DR HARISINGH GOUR CENTRAL

UNIVERSITY

DEPARTMENT OF BUSINESS
ADMINISTRATION
BBA 1ST SEMESTER
SUBJECT: SEMINAR AND TERM PAPER
PROJECT REPORT
ON

RAYMOND
SUBMITTED TO: SUBMITTED BY:
AMISHA KUMARI
ROLL NO.: Y22180507
DATE OF SUBMISSION: SIGNATURE:

1|Page
 PREFACE
I am pleased to present the project report on
Raymond (company profile) before my respected
readers. It is a humble attempt from my part to study
about the Company Profile of P&G. This study deals
with a number of topics such as introduction of
company, and company profile and about its various
products which will help the reader understand and
learn a lot about the products of company.
Language of the report is simple and lucid. Attempts
have been made to arrange the subject the matter in
a systematic and well-knit style. Efforts have also
been made to deal with all topics precisely and
gently.

Amisha Kumari
BBA 1ST Semester
(Y22180507)

2|Page
 ACKNOWLEDGEMENT
It is my proud privilege to release the feeling of my
gratitude to several persons who helped me directly
or indirectly to conduct this project work. I express
my heart full indebtedness and owe a deep sense of
gratitude to my teacher and my project guide Prof.
Y.S Thakur (Dean of SCM), Dr. Harisingh Gour
Central University Sagar (M.P).
I am extremely thankful to the Head of the
Department Prof. Dr. Shree Bhagwat and faculties of
Department of Business Administration Dr.
Harisingh Gour University Sagar (M.P). I am also
extremely thankful to all those peoples who have
positively helped me. I am also thanking all my
friends who have more or less contributed to the
preparation of this project report. I will be always
indebted to them.

Amisha Kumari
BBA 1ST Semester
(Y22180507)

3|Page
 CERTIFICATE
This is to certify that Amisha Kumari has worked for
her BBA 1ST Semester. Project entitled “Company
profile of Raymond” in partial fulfillment of the
degree of Bachelor of Business Administration. She
has completed her project under my supervision. She
has taken interest and had shown utmost sincerity
while collecting and analyzing all the relevant
information required to prepare the project. She has
completed her project upto my satisfaction.

Project Guide: Prof. Y.S Thakur (Dean of SCM)

Signature:

Signature of the Head of the Department:

Signature of the Examiner:

4|Page
 Declaration
I Amisha Kumari(Y22180507) of the institute Dr.
Harisingh Gour Central University, Sagar (M.P)
hereby declare that the project report entitled
“RAYMOND” is an original work and the same has
not been submitted to any other institute for the
award of any other diploma. The suggestions as
approved by the faculty were duly incorporated.

PLACE: SAGAR
AMISHA KUMARI
BBA 1ST SEMESTER
(Y22180507)

5|Page
 INDEX
Sr. No. Particulars Page No.

1. Introduction 9-10

2. Logo and Tagline 11

3. Raymond brands 12-13

4. Milestones of Raymond 14-16

5. Objectives of Raymond 17

6. Mission and Vision of the company 18

7. Scope and objective of the project 19

8. Production process 20-21

9. Sales procedure 22

10. Batch making process 23

11. Accounting treatment 24

12. System application data processing 25

13. Raw materials 26

14. Marketing mix 27

15. Quality standard by Raymond limited 28

16. Environmental policy 29

17. Human resource department 30-31

18. SWOT analysis 32-34

19. Conclusion 35

6|Page
7|Page
The Raymond Limited was established in September 1925 to
acquire the Woolen Mills in Thane known as WADIA
WOOLEN MILLS; it was managed by E. D. Sassoon & Co.
Until November 1944 when the entire shareholding was
acquired by JAGGILAL KAMALPAT SINGHANIA of
Kanpur, subsequently J. K. Trust Bombay, acted as
managing agents. There after the name was changed to
Raymond Woolen Mills Limited.

8|Page
 INTRODUCTION
The Raymond Group was incorporated in 1925 and within a span of few years, transformed from being
an Indian textile major to a global conglomerate.
The Raymond Limited was established in September 1925 to acquire the Woolen Mills in Thane
known as WADIA WOOLEN MILLS; it was managed by E. D. Sassoon & Co. Until November 1944
when the entire shareholding was acquired by Lala Kailashpat Singhania of Kanpur, subsequently J. K.
Trust Bombay, acted as managing agents. There after the name was changed to Raymond Woolen Mills
Limited.
In late 1994, the “Raymond Woolen Mills” was changed to “Raymond Limited”. Traditional
product lines were discounting. High quality becomes a number of watchwords and the diversification
program got head start. Non-traditional blends of natural and manmade fabrics were introduced back by
sound research & Development. This resulted in greater consumer satisfaction both at home and abroad.
The idea of J& K was to develop an organization with a diversified product line. Over the year the
organization grew in structure and nature. To facilitate better involvement of the top management in the
organization effort, the J. K. Organization was divided into three zones i.e., Western, Central and
Eastern. The Raymond Limited in Chhindwara is a part of Western zone.

9|Page
GROUP COMPANIES
The subsidiary companies of Raymond Limited are as follows:
 Raymond Apparel Limited: Raymond Apparel Ltd. has in its folio some of the most highly
regarded apparel brands in India – Raymond finally crafted Garments, Monzani, Park Avenue
for men & women, ColorPlus for men & women, Parx, Be: and Zapp! and Notting Hill.
 ColorPlus Fashion Ltd: ColorPlus is among the largest smart casual brands in the premium
category. The company was acquired by Raymond to cater to the growing demand for a high
end, casual wear brands in the country for men and women.
 Silver Spark, Apparel Ltd.: A garmenting facility that manufactures formal suits, trousers and
jackets.
 Regency Textiles Portuguesa Lda.: A facility set-up in northern Portugal bordering Spain, in
Caminha for manufacturing suits, jackets and trousers.
 EverBlue Apparel Ltd.: A state-of-the-art denim garmenting facility.
 Celebrations Apparel Ltd.: A facility set-up for the manufacture of formal shirts.
 J. K. Files & Tools: A leading player in the Engineering files and tools segment and the largest
producer of steel files in the world.
 Ring Plus Aqua Ltd.: A leading player in the engineering automotive components.
 J. K. Helene Curtis Ltd.: A leading player in the grooming, accessories and toiletries category.
 J. K. Investo Trade (India) Ltd.: JKIT is an investment company registered with Reserve Bank
of India as Non-Banking Financial Company.

JOINT VENTURES
 Raymond UCO Denim Pvt. Ltd.: The manufacturers and marketers of denim fabrics.
 Raymond Zambaiti Pvt. Ltd.: A Greenfield facility manufacturing high value cotton shirting.
 Gas Apparel Pvt. Ltd.: Our joint venture with Grotto S. P. A. launched the highly successful
‘GAS’ brand in India.
 J. K. Ansell Ltd.: The manufacturers and marketers of Kamasutra condom and Surgical Gloves.
 J. K. Talabot Ltd.: Our joint venture with MOB Outillage SA, manufacturing files and rasps for
international markets.

10 | P a g e
 LOGO
RAYMONDS logo has both white and red colour interchangeably. The Word RAYMOND is written
in White Colour in between with a Background of Red Colour. It is a very beautiful and simple logo
designed very beautiful and looks attractive to the eyes of the viewer. It is red in colour and hence is
easily visible from a distance to the naked eye.

TAGLINE
“The Complete Man”
The fact that Raymond holds more than 60% of the market share in India is supported by its brilliant
advertising. It’s tagline, “The complete man,” has been defining Raymond since the ‘70s and ‘80s.
Sometimes a caring father, at other times a doting husband or a sincere friend, The Raymond man is
a metrosexual, caring, family man looking dapper in a crisply ironed suit who just gets us.

11 | P a g e
 RAYMOND BRANDS
RAYMOND: For over 80 years, Raymond is counted as one of the world’s premier manufacturers of
worsted suiting fabric in fine grade wool; in the same league as the finest that Europe has to offer.
Today, the Raymond product range includes pure wools, wool blended with exotic fibres like
camel hair, cashmere and angora and innovative blends of wool with polyester, linen and silk.
Offering suiting and trousering fabric for all occasions and needs.
Our domestic distribution is spread far and wide with more than 30,000 outlets that stock and
sell our wide range of fabrics.
Fine products, wide range, superb distribution and intelligent advertising support have helped
the company gain a dominant share of the market. No wonder, premium labels from the world’s
fashion capitals prefer Raymond.

MANZONI: Manzoni is a luxury lifestyle brand offering the discerning customer a super-premium
range of formal wear and sportswear including shirts, suits, trousers, jackets, ties and leather
accessories. Our exclusive designs provide customers the best in contemporary international style and
luxury. Each garment is crafted from the most exotic cotton silk, linen and superfine wool, the best-in-
the-world linings, interlinings and threads sourced from around the globe.

PARK AVENUE: Launched in 1986, Park Avenue is today, India’s most admired formal wear
brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be
it Business, Evening Leisure, Travel or Heritage Wear. The brand has received several awards.
Recently, it had the honour of being the ‘Most Admired Brand’ at the Lycra Images Fashion Awards
2007 for the third consecutive year.
Crossing the gender divide, Park Avenue launched ‘Park Avenue Woman’ - a complete range
of Business Wear for women. ‘Park Avenue Woman’ is designed especially for the working women
professionals of today.

