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Executive Programme in Communication Strategies for Corporate
Leaders (EPCSCL)

Executive Programme in
Communication
Strategies for Corporate
Leaders (EPCSCL)

Tentative Start Date:

 March, 2024
Programme Duration:
6 months
Programme Fee:
INR 3,20,000/- + GST


Programme Overview
The programme will span over 6 months, 32 virtual/classroom
sessions comprising 11 learning modules with a blend of lectures,
case studies, workshops, online presentations and detailed
personalized feedback. The overall objective of the programme is to
equip the participants with strategic skills in leadership
communication to enable them assume leadership positions in
future. The programme presents new paradigms of leadership
communications in the form of strategies (including behavioral
economics), inflections of digital technologies (including AI and
Gamification), analytics (including stories, skillsets and markets)
and performative communication (including public speaking and
data presentations). The programme presents new strategic
frameworks of communication both theoretical and practical
demonstrating their applications in diverse domestic and
international corporate cases. The major takeaway of the
programme is to provide a novel communication guidebook that
can help corporate leaders operationalize their vision and mission.

Programme Objective
The programme is to help executives develop the language for
leaderships which entails the understanding and application of
communication as leadership strategy.

Programme Directors
 Professor Nandita Roy Professor Pragyan Rath
Business Ethics & Business Ethics &
Communication Group Communication Group

Who Should Attend

Senior managers with minimum 8 years of work experience.

Programme Duration and Delivery

The program will be delivered through classes held once a week. The
class schedule will be decided in consultation with the Programme
Directors, IIMC.

In addition, there will be two campus visits. The first visit will be
towards the beginning of the course 3 days and the second visit will
be of 4 days at IIM Calcutta towards the end of the course including
the certification ceremony. SUBJECT TO GOVT RULES and INSTITUTE
RULES on the pandemic, the offline sessions and certification
scheduled for campus visit may be converted into online sessions.

Pedagogy
Modules will be interactive with a blend of lectures, case studies,
video graphed presentations and personalized feedback.

Programme Content
 Leading with Communication Strategy

 Sales Pitch through Impactful Argumentation

 Public Speaking Crafting a Contemporary Public Narrative
 Leveraging Digital Communication for Leaders

 Inter-Cultural Business Communication

 Data Presentations

 Leaders as Conflict Processors – Conflict Resolution and

Negotiation
 Story-telling in the Digital Era

 Communication Analytics – Visual Communication Trends

 Communicating With(out) AI

 Gamification

 Evaluation Scheme - Mid-Term Examinations: Individual/Team

Project Presentations and Module Wise Examination: Team
project submissions.

Programme Content
 Leading with Communication Strategy

 Sales Pitch through Impactful Argumentation

 Public Speaking – Crafting a Contemporary Public Narrative

 Leveraging Digital Communication for Leaders

 Inter-Cultural Business Communication

 Data Presentations

 Leaders as Conflict Processors – Conflict Resolution and

Negotiation
 Story-telling in the Digital Era

 Communication Analytics – Visual Communication Trends

 Communicating With(out) AI

 Gamification

 Evaluation Scheme - Mid-Term Examinations: Individual/Team

Project Presentations and Module Wise Examination: Team
project submissions.

Programme Sample Certificate

Alumni Status
 LDP participants who complete the programme successfully
become the Alumni of IIMC Executive Education, which currently
has over 30,000 members.
 LDP Alumni are given an email-id in the IIM Calcutta domain.

 LDP Alumni can register in the IIM Calcutta Alumni portal either
with this email-id or with their personal email-ids. The IIM
Calcutta Alumni portal is a common platform for Alumni of all
programmes of the Institute to interact with each other and stay
connected with the Institute.
 The Institute shares newsletters, important news and articles
about the Institute and its activities, the achievements of the
Institute's faculty, staff, students and alumni, upcoming events
and programmes etc., on the portal.
 Alumni can post their achievements, write about jobs or LIVE
project opportunities for other alumni to see.
 The IIM Calcutta alumni network can also be accessed on mobile
phones through the mobile app.
 Executive Education Alumni are entitled to a discount of 5% on
the programme fee if they opt to do another LDP.
 By using the different features of the IIM Calcutta portal, alumni
across programmes can engage with each other in many
 meaningful ways. It is up to the alumni themselves to leverage
the platform

How to Apply
For further details and for downloading the application forms please
visit
https://iimcalcutta.vcrvcnow.in/EPCSCL-05/student-
reg/registration_lms.php

Name – Somak Ray

Email ID- somak.ray[at]vcnow[dot]in
Contact Number –7003171703

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