Arts, Sciences & Technology University in Lebanon

Faculty of Business Administration; Hospitality Management

Final Year Project

Submitted in partial fulfillment of the requirements for the [Bachelor of Business

Administration; Bachelor of Art

The Role of Social Media in Event Planning

Prepared By:

Amira Shatila

Supervised by:

Dr.Wissam AL-Masri

Dr.Souad Matraji

Dr. Zeina Abedallah Hasaneen

Spring 2024

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 PROJECT RELEASE FORM

Amira Shatila

● Authorize the Arts, Sciences &Technology University in Lebanon to supply copies of my

project to libraries or individuals upon request.

● Do not authorize the Arts, Sciences &Technology University in Lebanon to supply copies

of my projects to libraries or individuals for a period of two year starting with the date of
project defense.

Signature
Amira Shatila

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DEDICATION

I want to dedicate this project to my family who’s always beside me, helping
me, supporting me and proud of me. And to thank them for everything and
for all their sacrifices for me.

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ACKNOWLEDGEMENTS

First, I would like to thank our university higher management, our project
advisor for her advice Zeina Abedallah Hasaneen and support, the dean of Faculty of
Business Dr. Bassam Hajjar and the advisors Dr. Wissam Al-Masri and Dr. Souad
Matraji.

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 Table of Contents

III.ABSTRACT…………………………………………...……………….………………………7

IV. CHAPTER I – Introduction……………...……………………………………………………8

a. Introductory paragraphs
b. Statement of the problem
c. Purpose
d. Significance of the study
e. Research questions and/or hypothesis
V. CHAPTER II – Background………………………………………………………………….10

a. Literature review
b. Definition of terms

VI. CHAPTER III – Methodology………………………………………………………………19

a. Restate purpose and research questions

b. Primary and Secondary Data
c. Population and sampling
d. Instrumentation, i.e., questionnaires, research instruments (include copy in appendix)
e. Procedure and time frame
f. Analysis plan
g. Validity and reliability
h. Assumptions

i. Scope and limitations

VII. CHAPTER IV – Results…………………………………………………………………….25

a. Diagrams, Exhibits
VIII. CHAPTER V - Conclusions and recommendations……………………………..……….32
a. Summary of your work and findings
b. Discussion (explanation of findings)
c. Recommendations (based on your findings)
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IX. REFERENCES……………...……………………………………………………35
a. To include at least 3 books
b. AUL E-Library
c. Other Reliable Websites
X. APPENDIX……………...…………………………………………………………36

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 Abstract

Due to social media's many advantages and prospects for event planners, its role in event
planning has grown. Event planners can efficiently market their events, interact with attendees,
and improve overall event experiences by incorporating social media into their tactics. The way
event planners approach their work has changed dramatically as a result of social media, which
offers them effective tools to increase attendee involvement and reach a larger audience. Event
planners may take full advantage of social media's reach, engagement, and real-time
communication capabilities by integrating it into their planning methods. Social media sites
function as avenues for advertising events, disseminating news, and encouraging dialogue among
participants. Creating a thorough social media strategy that is suited for events is crucial for
efficient management and promotion. For instance, Facebook provides tools for event planners to
make event pages, disseminate information about the event, and interact with possible attendees.
Event planners can take use of Facebook's wide user base and advertising opportunities by using
the platform's event planning tools. Event planners may successfully target and engage their
chosen audience with the use of social media, which is a great marketing tool for events. Social
media platforms give event planners with additional chances to craft captivating marketing and
expand their audience reach.

KEY WORDS:
Event Planning, Social Media, Marketing

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 Chapter One : Introduction

1.1 Introductory paragraph:

Today, in the twenty-first century, electronic gadgets like computers, tablets, and phones play a
crucial role and are necessary for everyone to finish their everyday tasks. The proliferation of
electronic gadgets and their applications, such as communication, was further aided by internet
access. The internet transformed communication technologies and played a major role in the
development of social media. It supplied the framework that made social media platforms
possible.

1.2 Statement of the problem:

Social media has developed into an essential tool for event planners looking to expand their
audience, increase interest and participation, and eventually increase ticket sales. Nevertheless, a
lot of event planners make blunders that might undermine their efforts when promoting their
event on social media. We'll look at typical social faux pas and how to avoid them:

1.3 Purpose:

Event planners can use social media as a very effective method to get feedback from attendees
about their events, which will help them make improvements to their event strategy. It's a more
effective technique than nearly any other to engage your audience and get immediate feedback
that's typically honest.

