The

Ultimate
AI Guide for
Social Media
TO GROW YOUR ONLINE BUSINESS
 "The future is data-driven, and
women must be at the forefront of
this transformation. Empowering
women with AI skills is not just
about gender equality, it's about
shaping a future that benefits us
all."
Ultimate AI Guide for Social Media 03

NICE TO SEE YOU HERE!

Hi! Welcome to Ai Her Way

Hello, and welcome to this exclusive e-book from Ai Her
Way! If you're here, it means you've taken the first step
towards harnessing the power of AI for your social media
management. I'm Dr Nici Sweaney, and I'm thrilled to
have you on this journey with us.

This e-book is designed to provide you with a

comprehensive guide to some of the most effective AI
tools for social media management. We'll cover tools for
content creation, post scheduling, and analytics, giving
you the knowledge you need to supercharge your social
media strategy.

We'll be looking at AI tools like Jasper, GoCharlie,

Copy.Ai, Opus Clip, Fliki, Murf, and Quillbot, among
others. For each tool, we'll provide a detailed description
of what it does, why you might want to use it, and its pros
and cons. Our aim is to make this information as
accessible and enjoyable as possible, so you can start
integrating these tools into your work right away.

Whether you're a seasoned social media manager looking

for new ways to optimise your strategy, or a business
owner just starting to explore the possibilities of AI, this
e-book is for you. We believe that AI should be for
everyone, and we're here to show you how it can help
you achieve your wildest dreams.

So, are you ready to take your social media game to the
next level? Let's get started!

— Dr Nici
Sweaney @ai_herway
Ultimate AI Guide for Social Media 04

BUT BEFORE WE DIVE IN...

A Tiny Bit About Me...

I'm Dr Nici Sweaney, your guide on this AI journey. I am
an academic and data scientist with 15 years of
experience in higher education and a Ph.D. I've also spent
9 years consulting as a data analyst for some of the
biggest global companies. I LOVE to teach and share, and
I've had the pleasure of helping many individuals,
businesses, and entire organisations gain the knowledge
and skills to leverage AI for increased productivity and
time savings.

I am passionate about empowering women because, after

all, we run the world. My brand, Ai Her Way, is all about
making AI accessible and enjoyable for women like you.
No more sitting on the sidelines while the "bros" dominate
the conversation with their hyper-masculine money-
making schemes—yuck!

Ai Her Way is here to create a space where women*

(including female-identifying and non-binary individuals)
can have fun with AI and learn how to integrate it into
their work. Our goal is to show you how AI can save you
time, boost your productivity, and help you achieve your
wildest dreams. Because let's face it, we can't let the boys
have all the fun or get ahead of us in this fast-paced
world!

So, whether you're a seasoned pro or just starting out, I'm

here to help you navigate the world of AI. Let's make the
most of AI together!

— Dr Nici
Sweaney @ai_herway
Ultimate AI Guide for Social Media 05

PART ONE

Understanding AI in Social
Media Management
Artificial Intelligence (AI) has become a game-
changer in many industries, and social media
management is no exception. AI can automate
repetitive tasks, provide valuable insights through
data analysis, and even create content. By
leveraging AI, you can save time, increase your
productivity, and make your social media strategy
more effective.

In fact, data suggests that the average business

owner could save up to 20 HOURS PER WEEK!
Yep! You read it right.

So how do you know if you can get AI to do your

task?

Important questions to ask:

Is the task repetitive?

Could you teach it to an intern?

If you answer YES to both of these, then there is

every chance you can get AI to do it!
Most people I meet in my coaching underestimate
how much AI can do, if you know how to use it.
So get in early, have some fun with it, and benefit
from all the perks!

@ai_herway
Ultimate AI Guide for Social Media 06

PART TWO

ChatGPT: Your AI Assistant

for Social Media
ChatGPT is an AI language model developed by OpenAI. It's capable of generating human-like
text based on the input it's given. This makes it a powerful tool for social media content
creation. You can use ChatGPT to generate engaging social media posts, come up with content
ideas, and even draft responses to comments or messages. The more you use ChatGPT, the
better it gets at understanding your brand voice and producing content that aligns with it.

To get the most out of ChatGPT, here are some tips:

1. Give ChatGPT a role to play: For example, you can ask it to act as a social media content
creator, a social media manager, or a data analyst. This helps guide the AI in generating the
type of content you need.
2. Be specific about the tasks: The more specific you are, the better the results. For example, if
you need a social media calendar, specify the platforms, the number of posts, the type of
posts, and any other relevant details.
3. Give considerations: Provide information about your brand, your target audience, and your
brand voice. This will help ChatGPT generate content that's on-brand and relevant to your
audience.
4. Ask ChatGPT to ask you questions: This can help clarify any ambiguities and ensure that the
AI fully understands your needs.

@ai_herway
Ultimate AI Guide for Social Media 07

PART TWO: CHATGPT: YOUR AI ASSISTANT FOR SOCIAL MEDIA

Here are some examples of prompts you can use with ChatGPT, based on the ones we used
during the webinar:

📽️ Reel Ideas
"ChatGPT, today you will act as an expert in social media content creation and Instagram
growth. I'm looking for an idea for an Instagram reel for my brand, 'Natural Glow', which
offers organic skincare products specifically designed for women. Our target audience is
women aged 20-40 who value natural, eco-friendly products for their skincare routine. Our
brand voice is empowering, educational, and authentic. The reel should be engaging, visually
appealing, and inspire our audience to prioritise their skincare using our organic products. Can
you help generate an idea that fits these criteria? Is there any other information you need to
create a more tailored suggestion?"

📆 Social Media Calendar

"ChatGPT, today you are an expert social media manager and content creator. I need a social
media calendar for the next week for 'Natural Glow', an organic skincare brand for women.
We're focusing on TikTok and Instagram. For TikTok, we need to post daily, so that's 7 posts.
For Instagram, we need 4 static posts and 3 reels. The brand voice is empowering,
educational, and authentic. Our target audience is women aged 20-40 who value natural, eco-
friendly products for their skincare routine. The posts should be a mix of informative,
inspirational, educational, marketing, and fun content. Can you generate a schedule with the
date, platform, post type (static or reel for Instagram), a brief description of each post's
content, a description of the type of visual that should accompany each, and then a detailed
caption to be included for each post?"

📈 Understanding Analytics
"ChatGPT, I want you to act as an expert social media manager and strategist. I have some
Instagram data from the past month for our organic skincare brand, 'Natural Glow'. We made
30 posts which received a total of 15,000 likes and 1,200 comments, and we gained 500 new
followers. Our most liked post was a skincare routine video with 1,200 likes, and our least
liked post was a product spotlight with 300 likes. Our followers are most active from 6 PM to
8 PM. Can you help interpret this data, identify any trends, and suggest a content strategy
based on these insights?"

Remember, these prompts are just examples. Feel free to adapt them to fit your brand's voice
and goals. Just copy, edit, paste into ChatGPT and voila! It's magic.

Keep it simple. Do
ve.
more of what you lo
— @ai_herway
@ai_herway
Ultimate AI Guide for Social Media 08

LEVEL UP

ChatGPT+: Plug-In to a
New Level of AI!
ChatGPT+ is an advanced version of the original ChatGPT, which allows you to install plugins to
enhance its capabilities. These plugins can help you with a variety of tasks, from market
research to content creation and SEO. Here are some of the plugins that you might find useful:

Yabble
Yabble is a market research plugin that can help you understand your audience better. It uses AI
to analyze data from various sources and provides you with insights about your target market.
This can be particularly useful when you're trying to figure out what kind of content your
audience will find engaging and valuable.

