A Non-formal Biography of Your Teacher

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Should I write a biography for myself in the third person? Or should I speak directly from the heart?

I am not a hype artist, and I am not here to sensationalize. I always tell it like it is, without exaggeration.

So, who am I (in the context of SEO)?

My journey with SEO began in the last quarter of 2015, when I first learned about Search Engine
Optimization in an unexpected place - at the gym. A former friend introduced me to the concept, and at
first, I couldn't help but think it sounded like some illicit chemical formula. Little did I know, it would
change the course of my life.

In the early years, I found myself working with some questionable clientele - street casino owners in
Turkey. These experiences exposed me to the darker side of SEO, where I managed PBNs and learned
the ins and outs of black hat techniques. However, everything changed after the Medic Update in 2018,
when I lost 3,000 PBN websites in a single day. This event pushed me into the world of white hat SEO
and eventually, into working with agencies.

As I transitioned into the agency world, I was surprised to find that many professionals lacked a deep
understanding of SEO. I was driven to change this by diving into Google Patents and discovering patterns
in the way search engines operated. My background in black hat SEO made it easy for me to excel in
white hat industries, where it seemed like laziness was the norm.

Between 2019 and 2023, I worked on over a thousand websites (excluding the PBNs I audited and
managed). During this time, I tried to share my knowledge of Topical Authority with others, but it often
fell on deaf ears. Particularly in agency SEO, I found that the focus was more on prolonging projects to
exploit clients, rather than achieving results.
Frustrated by the status quo, I decided to start my own agency and commit to transparency by
publishing project results when clients agreed. I also began writing about SEO from both practical and
theoretical perspectives. My dedication to improving SEO and wresting control from commercial search
engines led me to where I am today.

When I first launched a Topical Authority SEO case study, many link builders criticized me, and so-called
authorities rejected my findings. Undeterred, I persevered. Today, many of them claim to have
discovered the concept themselves, or use it without truly understanding it.

I am a firm believer that traditional SEO is more expensive and less effective than ever. By focusing on
Topical Authority and leveraging large language models and dialogue-based search experiences, we can
achieve greater success in SEO and Business.

In conclusion, this is a glimpse into my journey through the world of SEO. For a more formal biography,
please refer to the information below.

Koray Tuğberk GÜBÜR is the CEO and Founder of Holistic SEO & Digital where he provides SEO
Consultancy, Web Development, Data Science, Web Design, and Search Engine Optimization services
with strategic leadership for the agency’s SEO Client Projects. Koray Tuğberk GÜBÜR performs SEO A/B
Tests regularly to understand the Google, Microsoft Bing, and Yandex like search engines’ algorithms,
and internal agenda. Koray uses Data Science to understand the custom click curves and baby search
engine algorithms’ decision trees. Tuğberk used many websites for writing different SEO Case Studies.
He published more than 30 SEO Case Studies with 70+ websites to explain the search engines. Koray
Tuğberk started his SEO Career in 2015 in the casino industry and moved into the white-hat SEO
industry. Koray worked with more than 1000 companies for their SEO Projects since 2015. Koray used
SEO to improve the user experience, and conversion rate along with brand awareness of the online
businesses from different verticals such as retail, e-commerce, affiliate, and b2b, or b2c websites. He
enjoys examining websites, algorithms, and search engines, and irritating search engine engineers.