1.4Significance of the study:

Social media offers effective methods for focusing on particular geographic areas, interests, and
demographics. These resources can be used by event planners to more successfully connect with
their target audience.

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If you go on to become a prominent figure in the field, people will know exactly how to get in
touch with you. Your dependability and regularity can guarantee that clients will feel confident
in the work you will accomplish.
You can also use the stuff you publish to highlight your unique brand. Not only may you utilize
branded imagery in the profile header, but you can also use it in any other shared image. This
will enable you to convey your brand identity more effectively in every message you send.

Following the creation of an online company platform, market research can be carried out. You
can get information on who replies to your messages by using the insights you get from people's
reactions to the content you post. whether you didn't know who your target audience was in the
first place, you may utilize this to find out and see whether they are changing.

Therefore, as a deduction to this study includes questionnaires related to the industry field based
on local institutes who’s committed to these organizations either seasonally or annually.

1.5 Research question:

How do Social Media Play a Role in Event Planning?

Hypotheses:

H1: Social Media do play a role in Event Planning.

H2: Event Planning do play a role on Social Media.

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 Chapter Two: Literature Review

1.Most Popular Social Media Platforms for Events

Facebook: With more than 2.8 billion active users each month, Facebook is a crucial
channel for advertising events. Event coordinators can use Facebook's advertising tools to
target particular demographics, publish event details, interact with prospective attendees
through posts and comments, and create dedicated event pages.

Twitter: Because it is a real-time medium, Twitter is useful for interaction, live

discussions, and event updates. Throughout the event, event coordinators can
communicate with attendees, give updates, retweet attendee material, and generate
hashtags specifically for the occasion.

Instagram: This visually-focused network is great for showing behind-the-scenes

content, captivating pictures, and highlights from events. Event coordinators can work
with influencers to generate hashtags unique to their events, post images and videos, and
invite guests to use these hashtags to share their experiences.

LinkedIn: LinkedIn is useful for networking opportunities, seminars, and professional

gatherings. Event coordinators have access to tools such as event sites, industry-specific
content sharing, LinkedIn advertising to target professionals, and connections with
possible speakers and attendees.

2.Importance of Social Media in Event Planning and Management:

Social media plays a crucial role in various stages of event planning and management. Here are
some key aspects where social media demonstrates its importance:

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 ● Pre-event promotion: Social media platforms allow event planners to create buzz and
generate They can share live updates, photos, and videos, respond to attendees’ queries
and comments, and encourage attendees to interact with each other using event-specific
hashtags. This fosters a sense of community and enhances the attendee experience.

● Post-event feedback and follow-up: Social media platforms provide a space for
attendees to share their feedback, opinions, and experiences after the event. Event
planners can collect valuable insights, evaluate attendee satisfaction, and identify areas
for improvement. Additionally, social media can be used for post-event follow-up,
sharing event highlights, thanking attendees, and promoting future events.

3.How to Combine Event Planning and Social Media Management?

● Establish specific goals and objectives: Identify the things you hope to accomplish with

social media, including raising brand exposure, improving attendee engagement, or

boosting event registrations. Your social media plan will be guided and success will be
measured with the help of well-defined objectives.

● Select the appropriate platforms: Choose the social media channels that best serve your

intended audience and event objectives. To get the most reach and engagement,
concentrate your efforts on the channels where your prospective attendees are most
active.

● Produce interesting material: Create engaging and shareable content that complements

the goals and concept of your event. Employ many media types, including images, films,
live broadcasts, and infographics, to captivate audiences and create a sense of
anticipation.

● Utilize event-specific hashtags: Create unique hashtags for your event to encourage

attendees to share their experiences and generate user-generated content. Use these

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 hashtags in your social media posts, signage, and marketing materials to increase their
visibility.

● Work together with industry partners and influencers: Join forces with influential

people, business leaders, and pertinent associations to expand the audience for your
event. Motivate them to tell their followers about your event, provide interesting material,
and extend special offers to their followers.

● Interact with guests: Use social media to actively interact with attendees by answering

their queries, comments, and worries. To create a feeling of community and excitement
for the event, encourage guests to talk to each other, ask questions, and share their
experiences.

