basf our strategy
climate protection
We earn a premium on our cost of capital.
In order to produce even more efficiently, we work on
optimization projects in production, maintenance and
logistics as well as in sales, planning and procurement
processes. We continuously improve and harmonize our
business processes. The projects will increase BASF
Group’s earnings by several hundred million euro per year.
We form the best team in industry.
For BASF, it is important to address employees’ needs
for work-life balance. A human resources policy that is
oriented to employees’ life phases is an important
factor in ensuring a company’s sustainable success.
Our flexible working-time models are a good example of
this. BASF management also rewarded employees for
their work during the crisis with a special payment of
€ 50 million for employees worldwide.
Health and nutrition
Global challenge
40 %
of children under the age of five in developing
countries are suffering from
vitamin A deficiency, according to UNICEF.
BASF takes action
Fighting malnutrition,
promoting health
In the future, more and more people will need food and
health products. Around the world, BASF products are
helping to improve health and nutrition.
ecology loves economy
Learn more about our global campaign at
www.basf.com/chemistry
BASF SE
Communications & Government Relations
BASF Group
67056 Ludwigshafen, Germany
Phone: +49 621 60-22149
Fax: +49 621 60-20384
Energy and
We help our customers to be more successful.
The focus of our work is on our customers’ satisfaction.
To achieve this, we respond to market needs. We have
various business models where we work closely with our
customers. They honored our performance in 2010: In
India, BASF received awards from Tata Motors, Mahindra
& Mahindra and Honda Motorcycle and Scooter India
(HMSI). We received recognition for our quality, supply
reliability and product development, among other things.
We ensure sustainable development.
We work to ensure sustainable development. We
expanded on our Eco-Efficiency Analysis to develop
SEEBALANCE ®. It is a method of analysis that compares
the economic benefits of a product to its environmental
and social impacts. It considers the entire life cycle of a
product – from raw materials extraction to its production,
use and disposal.
In many countries in the world, including Brazil, staple foods such as
oil and flour are fortified with the essential vitamin A.
To prevent malnutrition, essential vitamin A is added to
low-cost staple foods in many countries in a process
known as food fortification. BASF’s Food Fortification
Team currently operates programs in more than 30
countries.
www.basf.com / future /nutrition
The Verbund
In the BASF Verbund, production facilities, energy
flow, logistics and infrastructure are intelligently
interlinked with each other. This allows us to increase
production yields, reduce logistics costs, and save
resources and energy. A significant factor in the
Verbund concept is the Know-How Verbund in which
BASF employees worldwide can share their know-
ledge with each other. This expertise is pooled and
used in our research platforms.
In the BASF Verbund, the supply of chemicals and energy to
production sites is intelligently interlinked.
Global challenge
+36 %
growth in global energy demand by 2035,
according to the International Energy Agency
(IEA).
BASF takes action
Products for
climate protection
Climate change is a challenge we all face. Industry,
science, politics and society are being called on to
curb global greenhouse gas emissions and make
more efficient use of available resources. A number of
Housing and construction
Global challenge
6.9 bn
people currently live on this planet. Around
60 % of the world’s population will live in cities
by 2030, according to U.N. estimates.
BASF takes action
Quick and sustainable building
With our products for sustainable housing and
construction, we aim for a combination of economic,
social and environmental benefits. Whether it be new
construction, renovations or interior work – BASF
solutions play a role in practically all building projects.
Our building materials, products and systems not
Mobility
Global challenge
1.6 bn
automobiles will be on the road worldwide
in 2025, experts forecast.
BASF takes action
Climate-friendly mobility
Our products offer environmentally friendly solutions
for the automotive industry. The products we offer
range from catalysts, particle filters, fuel additives and
plastics to coatings and chemicals for vehicle
upholstery. In addition, we are working on developing
Water
chemistry
BASF’s solutions for renewable energies help to make the production
of solar and wind energy more efficient and cost-effective.
our products make a contribution to climate protection.
Our product range includes insulation materials and
concrete additives for climate-friendly construc­tion,
fuel additives and plastics for lightweight automotive
construction as well as industrial catalysts that reduce
emissions of greenhouse gases.
www.basf.com / future /energy
With the help of BASF concrete admixtures, our customer Cemex
completes basic concrete house structures in just one week.
only help to save time and money, they are also
environmentally friendly. For example, our concrete
admixtures Glenium®, Polyheed ® and Pozzolith®
enable concrete to set faster. As a result, at a social
housing project for low-income families in Mexico, the
basic concrete house structures can be completed in
just seven days.
www.basf.com / future / housing
BASF researchers are working together with international experts on
battery materials and components for electric vehicles.
more powerful lithium-ion batteries for electromobility
as well as optimizing conventional combustion
engines. Our chemistry is making an important contri­-
bution to environmentally friendly mobility for the
future.
www.basf.com / future / mobility
We create
Global challenge
Facts and Figures
5.4 bn
2010 / 2011
people will suffer from water shortages
in 2030, according to the U.N.
BASF takes action
Using water
responsibly
Water is an important resource that we want to
use sustainably. BASF uses water for cooling and
cleaning as well as to produce its products. We
want to minimize emissions to water as much
as possible and we set ourselves global goals to
this end.
In addition, we offer our customers solutions that
help them to purify and save water as well as
reduce emissions to water. We offer a wide range
of products from chemicals for treating municipal
wastewater to products for industrial processes.
These include, for example, drinking water
treatment, energy-efficient saltwater desalination
We create
chemistry
and the prevention of film formation or corrosion
when water is used in industrial processes.
BASF is the world’s leading chemical
company: The Chemical Company. Its
portfolio ranges from chemicals, plastics,
performance products and agricultural
products to oil and gas. As a reliable
partner BASF creates chemistry to help its
customers in virtually all industries to be
more successful. With its high-value
products and intelligent solutions, BASF
plays an important role in finding answers
Access to clean drinking water was declared a human right to global challenges such as climate
in 2010.
protection, energy efficiency, nutrition and
mobility. This is how we create chemistry.
www.basf.com / water
International Additional information
Year of Chemistry You can find these and other publications online at
Chemistry shapes our lives and offers solutions for www.basf.com
many future challenges. That is why we support the
United Nations ( U.N.) International Year of Chemistry Corporate Media Relations
2011 as an official sponsor and with numerous Jennifer Moore-Braun
activities, such as experimentation in BASF Kids’ Phone: +49 621 60-99123
Labs, open houses in several countries and coopera- Fax: +49 621 60-92693
tions with schools and museums. Sustainability Center
Dr. Eckhard Koch
Phone: +49 621 60-78638
Investor Relations
Magdalena Moll
Ltd. PTN ZOAC 1009 D
Phone: +49 621 60-48002
During the International Year of Chemistry, BASF is reaching out to
young people in particular to let them experience chemistry.
®
Z-CARD
www.basf.com / iyc
 Intermodal trans-
portation terminals

