Featuring Apple Products (continued)

2.7 Editorial guidelines Apple Watch

When using the name Apple Watch in headlines or body copy, always typeset Apple Watch
Requirements
as two words with an uppercase A and an uppercase W followed by lowercase letters.
You may use Apple product names in a referential phrase on your packaging to indicate that Correct:
the accessory is compatible with the Apple product or products mentioned, provided that you All Apple Watch models
comply with the following requirements: Apple Watch Series 4
• Apple product names are not part of your accessory name, model number, or SKU. Apple Watch Series 3

• Apple product names are used in a referential phrase such as “for use with,” “for,” or
“compatible with.”
• Apple product names are less prominent than your accessory name.
iPhone, iPad, iPod
When using the name iPhone, iPad, or iPod in headlines or body copy, always typeset a
lowercase i and an uppercase P followed by lowercase letters. The name iPhone, iPad, or iPod
should start with a lowercase i even when it is the first word in a sentence, paragraph, or title.
When typesetting iPhone XS and iPhone XR, you may use uppercase S and uppercase R:
iPhone XS, iPhone XR. Use small caps for S and R only if your software supports OpenType
features and final output can render small caps accurately: iPhone XS, iPhone XR. Do not
typeset uppercase S and R in a smaller point size. Do not typeset a lowercase S or R.
Incorrect:
AppleWatch
Apple WATCH
iWatch
Never use the Apple logo in place of the word Apple in the name Apple Watch. Do not
create graphics or illustrations to represent Apple Watch.
Always use the name Apple Watch in singular form. Do not use plural form. Do not make
Apple Watch possessive. Never say Apple Watches or Apple Watch’s. Modifiers such as
models, devices, or collections can be plural or possessive.

Apple TV
When using the name Apple TV in headlines or body copy, always typeset Apple in uppercase
and lowercase with a space between Apple and TV. TV is typeset in uppercase.

Correct:
Apple TV

Incorrect:
AppleTV
Apple tv
Apple Television

MFi Identity Guidelines March 2019 12

2. Featuring Apple Products (continued)
2.8 Editorial do’s and don’ts
� Do
• Always use Apple product names in singular
form. For example, never say iPhones, iPads,
or iPods.
• Typeset all headlines and body copy in your
promotions in a manner that is consistent with
your company’s identity. Match the font used in
the rest of your communication when typesetting
Apple product names and trademarks.
• When using Apple trademarks in text, spell them
exactly as shown on the Apple Trademark List.
• Attribute Apple trademarks with the correct
credit lines as described in section 4.3 Credit
lines and trademark symbols.
• For more information, refer to the Guidelines for
Using Apple Trademarks and Copyrights.
• In communications distributed only in the United
States, the appropriate symbol (®, ™, or SM)
must follow each Apple trademark the first time
it is mentioned in body copy.
🅧 Don’t
• Do not translate iPhone, iPad, iPod, Apple TV,
Apple Watch, Lightning, or any other Apple
trademark. Always set Apple trademarks in
English, even when they appear within text in
a language other than English.
• Do not copy or imitate Apple advertising,
marketing, or messaging for Apple products
or technologies.
• Do not use headlines, copy, icons, or images
from Apple’s website at www.apple.com or from
iTunes or the App Store.
• Do not refer to Apple operating systems without
also including the relevant Apple products
to describe compatibility. See section 3,
Compatibility Messaging.
• Do not list Apple product names that are not
compatible with your accessory.
• Do not imitate Apple typography. Your
messaging should match the typographical
style of the rest of your communication.
• Do not indicate any kind of sponsorship or
endorsement by Apple.
MFi Identity Guidelines March 2019 13
3. Compatibility Messaging

Accessory packaging and communications may indicate compatibility only with the Apple products and technologies for which the accessory
has completed MFi certification requirements.