● Leverage social media advertising: To successfully reach your target demographic,

make use of the targeted advertising options offered by social media platforms. To get the
most out of your advertising, focus on your target demographics according to their
geography, hobbies, occupation, or other pertinent characteristics.

● Track and review social media metrics: To assess the effectiveness of your social

media initiatives, track and evaluate social media metrics like reach, engagement, and
conversions on a regular basis. Utilize these realizations to hone your approach and create
data-driven choices for subsequent occasions.

Events highlights how social media has become into a vital resource for managing and
organizing events. It gives event organizers a wider audience, improves attendance engagement,
offers real-time information, and facilitates insightful feedback. Through the strategic integration
of social media management and event planning, event planners may successfully harness the
power of social media platforms to foster a community of devoted attendees, enhance event
attendance, and produce unforgettable experiences. In today's digital landscape, incorporating
social media into event planning methods is essential for successful and memorable events.

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4.Commonly Asked Questions

Q1. How to promote an event on social media?

Promoting an event on social media requires a well-planned strategy and creative tactics to
effectively reach and engage your target audience. Here are some steps to promote an event on
social media:

● Define your target audience: Clearly identify the demographic and interests of your
target audience. This will help you tailor your social media content and select the
appropriate platforms to reach them.

● Create a dedicated event hashtag: Develop a unique and memorable hashtag

specifically for your event. Encourage attendees, sponsors, and participants to use the
hashtag in their social media posts related to the event. This will help generate buzz and
make it easy to track event-related conversations.

● Create compelling content: Develop engaging and informative content that highlights
the key aspects of your event. This can include teaser videos, behind-the-scenes photos,
speaker profiles, agenda highlights, and exclusive offers. Use visual content, such as
images and videos, to capture attention and create excitement.

● Utilize various social media platforms: Identify the social media platforms where your
target audience is most active and allocate your resources accordingly. Popular platforms
for event promotion include Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Tailor your content and strategies to each platform’s unique features and audience
preferences.

● Leverage influencer partnerships: Collaborate with influencers, industry experts, and

relevant organizations to expand your event’s reach. Partner with influencers who align

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 with your event’s theme and have a significant following in your target audience. They
can share event details, create engaging content, and promote your event to their
followers.

● Utilize targeted advertising: Take advantage of the targeted advertising features offered
by social media platforms to reach your desired audience effectively. Narrow down your
targeting options based on demographics, interests, location, and behaviors. This will
ensure that your event promotions are shown to the most relevant audience.

● Engage with your audience: Actively engage with your audience by responding to
comments, questions, and messages. Encourage attendees and participants to share their
excitement and experiences related to the event using your event hashtag. This creates a
sense of community and fosters attendee engagement.

● Run contests and giveaways: Organize social media contests or giveaways to create
excitement and encourage participation. This can include ticket giveaways, exclusive
access to event perks, or merchandise. Encourage participants to share the contest or
giveaway on their own social media profiles, increasing the event’s visibility.

● Collaborate with event sponsors and partners: Work closely with event sponsors and
partners to cross-promote the event on their social media channels. This can include
sharing event details, offering exclusive discounts or incentives, and highlighting their
involvement. Collaborative efforts amplify the reach and impact of your event promotion.

● Track and analyze results: Monitor the performance of your social media campaigns by
tracking key metrics such as reach, engagement, website clicks, and ticket sales. Use
these insights to refine your strategies, identify successful tactics, and make data-driven
decisions for future event promotions.

By following these steps and adapting your approach based on your specific event and target
audience, you can effectively promote your event on social media and maximize attendee
engagement and participation.

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5.Understanding The opportunities

An event planner may initially wonder, "Why bother with social media?" The solutions are really
straightforward: social media platforms like Facebook, LinkedIn, and Instagram can play a major
role in enhancing almost every facet of event planning through digital means, including venue
marketing, sponsor exhibitor optimization, real-time, two-way communications, and event
marketing (to the attendees).
Event organizers can engage viewers and generate new leads by sharing high-quality material
and tweets on social media platforms. Furthermore, social media can be used to create new,
mutually advantageous business contacts (LinkedIn is especially useful for creating corporate
ties). There are countless social media users worldwide, and it's likely that a large number of
them may be considering attending an upcoming conference or event.

