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poultry biz plan_112631
poultry biz plan_112631
poultry biz plan_112631
MARCH, 2023
PROJECT PROFILE.
5. Project
Poultry Farming
2000 layers
Egg production
6. Initial Stock
2000 Layers
10. Market Outlet Entire Taraba state, Yola, Benue and Abuja
INTRODUCTION.
This report is written for the establishment of poultry farm at Nukkai in Jalingo LGA of Taraba
State. It is glaring fact that the small-scale poultry farmers produce the bulk of chicken and
sustainable number of smallscale poultry farmers still rear the traditional chickens that are
produced at a low cost, marginally fed since they are left to scavenge, simply house and their
management are mostly family based with women and children providing the needed labour.
In this case it could be said that the profit is high because of the low input, but certainly it
cannot be described as business venture therefore when a serious consideration for chicken
improved strains that have adapted to our environment should be consider the Ven Farms &
Agro-Allied Company LTD in exploring the possibilities to embarked on the modern way of
The Products.
The product will be broilers production and eggs production for the consumption of the general
public. The product can also be in form of manure production for crops.
However, in as much as there are economic benefits that could be generated from
poultry production. It still remains a hit or miss affairs for most people. Therefore, a potential
poultry farmer should first conduct an unbiased self-assessment as to his or her suitability for
Our vision is to be the preferable and number leading poultry farmer for customers in Taraba,
Adamawa, Benue and the whole of Nigeria as well to meet their demand.
MISSION STATEMENT
Our mission is to ensure we process our poultry products both meat and eggs of the highest
quality using the best machines, tools and resources. We also intend to ensure that our poultry
products does not only meet the needs of our house hold clients but become a profitable
Knowing how our vision is to be the most preferable and number leading poultry farmer for
our customers, we have decided to ensure that we draft a business structure that will allow us
not only achieve all our intended goals and objectives but also enable us build a solid business
foundation as well.
One of our top priorities is to ensure that we hire the best professional hands that have the
required necessary experience, are dedicated and that will ensure that the business runs
smoothly.
Those we intend to employ to handle various tasks with assigned roles and responsibilities for
• Managing Director
• Admin Manager
• Purchasing Manager
• Accountant/Cashier
• attendant Manager
• Security Guard
• Cleaner
• Van Driver
SWOT ANALYSIS
As part of our drive for excellence when it comes to running a standard poultry
production company, we were able to engage some of the finest business consultants in
Taraba state to look through our business concept and together we were able to access
ourselves to be sure we have what it takes to run a standard poultry farm.
In view of that, we were able to take stock of our strengths, our weakness, our opportunities
and also the threats that we are likely going to be exposed to in Nigeria. Here is what we got
from the
Company;
Strength:
Our strength lies in the fact that we have large number of poultry eggs that can meet the
needs of a wide range of customers. We have a well – designed store and equipment that have
positioned us to meet the demand of products even if the demand tripled over night or if we
have a massive order to meet.
Another factor that counts to our advantage is the background of our Chief Executive Office;
he has a robust experience in the industry and also a pretty good academic qualification to
match the experience acquired.
Weakness:
The fact that we are setting up a large poultry production company in a city with other
established plants might likely pose a challenge for us in breaking into the already saturated
market. In essence our chosen location might be our weakness. But nevertheless, we have
plans to launch out with a big bang.
Opportunities:
The opportunities available to us are unlimited. Nigerians consume all forms of poultry
products on a daily basis and all what we are going to do to push our products to them is
already perfected. Plus, the fact that growing immigrant populations have introduced a vast
assortment of poultry products to Nigeria.
Threat:
The threat that is likely going to confront us is the fact that we are competing with already
established poultry farms companies, and also operators import products that compete against
producers in the Nigerian market, and new companies are likely to enter the market to
capitalize on robust demand for poultry.
Of course, they will compete with us in winning over the available market. Another threat
that we are likely going to face, are unfavourable government policies and of course
economic downturn.
THE MARKET.
We surveyed the poultry market in Nigeria and found that an estimate of 140 million people
are in dear need for poultry products. As a matter of fact, our study shows that at present there
are major ready market within Taraba, Adamawa, Gombe and even Abuja that chicken can be
sold faster and profitable. Arable farmers will also need the chicken farmers will also need the
Currently, prices of healthy feed chicken egg in Nigeria ranges from N80 to N100 per egg likes
wise healthy feed chicken ranges from N2,500 to 6,000 only depending on the size of the
chicken.
Our study of the market coupled with interview with marketers and consumers indicate
that chicken meat demands has not been met at all in Nigeria. In fact, our market survey
indicates that the market for this products is at an increase level every day.
Since we are an existing market owner we will expand to be able to capture the whole market
MARKETING.
The marketing of live chickens and eggs creates a lot of job and income opportunity for many
people.
MARKETING OF EGGS.
This is a business concern that is fast gaining prominence for both retailers and
wholesalers. Eggs should be collected regularly and stored in a cool and wellventilated store.
If they are dirty, they should be cleaned with dry towels and if they are to be washed use warm
can be use to supplement other sources of income; however, while presenting eggs to the
consuming public, emphasis should be on egg size, uniformity of colour etc. to avoid egg
spoilage, eggs can be preserved as liquid egg, dry egg, frozen egg etc.
