Pitchworks VC Studio’s

Venture Clienting

Deals for Startup

Gokul Rangarajan

Sudharsan Srinivasan
Letter From Pitchworks VC Studio
At Pitchworks VC Studio, we champion a pioneering mission to revolutionize well-being and significantly elevate patient
outcomes. Our journey is fueled by an unwavering vision: to create a strong impact in people’s lives. We forge strategic
alliances with organizations that share our ardent passion and unwavering dedication. Our Thesis relies on building healthcare
solution from India to the world and sustain in the longer run.

Our venture clienting program, designed to bridge the gap between groundbreaking startups and established corporations
seeking innovative solutions. Our hope This program enables startups to engage with you as a venture client with the
established corporates Early Market Validation from a branded logo, introducing external Financing without loosing equity and
IP reducing the risk.
Index
1 What is venture clienting

2 Traditional Software Purchase vs Venture Clienting

3 Why Venture Clienting for startup ?


4 In what stage does a startups comes in ?

5 Pros and Challenges

6 Pitchwoks Venture Client Program for Startups 


7 Eligibility criteria for Venture Client Program.

8 Founders checklist to find if Pitchworks Venture Client Program for your Startups

9 End note
W h a t i s Ve n t u r e C l i e n t i n g ?
St a r t u p C o r p o r a t e C o l l a b o r a t i o n

Regulation 


Legal

Compliance
Venture Clienting : New Way to Bring Startup & Corporates
How Startups and Corporates have been collaborating

Corporate Venture Capital M&A

Legal

Cap table issues

Compliance

Timeline issue
The Way Forward

Corporate Venture Capital M&A Venture Client

What kind of collaboration

Innovation

challenges

Corporate

Solution

Requirement
What kind of collaboration

Innovation
challenges

Internal 

Corporate

Organizing
challenges Solution

Requirement
Venture Clienting
Cost optimizing

Challenges

Innovation
challenges

Internal 

Corporate

Organizing
challenges
Solution

Requirement
Growth

opportunities
Venture Clienting
Cost optimizing
Talent & Culture
Challenges challenges

Innovation
challenges

Internal 

Corporate

Organizing
challenges Solution

Requirement
Growth

opportunities Opportunities where the

corporate don’t hold expertise
Venture Clienting

Startups Products
Venture Client Engagement
Corporate

Solution

Software or Service Engagement Requirement

Comparions

Traditional Software Purchase Venture Clienting Deal

Purchase Proven Standard Solutions

Co-Development

Immediate Availability
Strategic Alignment long term interest

Transactional Nature
Risk of working the startup

Limited Ownership & Customization

Full Customization based on needs

Clarity in Licensing

Strategic Alignment

Future Vested interest

Why Venture Clienting for Startup ?
Problems of Early Stage Startups
Bootstrapped software low Runway
 Ability to build and sell a robust
Validating Market feedback
Early stage VC funding proven to
ben too costly on Equity
Building a robust software for
customer environment
Solution
software to corporate.


Get revenue as runway. 


No loss of equity.
Validate market Feedback
working with the corporate.
I n w h a t s t a g e d o e s a s t a r t u p s c o m e s i n ?

Pitchworks VC Studios Corporate Engagement

Corporate
Problem
Problem
IDea
Continuous

Engagement Gathering Validation Implimentation Engagement

Idea
Solution

Market

generation
sourcing
Validation

WoRskhop

Startup comes her as

Solution

one of the solution

Solution

Stakeholder
Comparioson
provider
comparison
Workshop

Solution

Stakeholder

Co building

Hackathon acceptance

Implementation

and support
Pros and Challenges
Pros Cons

Co Building & Immediate Market Validation Product/ Market Diversion

from Credible Logos

Integration Challenges

Revenue Generation


Long Sales Cycles

Product Improvement


Resource Strain:

No los of IP


No loss of Equity

No loss

Save time on Fundraising & Marketing

Future Fundraise from CVC

Pitchwoks Venture Client Program for Startups

Post Startup

Innovation
Souring
workshop

Corporate
Business
Deal
Deal
Deal

Engagement Development Financing Engagement Support

Contracting

Startup Sourcing Finding the right deal for

Deal validation

Program Management

Contracting

corporate Startup solution

Pos and cons Evaluation
Program Management

Sourcing Development team

engagement Deal Financing Client Relationship

Orchestrated 12 Months Program Affordable Startup Governance Program Management

E l i g i b i l i t y c r i t e r i a f o r Ve n t u r e C l i e n t P r o g r a m .

Experienced Founder with Proven Track Record: Founders should have a demonstrated track record of success and

experience in the relevant market.

Quantifiable Problem Gap: Startups must address a quantifiable problem or gap in the market, supported by evidence of

market demand or validation.

Organizational Setup: The startup should have its legal and organizational structure in place, making it fundable and ready for

growth.

Founders' Skin in the Game: Founders should demonstrate a significant commitment and investment in the startup's success,

both financially and through active participation.

In-House Product Development Experience: Preferably, the team should possess in-house expertise or capabilities in product

development to execute on their vision.

Alignment with Program Focus: The startup's goals and objectives should align with the focus areas and strategic objectives of

the Pitchworks VC Studio program.

Long-Term Commitment: Founders should commit to actively participating in the program and demonstrating a long-term

commitment to scaling their venture.

Founders checklist to find if Pitchworks
Venture Client Program for your Startups
If you are building solutions for healthcare, Med-tech or Climate tech and related sectors

Can your product or service solve a significant problem for large enterprises ?



Is your product ready for market you or have clarity in building what you need build ?



If you are not building for direct consumers ( B2C model )

Not a right match If you idea is just one line and you just have an idea.



If you are comfortable working and adapting to corporates requirement yet be dynamic as startups

Note to Founders
At Pitchworks VC Studio, our mission is to deliver unparalleled value to our corporate clients while extending the

runway for promising startups. Annually, we aim to partner with 3-5 high-potential venture deals. Through our

expertise, we focus on building validated and robust software solutions that drive success and growth for all parties

involved.

Also to remember, the right venture client deal should enhance your product, expand your network, and solidify your

market position, paving the way for sustained entrepreneurial success. 



Thank you for choosing to read this we look forward to shape the future of innovation as a ecosystem.
Thank You

VC Studio | Corporate Innovation