COLORPLUS: ColorPlus is one of India’s premium and most respected casual wear brands offering
customers a range of shirts, trousers, knits and survival gear. ColorPlus constantly innovating the
processes and technologies which offering the buyers new world of comfort. Some of the
technological innovations it is well known for; include thermo-fused buttons, golf ball wash, soft
jeans, wrinkle free technology, stain-free fabric and the cone dyed technique.
Adding new colour now to the woman’s wardrobe, ColorPlus recently launched ColorPlus Woman –
An exclusive range of smart-casual clothing.

Parx: Parx is a ’premium casual lifestyle brand bringing customer a range of stylish semi-formal and
casual clothes that reflects the easy, relaxed attitude of the energetic 22-30 years old. Parx was
launched in 1999 to cater to the smart and fashionable clothing segment.

12 | P a g e
ZAPP! : The burgeoning children’s wear market has now turned stylish with zapp! - our range of
stylish and fashionable kids wear. The brand brings 4-12 years a wide range of clothes, accessories,
bed and bath line and more. The first zapp! store has been launched in Ahmedabad with ten more on
their way for kids across the country.

NOTTING HILL: Notting Hill reflects style and manifests originality of today’s fashion-conscious
and discerning young professional at an affordable price. The brand collection features a spectrum of
men’s lifestyle product comprising of suits, shirts, trousers, jeans, t-shirts and also accessories like
ties, handkerchiefs and socks.

HOME BE: HOME is a specialty multi brand Home Retail Chain that present elegant, soft home
furnishing & accessories which are sourced from across the globe from reputed labels (private &
international). Spanning from a mid-premium pricing range, be: HOME provides an assortment of
quilts, blankets, robes, apparels, wall decor, vases, candles, gourmet cooking range and much more
under one roof to provide the perfect look for your home.

THE RAYMOND SHOP: The Raymond shop is premium retail store offering complete wardrobe
solution for men, which includes top-of-the-line brand Raymond Manzoni, Park Avenue, ColorPlus
and Parx.

13 | P a g e
 MILESTONES OF RAYMOND
• In 1925, a small woollen mill named as Raymond woollen Mill was set up in Thane.
• When Lala Kailashpat Singhania took over Raymond in 1944, the mill was used to manufacture
coarse woollen blankets and modest quantities of low-priced woolen fabrics. Soon Raymond began a
phase of incremental technology adaptation that resulted in the creation of fabrics of the highest grade.
• After gaining independence, the company’s new manufacturing facility JK Files started producing
goods in 1950 as part of an effort to become self-sufficient. The facility produced domestic engineering
files
• In 1958, Raymond became the first business to combine polyester and wool, releasing Terool, an
instant hit that served as the model for a later line of superfine fabric blends.
• In 1967, the business introduced Trovine, a revolutionary cool, cosy cloth perfect for Indian summers.
• The chairmanship of Raymond was taken over by Dr. Vijaypat Singhania in 1980, the son of Lala
Kailashpat Singhania. Under his direction, the company forayed into a number of new fields, including
polyester filament yarn, indigo denim, cold rolled steel, prophylactics, and charter air services. He was
an AMP Alumnus from Harvard who was a high flyer in spirit and deed.
• Raymond’s upgraded the quality of its classic woollen blanket product line and produced a superior
selection of shawls and blankets thanks to the establishment of a new facility in 1984.
• Launched in 1986, Park Avenue offers fashionable and cutting-edge wardrobe solutions to well-
dressed gentlemen. Raymond was the innovator in the development of machine washable wool and
wool blended suiting with a variety of finishes to offer total easy care and stain proof fabric.
• The first Raymond showroom outside of India was in Oman in 1990. Its designs represent the newest
international fabric, styling, colour, and fashion trends.
• In 1991, the business introduced India’s premier condom brand, KamaSutra. Within a year of its
debut, KamaSutra rose to the position of second-largest condom brand in India.
• The business debuted a variety of superfine pure wool collections under the lineage line in 1995.
(Super 100S to Super 140S).
• In addition, the business entered the aviation industry by establishing Raymond Aviation in 1996.
Corporate travellers in India can use the air charter services offered by Raymond Aviation.
• The company entered the denim manufacturing business in 1996, focusing on quality, innovation, and
the development of unique products and designs that have always caught the attention of some of the
top denim apparel brands in the world. This helped the company become one of the top producers of
specialty ring denim in India, with a 60% market share
• With an emphasis on quality, creativity, and the creation of distinctive goods and designs, the
company joined the denim manufacturing sector in 1996 and has since drawn interest from some of the
best denim garment brands in the world. With a 60% market share, this assisted the business in rising to
the top makers of speciality ring denim in India.
• The casual wear brand was established to provide clients with a selection of semi-formal and casual
attire.
• “In the year 2000, Mr. Gautam Singhania was named Chairman and Managing Director of Raymond
Limited.”