basf active worldwide

reduce emissions
europe
sales1 in Million € Ebit1 in Million € employees2

35,156 5,206 69,809

Around 109,000 employees of the BASF Group work to make customers from nearly all sectors and almost
every country in the world become more successful. We operate six Verbund sites and approximately 390 other
production sites worldwide. BASF has subsidiaries in more than 80 countries.

Emissions can be reduced with intelligent logistics:

When shipments are transported by rail instead of
by road, carbon dioxide emissions can be lowered
significantly. In March 2010, we inaugurated the
new intermodal transportation terminal at our
Verbund site in Antwerp, Belgium. It helps us to

High demands on the transport our products in a more environmentally

friendly way and avoid around 30,000 metric tons
concrete in of carbon dioxide emissions annually.
one world trade center
LUDWIGSHAFEN
asia pacific
sales1 in Million € Ebit1 in Million € employees2

R
11,642 1,271 15,965
R
R
R ANTWERP
R FLORHAM
PARK R
R
R

FREEPORT Intelligent solutions for

GEISMAR
R the car of the future
R
Reaching new heights in Manhattan: Upon R R
completion in 2013, the tower of the new One R
World Trade Center (OWTC) will rise 541 meters NANJING
(1,776 feet) into the sky. Concrete producer Recognizing crop diseases HONG KONG
Eastern Concrete was able to meet the high
standards for the concrete’s durability and strength
with Digilab R

thanks in part to BASF’s Glenium® admixtures.

Another key factor in the economic and environ- R

mental successes at OWTC is the Green SenseSM

program – a concrete mixture optimization service
only offered by BASF in the North American
market. Recycled materials can be used to replace
significant portions of cement clinker, which
requires a lot of energy to manufacture. An Eco-
Efficiency Analysis of the production of this
concrete mixture being used at OWTC showed a
savings of 27% in energy, 42% in carbon dioxide
emissions and 21% in resource consumption.
north america
sales1 in Million €
KUANTAN The i-flow concept car developed by Hyundai and
R
SINGAPORE BASF demonstrates the possibilities for future
mobility. BASF’s contributions to the i-flow allow
better fuel efficiency, a lower environmental im-
R
­­pact, freedom of design as well as greater comfort
SÃO
PAULO and safety. As a result, the i-flow demon­strates
state-of-the-art materials and technologies for
With the handheld digital microscope Digilab,
automotive construction.
farmers in Latin America can now analyze diseased
plants while they are still in the field. BASF software
can identify the disease, pest or weed on-site and
recommend appropriate crop protection products.
The farmer then enters his location and other data,
which are incorporated into a map on a BASF
website showing the affected areas, thus giving the south america, africa, middle east
Ebit1 in Million € employees2 local farmers a comprehensive overview. sales1 in Million € Ebit1 in Million € employees2

13,246 1,107 16,487 3,829 177 6,879

Regional centers Verbund sites Selected production sites R Most important research sites 1
In 2010, by location of company 2
As of December 31, 2010

Sales Sales bynach

Umsatz industry
Branchen Development of dividend* Sales by segment Sales Employees worldwide3
( in million € ) ( direct
direktecustomers)
Kunden) ( dividend in € per share ) ( in 2010 ) ( in 2010 ) ( as of December 31, 2010 )
2.20

in milion €

63,873 109,140
1.95
1.95
63,873
62,304

1.70

Chemicals > 15% Chemicals 11,377

57,951
52,610

1.50
50,693

Automotive | Utilities 10 – 15% Plastics 9,830 million €

42,745
37,537

Construction | Agriculture | Plastics industry |

33,361

1.00
32,500

32,216

Oil industry 5 –10% Performance Products 12,288

0.85

3
Income from operations Including employees of the Cognis Group
0.70

0.70
0.65

Electrical  / Electronics | Furniture | Paper < 5% Functional Solutions 9,703 ( in 2010 )

7,761
Other industries 10 – 15% Agricultural Solutions 4,033

Oil & Gas 10,791 Further data on BASF’s economic performance in 2010
million € can be found at www.basf.com
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Other 5,851
*A
 djusted for two-for-one stock split conducted in the second quarter of 2008.