In most developing tropical countries like Nigeria, where processing and storage facilities are
still limited, consumers preference is more towards the purchase of live birds. Religious
injunctions also play a role in this regard, especially in Muslim communities which recommend
Client will plan broiler production in such a way that they mature towards a festive period.
During such period, demand is high which can translate to a higher profit.
SALES OF MANURES.
Manure from birds on deep litter are drier because part of the moisture content have been
absorbed by the litter (wood Shavs) while that from birds in battery cage can be collected, dried
and sold as a fertilizer for use in increasing crop yield especially now that inorganic fertilizers
Project Location.
2.23 hectares of farm land has been acquired and is been in to proper use located at Nukkai,
Jalingo Local Government Area of Taraba state for this Project. The chosen site is motorable
and is just few meters away from he main road. The poultry farm is located near a ready
market and it will be accessible for good patronage. There is an adequate supply of good
quality water and electricity. Adequate drainage and good air movement will be provided in
the site
POULTRY HOUSE.
The farm already has an adequate poultry houses to provide adequate housing for the birds,
such as to enhance easy laying, prevention from sunlight, heat, cold, turbulent wind and dust.
The temperature and humidity of the farm houses is well maintained in such a way that the
relative humidity of the poultry houses is around 60-70%. Low humidity will lead to
Adequate heat should be provided at between 3- and 5-weeks age during the day and for another
one week during the night. Excessively hot environment causes poor feathering and slow
growth. The project has ensured good house management practice such as housing birds of the
There are many types of poultry hoses but we are using open sided poultry house.
The poultry housing is well ventilated to ensure a steady supply of oxygen and removal of
excess moisture and carbon dioxide. Adequate ventilation also helps in eliminating ammonia
build-up in the poultry house, which if allowed to accumulate in the pen can cause eye irritation
and also increase respiratory disease rate, weight loss and general discomfort to birds and
poultry attendants.
Ven Farms & Agro-Allied Venture is a business that has been licensed by the National
Agency for Food Drug Administration, cooperate Affairs commission, Nigerian import and
export commission and also federal inland revenue services to enhance the production of
poultry and eggs that will be used in households as well as in commercial places.
• Broilers.
• Eggs.
• Consultancy Services
Pricing strategy
Setting the right price for a product is very important as this can either draw more customers
eggs are price base on the quality and price of the raw materials and also depending on the
quantity that is bought by the customer. We intend to have different pricing options for our
Payment Options
At Ven Farms & Agro-Allied dVentures, we intend to ensure that we have a payment policy
that caters to all our different customers regardless of the category. Our payment options are
in line with financial regulations of the Taraba State government and that of Nigeria as a
whole.
The payment options we intend to make available to our teeming customers include:
Total sum of estimated amount of ₦22,000,000 (₦22 million) will be needed to start – up our
Ven Farms & Agro-Allied Venture business (including the salary of our employees for the
Sources of Capital
Total start-up cost will be generated from Bank of Industry, so as to help establish the factory
and also the other part will be gotten by Ven Farms & Agro-Allied ventures families and as
SALES FORECAST
Haven carried out a feasibility and viability study and a market survey, we have been able to
make a sales forecast for our Ven Farms & Agro-Allied Business for the next few years.
For the first three years, the following is the estimate of what we stand to realized:
N.B: The above sales projection is totally in line with what is obtainable in the industry.
The projections are also based on the fact that all factors that were considered during the
analysis for this poultry and eggs production business plan remain constant – such as the
The heart of this Modern poultry and eggs production Plant is the use of modern equipment
The total cost of equipment for the business is fiveteen Million four hundred thousand Naira.
(#15,400,000).
PRODUCTION CAPACITY
On average the farm will be producing about one thousand eight hundred (1,800) pieces of
eggs in a day.
This means that within one month, we will be able to get about 54,000 pieces of eggs
80 percent of the price will be paid at commissioning, 10 percent after delivering, and before
Civil works for the mounting of the machines and electrical connections will be the
Delivery Period: Delivery of the machines shall be 8 weeks from the payment of the 80
Transportation: The transportation will be born by the client. We envisage that one 911 truck
Installation: Our technicians will install and test run the plant.
Warranties: 6 months for any production problem excluding changeable parts affected by
Technical support: Supply of spare parts at short notice, maintenance, quality control to
may change.
a. Bad temperature
This risk can be mitigated by taking insurance cover from Nigerian agriculture Insurance
corporation. (NAIC).
We have also employ the services of vet officer to oversee the project.
CONTROL
1. Investment Expenses.
2. Operating Expenses. -
Insurance 150,000
Purchased Birds Less 125 Matured chickens Selling price Revenue realized
Total 17,840,000
➢ Mortality rate 2%
1. Inflow.
Rev. from sales of eggs 3,480,000 3,480,000 3,480,000 3,480,000 3,480,000 3,480,000
2. Fund provided
Operating Expenses
Feeds 3,500,000
Medications 2,600,000
Repairs/Maintenance
4. Debt Service
1. Revenue
2. Expenses
Based on the preceding proposed analysis, if given the chance, this business project
appears to be feasible. The annual rate of return is quite high, up to 51% and 62% respectively.
With the feasibility of capital at the rate of 80% will execute the project effectively and the