US Market Rankmath Marketing Plan

By Tanya Bakshi

Goal: Using a $100,000 budget, install 1,000 copies of Rankmath's $270 annual business plan in the
US in less than three months.

Comprehending the Market:

Target Market: The following is the main US audience for us:

SEO professionals: Those in charge of optimizing websites look for cutting-edge features and
trustworthy information.

Marketing agencies: providing clients with SEO services and needing strong tools for effective client
management.

Owners of businesses: concentrated on organic growth, and equipped financially and intellectually
to invest in long-term SEO solutions.

Competitive Analysis: In our investigation of the main rivals, we will examine:

Pricing: Research the market environment for competitors and possible price elasticity for our
business plan.

Features: Highlighting Rankmath's distinct value proposition by identifying feature gaps.

Marketing strategies: Taking note of rivals' achievements and steering clear of their mistakes.

Strategies for Marketing:

1. Content Marketing (using 50% of the budget):

Blog: Establish ourselves as a thought leaders by consistently posting excellent content on:

Advanced SEO strategies: Tackle intricate SEO issues that matter to our intended audience.

Trends and insights in the industry: Providing data-driven analysis and practical guidance.

Comparative case studies: Demonstrating how Rankmath performs better than rivals in particular
situations.

No-cost Resources: Establish Rankmath as a useful resource and foster trust by providing:

All-inclusive guides: comprehensive ebooks on important SEO subjects like local SEO optimization
and technical SEO audits.

Reports based on data: original study on user behavior and industry trends in the field of SEO.

Engaging instruments: Basic SEO analysis and keyword research capabilities are provided by free
web tools.

Contribute as a guest blogger to increase exposure and acquire backlinks by doing the following:

High-ranking blogs for SEO: websites that attract large, active audiences in sophisticated SEO tactics.

Industry publications: Articles pertinent to marketing firms or company proprietors seeking to learn
about SEO best practices.
2. Paid Promotion (30% of allocated funds):

Use Google Ads for Search Engine Marketing (SEM) and target audiences.

High-intent keywords: Search phrases that show users are actively seeking out Rankmath features
or SEO solutions.

Retargeting advertisements: Reach out to website visitors who expressed interest but did not
complete the conversion process (downloading resources, visiting pricing pages, etc.).

Landing pages: Make specific landing pages with benefits and features that are pertinent to the
targeted keywords, and optimize them for conversions.

Social Media Advertising (SMA): Launch focused advertising campaigns on LinkedIn to connect with
decision-makers from marketing agencies and SEO specialists.

Facebook: Reach out to company owners who want to progressively increase their online visibility.

Visuals and messaging: To highlight your points, use data-driven messaging and powerful visuals.
The effect of Rankmath on particular business objectives (such as enhanced organic rankings and
website traffic).

3. Public relations (20% of allocated funds):

News Releases: Announce the following to attract media attention: Important feature updates or
new product launches that improve Rankmath's usability and functionality.

Industry honors or recognition for outstanding products or their influence on the market.

Influencer Promotion: Find and work together with appropriate:

Influencers in the field: thought leaders and SEO specialists with devoted followings who rely on
their advice.

Micro-influencers: Professionals in specialized fields who have a targeted audience that fits
particular buyer personas.

Give them early access to Rankmath so they can evaluate and test the program and create sincere
recommendations.

Assessing Achievement:

Monitor the following important metrics: cost per install (CPI) for each channel, leads generated,
website traffic, and conversion rates. Enhance advertising campaigns: Analyze data continuously to
determine what's effective and modify tactics accordingly.

Extra Things to Think About:

Trial period without cost: Provide a free trial that gives users access to the essential features so they
can see Rankmath's worth before deciding to buy.
 Case studies and testimonials: Publicize client success stories on the website and in marketing
collateral.

Outstanding client service: Establish trust and address concerns by offering timely and helpful
customer support via a variety of channels, including phone, email, and live chat.

Allocate Funds:

$50,000 for content marketing (creation, distribution, and promotion)

$30k is allocated for paid advertising (SEM, SMA, targeting, landing pages).

$20,000 for public relations (influencer outreach, press releases)

Instagram Post:

Link: https://www.canva.com/design/DAF-VB8vew4/8UumxsI0TWolzBaX_92png/edit?
utm_content=DAF-
VB8vew4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Caption:

It's your one-stop shop for:

 Project management powerhouse

 Time tracking ninja
 Invoicing superhero ‍♀️

Stop the struggle & start thriving!

Proudly made for ambitious US freelancers!

Download Rankmath today and unlock your Freelance Flow! ‍♀️

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