6.Blending Educational Content with Excellent Networking Scopes

If attending a business conference is motivated in part by learning and easy information sharing
with colleagues and industry experts, there are other compelling motivations as well, such as
easy networking opportunities. Users of social media sites like Facebook, Twitter, and LinkedIn
have access to excellent opportunities on both fronts.

Updates on the most recent research findings and business trends can be sent to registered
attendees via email, shared on social media, and posted in groups. Additionally, official
Facebook or LinkedIn groups for an event may exist, allowing participants and other like-minded
people to interact and network.
The majority of event attendees, if not all of them, have active social media profiles, which event
planners need to recognize and accept.

7. Creating Branded Hashtags

Establishing and preserving a distinctive brand identity is essential when organizing a corporate
event. Using branded hashtags can help ensure maximum visibility for a future event and create a

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"recall value" in a sometimes complex world of digital media, particularly the internet.

The responsibility for creating, disseminating, and—above all—maintaining consistency with

event planner hashtags falls on the event planner (no more than 4-5 such hashtags should be
utilized). All routine social media postings about events should use these hashtags. The hashtags
should be used when replying to reviews and feedback from attendees after the event.

8.Best Practices of Social Media Event Planner Posts

Event organizers have a tonne of possibilities to engage with their target audience on websites
like Facebook, Instagram, and LinkedIn and turn some of them into real attendance. The secret to
this is to tweet and post every day, as well as to monitor how each message is received.

For example, it's a good idea to change the kind of posts or tweets you make if a particular
template or video format doesn't get enough clicks or engagements. It can also be insightful to
examine how other event planners run their LinkedIn or Facebook sites.

Ideally, event social media managers will reply to every remark on the posts (deleting or hiding
offensive, abusive, or irrelevant comments). Retweeting on Twitter allows you to share
announcements and news that your readers will find interesting and useful. User reviews on all
social media sites need to be carefully watched. Thank you for the good feedback, take the bad
ones to heart, and never make the same mistakes twice.

9. Benefitting from Facebook & LinkedIn Groups

In general, attendees can create their own social networks with the use of digital technologies
like mobile event apps. The same benefits are available from well-known Facebook and
LinkedIn groups. These communities facilitate easy connections, communication, and
collaboration between members and other industry influencers, decision-makers, and growth
hackers.

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People are able to establish social communities with regular interactions and smooth information
exchange over time. Conference organizers can also provide links to their social media accounts
on their mobile event apps. It's important to let the guests speak with one another, and social
media makes that possible.

10.Initiating a Bandwagon Effect

An event coordinator or venue owner gains more credibility for themselves and their company if
they are active on social media and answer questions from users. This type of "social proofing"
increases people's propensity to attend a certain event. Positive summaries of past occurrences
can be posted on Facebook, LinkedIn, and Instagram.

As previously said, it is imperative to disseminate peeks from previous events via social media
and the official website. A person immediately believes that the future edition of an industry
event will be worthwhile to attend when he notices that many professionals attended the prior
edition of the event (s). Encourage this sentiment by posting frequently and receiving good
feedback.

11.Avoiding The Risks

Take a "too-casual" stance when using social media to promote an event; the outcomes could be
disastrous. Things that prospective attendees are likely to find offensive include poor quality,
fuzzy photos, misspelled words, and even mislabeled tags.

According to SMM research findings, one of the main causes of visitors becoming disengaged
and dropping out is low-quality content. Share nothing that could be interpreted as having social,
political, or cultural implications. Not all publicity, at least not all "good publicity," is for event
planners.

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Summary

An active social media presence has the potential to elevate event marketing efforts in a variety
of ways. It is possible to increase the amount of web traffic (i.e., the number of people who visit
the event website after being redirected from social media portals) significantly; organizers can
choose between paid and free marketing plans; the reach and awareness of an upcoming event
can be maximized; and organizers can communicate directly with potential attendees and
interested parties.

Event coordinators must tailor the appearance and feel of their social media accounts, as well as
the content they provide, to the specifics of their events. A solid social media marketing strategy
is just as important for advertising a business conference as an event website and app.

For event planners, social media platforms are all about establishing a solid online persona and
credibility while increasing awareness of forthcoming conferences and events. When combined,
these social media channels are a crucial part of paperless event marketing, and with proper
management, they may lead to increased return on investment for events.

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 Chapter Three: Methodology

How do Social Media Play a Role in Event Planning?

What is the impact of Social Media on Event Planning?

3.1Primary data

This project is quantitative in nature, using deductive approach.

One of the major elements and basis of statistical research is data collection, where the most
basic data that can be collected in this process is primary data. In other words, we can say that
data is the basis of all statistical operations and primary data is the simplest of all data.

Primary data is one of the two main types of data, with the second one being secondary data.
These two data types have important uses in research, but in this article, we will be considering
the primary data type.

Primary data is a type of data that is collected by researchers directly from main sources through
interviews, surveys, experiments, etc. Primary data are usually collected from the source where
the data originally originates from and are regarded as the best kind of data in research.

The sources of primary data are usually chosen and tailored specifically to meet the demands or
requirements of research. Also, before choosing a data collection source, things like the aim of
the research and target population need to be identified.

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3.2 Secondary data

Secondary data is the data that has already been collected through primary sources and made
readily available for researchers to use for their own research. It is a type of data that has already
been collected in the past.

A researcher may have collected the data for a particular project, then made it available to be
used by another researcher. The data may also have been collected for general use with no
specific research purpose like in the case of the national census.

Data classified as secondary for research may be said to be primary for another research. This is
the case when data is being reused, making it primary data for the first research and secondary
data for the second research it is being used for.

My secondary data is data collected from different books, articles and other research posted on
google platform.

Two types of data were gathered for this study: primary and secondary. For the primary data,
questionnaires were directly distributed among employees at hospitality industry to provide first-
hand answers to the questions posed. For secondary data, relevant articles, books, journals, and
reports were used in this research.

Surveys and questionnaires are two similar tools used in collecting primary data. They are a
group of questions typed or written down and sent to the sample of study to give responses.

After giving the required responses, the survey is given back to the researcher to record. It is
advisable to conduct a pilot study where the questionnaires are filled by experts and meant to
assess the weakness of the questions or techniques used.

There are 2 main types of surveys used for data collection, namely, online, and offline
surveys. Online surveys are carried out using internet-enabled devices like mobile phones, PCs,
Tablets, etc.

They can be shared with respondents through email, websites, or social media. Offline surveys,
on the other hand, do not require an internet connection for them to be carried out.

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In this project we have used google form for collection, it was sent via social media and mails to
employees to be filled.

3.3Population

The use of a questionnaire through google form was the principal method to collect data in this
research.

Our population consists of hospitality and event planning employees working at many potential
institutes related to the meeting & events industry and hotels in Beirut.

We have sent 75 questionnaires and received 53 responses

3.4 Instrumentation

Without the right tools or support, employee engagement can dwindle which can have serious
repercussions on the rest of the team. To set your team up for success you should:

● Forecast your employees’ needs when assigning projects

● Ensure your employees have access to the right information

● Connect them to other colleagues who can share insight/resources

3.5 Procedure

How you can amplify team engagement

● Employee engagement survey questions

● Survey questions to garner employee feedback

● Employee survey questions about social media

● Check in on the organizational culture

● Valuable survey questions about remote working

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 ● Important Employee morale Survey questions

● Employee development survey questions

● Employees’ relationships survey questions

● Make your employee engagement survey data work for you

Being clear on how social media’s affection on event institute platforms isn’t always easy. These
employee engagement survey questions help to clarify how social media can ensure their
companies’ are well acquainted, involved, leading, and growth within variable campaigns.

Time frame

The questionnaires are being be collected from employees within interdisciplinary field of the
events and hospitality related in over two weeks. Within these two weeks in the Summer season
officially and many events had occurred during this period; many guests & tourists came, and the
employees work a lot, so they were able to give us real answers.

Validity

Research validity in surveys relates to the extent at which the survey measures right elements
that need to be measured. In simple terms, validity refers to how well an instrument as measures
what it is intended to measure.

Research validity can be divided into two groups: internal and external. It can be specified that
“internal validity refers to how the research findings match reality, while external validity refers
to the extent to which the research findings can be replicated to other environments” (Pelissier,
2008, p.12).

It is rare, if nearly impossible, that an instrument be 100% valid. This research is valid until new
technologies and platforms is introduced in event industry.

