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In B2B buying situation, ___ occur when the buyer or buying organization simply buys additional units of products that
had previously been purchased.

a.
New buy

b.
Selling

c.
Straight rebuy

d.
Modified rebuy

Marketers are particularly interested in post purchase behavior because it

a.
Involves actual rather than potential customers.

b.
Involves both actual and potential customers.

c.
Offers insights into information search methods.

d.
Avoids situational conflicts. ‫اﻧﺎ‬

The center of all marketing efforts is

a.
Top management.

b.
The consumer.

c.
Corporate social responsibility.

d.
Profits.

The most important consideration when a firm chooses a global product strategy should be

a.
The effectiveness of the marketing team.

b.
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Opportunities for countertrade.

c.
The overall cost of the strategy.

d.
The needs of the target market.

Jarir bookstore accumulate merchandise (Laptops, Mobiles, Books etc.) from different producers in large amounts and sell
to end consumers in smaller amounts. When they sell to consumers, it is considered ____ marketing.

a.
C2C (Consumer to Consumer)

b.
S2C (Supplier to Consumer)

c.
B2C (Business to Consumer)

d.
B2B (Business to Business)

In 2018, Samsung and Spotify made a deal to make it easier to use Spotify on Samsung devices. A year later they expanded
that agreement and began including Spotify as a pre-installed app on many Samsung phones. This is an example of

a.
Joint venture

b.
Direct investment

c.
Exporting

d.
Franchising

Successful firms focus their efforts on satisfying customer needs that

a.
Are easiest to satisfy.

b.
Are important to all generational cohorts.

c.
Match their core competencies.
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d.
Provide minimal core value.

Encouraging the use of social media tools such as blogging and microblogging so that customers actively engage with the
firm’s products, services, and their own social networks. This is related to which 4E framework of Digital marketing?

a.
Engagement

b.
Experience

c.
Excitement

d.
Education

For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the
firm's offering. It means the market segment must be

a.
Substantial.

b.
Reachable.

c.
Identifiable.

d.
Responsive.

First Question Previous Question Question 13 of 17 Next Question Last QuestionUnsaved change Moving to another
question will save this response.
Question 13

Through efficient procedures and excellent supply chain management firms achieve________.

a.
Informational Excellence

b.
Customer excellence

c.
Operational excellence

d.
Locational excellence
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The first step in the segmentation process is to

a.
Reposition existing segments.

b.
Stablish the overall strategy

c.
Evaluate segment attractiveness

d.
Choose the best target markets.‫ي‬

Brand loyalty, benefit sought, readiness to buy/purchase, and usage-based segmentation is related to which type of
segmentation?

a.
Psychographic

b.
Behavioral

c.
Geodemographic

d.
Demographic

_______is a business's overall game plan for reaching prospective consumers and turning them into customers of the
products or services.

a.
Marketing analytics

b.
Advertising

c.
Marketing strategy

d.
Globalization

Among the following, which one is not one of the core aspects of marketing?

a.
Marketing is about satisfying needs and wants of customers

b.
Marketing creates value through 4 P’s.
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c.
Marketing does not involve an exchange.

d.
Marketing affects various stakeholders

What do you mean by Operational Excellence? Explain with suitable example.

Answer:

Explanation: Operational excellence is achieved through efficient operations and excellent

supply chain and human resource management. By improving communication with its suppliers,
3M would probably improve efficiency of the supply chain, which is how firms achieve operational excellence. The ability
to offer lower prices, as in the McDonald's example, is a
potential benefit enjoyed by firms that achieve operational excellence, but lower prices do not help create operational
excellence.

'Strategic alliance' and 'joint venturing' are amongst the various Entry modes that marketers use to enter into the global
business. Explain with suitable examples.
Answer:
Strategic alliances and joint ventures are agreements between two or more business partners to work together to
promote and grow their businesses. There are many reasons to form partnerships. One of the most compelling reasons is
to secure market share.
For example, if a company has a strong market share in one country and is looking to expand its presence, a joint venture
with another company that is based in that country can help it gain entry and accelerate the growth of its market share.
Another reason for a strategic alliance is if a company is looking to enter an entirely new market segment. A joint venture
with an already established company in that market segment can help it enter the market quickly and gain instant
credibility.

Starbucks is highly active on various social media platforms like Instagram, Facebook, Twitter, Snapchat etc. to connect
with their valued customers. This initiative is related to which part of the 4 P’s of marketing Mix.

a.
Price

b.
Place

c.
Product

d.
Promotion

Through efficient procedures and excellent supply chain management firms achieve________.

a.
Customer excellence

b.
Operational excellence

c.
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Locational excellence

d.
Informational Excellence‫ي‬