14 | P a g e
• The acquisition of ColorPlus occurred in 2002.
• The company entered the denim manufacturing business in 1996, focusing on quality, innovation, and
the development of unique products and designs that have always caught the attention of some of the
top denim apparel brands in the world. This helped the company become one of the top producers of
specialty ring denim in India, with a 60% market share.
• casual wear brand was launched to offer customers a range of semi- formal and casual clothes. 12
• “Mr. Gautam Singhania was appointed Chairman and Managing Director of Raymond Limited in the
year 2000.”
• The year 2002 witnessed the acquisition of ColorPlus
• In 2005, Raymond achieved a rare feat and a historical milestone with the creation of the world’s
finest worsted-suiting fabrics from the finest wool ever produced in the world- The Super 230s made up
of 11.8 micron of wool.
• A Greenfield unit was set up in Kolhapur in 2006 to produce high value cotton shirting.
• World’s largest integrated composite Textile mill was set up Vapi in 2006 to produce finest quality
worsted fabric.
• The year 2008 witnessed the launch of Readymade garments under the Raymond brand name now
known as Raymond Ready to Wear.
• In 2011, Raymond is the first textile company in the world to produce the Super 250s fabric. And the
first in India to produce innovative fabrics from bamboo fibre, stain resistant and UV resistant fabrics
and many such innovations.
• In 2014, opened the first EBO for Raymond Ready to Wear.
• In 2016Launched Technosmart- Smartest fabric in the World.
• In 2016Setting up a new regional office in Dubai, Middle East.
• In 2016Laid the foundation Stone for setting up a greenfield Textile manufacturing Plant in Amravati.
• In 2016Construction begins for greenfield manufacturing/garmenting facility in Ethiopia.
• In 2017Garmenting Plant commissioned at Hawassa in Ethiopia.
• In 2017A new office established in New YorEthiopi
• Launch of Raymond Custom Tailoring with a view to create a strong ecosystem of one lakh tailors by
2020.
• Raymond crossed the landmark of 900 stores across 500+ towns and cities in India, making this the
fastest ever retail expansion by any brand
• Raymond’s foray into the real estate sector with its maiden venture of building a 3000(approx.)-unit
Aspirational Housing in Thane.
• Consolidation of FMCG businesses into Raymond Consumer Care
• Inauguration of Smt. Sunitidevi Singhania School, Thane to carry forward the legacy of high-quality
education.

15 | P a g e
• Launched Virasafe – a high performance anti-viral fabric in India. During the COVID 19 pandemic
Raymond repurposed its garmenting factories to craft PPE offerings.

16 | P a g e
 OBJECTIVES OF RAYMOND LIMITED
• Committed to supplying high quality products and superior services to the customer.
• Believe in the individual and that shared value provide the basis of the team work.
• Value the franchisers and share with the principles the objectives of enhancing the image and
success of the product.
• B in optimizing the profitability in a manner consistent with the values.
• Raymond aims to be the complete apparel brand with its Omni channel strategy.
• Ensuring the products are of understanding quality, value for money and pride for ownership

17 | P a g e
 MISSION OF THE COMPANY
• Our mission at Raymond, is to become the preferred speciality contractor in each of our market areas
while enhancing our employee’s quality of life and achieving consistent operating profits that exceed
industry standards.
• Our mission is to provide customers with product and services that are considered as best.
• To be a major player in the market.
• To implement employee training and development programs that provide personal growth for all the
employees and enable them to make a meaningful contribution to the company.
• Create an environment that respects, integrates and balance the need of our employees resulting in
creative excitement, heartfelt commitments and cheerful operations.
• Institute in culture of operational innovation that results in meaningful and sustainable ways to stay
ahead of the pack.

VISION OF THE COMPANY

• At Raymond we build relationships with customers by providing solutions to their challenge’s.
• We work proactively to accomplish this through dedication, capability, integrity and team building.
• We continually develop these qualities by investing in our people.
• We are committed to supplying high quality products and superior services to our customers.
• We believe in conducting the business activities with integrity.
• We believe in optimizing the profitability in a manner consistent with the values.
• Our vision is to acquire and maintain global leadership position in chosen areas of business.
• To continually create new opportunities for growth in our strategic business.
• To be the top 10 most admired companies to work for.

18 | P a g e
 SCOPE AND OBJECTIVES OF THE PROJECT
Scope: -
a) To enhance the knowledge being a management trainee.
b) Training in a multinational company like Raymond gives the idea of huge management work
having interlinks in the different countries.
c) The training has given us idea of working of different departments like production, stores,
finance, personnel, marketing etc.
Objective: -
i) The basic objective of the project was to get through the different management concept
through production, personnel, finance as well as with the marketing department.
To increase our knowledge about the managerial concepts through this project.
iii) To explore the condition of Indian textile industry.
iv) To do detail analysis of The Raymond, its history, the SWOT analysis and the 4P’s
analysis.

19 | P a g e
 PRODUCTION PROCESS
RAW MATERIALS
 Wool: The Merino brand of wool is imported from Australia, and supplied as Tops by the wool
Scouring and Grey Combing department.