Surge.AI
Surge.AI is a plugin that helps you find trending keywords, hashtags, and consumer search
trends. This can be incredibly useful when you're trying to optimize your content for SEO and
reach a larger audience.

CapCut, HeyGen, Visla

These plugins are all about video content. CapCut, HeyGen, and Visla can help you create text-
to-video content, which can be a great way to engage your audience and convey information in
a more dynamic and engaging way.

TheresAnAIForThat
TheresAnAIForThat is a plugin that recommends AI tools based on your specific needs. This can
be a great way to discover new tools that can help you improve your social media management
efforts.

SEO Core, SEO Assistant, SEO app, Sembot

These plugins are all about SEO. They can help you with tasks like SEO auditing and reviews,
keyword search, and content optimization. These can be particularly useful if you're trying to
improve your website's search engine rankings and attract more organic traffic.

Remember, the key to effectively using ChatGPT and its plugins is to be clear and specific about
what you want. Give ChatGPT a role to play, be specific about the tasks you want it to perform,
and provide it with any necessary considerations. And don't forget to ask ChatGPT to ask you
questions if it needs more information to complete a task. This will help you get the most out of
this powerful AI tool.

@ai_herway
 Ultimate AI Guide for Social Media

Tools Fit For

Purpose

@ai_herway
Ultimate AI Guide for Social Media 10

PART THREE

AI Tools for Content

Creation
In the world of social media, content is king. Creating engaging, on-brand content
consistently can be a challenge, but with the help of AI, this process can be made more
efficient and effective. AI tools for content creation can generate text, design graphics,
create videos, and more, all while learning and adapting to your brand voice. Here are some
of the top AI tools for content creation:

Jasper - 7 Day FREE Trial

Jasper is a popular AI tool that can create content, instant marketing campaigns, and learn
your brand voice. It's a great choice for businesses looking to automate their content
creation and marketing efforts. Jasper's AI can generate a wide range of content, from blog
posts and social media updates to product descriptions and email newsletters. Plus, it can
adapt to your brand voice, ensuring that all content it creates is on-brand.

GoCharlie - Try it FREE

GoCharlie is similar to Jasper, but it also has the ability to produce images and repurpose
long-format content. This makes it a versatile tool for content creation. Whether you need
to create a blog post, design a social media graphic, or turn a long article into a series of
social media posts, GoCharlie can help.

Copy.Ai - FREE trial period as an Ai Her Way fan

Copy.Ai is an AI tool that specializes in SEO content. It not only does research through pre-
written articles on the internet but does its own research. If you write specialized content,
this is for you! Copy.Ai can help you create SEO-friendly content that ranks well in search
engine results, driving more traffic to your website or blog.

@ai_herway
Ultimate AI Guide for Social Media 11

PART THREE: AI TOOLS FOR CONTENT CREATION

Opus Clip
Opus Clip is an AI tool that can take long-format video
and turn it into short, viral videos. This is perfect for
creating engaging video content for platforms like
Instagram and TikTok. With Opus Clip, you can easily
repurpose your video content and reach a wider
audience.

Fliki - Create Videos 10x faster

Fliki is an AI tool that allows you to create faceless
videos with text and even an AI voice. This is a great
option for businesses that want to create video content
but don't have the resources for filming or animation.
With Fliki, you can create engaging videos using just
text and voice.

Murf
Murf is an AI tool that provides AI voices. This can be
useful for creating voiceovers for your videos,
podcasts, or other audio content. With Murf, you can
choose from a variety of voices and languages, making
it a versatile tool for content creation.

Quillbot
Quillbot is an AI tool that enables you to summarise
and paraphrase existing content into brand new
versions. This can be useful for repurposing content,
avoiding plagiarism, or simplifying complex text. With
Quillbot, you can easily create new content from
existing sources.

before
Have fun with AI,
ill
it's an essential sk
— @ai_herway

@ai_herway
Ultimate AI Guide for Social Media 12

PART THREE: AI TOOLS FOR CONTENT CREATION

Syllaby - Try it out for FREE for 7 Days

Syllaby let’s you find the top questions your customers
are searching for online. TikTok and YouTube are
search engines after all! Using these prompts, you can
create videos that you know your customers are
searching for, to convert more viewers into leads!

Pictory - Use the code nici77 for 20% off your

subscription!
Pictory is an AI tool that extracts video highlights from
long-form content. It's perfect for creating short,
engaging clips from webinars, interviews, or
presentations. Pictory uses AI to identify the most
important and interesting parts of your video, making it
easy to share the highlights with your audience.

e
Leverage AI for mor
freedom in your life
— @ai_herway

@ai_herway
Ultimate AI Guide for Social Media 13

PART FOUR

AI Tools for Post

Scheduling
Timing is crucial in social media management. Posting at the right time can
significantly increase your engagement rates and reach. AI tools for post scheduling
can automate this process, ensuring that your content is posted at the optimal times
for your audience. They can also help with tasks like content planning and team
collaboration. Here are some of the top AI tools for post scheduling:

Planable
Planable is a free tool that, while it doesn't have much AI, is
still a great tool for scheduling posts on social media. With
Planable, you can plan your social media content calendar,
collaborate with your team, and schedule posts to be
published at the optimal times. It's a straightforward, user-
friendly tool that can help you stay organized and consistent
with your social media posts.

Lately
Lately offers a dashboard of social media tools that can be
used for tasks like scheduling and social media project
management. You can also use Lately to analyse metrics on
your social pages. This can provide valuable insights into your
social media performance and help you optimize your
strategy. With its comprehensive features, Lately can serve as
your all-in-one platform for social media management.

Flick
Flick is an all-in-one tool for managing your social media
presence. It can handle copywriting, scheduling, hashtags, and
analytics seamlessly. With Flick, you can create and schedule
posts, find the best hashtags for your content, and track your
social media performance. It's a powerful tool that can
streamline your social media management process and save
you time.
@ai_herway
Ultimate AI Guide for Social Media 14

PART FIVE

AI Tools for Analytics

Understanding your social media performance is key to improving your strategy. AI tools for
analytics can provide valuable insights into your audience, track your performance, and
even analyze your competitors. They can help you make data-driven decisions and optimize
your social media strategy. Here are some of the top AI tools for analytics:

Cortex
Cortex is an AI tool that recommends when and how often to post based on your historical
metrics. It also generates detailed analyses of competitors. This can provide valuable insights into
the best times to post and what your competitors are doing. With Cortex, you can optimize your
social media strategy and stay ahead of the competition.

Linkfluence (MeltWater)
Linkfluence, also known as MeltWater, is an AI tool that enables you to monitor and analyse all
of your social media channels. It also provides valuable social insights that help you understand
your audience. With Linkfluence, you can track your social media performance, understand your
audience, and make data-driven decisions.

@ai_herway
 Ultimate AI Guide for Social Media

Some of my other
favourite things...

@ai_herway
Ultimate AI Guide for Social Media 16

BONUS

Fantastically Useful AI
Tools
In addition to content creation, post scheduling, and analytics,
there are other areas where AI can enhance your social media
management. From generating ideas and creating
presentations to analyzing data and creating on-brand written
content, these AI tools can provide a wide range of benefits.
Here are some other useful AI tools:

Generative AI

Bing
Good for searching and summaries. Bing's AI capabilities can
help you find relevant information quickly and easily. It can
also generate summaries of articles, making it easier for you to
digest information.

Presentations

Beautiful.ai
This tool uses AI to help you create beautiful presentations. It
provides a range of templates and design elements, and the AI
helps you put it all together in a visually appealing way.

SlidesAI.io
Google Slides is a popular tool for creating presentations and
can be enhanced with various AI plugins. Slides.Io is one of
these - for Google slides and it's AWESOME, creating slides
with custom images from a simple prompt.