3.1 Basic requirements To place more than two generations on the same line of text, follow each ordinal number by a
comma and place the word and before the last ordinal number. Do not use an ampersand. For
For most Licensed Products except the ones listed below, you may optionally communicate on example, to list three iPod touch generations, say: iPod touch (4th, 5th, and 6th generation).
product packaging which specific Apple models the accessory has been designed to connect
to. For the following types of Licensed Products, you must communicate on product packaging If you are listing more than three models for a product, you can list the lowest ordinal number
which specific Apple models the accessory has been designed to connect to: through the highest ordinal number followed by the word generation. For example, to list six
generations for iPod touch, it is acceptable to say: iPod touch (1st through 6th generation).
• Accessories that are form-fitted to a specific Apple product
Do not substitute a dash or a hyphen for the word through.
• Accessories that integrate the Smart Connector
It is preferred that generation is spelled in full. The word generation can be abbreviated as
If your product packaging communicates which Apple models your accessory has been gen only when layout space is extremely limited, such as on very small packaging.
designed to connect to, it must either list the model names in text or use the appropriate
product icons provided by Apple. Do not display both. See section 3.2 Compatible Apple iPhone model names iPad model names Apple Watch model names
models listed in text and section 3.3 Compatible Apple models listed through product icons. iPhone XS Max iPad Pro (12.9-inch) 2nd generation Apple Watch Series 4
iPhone XS iPad Pro (10.5-inch) Apple Watch Series 3
3.2 Compatible Apple models listed in text iPhone XR iPad 6th generation Apple Watch Series 2
iPhone X iPad 5th generation Apple Watch Series 1
Use the exact wording and capitalization shown here. If the accessory has been designed to iPhone 8 iPad Pro (9.7-inch) Apple Watch 1st generation
connect to multiple Apple products, list the Apple TV model names from newest to oldest, iPhone 8 Plus iPad Pro (12.9-inch) 1st generation
then the iPhone model names from newest to oldest, then the iPad model names from newest Apple TV model names
iPhone 7 iPad Air 2
to oldest, then the iPod model names from newest to oldest, then the Apple Watch model Apple TV 4K
iPhone 7 Plus iPad Air
names from newest to oldest. Start your list with the phrase Made for. Apple TV 4th generation
iPhone SE iPad mini 4
Made for and generation can be translated when they appear in text. iPhone 6s iPad mini 3 iPod model names
iPhone 6s Plus iPad mini 2 iPod touch 6th generation
It is preferred that models are listed with one model name on each line. Do not combine multiple iPhone 6 iPad mini iPod touch 5th generation
model designations in a listing. For example, do not say: iPhone XS and iPhone XS Max. List iPhone 6 Plus iPad 4th generation
each product separately: iPhone 5s iPad 3rd generation
• iPhone XS iPhone 5c iPad 2
• iPhone XS Max iPhone 5 iPad
iPhone 4s
Follow the editorial instructions on page 12.

If layout space does not accommodate a list, the model names can be placed in one or
more lines of text with commas separating the names. Models must be listed from newest to
oldest. However, if more than two generations of the same model are listed, the generations
must be placed in sequence from lowest to highest. If models are placed in a line of text,
make sure the length of the line provides clear legibility. Extremely long lines of text can be
difficult to read.
MFi Identity Guidelines March 2019 14
3. Compatibility Messaging (continued)

3.3 Compatible Apple models listed through product icons
Apple provides line art icons to represent the different Apple TV, iPhone, iPad, iPod, and
Apple Watch models for the purpose of indicating compatibility only. These icons are for use
only on Licensed Product–related communications, including advertising, packaging, manuals,
and web pages. The icons cannot be placed on the accessory itself. Do not affix the icons to
your packaging with a sticker. They must be integrated into the package design and printed
on the package.
3.5 Lightning-based dock accessories
For Lightning-based docks that support all iPad models except iPad Pro 12.9-inch (1st and
2nd generation), the following compatibility message must be used on product packaging:
Not compatible with iPad Pro (12.9-inch).
3.6 MFi game controllers
For MFi game controllers that support Apple TV 4K and Apple TV (4th generation), the
following compatibility message must be used on product packaging:

Requires iPhone, iPad, or iPod touch with the latest version of iOS, Mac with the
latest version of macOS, or Apple TV 4K or Apple TV (4th generation) with the latest
version of tvOS.

3.7 Apple Watch accessories

For accessories that support Apple Watch charging through the Apple Magnetic Charging
Module, the following compatibility message may optionally be used on product packaging:
Use the Apple product icons only to indicate accessory compatibility. Do not use the icons
The Apple Magnetic Charging Module works with Apple Watch Series 4, Apple Watch
as illustrations. The compatibility icons must be used in a manner consistent with the Apple
Series 3, Apple Watch Series 2, Apple Watch Series 1, and Apple Watch (1st generation).
Product Icons Guidelines and the Guidelines for Using Apple Trademarks and Copyrights.
An icon may not be used as a trademark for your accessory or services, including any usage
as part of an accessory or company name or any usage that could serve as a source identifier 3.8 Siri
for your accessory.
For accessories that work with Siri through an integrated microphone, the following
Icon artwork files and guidelines are available for download in the Marketing Materials section compatibility message may optionally be used on product packaging:
of the MFi Portal Document Center.
Works with Siri through the microphone.

3.4 Fast-charge accessories 3.9 Localization

For accessories that support fast charging for iPhone through a USB-C to Lightning cable,
Do not translate Apple TV, Apple Watch, iPad, iPhone, iPod, Lightning, or any other Apple
either of the following compatibility messages may optionally be used on product packaging:
trademark. Always set Apple trademarks in English, even when they appear within text in a
Short version language other than English. See section 4.3 Credit lines and trademark symbols.
Supports fast charge for iPhone 8 or later with an 18W or higher USB-C power adapter.