 Polyester: A man made synthetic fiber which is in the form of staple fiber or tow. There are three
varieties – Normal, Sparkle and Low pill.

 Viscose: A regenerated cellulosic fiber which is made from wood pulp. Generally, it is dope dyed by
suppliers and is in fibrous form.

The production operations at our plant are coordinated by the PRODUCTION PLANNING
& CONTROL department. Its role is to gather information of all stock at various stages and
communicate with the different departments; so that production activities are synchronized. We have
six months order in advance and divide the production activities bi-annually in unison with the market,
and our JALGAON and THANE units.
First in the sequence is the RAW MATERIAL GODOWN where the basic inputs procured are
stored, accounted for and intimated to the COMMERCIAL department. The first stage of processing is
DYEING. According to a dyeing plan set by the production planners, the dyeing department is issued
tops. Fabrics and yarn produced at further stages which are grey or do not have the desired
pigmentation are also dyed.
Some polyester is procured in the form of tows. These are cut and converted into sliver form and
converted into tops in the CONVERTER section. The material is sent back to the raw material godown
from where it is sent to the dyeing department. Only after a perfect match with standard shades are the
tops sent to the RECOMBING department.
In the Recombing department tops of polyester and wool in sliver form are blended and mixed to
produce a uniform sliver (65% polyester & 35% wool). The processing ensures that fiber is untangled.
Straightened and parallel.
All their Tops (polyester and wool) are sent for spinning in the WORSTED SPINNING
department. The function of spinning is to form yarn fiber. The yarn made is wound on a bobbin and is
called cheese.
*Tops – roll of sliver
*Tow – roll of continuous film or filament of fiber
*Sliver – fiber in a rope like form.

Simultaneously polyester and viscose fiber is dispatched from the dyeing department and raw
material godown (grey i.e. Undyed) to the blow room or P/V SPINNING department where it is mixed
in proportion (67% polyester and 33% viscose). This mix is transformed into sliver in the carding
section which further processes and produces a poly-viscose yarn. All yarn is stored for intermediate

20 | P a g e
purpose in a DOUBLE YARN ROOM from here the yarn is issued to warping section of the
WEAVING department. At this stage yarn is woven into fabric. In the MENDING department this
fabric is under scrutiny for any defects to be identified and removed. Every meter of fabric produced is
checked.
The next stage of processing is the FINISHING department. Fabric is washed cleaned and
subjected to mechanical / chemical operations with the aim of giving the fabric a smooth regular
texture, luster and anti-creasing effect. In the FOLDING department, finished fabric is cut to proper
length, wound and packed properly.
In addition to this we have a PLUSH department where we manufacture FURNISHING fabric by
procuring yarns from outside.
The packed goods are stocked in the WAREHOUSE from where it is dispatch as per sales note to
respective dealers. This transfer is communicated to the SALES office.

21 | P a g e
 SALES PROCEDURE

Every year there is sales booking takes place and the booking is done for two seasons.

1) Summer booking (in the month of December)

2) Winter booking (in the month of June)

In the booking the dealers book their requirement for next season for which the booking is being taken
place. And as per their booking, Sales & Marketing Dept. prepares sale notes quality wise, shed wise
for all the dealers those are given booking for the next season. There are three types of Sale Notes are
prepared.

1) Main Sale Notes: The same is prepared buyer wise. In this, the qualities and shed numbers are
mentioned of the dealers which are to be produced by us to fulfil the requirement in the
required delivery period under instructions given to Production & Planning Department.
2) Additional Sale Notes: The same is also prepared buyer wise and the same is issued after
completion of booking for delivery period of next two months having the qualities and shed
numbers as per requirement of the buyer.
3) Mini Sale Notes: Mini Sale Notes can be issued in favour of buyer as per their requirement
received through phone or email or their personal visa.

22 | P a g e
 BATCH MAKING PROCEDURE

The batch making procedure is done by Warehouse Department and finds Processing
of Dispatch is done by I. T. Department.
Before batch making Warehouse sorting the old packed bale challans and daily
packing challans which are ready for dispatch of goods and keeping separately for
making a batch.
On the basis of challans which are in hand and ready for dispatch the Warehouse
Punches the challans in the batch programme. Looking to the capacity of Lorry a
batch can be made of maximum of 350 bales of 150 Bales which covers 22 to 24
thousand meters respectively in every challan gross weight is feeded in the same
programme after punching all challans the batch programme shows total numbers of
bales and total meters which are ready for submission to EDP Department for
processing the final dispatch. After that one slip is prepared by Warehouse
Department for submission of batch to EDP department having the following details
of a batch.
 Date of Dispatch

 Total numbers of Bales

 Total meters

 Type of Dispatch

 Time

23 | P a g e
 Accounting Treatment
BY THANE HEAD OFFICE
1. At the time of sale, they debit the buyer account by invoice price and bank processing charges as
per bank rule.
2. When bill is drawn or discounted by bank, they credit the buyer’s account.
3. When bill is discounted they debit bank account by invoice price and credit it by commission &
interest charges.
4. In case of dishonour they again debit the buyer’s account credit bank account.