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Reliability

We use the Quantitative methods, we distributed 75 Questionnaire a and we got 53 responses.

Our aim is to reach the highest number of responses.

Assumption

We assume that event companies that does not conduct the use of social media programs for their
employees and for its slogan can be easily identified by their guests and sooner or later they will
lose the trust of their loyal and potential guests due to lack of services and advertisements
through the social media campaigns and packages to lure them and this may lead to decrease in
their revenue and lately closing the property.

Scope and limitations

This survey question assesses the effectiveness of employee feedback loops and the frequency of
feedback that each team member requires.

The method you deliver employee feedback will be shaped by your understanding of the level of
information that your team is expected to provide. This is particularly crucial for workers who
work remotely. Recognize when generalization is appropriate and when further information is
needed.

The survey data pertaining to this particular question is useful in maintaining the action ability
and relevance of employee input. If the team is provided with the appropriate tools to improve
their abilities, their level of engagement will rise.

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Workplace well-being has a significant impact on motivation and productivity. Ensuring that
teams have an ergonomic workspace can enhance workplace wellbeing.

The crew is very important to the company and to each other. Acknowledge their
accomplishments and strengths. No matter how big or small, encourage them to recognize and
appreciate each other's accomplishments at work.

Recognize that different employees require different things in order to feel appreciated for their
contributions. This can take a variety of shapes. Outside of your normal one-on-one meetings,
establish consistent acknowledgment for your team members' contributions and encourage them
to recognize one other's hard work. This is a fantastic method to make workers feel appreciated.

Asking probing questions and being transparent with your staff survey results are the first steps
towards locating valuable survey data. Managers may evaluate data, make smart decisions to
accomplish their objectives, and ask crucial questions in the employee engagement survey when
they work with Office Vibe.

By asking the appropriate survey questions, HR professionals and leadership teams can use
employee surveys—in addition to one-on-one meetings—to enable them to continuously learn
from their peers.

A wealth of information about how to enhance the general employee experience can be found in
the data you gather from your employee engagement surveys. Unleash the potential of your team
by letting Office vibe assist you.

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 Chapter Four: Results

These questionnaires have been collected by events management staffs that includes event
planning, logistics, budgeting, vendor management, marketing, mapping the event agenda,
inviting speakers, setting up registration, overseeing execution, and more.

Figure1: Based on this graph the ratio of Males/ Females where the following; 50.9% are females
and 49.1% are males

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Figure2: Based on this graph the effect of social media on event planning where the following;
94.3% agreed on the rest 5.7% chose between weakly and poorly

Figure3: Based on this graph the employees that are satisfied with their organization were the
following: 31.4% chose the rate 3 , 29.4% chose the rate 4 , 23.5% chose the rate 5 , 17.6%
chose the rate 1 and finally the least by 5.9% chose the rate 2.

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Figure4: Based on this graph, the best social media platform were the following: 62.3% go with
Instagram, 22.6% go with Tiktok , and 15.1% go with Facebook.

Figure5: Based on this graph social media helped the following by: 47.2% using video to
promote events, 45.3% boost your brand profile, 22.6% building target community, and finally
11.3% improving events for attendees.

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Figure6: Based on this graph, the role of social media being distributed into the following: 51%
aligned with promotion, 37.3% aligned with effectiveness, and 9.8% aligned with creatively.

Figure 7: Based on this graph, the beliefs on the organization’s objectives were the following:
90.2% said Yes and 9.8% said No.

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Figure 8: Based on this graph, the levels of challenges were the following: 63.5% answered high,
34.6% answered medium.

Figure 9: Based on this graph, the answers of the current compensation & benefits were the
following: 84.6% said Yes and 15.4% said No.

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Figure10: Based on this graph the time scale in achieving the work properly were the following:
88.5% said sure and 11.5% said never.

Figure11: Based on this graph, the establishment of a media plan for an event were the
following: 67.9% answered all of the above, 13.2% answered identifying your target audience,
and finally by 9.4% answered engage with influencers.

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Figure12: Based on this graph , social media influence the following: 88.5% agreed socially , and
11.5% were divided between ethically and environmentally.

Figure 13: Based on this graph, the results of going to social events are the following: 69.8%
answered all of the above, 18.9% answered to meet new audiences, 15.1% answered meet
potential customers, and finally 5.7% answered meet friends.

