Fundamentals of Semantic SEO

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Understanding and Grasping the Essence of the concepts below is a

must for understanding all the lectures in the fundamentals section.
Any concept below is not something that you have seen before,
including Topical Authority, and Topical Maps.

https://miro.com/app/board/uXjVMVX7bZk=/

When we use the concept of Topical Authority, or the Topical Maps,

we do not mean "focus on topics, not keywords", or "topics in SEO", or
"content planning", etc. The phrase and concept of Topical Map are
directly used for the first time by me, even if I have seen cheap
teachings around the concept, I couldn't see a proper topical map in
over 2 years. If you watch the testimonial videos that we have
published, and will be publishing, you will realize that most people who
come to one-o-one training understand the essence of Topical Maps
after spending 5–6 hours together. Thus, you will need to watch some
of the recordings multiple times, and you will need to examine the
free-training that I published over the past 2 years to get mindset
support.

When it comes to the phrase topical authority, it is used by Google for

the first time inside the Agent Rank Patent, but it is used for authors in
an answer organization system, it is not used for websites. I didn't find
or invent the "phrase," but I have given it a new definition. If you do
not understand this definition, you will miss its essence.

"Topical Authority is ranking over an authoritative website for a

certain amount of time with a lower cost-of-retrieval, higher accuracy,
clarity, and information responsiveness by creating semantically
organized content networks in the form of main and supplementary
content by optimizing micro-macro semantics and contexts."
If you do not know what "main content", or "supplementary content",
"content configuration", "micro-macro semantics", "macro-micro
contexts", and contextual domains, knowledge domains, entity-
attribute-value (EAV), knowledge-base, a semantic content network,
and other related concepts mean, it means that when I say "topical
authority", you think something else, and I say something else. If we
can't communicate with the correct definitions that are bound by
phrases that create the concepts, we can't progress.

Lastly, this course is not about using an SEO tool better, it is about
using your brain better. Your brain is already semantically perfected by
God/Gods, or/and History of Evolution, thus, trust reason, and logic
while learning lectures, you will be learning your own brain reflexes.
You will discipline your mind, and you will have a structured thought-
stream to define, associate, and communicate.

Topical Authority is a state as formulized in "Topical Coverage *

Historical Data".

 Most SEOs think that they understand this definition easily, but
they do not.
 For example, what is Historical Data?
 Which website below has higher historical data?
 A website with 2 years of ranking history, or a website with 10
years of ranking history?
 What if the website with 10 years of ranking history has just 1
session, while a website with 2 years of ranking history has over
10,000,000 sessions.
 Historical Data is not about "time", it is about "user
engagement" and the quality of this "engagement".
 A mouse-over, impression, and ranking in the 94th ranking is
included in the historical data.
 Non-quality user-engagement or query session logs can demote
your website after a certain amount of time.
 If you lose your rankings today, it is because of the historical
data from 6 months ago.
 It means that your current state comes from at least a half year
ago.
 Cleaning the bad historical data for a website, requires a good
historical data with a stronger signal.
 What is Topical Coverage? Is it just opening a new web page for
every topic, or asking a question for every entity?
 Learn this, Stuffing Entities are not providing higher rankings.
 Stuffing attributes won't provide higher topical coverage either.
 Topical Coverage is not measured by the number of web pages,
or mentions of entities.
 If you didn't define X, it means you didn't cover it.
 If you didn't connect X to Y, it means you didn't cover it.
 If you didn't match the Macro-context of the web document to
the Query Context, it means you didn't cover the entity inside the
query with the proper context.
 If your definition misses certain types of aspects, it means you
didn't cover it.
 To be able to rank higher for the "Electric Scooters", defining the
"range", or "charger" concepts are needed.
 Telling "battery quality" or "battery charge duration" is not good
enough.
 Going for operating temperature, safety features, voltage,
capacity, cycle life, discharge rate, size and shape, energy
density, warranty, brand reputation, maintenance, durability are
needed.
 And, going for durability (of the battery) against vibration, wear
and tear, exposure to water, shock, overcharging, charging
frequency, age, bad storage conditions, humidity, and high or
very low temperatures is needed.
 And going for durability of the battery of an electric scooter
based on its chemical composition requires going for lithium iron
phospohate (LiFePO4), Nickel Cobalt Alumunium Oxide (NCA),
Nickel Manganese Cobalt Oxide (NMC), Lithium Nickel Cobalt
Aluminum Oxide (NCA), Lithium Titanate Oxide (LTO), Lithium
Polymer (LiPo), Nickel Iron (NiFe), Zinc-air (Zn-Air), Sodium Nickel
Chloride (NaNicI).
 Going for battery voltage, operating voltage, voltage regulator,
charging voltage, peak voltage, voltage display, voltage stability,
voltage conversion (motor voltage), nominal voltage, and
charging voltage is needed.
 So, will you open new pages for all these? Or will you include all
these on a single page?
 If you include them on a single web page, how will they be
ordered?
 What questions should I ask, and what answers should I write?
 Or what prompts to use, and how to train AGI to process these
with the correct context.
 If you process LifePO4 with Electric Scooter directly in your H₁,
you will be diluting your context.
 If you include it in a different macro-context, you will be
expanding your topical map.
 But where a topic starts and end? Or whether these borders
change, or are they fixed?
 If a competitor manages to change the contextual borders of a
topic, does it mean that your topical coverage is decreased
despite you cover the same amount of contexts?
 Even if you process all these battery materials, if you do not
connect them back to the battery related attributes, you will be
diluting your context, and topical consolidation.
 Even if you process all these battery materials, if you connect
them only to electric scooter batteries, still you will be diluting
the context, even if you increase topical consolidation.
 Topical Coverage is determined based on the complete-
comprehensive and structured process of information on web
documents that are designed based on possible and related
search activities.
 If I talk about possible and related search activities, it will be a
little black-hat.
 But if we continue from the "complete-comprehensive and
structured process of information", it means that an entity is
processed with every attribute, for any possible connection, by
completing every possible factual relevance, and processed in a
web document for higher Relevance and Responsiveness.
 Relevance and Responsiveness are not the same.
 Relevance is for improving Information Retrieval Score which
comes from Term-weight Calculation, and Reading the
Retriever's mind with math algorithms.
 Responsiveness is a direct Information Extraction Process, and
it requires a direct answer that satisfies the possible or related
search activities.
 For the query "Cancer", the possible and related search activities
might be "learn cancer", "go cancer treatment", "compare cancer
treatment methods", or "cancer treatment center comparison",
or millions of different combinations can be created.
 The Represented and Representative Queries are concepts
from Query Processing.
 For a single-word query such as "cancer", the distribution of
probabilities comes from query variations, search behaviors, and
query search demand, which creates Query Semantics.
 To understand the Relevance, the web document has to be
relevant to all the possible interpretations of the single-word
query.
 To provide the Responsiveness, the web document has to satisfy
all the possible needs behind the query.
 But, search engines interpret queries not just based on query
semantics, sometimes they assume the highest PageRank, or
most authoritative source interpreted the query correctly, and
they bring SERP the most similar other web documents.
 The Semantic Distance between the queries change
continuously, thus during and after the Broad Core Algorithm
Updates (BCAUs), the SERP characteristics (SERP Features), and
ranking web source and document types change tremendously.
 To increase the Topical Coverage, a web source shouldn't go for
irrelevant topics without completing the previous one.
 The quality of a topical map, and a semantic content network
(collection of connected web documents that are semantically
optimized for a topic) can affect the rankings of the web source
for another topic.
 The non-quality pages will cause other quality pages rank
lowered.
 Topical coverage is the collection of related topics with a
specific contextual connection, and a knowledge domain that
involves all the related entities, and attributes with accurate
verbalization in a web source's content network.
 To consolidate the topics under a context, and increase the
contextual relevance of the web source, the topical coverage
should be increased with the documents that are optimized with
macro and micro semantics with macro and micro contexts.
 For example, a document with "20 Facts about Lithium Iron
Phosphate" can't be connected to the Electric Scooter directly,
the association here is weak because search engine doesn't
have query sequences, paths, or documents that mention these
two together, thus it can't trigger a new inverted index, or bring
other inverted indexes together.
 Thus, it requires processing, batteries, battery types, batteries
for electric scooters, and battery production, battery materials
separately from each other. To consolidate the context further,
comparing batteries of electric scooters to the electric bikes,
and calculating the distance difference between electric
scooters to the electric cars, and electric scooters to the
electric bikes is needed.
 Mentioning the word "battery" in a simple way, and stuffing 99+
sponsored links to the web documents means that this is a
sponsored web source, and every mention of every concept,
whether a brand, product, or product dimension, is paid.
 Using a properly constructed knowledge base in the form of a
semantically optimized content network is needed to increase
topical coverage properly.
 The Macro Semantics involve the overall characteristics of a
content network from the point of view of semantics.
 For example, what are the site-wide N-grams that can appear on
a website?
 What are the most used nouns, adjectives, or predicates site-
wide?
 What are the most commonly used question formats site-wide?
 What types of queries are targeted overall? Do they start with
what, or a superlative word?
 How are the heading vectors are constructed?
 What are the first words of the paragraphs? Do they answer the
question, or do they use rhetoric without information?
 Do they link to other pages without giving a single answer?
 What are the heaviest context terms in the web documents?
 Do context terms match the query context?
 For example if a search engine interprets a query like "movie 20",
as the "best 20 movies", or "movies for 20 years old", or "The
Movie called 20", or "Movies from 20s", or "Movies for 20s", the
web document will need to distribute the probabilities, and
arrange the contextual flow from macro context to the micro
contexts.
 Imitating the SERP always won't solve the problem, but
Understanding the Reason behind the SERP will.
 Micro Semantics involve the sequence modeling, word-by-word
optimization of the documents for a higher relevance and
responsiveness.
 It involves the optimization of the visuals with subject and object
entities.
 The subject entity is the most concrete and tangible object in the
visuals.
 Object entities are interpreting the context of the image by
changing certain interpreations. Like, "a fish and a bear", or "a
lake and a bear".
 Sequence modeling is a term from Natural Language Processing,
that involves changing the word sequences for higher
responsiveness and contextualization.
 For example the "Teacher yelled students", and "Students are
yelled by Teacher" word sequences do not distribute the
relevance in the same way. In the first one, "teacher" is heavier,
and in the second one "students" are heavier for the
contextualization.
 The predicates are important to signal the overall context, the
predicate "yell" annotate a different context from the "shout",
and all the probabilities of word sequences change.
 Micro-semantics are heavily important, because right now, we
are already creating websites by downloading the knowledge
bases and verbalizing them with LLMs, and optimizing an LLM
with micro-touches creates huge relevance and responsiveness
differences.
 Main Content is the main part of a web document.
 It involves all the context-terms, topical entries, and main
entities inside the web document.
 It gives the main context-flow, and coverage while also including
a summary of the entire article.
 It doesn't touch sub-contexts, or minor topics.
 It processes the macro-context of the document and provides a
proper connection to query contexts and semantics.
 It doesn't involve too many internal links, unless it is inside the
macro-context.
 Supplementary Content touches the micro-contexts, sub-topics,
and it provides internal links to the side-topics.
 Supplementary content is used to provide a better association,
and "Neighborhood Content" between different segments of the
topical map.
 The supplementary content is always connected to macro-
context of the web page, but it processes it with a connection to
another macro-context.
 Topical Map is a concept and phrase that I found, used for the
first time during the interview with Matt Diggity. The main
problem with the concept is that it was a simplification, thus it is
even more simplified. I have seen people use the concept of
topical maps as connections between entities via attributes, or
blog post names to process without any understanding of
context, or semantics. To create a proper topical map, you have
to understand the concepts below.
 Source Context is the purpose of the source (website, and web
entity (CEO, Social Media Platforms, and collections of other web
aspects of brand)), how the brand monetizes its content, and how
it turns search engine users into customers and clients.
 Source Context has to be connected to the Central Entity with a
proper attribute.
 For example, if the source context is "Visa Consultuncy", certain
types of web components such as "input elements" signal
conversion points during the HTML Normalization.
 And, concept of "Visa Consultuncy" has to be united to any other
aspects of a "country", whether it is about country's culture,
religion, geography, climate.
 If the source context is "Real Estate Consultuncy", the "country"
attributes will be connected to the "Real Estate Investment". The
climate of the country will be processed for types of properties to
invest in, or the climate's effect on real estate investment, not
for the best time to visit a country.
 The macro-context of the "climate" node has to be on "climate",
but the micro-context and supplementary content connections
will change according to the Source-context.
 The Source Context is connected to the site-wide N-grams, the
source's context has to be reflected on the website on every web
page, in boilerplate, and in the main content as well.
 Core Section of the topical map is the unification of the source
context with the central search intent. Central search intent is
the intent that will be reflected site-wide, and all the sections of
the topical map and the semantic content briefs whether in the
macro-context, or in the micro-context areas.
 Core Section of the Topical Map focuses on a specific main
attribute of the central entity.
 The specific attribute of the central entity comes from the source
context.
 For example, if you are an affiliate for electric car chargers, the
"quality" is the main attribute, and "durability, charge time, or
maintenance" are the "derived attributes" from the main
attribute.
 For example, if you are an engineering company for electric car
chargers, the "production" is the main attribute, and "materials,
designs, types" are the derived attributes.
 According to the Source Context, the Core Section of the Topical
map has to be densified further.
 Outer Section of the topical map is to improve the overall
historical data (explained at the top). It is to increase overall
topical relevance, and contextual consolidation of the web
source for the specific entity.
 The outer section of the topical map focuses on the minor
attributes of the entity, not the main attributes.
 Outer section of the topical map propogate the trust, and quality
signals to the core section of the topical map with links or
linkless connections.
 For example, if it is for "Visa Consultuncy", the core section of
the topical map will focus on the "Visa" attribute, while the outer
section focuses on all other attributes for a country, whether
"religion", or "language schools".
 For example, if it is for "Pension and Retirement Planning (401k
plan, ROTH IRA, Required Minimum Distribution, Catch-up
Conditions, Long-term Care Insurance, Reverse Mortgage,
Individual Mortgage, Other sub-types, or alternatives to it)", the
core section of the topical map will be about "Retirement" under
the context of "Financial Independence", and the outer section
will be focusing on all Financial Aspects and Elderly Life (Elder
Law Attorney, Power of Attorney, Estate Planning, Gifting,
Annuity, Medicaid, Retirement Community).
 For example, if it is for the "Divorce Lawyer", anything related to
the predicate "divorce (mediation, trial, property division,
separation agreement, alimony, petition, child custody, support)",
and "legal (grounds, prenuptial agreement, default judgement,
emancipation, temporary orders, annulment, discovery, marital
 property)" context will be in the main part of topical map, and
anything related to marriage (statistics, relationship mistakes,
types, dynamics), and roles (any adjective that can be used for
husband, or wife, or any other term like child), or marriage
functions (financial partnership, companionship, communication,
household responsibilities, physical intimacy, emotional support)
in marriage will be in the outer context.
 Central Entity is the entity that appears in every subsection of
the semantic content network whether in main content and
macro context, or supplementary content and micro context.
 Central Entity is the entity that gives its main and minor
attributes to the core and outer sections of the topical map.
 Central Entity always appears inside the anchor texts with a
synonym value.
 Central Entity and Source Context are united together to create
a connection and major focus on the website content for creating
a connection to the users' possible and related search activities.
 You can have the best web page, and best possible content for
"cancer treatment", but if you are not a doctor, search engine
won't rank you, because users won't be able to perform its end-
goal.
 Thus, reflecting possible and related search activities with
proper web page layout and web components is needed.
 You can have the most relevant and highly responsive content,
and all the PageRank for the query of "credit calculation," but if
there is no calculator on the page, you can rank for "credit
calculation formula", but not for the "cheapest loans" or "lowest
interest rate loans".
 If there is no application form or possibility, you can't rank for
highly commercial queries.
 Sometime search engines replace aggregators with direct
instutions that users can apply, because it decreases the counts
of clicks, and web page count for the final "search behavior"
which is connected to "real world behavior" (another time we can
explain this further.).
 Central Entity determines the direction of the topical map for
being classified properly with the authoritative sources to
outrank these sources in the future BCAUs.
 Central Search Intent is the intent that will appear in all the
topical map, and semantic content networks whether it is in
boilerplate, or main content.
 The central search intent is the unification of the source context
with central entity.
 The central search intent is heavily processed in the core section
of topical map.
 The central search intent is reflected on the outer section of the
topical map.
 Content Configuration is the process of changing, and updating
the existing content according to the changed semantic
distances, or similarities, and increasing the relevance and
responsiveness continuously.
 Publication Frequency (Momentum) is the frequency of major
content updates, or new content publications to take the
attention of the search engine to be prioritized for being crawled,
indexed, and ranked earlier and higher.
 Contextual Coverage is the context that covers a certain portion
of the web page.
 If a context is heavily and vastly processed, it will dilute the
prominence of other sections.
 If a context is processed lightly, but connected to the certain
interpreations of the query, it will decrease the relevance.
 Contextual Flow is the order in which contexts are processed.
 Processing the same things with different order will create
different possible click satisfaction scores.
 Heading formats, heading words, or heading hierarchies change
the context's priority.
 Contextual Hierarchy is to adjust the weight of a context's
coverage.
 Contextual Hierarchy is represented with the typography, visuals,
coverage of the specific sub-section of the web page.
 Contextual Hierarchy changes the weight of an internal link for
relevance and PageRank pass.
 Contextual Hierarchy changes the macro-context of the web
page.
 Contextual Border is the border between macro-micro context
section of the web page.
 It provides a slow transition from main content to supplementary
content.
  It provides a grouper question to deepen the main context while
connecting it to other side-topics.
 Contextual Bridge is the connection between two different
topical map node.
 It is provided by aligning and consistent information without a
link.
 It is provided with a hypertext for providing contextual
connection between two different topical map nodes.
 Vastness-Depth-Momentum is a simplification that I do for all
these things. Basically it means, go wider, go deeper, go faster.
 If you can't create a "wide source", go even deeper and faster. If
you can't go faster, create way much more wider and deeper.
 It means that whichever is missing from out of these three, you
have to complete its missing effect by improving another.
 You can create a bigger topical map, or really deep content
briefs for a small topical map.
 You can publish lots of things quickly, or you can publish deep,
comprehensive and complete web documents for a topic slowly.

There are many other concepts to process under the context of

Topical Authority. Thus, when I say Topical Authority, and Topical
Maps, the thing that I invented and coined is too different from what
you thought before. And, unfortunately until this very moment, it
wasn't possible to explain these publicly. Most of these concepts will
fit into your mindset when you watch the lectures multiple times.
Whenever you watch these lectures, you will learn something new, and
realize something that you didn't realize before.

This course was not created for quick hacks, shiny things, and I never
offered easy things. SEO is a highly complex discipline, and thanks to
Artificial General Intelligence, it will be way more complicated with
the rise of new search engines.

"This is not an upgrade for your SEO Toolset, but it is an upgrade for
your Mindset.The course is for leveling up your brain capacity, and
teaching you new brain reflexes, and thought streams while improving
your conceptualization skills, and awareness of the surrounding
semantic world."

Koray Tuğberk GÜBÜR

A quick conceptualization table for the concepts is below.

Concept

Explanation From Me

Micro Semantics

Process of optimizing sequences of words, phrase co-occurrences, and

sentence structures for increasing relevance and responsiveness.
Includes discourse integration optimization, and sequence-to-
sequence connections for changing contextualization.

Main Content

The main part of the web document that processes the specific
context-terms, and topical entries. It satisfies the major query needs,
and touches on the minor query needs with the contextual border. This
is where the macro-context is processed.

Supplementary Content

The supplementary part of the web document is where the micro-

contexts, minor entities, and attributes are processed in a connected
way to the macro-context and main content. It involves more internal
links and contextual bridges with links or linkless connections.

Topical Map

The topical map has the core and outer sections to process the central
entity with the main and minor attributes. A topical map is intended to
provide a better topical coverage by focusing on all the query
networks and query contexts in these search terms, increasing site-
wide relevance and responsiveness with higher historical data and
quality session logs.

Source Context

The purpose of the brand identity, and how the brand monetizes its
content. It represents the main focus of the website, and its
connection to the central entity.
Central Entity

The entity that appears in the core and outer sections of the topical
map, and all the site-wide n-grams, and context-terms are related to
the central entity. It is covered site-wide, and every topical map node,
from main or supplementary content, has to touch it.

Central Search Intent

The central search intent is the unification of the central entity and
the source context. It is processed in both of the outer and core
sections of the topical map. It is connected to the macro-context, and
micro-context of every content brief, and every part of the semantic
content network.

Content Configuration

Process of optimizing relevance and responsiveness continuously

according to the changed semantic distances and similarities of the
query terms. It comes from changed query semantics, and it requires
refreshing and re-configuring the topical maps. Most of the time, if the
web source is already topical authority, it means that configuration
will be needed from the competitor side, mostly.

Publication Frequency

The momentum. The purpose of publication frequency is to be

prioritized for crawling rate, and indexation, it is prioritized for higher
rankings, and taking the attenion of the search engine content
exploration systems.

Contextual Coverage

The number of web page document section for a specific context

compared to the other sections. It can dilute the relevance or increase
the relevance. It is connected to the Passage Indexing (Ranking), and
it is needed to not break the Contextual Vector.

Contextual Flow

The order of the processed contextual vectors that represents

contextual domains and knowledge domains in the web document.
Order of headings, questions, or paragraphs change the relevance of a
document. It determines what is processed under what
circumstances. It changes the weight of the sections, and the
contextual connections.

Contextual Hierarchy

Connected to the Contextual Flow. It determines which contextual

vector comes before which one. The order of the contextual segments
on a web document changes the overall connection to the search
terms.

Contextual Border

The border between the macro-micro contexts, and main and

supplementary content sections on a web document. It provides a
transition from major query needs to the minor query needs with
further associations.

Contextual Bridge

Hypertext, or linkless connections in a semantic content network. It

helps semantic content network to complete itself with different part.
It focuses on query paths, sequences, and correlative queries.

Vastness-Depth-Momentum

A simplification to explain everything in a semantic content network,

and a topical map for gaining topical authority. Go faster, go deeper,
go wider. If one of these is missing, complete its missing effect by
increasing another.

Topical Authority

Ranking higher for a certain amount of time compared to other web

sources with higher clarity, accuracy, information quality, and
responsiveness for a cheaper search engine evaluation and retrieval
process so that the web source is preferred by the search engine for
certain topics for prioritized rankings. Basically, it is not "focus topics,
instead of keywords, or SEO in topics". Learn concepts properly, and
credit the original source.
Historical Data

Not time.

Amount of user engagement for a certain amount of time.

Fresh historical data is more important than older historical data.

There are negative, neutral and positive historical data types

according to the behaviors of the users, whether it is a hover-over,
click, touch, text-select, clickless search, etc.

Topical Coverage

Requires creating a topical border to calculate the topical coverage.

It involves the connected attributes, knowledge domains and

contextual domains for a specific query network.

It can't be increased by stuffing entities, attributes, or opening a new

page for everything.

Processing every macro and micro context for a knowledge domain by

connecting and associating every entity via their attributes, including
all the content-formats, with proper web page layout and components
for signaling the related and possible search activities that come from
the query context, aspect, and definition based on query semantics.

Relevance

The Information Retrieval Score that comes from certain text

processing methodologies such as term saturation, length
normalization, co-occurrence matrix construction, BM25, TF-IDF,
GlovE, Word2Vec and more. It shows overall connection, but it is still
the Blind Librarian state of the search engine.

Responsiveness

The Information Extraction Process of the Search Engines for giving

the direct answer, even if there is no relevance, there might be a
quality answer. Thus, it requires query-question-answer pairing, and
indexing. Thus, it is connected to Passage Indexing (Ranking).
Represented and Representative Queries

A search term has representative and represented query versions for

expressing itself.

This is not what you would call "seed query", or "tail queries".

Search engines do not give the full weight of relevance to the terms
that are put into the search bar. The relevance of the terms in the
search bar is distributed based mainly on the representative queries.
For example, the queries "board vision", and "vision board" can give
different results, even if they mostly mean the same thing, because
there will be different contextual connections, and query
interpretations for both of them.

This indicates that the representative query has access to the

represented query's relevance.

Topical Map

A content network design based on semantics for achieving the

topical authority state by including overall macro contexts and
semantics with publication frequency.

Contextual Relevance

Contextual appropriateness and significance of terms for the given

context to reflect the meaning of the term in that context.

The noun love might have a "sexual, or religious" context.

Macro Semantics

Macro Semantics is the semantics for the main and prominent parts of
the web documents' relevance and context whether it comes from
headings, anchor texts, site-wide n-grams.

Micro Semantics

Micro Semantics is the semantics for the micro-adjustments for

context and relevance, whether it comes from a single word change,
punctuation, or word-order.
Understanding SERP

A quick phrase to annotate the process of understanding the search

engine reasoning behind the results for query search terms.

Quick Definitions of the Concepts

Use the references below to understand the lectures and the concepts
better and deeper.

Article SEO Case Studies

1. Topical Authority
2. Semantic SEO and Topical Authority
3. Importance of Entity-oriented Search
4. Holistic SEO Case Study
5. Creating Semantic Content Network
6. How does Google Rank
7. Multilingual SEO
8. Multilingual and Multiregional SEO
9. Broad Core Algorithm Updates for YMYL Websites
10. What to know for BCAU
11. Ranking Signal Dilution
12. Technical SEO for YMYL Websites
13. Authoritative Content Marketing for SEO
14. Organic Traffic Growth and BCAU
15. Contextual Search
16. Data Science for SEO
17. Google Author Authority
18. Entity Identity Creation and Management
19. Holistic SEO Case Study
20. Exact Matching Domain SEO Case Study
21. SaaS SEO Case Study
22. Semantic Search and Understanding Verbs
23. B2B SEO Case Study
24. Lexical Semantics SEO Case Study
25. Topical Map Expansion and Creation
26. Entity Attribute Value (EAV) SEO Case Study
 27. Importance of Quality Thresholds
28. Entity Oriented Search

Interview References for Semantic SEO

1. Koray Tuğberk Gübür talks with Jason Barnard about

understanding semantic SEO.
2. Focus on semantic SEO and natural language processing
3. With SEO Videoshow channel:
4. An ınterview with Koray Tuğberk Gübür about SAAS Seo ,
sponsored by Ahref
5. Interview with Koray Tuğberk Gübür for Semantic SEO “Semantic
SEO Secrets with Koray Tuğberk Gübür” by Itamar Blauer:
6. Interview with Legend Matt Diggity (A Breaktrough Moment for
SEO with a Dear Friend)

Video SEO Case Studies

1. Entity Identity Creation and Management SEO Case Study

2. Exact Matching Domain SEO Case Study and Tutorial
3. Entity Attribute Value (EAV) SEO Case Study
4. SaaS SEO Case Study
5. B2B SEO Case Study and Guide
6. Query Semantics SEO Case Study
7. Holistic SEO Tutorial Step by Step and Case Study
8. Lexical Semantics and Relations for Semantic SEO
9. Entity-Oriented SEO Case Study by Exceeding 4 Millions Clicks a
Month
10. Keyword Difficulty: Quality Thresholds and Predictive
Ranking of Search Engines - SEO Case Study
11. Semantic SEO Strategy: Case Study
12. Semantic SEO - An SEO Case Study with Google's Algorithm
Analysis
To talk to the Holistic SEO Mindset, use the SEOBot.