SEO Strategy:

The SEO strategy will focus on optimizing the company's online presence to
improve search engine rankings and increase organic traffic. This will involve
keyword research to identify relevant and high-traffic keywords related to Mobily's
products and services. The website content will be optimized with these keywords,
and technical SEO elements such as meta tags, site speed, and mobile-friendliness
will be addressed to improve the overall website performance. Also, a link building
strategy will be implemented to increase the authority and credibility of Mobily's
website. This will involve obtaining high-quality backlinks from reputable
websites in the telecommunications industry. Regular monitoring and analysis of
SEO performance metrics will be conducted to track the effectiveness of the
strategy and make necessary adjustments.

Online Transformation:
The marketing strategy will include initiatives to adapt the company's products and
services for online sales. This may involve developing user-friendly e-commerce
platforms, mobile apps, and digital payment solutions to facilitate online
transactions. In addition, the marketing strategy will emphasize the promotion of
online-exclusive offers and discounts to incentivize customers to make purchases
through digital channels. Furthermore, the strategy will include efforts to enhance
the online customer experience, such as providing comprehensive product
information, virtual customer support, and personalized recommendations based on
user behavior. The marketing plan will also prioritize digital advertising and
promotional campaigns to drive traffic to the online platforms and increase online
sales.

Mobily's online transformation strategy will also involve leveraging data analytics
and customer insights to personalize the online experience for customers. This may
include implementing customer relationship management (CRM) systems to track
and analyze customer interactions and preferences, allowing for targeted marketing
campaigns and personalized communication. Considering investing in advanced
digital marketing tools such as marketing automation platforms, customer journey
mapping, and A/B testing to optimize the online customer experience and drive
conversions may also be useful.
References:
OpenAI. (2023). ChatGPT (Mar 14 version) [Large language model].
https://chat.openai.com/chat
Drew Fortin. (2023, September 28). How to Create an SEO Strategy. HubSpot
Blog. https://blog.hubspot.com/marketing/seo-strategy#:~:text=An%20SEO
%20strategy%20is%20the,organic%20traffic%20from%20search%20engines.
Brian Dean. (2023, November 16). SEO Strategy: How to Create an Effective Plan
in 2024. BackLinkO. https://backlinko.com/seo-strategy
Mladen Makasic. (2023, September 18). Rethink, Adapt, Succeed: The Imperative
of Digital Transformation in Marketing. PlayMedia.
https://play-media.org/insights/pillars-of-digital-transformation-in-marketing/
#:~:text=It%20involves%20capturing%20and%20storing,their%20products
%2Fservices%20for%20customers.