Leading: motivation

● Motivation methods/cách thức? Hoặc Motivation tool

● Theory type: phần lớn multiple choice
● Trình bày tổ chức: tên, sử dụng công cụ/ phương pháp nào motivate employees (vd:
chọn 1 branch của 1 bank, bnh nhân sự, tài chính, ngày, event, kéo dài bao lâu)
○ Vd cụ thể về tool: financial tool -> commision? / salary?/thưởng dịp lễ /////
Non-financial: tên tool, procedures/education training&development/working
environment? phúc lợi học tập/giải trí
→ rút kinh nghiệm cho các doanh nghiệp khác

COMPANY: COCA COLA

INTRODUCTION:
Coca-Cola Co., U.S. corporation known for manufacturing the syrup and concentrate for the
soft drink Coca-Cola, the most popular branded drink in the world. Coca-Cola was invented
as a tonic by an Atlanta, Ga., pharmacist, John S. Pemberton (1831–88); it included cocaine
(removed in 1905) and caffeine-rich extracts of the kola nut. Another Atlanta pharmacist, Asa
Griggs Candler (1851–1929), acquired the formula and in 1892 founded the Coca-Cola Co.,
which he built into a commercial empire. Candler saw the product as syrup to be combined
with carbonated water at a soda fountain; he did not anticipate the success of the bottled
product, and as a result bottling operations were run by franchisees. After World War II the
company began to manufacture other beverages, and in the early 21st century its product
line included root beer, bottled water, juices, and sports drinks. Its corporate headquarters
are in Atlanta.

MOTIVATION THEORY:
The motivational process of The Coca-Cola Company can best be described as one that
identifies with Clayton Alderfer’s ERG theory.
The workplace productivity within The Coca-Cola Company is unmatched by many
organizations today. Three essential elements make up Aldermen’s ERG theory: The first
part focuses on the existence needs within the company; the next part addresses the
relatedness needs within the company; and the last part touches on the growth needs within
the company.
The existence needs of the employees within The Coca-Cola Company can be defined as
those needs that have a desired physiological effect on the employees within the company.
In addition, it could be the material well-being of the organization itself. In order for there to
be harmony within the company, the employees must have a sense of stability in their
current position, as well as a potential for growth within the company. Remembering that
employees have the desire to be satisfied within the company in which they work, The Coca-
Cola Company has many different programs in place in order to assist with this process. For
example, the company offers cultural awareness programs and employee forums; these
forums consist of employees that share similar interest or backgrounds. The individuals
within these forums provide both professional and personal growth to one another. The
Coca-Cola Company motivates their employees with incentives and occupational
opportunities on a daily basis.
The material well-being of The Coca-Cola Company is being achieved each day. The
company uses innovative means in order to reach the younger generation of today. An
example of this is their nig …
MOTIVATION TOOL: