Professional Documents
Culture Documents
Business Plan
Business Plan
1
P.O BOX 132 Nyamira
TE:0790643235
DATE OF PRESENTATION:
2
DECLARATION
I here by declare that this business plan is my original work.I also affirm that it has not presented
to this institution or any other collage for academic purpose
Name :………………………….
signature:…………………………..
Date :…………………………...
3
DEDICATION
I dedicate this business plan to my family members:
Dad:Moindi,Mum:Alice,Sister :Yuvencia
You gave me every reason to study hard.
4
ACKNOWLEDGEMENT
I am grateful to God for giving me good health and strength to do my business plan work.my
sincere thanks to my parents and my sister Yuvencia for their molal ,social, and fancial support
during writing of the business plan.
I also appreciate my friend Job for your support during that period.
Thank you to my business plan supervisor Mr Lamech for guidance and support during writing the
business plan
5
CONTENTS
DEDICATION
AKNOWLEDGEMENT
CONTENTS PAGE
CHAPTER ONE
EXECUTIVE SUMMARY……………………………………………………………………… 11
CHAPTER TWO
6
2.1 PERSONAL BACKGROUND……………………………………………………………… 12
2.5TYPE OF BUSINESS…………………………………………………………………………13
2.8 INDUSTRY………………………………………………………………………………… 14
2.9.1 GOALS…………………………………………………………………………………… 15
2.9.2 OBJECTS………………………………………………………………………………… 15
CHAPTER THREE
MARKETING PLAN…………………………………………………………………………… 17
3.1CUSTOMERS………………………………………………………………………………… 17
3.2MARKET SHARE…………………………………………………………………………… 17
3.3 COMPETITION……………………………………………………………………………… 18
7
3.7 DISTRIBUTION STRATEGY …………………………………………………………………20
CHAPTER FOUR
4.3.1 RECRUITMENT……………………………………………………………………………25.
4.5.2 BY LAWS………………………………………………………………………………… 27
8
CHAPTER FIVE
PRODUCTION/OPERATION PLAN………………………………………………………… 28
CHAPTER SIX
FINANCIAL PLAN………………………………………………………………………………32
9
6.7 CALCULATION OF PROFITABILITY RATIO…………………………………………… 36
APPENDIX І…………………………………………………………………………………… 40
APPENDIX ІІ…………………………………………………………………………………… 41
10
1.0 EXECUTIVE SUMMARY.
1.1 Business description
The business will operate under the name TOMCOM SOLAR PUMB INSTALLATION.It will be
situated at Konate along Kericho Kisii road.It will operate as a sole proprietor byTiberius Onyambu
as a proprietor.The business address will be PO BOX132 NYAMIRA.
The business will be managed by various personnel in their various sections.The owner will be the
overall boss assisted by deputy general manager who will also check on the shortcomings of the
enterprise and give solutions in absence of the general maneger.All accounts will be under the
cashier who will control and keep books of accounts.He will also receive payments and information
on behalf of the business
11
2.0 BUSINESS DESCRIPTION.
2.1 Personal background.
The business will be operated and managed by Tiberius Onyambu who is currently taking Diploma
course in Electrical and Electronic Engineering.the business will start its operation in 2027 Junuary
1st.this will be possible because the owner will have accumulated enough and entrepreneur skills.
The bussiness will operate TOMCOM SOLAR PUMMBS INSTALLATION.This will be derived
from owner`s name and its operation.At the start up stage it shall be only one branch but more will
be opened after one year of opening of the business.
12
2.4 Form of ownership.
The business will run under sole proprietorship at the start up stage because of the following
➢ it is easy to capitalise from personal saving.
➢ Owner enjoys all the benefit alone.
➢ Decision making is easy.
➢ Easy to control and manage the business.
➢
13
3 pump centrifugal 0.5HP to 50 HP
2.7Justification of opportunity
The research carried on the area justify the suitability on the area for the intended type of the
business.This due to
I. There is customers and industrial marketing the area.
II. Low cost of starting business.
III. Availability of solar energy.
IV. Solar and pumps are easy to maintain.
V. Due to government objective to use clean energy thus solar will be needed.
2.8 Industry.
TOMCOM SOLAR INSTALLATION fall under power inndustrs in the ministry of energy.
14
3 PUMP KISSAN IRON 100,000
WORKS
2.9.2 Objectives.
15
• collecting all legal documents like licenses.
• Paying initial rent and writing the name of the business and what it offers on the wall.
• Creating awareness by putting posters in strategic areas indicating location of the business.
• Pricing low prices than other competitors to attract more customers.
• Attracting will be achieved through promotion like free delivery.
•
16
3.0 MARKETING PLAN
3.1customers.
Customers targeted will be grouped according to their potentiality of buying.This depend on facts
like income,social class and economic activity.
In Konate area there are 50,000 people whose economic activity is farming.
Institutions
I. Schools
There are 20 schoolsI in Konate whereby 10 of them are boarding schools like kebirigo
boys High School,Sironga Girls School,Senetor Kebaso e.t.c.They will need our products
like pumps and pipes for water supply in those institution
II.Hospital.
Hospital like Kinaro Hospital will need our products for their day to day activities.
III. Factory.
Kebirigo Tea Factory will need our product in their production.
After entry
17
1 Wotech Kanya 1500 75
3.3 competition.
Before entering the marketing
5 Un exploited 1050
markety
18
1 Motech Kenya 1500 8,500,000 225 5,140,000
TOMCOM
Solar pump
installation
6 Unexploited 1150
market
The business will use plus pricing and competitive pricing in the entry so that it can cope with the
competition.
This will be done to get the customers for the growth of the business
19
the product of the business will be priced according to the income and the quality of the product .
Discount will be given to those who will buy in bulky and free delivery to any of the customers
who buy from our products.
personal selling will be used so as to give out advice and instruction to the customers where
necessary.This will be so in order to meet expectation of buying the product and its use.
Trained personnel will help customers where necessary and accordingly.
That is by:
• using diplomatic ways to talk to the customers;
• good welcoming and service to the customers
Since solar are not perishable many channels can be used to distribute goods.The business will use
direct channel of distribution thus no middle men shall be involved.
The business will require the transportation vehicles to do distribution.
20
TOMCOM SOLAR PUMP TOMCOM SOLAR PUMPS SHOP
INSTALLATION BOARD
CUSTOMERS
21
4.0 ORGANIZATION AND MANAGEMENT.
4.0 MANAGEMENT TEAM.
The business will employ individual with a certain qualification that suits the business.
Those in the top position will guide and control those below them in operating the business.
Their will be general manager ,deputy general manAger marketing manager and others.
duties
• job description to those below.
• Employing new employee.
• Decision making.
Qualification
• master degree in human resource management
experience
• 5 years work experience.
Duties
• evaluating and interviewing employee.
• Check on the business shortcomings.
• Give direction in directors absence.
Qualification
• diploma/certificate in human resource management
experience
• A tleast 5 years work experience at managing level.
22
4.1.3 Marketing manager.
Duties
• promotional tool.
• Coordination.
Qualification.
• diploma/certificate in sales marketing.
Experience
• At least 5 years in sales and marketing.
• Keeping business
documents.
• Faithful
.
23
.
Owner.
General manager.
Marketing Manager
Technician.
24
4.3 Recruitment,training and promotion
4.31 Recruitment.
4.3.2 Training.
Training will familiarize workers with job and give them skills like communication,public relation
and other technical skills.
This will also enable them to learn from competitors mistakes so as to able to prevent them or to
able to know how to handle them.
The business manager will also be allowed to attend seminers for more skills outside the business
premises.
4.4.1 Remuneration.
All employees will enjoy 1000 shillings for each and this will cater their transport back home as
well as medical.
Salaries will vary with positions and responsibilities as below
25
3 Market 1 8000 1000 9000
manager
4.42 INCENTIVE
The employees will enjoy incentives such as off duties and leave
Each employee shall shall be given off duties every two weeks a day(once in two weeks)one person
at a time.
In case of sickness he/she will get off each person will go a two week paid leave in a year .they will
also not work in holidays.
There will be annual parties for the employees and the faithful customers.customers and employees
will get awards according to their perfomance.
this allows the business to operate within the town center.They will be obtained at Nyamira Town
Council licensing office.
Before licensing will be registered at Huduma centrer Nyamira.the business will get license at 8000
and will be renewed at daily basis.
26
4.5.2 by laws.
The business will bank its money at Equity at Nyamira town.this will provide security of the
business money and earn some interest.
Business will ensure its premises and assets,stocks and other equipments against fire theft risk.This
will give the business security oand hope of contunuity incaseoff break of this risks.the business
will ensure with BRITAM insurance PO BOX 334367 NAIROBI.THE INSURANCE GOES
FOR 30,000 per year.
The business will do consultation with the ministry of energy so as to meet the standards required .it
will also do consultation with IEEE for the safety of the customers employees and long lasting of
equipment.
27
5.0 production/operation plan.
5.1 production facility and capacity.
5 Tables 2 25,000 6 by 4
8 Computers 4 25,000 pc
Offices.
Work shop
Store.
28
5.1.2 Repairs and maintainence.
29
** ** ** Total 6,670,000
TOMCOM will use techniques to develop products finishing and packaging products.It will then
estimate distribution costs putting into customers care and then attributes preferred of products by
customers.
5.4.2 Safety.
30
31
6.0 FINANCIAL PLAN.
60 pe-operational cost.
Item Cost
Permits 8,000
Total 93,000
Current liabilities
32
Working capital 9,660,000 6,660,000 6,660,000
Cash outflow
33
6.4 Income statement
Expenses
34
6.5 Balance sheet.
Fixed assets
Current assets
Current liabilities
Long term
liabilities
35
Owners equity 5,000,000 4,000,000 3,000,000
36
Mantainence 25,000 25,000 25,000
break-even = contribution/sales
contribution = sales – variable cost
January – April
contribution =9,104,000 – 68,000=9,036,000
contribution margin =9,036,00/9,104,000
=0.98
break even point=402,000/0.98
=406,626.83
may – august
condition=8,880,000-70,000
=8,810,000
contribution margin=8,810,000/8,880,000
=0.99
break even point=402,000/0.99
=406060.60
September – December
contribution=7,200,000-69,500
=7,130,500
contribution margin=7,130,500/7,200,000
37
= 0.99
break-even point=402,000/0.99
=405,918.23
JANUARY – APRIL.
MAY - AUGUST
%GP = 4,720,000
8,880,000 × 100
=53%
%GP = 1,000,000
7,200,000
=14%
38
6.8 Return of investment
39
APPENDIX І
CRITICAL RISKS
The risks expected to be encountered during the operation of the business include the following:
• Over taxation in the region may affect the operation budget of the business
• In case of theft or any fire-outbreaks most of the facilities used to run the business may be
damaged thus affecting business negatively.
• Presence of corruption by some members may affect business negatively.
The mitigation to be used during the operation of the business includes the following.
➢ Insurence cover.
➢ Prudence management and adhere to corporate
➢ Maintain enough working capital
➢ develop risk management plan.
40
APPENDIX ІІ
REFERENCE
Eijdenberg,E.L.,& Ehmann,L.(2019).Exploring Wellbeing indicators of women entrepreneurs in
Zambia.In M..-T.Lepeley,K. Kuschel, N.Beutell, N. Pouw,7 E. L.Eijdenberg(Eds) The wellbeing of
women in entrepreneurship:A global perspective(pp.359-373).New York,NK:Routledge.
Gough, k. V., Langervang, T (2016). Young entrepreneurs in Sub-Saharan Africa. New York. NY:
Routledge
Janssen. F., Fayolle, A. , & Wilaume, A. (2018) Researching bricolage in social entrepreneurship.
Entrepreneurship & Regional Development, 30(3-4), 450-470.
41