Long version
Supports fast charge for iPhone 8 or later when used with an 18W or higher USB-C
power adapter that supports USB Power Delivery (USB-PD). You can recharge your
iPhone up to 50 percent in 30 minutes.

MFi Identity Guidelines March 2019 15

4. Legal Requirements

4.1 Apple requirements
Apple product images and the Made for Apple and Works with Apple badges described in
these guidelines cannot be used in any manner that falsely suggests an association with
Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated
with the MFi Program or Apple itself.
Your marketing and advertising materials should reflect your company’s communication style.
Never copy or imitate Apple communications.
4.2 Legal notice
Made for Apple badge and Works with Apple badge(s)
Use of the Made for Apple and Works with Apple badges means that an accessory
has been designed to connect specifically to the Apple product(s) identified in the
Made for Apple badge and to work specifically with the technology identified in the
Works with Apple badge and has been certified by the developer to meet Apple
performance standards. Apple is not responsible for the operation of this device or
its compliance with safety and regulatory standards.
If the accessory connects to an Apple product through the Lightning connector, Smart
Connector, or Apple Magnetic Charging Module, or is form-fitted to an Apple product,
add this statement to the legal notice above:

When using any Made for Apple or Works with Apple badge, include the appropriate version
of the legal notice below on printed materials and wherever legal information appears on
other communications. For Licensed Product packaging, the notice can be placed either on
the exterior packaging or on the user guide or other in-box material. Spell out the appropriate
badge names and use correct Apple product names.
Made for Apple badge only
Use of the Made for Apple badge means that an accessory has been designed
to connect specifically to the Apple product(s) identified in the badge and has
been certified by the developer to meet Apple performance standards. Apple is
not responsible for the operation of this device or its compliance with safety and
regulatory standards.
If the accessory connects to an Apple product through the Lightning connector, Smart
Connector, or Apple Magnetic Charging Module, or is form-fitted to an Apple product,
add this statement to the legal notice above:
Please note that the use of this accessory with an Apple product may affect wireless
performance.
Works with Apple badge(s) only
Please note that the use of this accessory with an Apple product may affect wireless
performance.
4.3 Credit lines and trademark symbols
Do not add a trademark symbol to the Made for Apple or Works with Apple badges.
In communications distributed in all regions except Japan, the following credit lines must be
included, listing only the Apple trademarks used in your copy. For example:
Apple, Apple TV, Apple Watch, iPad, iPad Air, iPad Pro, iPhone, and Lightning are
trademarks of Apple Inc., registered in the U.S. and other countries. tvOS is a
trademark of Apple Inc.
In communications distributed in Japan, the following credit lines must be included, listing
only the Apple trademarks used in your copy. For example:
Apple, Apple TV, Apple Watch, iPad, iPad Air, iPad Pro, iPhone, and Lightning are
trademarks of Apple Inc., registered in the U.S. and other countries. tvOS is a
trademark of Apple Inc. The trademark “iPhone” is used in Japan with a license from
Aiphone K.K.

Use of the Works with Apple badge means that an accessory has been designed to In communications distributed only in the United States, the appropriate symbol (®, ™, or SM)
work specifically with the technology identified in the badge and has been certified must follow each Apple trademark the first time it is mentioned in body copy. For example:
by the developer to meet Apple performance standards.
Apple TV® iPad mini® iTunes® Retina®
Apple Watch® iPad Pro® Lightning® Siri®
iPad® iPhone® Mac® tvOS™
iPad Air® iPod touch® macOS®

MFi Identity Guidelines March 2019 16

4. Legal Requirements (continued)

Refer to the Apple Trademark List for the correct trademark symbol. Do not add a symbol to
the badge artwork provided by Apple.

Do not translate an Apple trademark. Apple trademarks must remain in English even when
they appear within text in a language other than English.

For advertising, follow standard practices for the placement of legal copy, such as creating
additional screens or providing interactive links to legal copy.

With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks)
can be used in materials distributed outside the U.S.

For more information about using Apple trademarks, visit Guidelines for Using Apple
Trademarks and Copyrights.

© 2019 Apple Inc. All rights reserved. Apple, the Apple logo, AirPlay, Apple TV, Apple Watch, iPad, iPad Air, iPad mini, iPad Pro,
iPhone, iPod, iPod touch, iTunes, Lightning, Mac, macOS, Retina, and Siri are trademarks of Apple Inc., registered in the U.S. and
other countries. HomeKit, Multi-Touch, and tvOS are trademarks of Apple Inc. App Store and iCloud are service marks of Apple
Inc., registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries
and is used under license. Other product and company names mentioned herein may be trademarks of their respective companies.

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