Brand Development & Digital Proposal

Target Audience
• New Entrepreneurs
• Dealers
• Medical Stores
• Retailers
• Hospital
The Objective
• Develop a new Face Mask Brand
• Create Brand Visibility
 Let us explre Digital
Online – Videos, Static Posts, Blogs, Contests, Campaigns using
a medley of social media channels including FaceBook,
Twitter, LinkedIn, Instagram, YouTube, Quora…
Digital Media Plan
Branding & Marketing (Videos)
YouTube Promotion, WhatsApp Promotion, Social Promotion, Website & Email Promotion

Google Display Ads Marketing – Brand Awareness

Showcase Ads on Popular Websites & Generate Leads

Search Network Ads & Shopping Ads – Most Searched Targeted Keywords

Social Media Ads Marketing (Awareness, Engagement & Leads)

Facebook, Twitter, Instagram, YouTube…

Remarketing - Integration with Google Display Ads, Social Media Ads & Email Marketing
Showcasing Ads of the Viewed, Visited Services, Information on the website To Hammering the services
offered in Visitors’ mind

Affiliate Marketing – Integration with Bloggers, Influencers, Trending Websites

To Promote Our Services & Provide Information.

Search Engine Optimization – Organic Ranking for Website

To Get Ranked on Search Engine Result Page for targeted keywords & Increase Website Performance
Digital Media Plan - SEO
Keywords to Target
•Face Mask Bands
•Mask Bands
•Best Mask Brands in Coimbatore, etc.

Target
•To increase the first page ranking by 25%
•To beat the competitors on the first 3 Organic rankings
•100-120% increase in page views
•To Rank higher for voice search (long tail keywords)

Solution
•Pushing enough content for the targeted keywords for our BRAND
•Making the site more discoverable for voice searches by using “natural phrasing”
•Using AMP codes for mobile site loading speed
•Making high quality backlinks from high PR sites
•Implementing Content marketing
•Optimizing all the on page checkpoints
Facebook
• Content development
• Integrating page with other social media channels
• Post updates with links to the desired landing page
• Joining groups and pages
• Adding members
• Starting discussions
• Sharing links
• Creating Facebook “like” button and badge, to place it in the
website and blogs
• Run contests, promotional campaigns, polls
• Video sharing via YouTube tabs (for viral campaigns)
• Photo sharing via page flicker apps/ similar apps
• Document sharing (pdf, ppt, whitepapers, brochures, notes.)
• Customized contact form/ registration form
• Promote blogs/feed
• Adding custom tabs
• Tagging use of various external interactive Apps
Linkedin
• Integrating profile with other media channels
• Adding connections
• Joining Groups
• Targeting and networking with the influencers
• Starting Discussions in groups
• Active participations in relevant Q&As
• Publish Press release
• Creating polls
• Launching and promoting events
• Submitting feeds
• Sharing presentation
• Integrating blogs to the profile
• Performing Like & Share activity
Twitter
• Creating twitter handle
• Posting tweets with site link (content from the site)
• Following key influencers
• Using hashtags for keywords
• Retweeting influential tweets
• Tweeting based on trends
• Post natural updates frequently
• Mentioning Influential content/handles/personalities
• Creating a twitter badge and placing it on the site and blogs
• Increasing follower base constantly
• Networking and engaging with the followers
Pinterest
• Creating boards
• Content Development
• Buzz creation
• Integrating profile with other social media channels/blogs
• Add pins
• Photo sharing with links
• Sync info graphics
• Follow influencers
• Follow relevant boards
• Install Pint It button
• Sharing pins on other networks
• Crowd source
• Pinterest Contests
Social Bookmarking Google Paid Ads
Bookmarking Links from the site Showcasing the services in the best manner to create awareness among
Adding keywords the people
Using top SBM sites for quality backlinks: Mixx, Jumptags,
Digg, Reddit, StumbleUpon, Delicious. Advertisements will be displayed on the sites which the TG frequently
visit
Document Sharing
When people click on the advertisement, they’ll be directed to the
Sharing presentation through slide share, Scribd, Docstoc & Prezi website for more information about the services TEF’s offers
Publishing white papers and Article in Scribd and Docstoc
Benefits of Google Ads
•Maximum Relevance
Search Engine Marketing •Cost Effective
•Google Paid Ads •Measurable
•Search Network •Remarketing
•Display Network •Highly Targeted
•VIDEO Advertising
Email Marketing
•Communication Opportunities
Search Engine Optimization •Content building strategies
•Website SEO Audit
•List building strategies
• Keywords
•List Management
• SERP (Search Engine Result Page)
•Email Marketing Infrastructure
• Competitor Research
•Marketing Organization
• Reference Links - Link building
•Develop budgets
•Implementation Support
 Monthly Retainer One time charge
Items Rate
No Deliverables
Brand Name, Logo & Packaging Design 70000
1 Emailer Template
Html 5 Static Website 60000
2 Product Information Flyer
Social Media Management (regular organic updates on all these Content Development for Website 30000
3 social media channels based on brand, product social
informations and special days 20 - 24 posts per month)
The items not included in this retainer proposal
4 Marketing Campaign Activity Calendar
No Items
5 POSM
1 Search Engine Marketing (SOM)
6 PPT Template
2 Search Engine Optimisation (SEO)
7 Merchendising Designs
3 Blogging
8 Give aways
4 Animation Video, Explainer Video & Photography
5 Image purchase
Team
6 Design adaptation & Artwork adaptation
1 Client Servicing
7 Travel & Stay
2 Writter
Digital Marketing Spend, Pay per Click will be defied based on
3 Art 8
TG location and duration
4 Design Head
Agency Fee - This includes all the third party digital campaign (eg, FB,
Monthly Retainer Fee: Rs. 1,35,000 per month + GST 18% Google, Instagram, LinkedIn & Taboola). We will be charging 17.5% of the
total budget spend by the client. This fee includes keyword analysis, setting
It’s a one-year contract, assigning us as the creative strategic partner of campaign, campaign and budget optimization
for all marketing design and communication projects.
THANK YOU

Prakash Varma
M +91 9035 994295
FOR BUSINESS ENQUIRIES
E business@satvadesign.in
W https://satvadesign.in