QUICKSKILL

PROGRAM
Digital Marketing
What is SEO and How do
Search Engines work?
The art and science of getting pages to
rank higher in search engines such as
Google. Because search is one of the main
ways in which people discover content
online, ranking higher in search engines
can lead to an increase in traffic to a
website.
 Module 1: Keyword Research
Keywords What are Keywords and How to choose
them?
kW finder, semrush,uber
Searcher suggest
Intent Analyze Searcher Intent
Informational,Transactional,Navigational,
Ranking Commercial
Difficulty
find keywords for your website

Search difficulty
 What is On-Page SEO
Module 2:
On-page SEO Process of optimizing web pages and
their content for both users and
search engines

How to optimize a page for a keyword

Keyword research:
Group similar keywords:
Map your keywords:
 Module 3: What is Link Building and Why is
Link Building Important?
3 Link Building Strategies to Get Backlinks
What makes a backlink "Good"?

Link Building Tactics

Link Building Tactics for

Beginners
How to do Blogger Outreach for
Backlinks
 What is Technical SEO and Why is it Important?

Module 4: optimizing a website's technical aspects to make

The Basics of it easier for search engines to understand,
crawl, and index the pages
Technical SEO
Technical SEO Best Practices for Beginners
Technical SEO, content strategy, and
link-building strategies all work in
tandem to help your pages rank highly
in search

Client Based Projects

Introduction SEO Basics: What is SEO
and How do Search Engines work?
What are Keywords and How to
choose them? How to Analyze
Searcher Intent
How to find keywords for your
website
Understanding Ranking Difficulty
What is On-Page SEO
How to optimize a page for a keyword
What is Link Building and Why is it
Important?
Link Building Strategies to Get Backlinks,
What makes a backlink "Good"?
What is Technical SEO and Why is it
Important? Technical SEO Best
Practices for Beginners
The process of getting traffic from free, organic,
editorial, or natural search results
What it involves
Crawlability: Making it easy for search engines to crawl and
index the site
Speed: Optimizing website speed
Mobile-friendliness: Ensuring the site is mobile-friendly
Security: Using secure protocols like HTTPS
Content: Keeping the website updated with fresh content
Structure: Optimizing the website's structure, coding, and
links
XML sitemaps: Creating and submitting XML sitemaps to help
search engines find important pages
Pagination: Using pagination to segregate content into a
consumable format
Errors: Correcting errors that may prevent the website from
being indexed
Robots.txt: Using robots.txt to instruct search engine
crawlers
 Job Opportunities

Content Writer Social Media Search Engine Influencer Graphic

Email Marketer
marketer specialist Marketer Designer
Tool With AI Integration

AI TOOLS
 Shailendra Singh Chahar

Thank you!
Digital Marketing Expert