Decktopus - my fav!
This tool uses AI to help you create professional-looking
presentations quickly and easily. It provides a range of
templates and design elements, and the AI helps you put it all
together in a visually appealing way.
@ai_herway
Ultimate AI Guide for Social Media 17

BONUS: FANTASTICALLY USEFUL AI TOOLS

Data

AI in Google Sheets
Google Sheets has various AI features that can help you
analyze and visualize your data. You can use it to create
charts, generate insights, and even predict trends.

Writing (on brand)

Write Mee
This tool uses AI to help you write content that's on-brand. It
learns your brand voice and generates content that aligns with
it.

Rytr
Rytr is an AI-powered writing assistant that can help you
create high-quality content in a fraction of the time. It's
perfect for generating blog posts, social media content,
product descriptions, and more. Rytr uses machine learning to
understand your brand's voice and create content that fits
your style. It's a great tool for anyone looking to save time on
content creation and focus more on their business.

Images

Bing Create
This tool uses AI to generate images based on your input. You
can use it to create unique, on-brand images for your social
media posts.

midJourney
This tool uses AI to generate creative images. It's a great tool
for creating visually appealing content for your social media
channels.

boys. Upskill
Don't leave it to the
person in your
and be the go-to AI
life
— @ai_herway

@ai_herway
Ultimate AI Guide for Social Media 18

BONUS: FANTASTICALLY USEFUL AI TOOLS

Lead Generation

Inbox Pro
Inbox Pro is an AI tool that helps manage your email inbox. It
can sort and categorize your emails, set reminders for
important tasks, and even draft responses for you. It's a great
tool for anyone who finds themselves overwhelmed by their
inbox and wants to spend less time managing emails and more
time on their business.

GetResponse
GetResponse is an all-in-one online marketing platform that
helps businesses grow their audience, engage with customers,
and boost online sales. It offers a suite of tools including email
marketing, landing page creation, marketing automation, and
conversion funnel setup. With its AI-powered website builder,
you can create stunning, mobile-responsive websites without
any coding skills. It's a great tool for businesses looking to
streamline their online marketing efforts.

digital age.
AI defines the new
Don't be left behind
— @ai_herway

@ai_herway
Ultimate AI Guide for Social Media 19

CONCLUSION

Just The Beginning

AI is a powerful tool that can help you take your social
media management to the next level. By leveraging AI
tools like ChatGPT, Jasper, GoCharlie, Copy.Ai, Opus
Clip, Fliki, Murf, Quillbot, Planable, Lately, Flick, Cortex,
Linkfluence, Bing, Beautiful.ai, Google Slides,
Decktopus, AI in Google Sheets, Write Mee, Bing
Create, and midJourney, you can automate tasks, gain
insights, and create engaging content more efficiently.

Remember, the key to successful social media

management is not just about using the right tools, but
also about understanding your audience, being
consistent, and providing valuable content. With these
AI tools, you're well-equipped to create a social media
strategy that resonates with your audience and helps
you achieve your business goals.

Thank you for joining us on this journey. We hope this

e-book has provided you with valuable insights and
practical tips on how to use AI in your social media
management. Remember, AI is not just for the "bros" -
it's for everyone. So let's harness the power of AI and
show the world what we can do!

— Dr Nici
Sweaney

@ai_herway
 Ultimate AI Guide for Social Media 20

CONCLUSION

Your Special Invitation

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Thank you again for being a part of Ai Her Way! I'm excited to be on this
AI journey with you and look forward to helping you thrive in the AI era.

If you have any questions or need further assistance, please don't hesitate
to reach out. Let's make the most of AI together!

Stay curious. Stay informed. Stay empowered.

Your AI feminist bestie,

— Dr Nici
Sweaney @ai_herway
Dr Nici Sweaney
nici@aiherway.com.au
Let's Connect
@ai_herway