BY CHHINDWARA DIVISION
Here only one sale ledger account is maintained. So here we pass only that is we credit ‘THANE
HADE OFFICE’.

By Bank
1. When bill is discounted bank immediately credit our account and debit it by interest and
commission.
2. When bill is discounted bank reserve the above entry.

RAYMOND LTD. IS USING THE SAP SOFTWARE FOR ALL COMPANY WORK, LIKE–
PRODUCTION PLANNING AND CONTROL, PRODUCTION PROCESS, HUMAN
RESOURCES DEPARTMENT, MAKETING,
PURCHASING AND ALSO IN ACCOUNTING DEPARTMENT
SINCE FEB.2007

24 | P a g e
 SYSTEM APPLICATION DATA PROCESSING (SAP): -

SAP is kind of ERP package. ERP stands for Entrepreneur Resource Planning. This is a software
package used for planning, organizing and coordination the resources available in the factory for
optimum utilization. In a SAP each department is equivalent to some module. Raymond has
implemented 6 modules. They are: -

1. Material Management
2. Financial Accounting
3. Production Planning
4. Quality Control
5. Sales and distribution
6. Human resource management

Any document consisting of data related to the above stated module is feeded in the system is called as
transaction. All the users of the system, which are mainly the department head are given the password
and login name to access the system.

SAP initially was developed in German language. The 5 employees of IBM developed it in the year
1972.

Initially Raymond used only one module for financial accounting and the utility efficiency and the
speedy decision-making lead to the application of other modules. All the modules are interrelated and the
changes made in data of 1 module get updated in all the other modules. There is a master data for each of
the module. The modules are provided in the package but if needed is felt new modules can be developed
and the collection of programs can be attached. Information with similar links is kept in the same
module. This shows the adaptation of new technological innovations by Videocon to improve efficiency
and minimize the time factor.

25 | P a g e
 Raw materials

 Wool: - The Merino brand of wool is imported from Australia, and supplied as Topes by the wool
scouring & Grey combing department.
 Polyester: - A man made synthetic fiber which is in the form of staple fiber or tow. There are three
verities- Normal, Sparkle &Low pill.
 Viscose: - A regenerated cellulosic fiber, which is made from wood pulp. Generally, it is dope dyed by
suppliers and is in fibrous form.

GODOWN FOR RAW MATERIAL

Here is three section of godown for keeping raw material.
1. Raw material godown
2. Top godown
3. Waste godown.

RAW MATERIAL NORMS

 PSF – POLYESTER STAPLE FIBRE
 VSF – Viscose Staple Fiber
 TOW – Polyester Continuous Filament
 GWL – Greasy Wool
 SWL – Scoured Wool
PROCESS MATERIAL (Top is a bundle of sliver conversion of wool or Polyester TOW is a converted
Top)
 TOP-Polyester
 TOP-Wool TOP
OTHER MATERIAL: -
 FLEX TOP (Linen TOP)
 SILK TOP
 VISCOSE TOP
 LENRING MODEL TOP
 BLENDED TOP
 LENRING MODEL TOP
 ACRYLIC FIBRE

26 | P a g e
 THE MARKETING-MIX STRATEGY OF RAYMOND:
The analysis of 4P’s highlights some interesting information about the company.
(a) The Products Mix: Raymond is operating in the market with multiple products.
Raymond has a diversified product portfolio and it includes:
 Readymade Garments
 Air-Charter Services
 Prophylactics including Surgical Gloves
 Engineering includes Files, Auto-Components, Agri tools, Cutting Wools and Hand Tools
 Toiletries and Cosmetics
 Denim Wear
 Designer Wear
 Fabrics include Shirting, denim and Worsted
 Furnishings
 Corporate Wear
 Total Textile Solutions
 Personal Care Includes Kamasutra and Park Avenue
 Retail includes Brand Store and The Raymond Shop
 Woollen Outerwear
(b) The Place Mix: Raymond has spread its presence in both domestic and international markets with
equal success. It has its headquarters base at Mumbai in Maharashtra. Raymond has several
manufacturing facilities located at places like Jalgaon, Chindwara in India and Spain and Portugal in
overseas markets. The company is a major supplier of completed garments and fabrics to the textile
industry in nearly fifty countries in Japan, Middle East, Europe and North America.
(c) The Price in the Mix: Raymond caters to upper and upper-middle class section of urban society as
its target customers. It is in premium business and offers fashionable clothing to people who desire to
make a distinctive mark of their own with style and fashion sense. Raymond is an aspirational brand
that denotes achievement and hence has adopted a premium pricing policy for its products. As its
potential customers are high-end individuals who are on a look-out for quality rather than quantity they
can easily afford its prices in the consumer market.
(d) Promotions in the Mix: Raymond has adopted numerous marketing policies to increase and
maintain its awareness in the consumer market. It has launched several ad campaigns that are shown
with help of every possible advertising medium like print, digital and electronic. Raymond has utilised
social media platform to advertise via Twitter, Facebook and YouTube. It has its own website that acts
as its agent by updating important news and events at regular intervals. Further to attract the customers,
it has started the tailor-made clothes at its Raymond Shops. Where tailor is easily available at cheaper
cost to stich the cloth.

