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Đề cương QLH
Đề cương QLH
Đề cương QLH
MOTIVATION THEORY:
The motivational process of The Coca-Cola Company can best be described as one that
identifies with Clayton Alderfer’s ERG theory.
The workplace productivity within The Coca-Cola Company is unmatched by many
organizations today. Three essential elements make up Aldermen’s ERG theory: The first
part focuses on the existence needs within the company; the next part addresses the
relatedness needs within the company; and the last part touches on the growth needs within
the company.
The existence needs of the employees within The Coca-Cola Company can be defined as
those needs that have a desired physiological effect on the employees within the company.
In addition, it could be the material well-being of the organization itself. In order for there to
be harmony within the company, the employees must have a sense of stability in their
current position, as well as a potential for growth within the company. Remembering that
employees have the desire to be satisfied within the company in which they work, The Coca-
Cola Company has many different programs in place in order to assist with this process. For
example, the company offers cultural awareness programs and employee forums; these
forums consist of employees that share similar interest or backgrounds. The individuals
within these forums provide both professional and personal growth to one another. The
Coca-Cola Company motivates their employees with incentives and occupational
opportunities on a daily basis.
The material well-being of The Coca-Cola Company is being achieved each day. The
company uses innovative means in order to reach the younger generation of today. An
example of this is their nig …
MOTIVATION TOOL: