Research Plan for LagosEats

Idea brief: (Brief description of the idea or the product you’re trying to design)

Role: Product Designer

Research Background

Give some insight about what you’ve learned about the industry, niche or some things about the
problem that you’ve gathered from secondary research

Problem Statement

Elaborate on the problem statement here. Make it as clear as possible, meaningful, and valid to
the target users.

Research Objectives

List the things that you want to achieve with this research

*use the information that follows as a guide to create your own plan. Try not to mindlessly
copy what you see. It’ll affect your research and your results, and consequently, your
scores.

Research Questions

· How do people currently discover the costs of restaurants? (Behaviors)

· What factors affect how or whether they discover close-by restaurants and their prices? (Pain
points)

· What challenges do they face when they want to discover restaurants costs? (Pain points)

Method & Recruiting

It will be a 20-30 minutes video semi-structured interview to gather in-depth qualitative data. I
will use the interview script as a guide and ask follow-up questions based on the answers of the
users.

There will be 5-7 participants including:

• A young male
 • A young female

To recruit participants, I will reach people who I know fit into this category via WhatsApp and
other social media platforms.

Screener questions

1. Do you eat outside?

A. Yes

B. No (Screened out)

2. Do you live in Lagos?

A. Yes

B. No (Screened out)

Timeline

Milestone 1: Research and break down of data:

Milestone 2: User journey and wireframes:

Milestone 3: Hi-Fi Designs:

Milestone 4: Prototype and Presentation of case study:

Interview Script

Introduction

Hello and thank you for participating in this research study. I am (INSERT YOUR NAME). I am
working on a project that (INSERT PROJECT BRIEF). I would love to hear about your
experience(s), so I will be asking you a series of questions.

This interview will last a maximum of thirty minutes. However, if you wish to take a break or
leave, you are absolutely free to do so. Also, this interview is not a test of knowledge on any
subject matter. There are no wrong answers so please feel free to express yourself.
Do you have any questions before we start?

Section 1: Creating rapport

• What city do you live in?

• Could you describe your typical day?

• What places do you like to visit the most? Why?

Section 2: Questions

· What motivates you to visit a restaurant?

· What factors do you consider before visiting a restaurant?

· How do you get restaurant price ranges?

· What stops you from visiting a restaurant?

· Have you ever changed your mind after getting to a restaurant because of the price?

· What frustrates you the most when searching for restaurants tro visit?

· Describe your worst experience when you visited a restaurant.

Finding out tools in use

• What tools do you use to find nearby friends?

• What rating would you give these tool(s) from 1-10?

• What is/are your favorite feature(s)?

• What do you dislike about these product(s)?

• Are there any features you think they should have which they don’t?

I really appreciate this opportunity. Thank you for giving your time to helping me build a better
product. If you have any questions, comments, or enquiries, feel free to Email me:
yasmeensamiat@gmail.com or call: 08XXXXXXX. Have a nice day!