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MS114.MBC(F.L) Question CMA January-2023 Exam.
MS114.MBC(F.L) Question CMA January-2023 Exam.
FOUNDATION LEVEL
FUNDAMENTALS OF MANAGEMENT& BUSINESS COMMUNICATION
Instructions to Candidates
You MUST NOT write anything during the reading time.
You should attempt ALL questions.
Answers should be properly structured and relevant.
Carefully read ALL the requirements and sub-questions before attempting a specific question.
ALL answers must be written in the answer book.
AVOID WRITING/MARKING on the question paper at any time which may cause disciplinary
action.
Start answering each question from a fresh sheet.
Answers should be clearly numbered with the sub-question number.
Allowable Materials
Writing Stationaries
Non-programmable Calculator
Assessment Structure
Sub- Expected Time
Marks
question Required
Question 1 15 MCQ - 15 25 minutes
Section Question 2 5 Modified True/False - 5 10 minutes
A Question 3 Essay/Case 3 15 25 minutes
Question 4 Essay/Case 3 15 25 minutes
Question 5 15 MCQ - 15 25 minutes
Section Question 6 5 Matching - 5 10 minutes
B Question 7 Essay/Case 2 15 25 minutes
Question 8 Essay/Case 3 15 25 minutes
Revision 10 minutes
Total 100 180 minutes
RESTRICTED USE
This paper MUST NOT BE REMOVED from the examination venue
Example:
(i) ICMAB stands for the –
(a) Institute of Cost Management Accounting of Bangladesh
(b) Institute of Cost and Management Accountants of Bangladesh
(c) Institute for Cost Managers and Accounting of Bangladesh
(d) Institute of Cost Management Accountants of Bangladesh
(e) Industrial Cost Management Accountants of Bangladesh
QUESTION 2 [5 × 1 = 5 MARKS]
There are five (5) statements given under the question. Identify the statements as True or False. If
the statement is false, rewrite the statement on the answer script to make it ‘True’. Reasoning is NOT
required. Follow the example given below in proving your answer.
Example:
(a) ICMAB stands for the Industrial Cost Management and Accounting of Bangladesh.
Answer:
(a) False. ICMAB stands for the Institute of Cost and Management Accountants of
Bangladesh.
Note:
You will not get any mark if you simply rewrite as ICMAB does not stand for the Industrial
Cost Management Accountants of Bangladesh.
If the statement is true, you need NOT to rewrite the statement rather only mention that the
statement is True.
(a) Theory Y assumes that workers are lazy, dislike work, and will try to do as little work as
possible.
(b) The use of information technology detracts from the usefulness of management science
approaches.
(c) Cross-unit coordination can lead to effective problem solutions.
(d) Management with analytics involves systematic gathering and processing of data to make it
useful as information.
(e) Maximizing both effectiveness and efficiency at the same time always creates the most value for
the organization.
END OF SECTION A
Example:
(i) ICMAB stands for the –
(a) Institute of Cost Management Accounting of Bangladesh
(b) Institute of Cost and Management Accountants of Bangladesh
(c) Institute for Cost Managers and Accounting of Bangladesh
(d) Institute of Cost Management Accountants of Bangladesh
(e) Industrial Cost Management Accountants of Bangladesh
Answer: i (b)
a. Efforts
b. Feedbacks
c. Gestures
d. Movements
e. All of the above
13. Any factor which disturbs, confuses, or interferes with the communication of a message is known
as_____________
a. Inaccurate decoding
b. Noise
c. Disturbance
d. Inaccurate encoding
e. All of the above
Example:
Column A Column B
1. ICMAB (a) Professional accountancy body
(b) University
Answer: 1 (a)
Column A Column B
2. The primary purpose of the proposal is to (c) plagiarizing.
3. An advantage of using the direct approach (d) Non-verbal communication
with negative message is that it (e) Give complete details on the proposed
4. A culturally rich workforce composed of solution and its anticipated benefits.
employees representing a wide range of
ethnicities, religious, ages, physical (f) Saves readers time by helping them reach the
abilities, languages and other factors main idea more quickly
5. Sending and receiving information, both
intentionally and unintentionally, without (g) Can be more challenging to manage but can
using written or spoken language pay off in a variety of important ways.
6. Presenting some one else’s words or other
creative products at your own is
QUESTION 7 [5 + 10 = 15 MARKS]
(a) Explain the need for a positive effect in business messages.
(b) You work in the marketing department of a company that manufactures clothing for outdoor
sports enthusiasts (runners, hikers, skiers, snowboarders). Your company just expanded its
market by acquiring a company that manufactures clothing for other outdoor interests (e.g,
camping, hunting and fishing). The clothing will be made under your brand.
You have successfully marketed your brand in such magazines as Runners’ World, but you
know you need to expand your advertising to accommodate your new market, your boss
wants to find out what publications would be good advertising opportunities. He also wants to
know the options for advertising in the online publications for these same magazines or on the
apps that these magazines may have for mobile devices. What size and types of ads are
available for purchase, and what cost?
Write a memo to your boss giving him the necessary details about placing an ad in a
publication for your new market. Provide as much information as you believe is necessary to
make sound decision, covering circulation rates, specifications and demographics.
END OF SECTION B