27 | P a g e
 ADOPTION OF QUALITY STANDARD BY
RAYMOND LIMITED
TEXTILE DIVISION
At Raymond Limited (Textile Division), Chhindwara, maintenance of quality to manufacture and supply
high quality polyester-wool and polyester-viscose and furnishing fabrics and activities for maintaining
environment of factory unit. Raymond Limited (Textile Division), Chhindwara got some quality life for
their factory unit and that is ISO which gives the certificate for quality assurance.

Quality: Quality means doing the right thing, the right way, first time and every time.
ISO: International Organization for Standardization
Company got certification in
ISO 14001: 1996 certified in Nov. 2002
ISO 9001: 2000 certifies in March, 2004
The company stringent quality control system ensure that its blends match the exacting Standards of its
customers in terms of chemical composition, mechanical properties, automation, viscose, polyester, yarn
and inclusion rating.
Company Achievements:
 National Energy Conservation Award. 1999
 Golden Peacock EM Award. 2000
 National Energy Conservation Award. 2002
 ICMF’s Energy Conservation Award. 2004
 National Energy Conservation Award. 2006

28 | P a g e
 ENVIRONMENTAL POLICY ADOPTED BY RAYMOND LIMITED
Raymond Limited is committed to comply with all legal requirements of manufacture and
delivery of blended fabrics.

Raymond Limited is particularly conscious of its potential of impact on water use and quality
during the manufacturing operations. As well as issues associated with transportation of its
products. It has therefore institutionalized sound environmental management systems and
strategies including pollution prevention, adoption of cleaner technologies, effective resource
management, waste avoidance and best operating practices, in particular, the company is
committed to optimize consumption of all resources including chemicals, water and electrical
energy. Specific objectives and targets are established, monitored and reviewed at appropriate
intervals in order to track and verify environmental performance.

Raymond Limited shall strive to strengthen the awareness, skill and competence of all its
employees and contractors.

HUMAN RESOURCES DEPARTMENT (HRD)

29 | P a g e
 HRD is the heart of Raymond. The working of HRD encompasses all the departments, as it
has to manage all the employees tactfully. The HRD mainly follows the two aspects for
managing the employees. They are: -
Traditional aspect
Developmental aspect

The traditional aspect is related only to the old age concept of human resource management.
It carries out the functions mainly of: -
1. Recruitment: - The employees are recruited on the basis of value and urgency. The
traditional recruitment can be internal i.e. the employees are promoted or their relatives. It
can also be external from some consultant management schools, by newspaper advertisement
etc.
2. Payment of salaries and wages: - It is decided on the basis of the work or designation;
payment of wages is done according to minimum wages act.
3. Industrial relations: - The department establishes a relation, which will be beneficial to the
company in long term. Workmen compensation act and employees state insurance act is
implemented.
4. Union management.
5. Agreement: - It includes the rules and regulations, which are to be followed by the staff and
employees for smooth working of the company.
6. Bargaining with the union.
7. Resolving disputes: - Industrial disputes act resolves strikes and outlets.
8. Administration is also a function of the HRD department. It includes providing facilities like
lunch, bus for traveling. Even providing security is the part of the administration.
Administration activities are launched by government in same format.

The development aspect includes activities such as: -

1. Performance Appraisal: - Quarterly appraisals are done and objectives are defined for the
year. In this A, B and C rating is given like excellent, very good and good. There are 4 types
of appraisals: -
a. Self-appraisal
b. Superior appraisal (90°)
c. Peers appraisal (180°)
d. Subordinate appraisal (360°)
2. Training and development: - Training and development is provided on the basis of their
needs. Training is provided either internally or externally. The training is provided mostly on
job. The off-job training is provided to mostly executives.
3. Engineers and HRD workers do timely study.
4. Job Rotation: - It is used to motivate the employees and to avoid monotony.
5. Grievance management: - It is to coordinate the management with the employees. Its main
objective is to sole the grievances of the employees, so that they should work with complete
commitment.
6. Promotion: - It is provided on the basis of sincerity and merit. Besides these facilities such
as recreation to the staff and their family, transportation canteens, schemes for children,
society for workman, etc. are provided.