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Figure14: Based on this graph , to plan a successful event ended up by the following: 83%
replied all of the above , and 11.3% replied set a budget , and 5.7% replied decide décor.

Chapter Five: Conclusions and Recommendations

5.1 Conclusion
The information and the data collected helped us reach the result wanted for this research, which
showed the reliability and the validity of the data. Data are reliable since they are the same
according to the opinion of the employees and the loyalty in the hotel; and they are valid because
the researcher was able to obtain needed results at the end of the research, and the results were
obtained after comparison between interview answers and the literature review.

In conclusion, whether you accept it or not, social media has now become an integral part of the event
industry. It has proven time and again to be an effective tool for driving engagement, sales, and therefore
the revenue, and ROI of events. And it will continue to do so in the future.

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Event attendees and followers want to feel more included and social media gives them just that.
There are regular updates, latest news, and developments with photos and videos available at just
a few taps on the phone screen.

Social media is fast-paced and it waits for no one. New advancements are happening every day
as businesses are trying to take as much benefit of this resource as they can.

So to stay relevant, you too, need a dedicated social media management team. That will
strategize your every move on social media to ensure the best possible results in both the short
and long terms.

Social media serves as a powerful marketing tool for events, enabling event organizers to
effectively target and engage their desired audience.

Whether you're planning an event or running one, social media is a great way to connect with
your audience. By using the right tools, you can improve visibility, grow your audience and
network with other event professionals. So go ahead and start connecting with people today!

Furthermore, due to our estimation on the survey, if social media do or do not affect events
management, briefly; Yes, social media has been reiterated and listed previously, have an impact
on events management industry.

5.2 Recommendations
Recommendations according to our research, the role of social media have the affection in events
management, but I do recommend to achieve organized campaigns & metrics, to be able to
control and set your target prior the event to be organized properly without the risk in facing any
issue of misleading these platforms on social media which can cause in obliterating your event to
a big failure and bankruptcy.

Follow these guidelines:

● Clarify your target audience and ideal social platform before the first post. ...

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 ● Generate buzz with hashtags. ...

● Engage influencers known to your event target audience. ...

● Prioritize consistency. ...

● Keep your posting schedule slow and steady. ...

● Pique interest with teaser posts.

In addition to a wonderful opportunity to cash in on the audience’s fear of missing out on the
event. Update your event social media accounts regularly and interact with people in the
comments in real-time.

Whether you have small or large-scale events, it is hard to satisfy everyone. So while you will
have positive reviews, you will also get some nasty ones.

Good customer service is all about dealing well with your customers. It is about showing them
that you really care. Hence, the way you interact with your followers will highly impact the way
people will respond to your brand going forward.

Asking for feedback is a great way to find out what your attendees think and feel. It’s not just the
numbers that are important. Qualitative information like this will help you find out your
event Return On Emotions, which Is Just as Important a Measure as ROI or Revenue.

It is never too early to start planning for your next steps. Especially right after attending an event,
the attendees’ emotions are still high. The good memories are still fresh in their minds. That
makes it an excellent time to sign up your followers for upcoming events and commitments.
Through your social media, let people know that you will soon be back with another inspiring
event. So, they better buy the tickets before they run out.

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References

https://eventsbysaniya.com/social-media-in-event-planning

https://www.blgbusiness.com/blog/the-challenges-of-promoting-events-using-social-media

https://blog.gopassage.com/12-social-media-mistakes-to-avoid-when-promoting-your-event

https://hub.theeventplannerexpo.com/marketing-strategy/the-importance-of-social-media-for-
your-event-planning-business

https://eventify.io/blog/how-can-event-planners-make-best-use-of-social-media-platforms

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Appendix:

1-What is your gender?

2-How does Social Media Effect event planning?

3-On a Scale of 0-5 ,how happy and satisfied are you with the organization?

4-What is the best social media for event planning?

5-How social media help with events?

6-What is the role of media in event management?

7-Do you believe your organization is able to reach its objectives?

8-How would you describe the level of your challenges you have at your workplace?

9-Are you satisfied with the current compensation and benefits offered by the company?

10-Do you get enough time to do your work well?

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11- How do you create a media plan for an event?

12- Does social media have influence?

13-Why you should go to social events?

14-How do you plan a successful events?

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