30 | P a g e
SWOT ANALYSIS

31 | P a g e
STRENGTHS:
 Strong Brand Name:

Raymond is almost a 100-year-old brand and has sustained through different phases and

fashion trends in India and all over the world through the trust and credibility of its

customers. It has strong brand loyal customers in the market.

 Strong Brand Image:

The Raymond brand itself is sufficient enough to impress the customers.

 Popular Tagline “Raymond: The Complete Man”:

The tagline The Complete Man is a very successful tag line in advertisement arena. The

recall impact of this advertisement upon the customers are quite large. Raymond get a good

recognition of its brand through this tag line.

 Product Line Extension:

Raymond is continuously expanding its product line by adding various new brands

under its level. This helps the company to target customers of various age and

occupation groups. The detailed product line is discussed in the discussion of the

section about the company.

 The Raymond Shop:

The Raymond shop is a new creation of Raymond where the company make all its

brands available under one roof. In other words, it is a chain of stores through which

the company retains all the brands under it. It has been a successful venture for

Raymond in terms of engaging its customers through its brands and has also

contributed heavily in increasing the sales.

WEEKNESSES:

32 | P a g e
 The company has obsolete technology.

 The company has low production in off session.

 The company has less man power according to the work.

 Raymond Defamation Case: Vishal Patel, a minority shareholder at textile major

Raymond who brought to light the alleged misuse of the company’s funds. On March 2,

Vishal Patel published an open letter in the 40 Business Standard newspaper saying the

company spent more than ₹186 crore in the JK House property in Mumbai.

 Low Global Penetration: Raymond has the major presence in India and some South East

Asian nations which is very low as compared to its major competitors which are a

weakness for the company.

 Over Dependence on Home Market: The strategies that the company is adopting since

its inception looks like more domestic centric in nature.

 The Singhania Vs Singhania: There is a family war between the father and son about

the property issue which exposed the brand in both national and domestic market.

OPPORTUNITIES:
 Large and growing market the available to the company is very large continuously

growing.

 The company has maintained growth from last many years.

 As the population increase the demand of product will increase.

 Increasing Per Capita Income in India: The per capita income in India is increasing.

This could be an added advantage for the company. This will certainly increase the

demand in the apparel industry.

 Growing Middle Class: The Indian middle class have experienced a shift in their

spending pattern. The middle-class population of India can create high demand in the near

future.

33 | P a g e
 Global Presence: Raymond is gradually targeting the global exposure.

THREAT:

 There are many competitors in the market.

 The Indian market is the main market of the company but it is very unstable.

 Intense Competition: Raymond is imaged as a high-priced company in the market.

With the availability of too many players, Raymond competes with various local and

global players in the 12 market. Intense competition in the market puts pricing pressure

and reduce market share in the industry. It faces competition from several companies

like:

 Birla Corporation Ltd

 Arvind Mills Ltd

 Century Textiles and Industries Ltd

 Sree Valliappa Textiles Ltd

 Ayyappan Textiles Ltd

 Grasim Industries Ltd

 Bombay Silk Mills Ltd

 LiAS Warning: A proxy advisory firm Institutional Investor Advisory Services (IiAS)

had red-flagged the proposal saying Raymond's promoters and their extended family are

trying to buy the premium property in Mumbai from the company at throwaway rates

which will result in loss of over Rs 650 crore to the company and its shareholders.

Reduce in demand for Stitching Clothes: Today market is the market for ready-made-

cloths. The stitching cloths have almost lost its charm in the market. One of the

important reasons may be due to the non-availability of the professional tailors and

expensive stitching. There are so many other factors like environment, political and

regional.

34 | P a g e
 CONCLUSION
Raymond Ltd having the good human resource. The entire employees in the company are well

trained and qualified in to the work. All the departments are well established and fulfil the need

of the employee. So, the work environment is very good.

The company is doing well in the market but have to improve the quality of the product. The

machinery used in production is also not so updated. If company will improve in all the

mentioned sector then the sale of the company will increase and the company will achieve the

top rank in the competition. Raymond Ltd is one of the leading multinational companies in

India. This company produces fabrics. This company has the large share of the market. It is

having more turnover comparing then other fabric companies in India. The company Raymond

have the main competitors which are not only the Indians they are also the multinational

companies. The Raymond Ltd mainly produces the fabrics . The production is done on the basis

of marketing requirement. The requirement

and the other information is gathered by its Marketing department after this, the

requirement is send to the P.P.C. Department and then this department makes the

production plan for the month and gives it to the Production Department and after this whole

process the fabrics are made and distributed in the market. Raymond is one of the leading brands

in fabric industry and it is expected that it would continue to flourish in the industry in near

future to.

35 | P a g e
 BIBLIOGRAPHY
 http://www.google.com/
 https://en.m.wikipedia.org/
 www.raymond.in
 http://www.academia.edu
 http://www.yahooresearch.in

36 | P a g e