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11create™
Course Global Business Today
Course Number Third Asia Pacific Edition
Hill
Cronk
Wickramasekera
McGraw-Hill Education
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CONTENTS IN FULL
Preface xiv Text at a Glance xx
About the Authors xv Case and Vignette Matrix xxii
Acknowledgments xvi Digital Resources xxvi
What's New in the Third Edition xvii International Business Graduate Attributes xxviii
Organisation/Content xviii
• is well structured and well written, with tight • the new growth theory of economic development
integration and flow between chapters championed by Paul Romer and Gene Grossman
• focuses on managerial implications • empirical work by Jeffery Sachs and others on
• uses up-l~date examples and case studies the relation-ship between international trade and
• examines international business in contexts relevant economic growth
to the students' experiences • Michael Porter's theory on the competitive advantage
• makes important theories accessible and interesting of nations
• incorporates ancillary resources that enliven the text • Robert Reich's work on national competitive advantage
and make it easier to teach. • the work of Nobel Prize-winner Douglas North and
others on national institutional structures and the
In order to be comprehensive, a textbook on international
protection of property rights
business mus~
• Francis Fukuyama's proclamation of the 'end of
• explain how and why the world's countries differ history', by which global capitalism and democracy
• present a thorough review of the economics and would triumph around the world, and the critique
politics of international trade and investment arising from the Global Financial Crisis of 2007--09
• explain the functions and form of the international • Walden Bello's call for deglobalisation, the failure of
monetary system globalisation to deliver universal benefits, and the rise
• examine the strategies and structures of international of the economies of authoritarian China and Russia
businesses, both large and small • the 'market imperfections' approach to foreign direct
• examine the need for ethical and legal behaviour in investment that has grown out of Ronald Coase's and
international business Oliver Williamson's work on transaction cost economics
• assess the specific characteristics of international • Christopher Bartlett's and Sumantra Ghoshal's
business's various functions. research on the transnational corporation
As the authors of this book, we have endeavoured to do • the writings of C.K. Prahalad and Gary Hamel on core
all of these things. We have thoroughly examined the competencies, global competition and global strategic
structures and strategies of international firms, as well as alliances
the functional implications of international business for a • Pankaj Ghemawat's concept of semiglobalisation, and
variety of firms. Many students will soon be working in fields his work on how cross-border expansion is affected
that require an understanding of the effects of international by differences in the various dimensions of distance
business on an organisation's strategy, structure and • Makoto Kanda's work on long-lived firms
function. This book pays c lose attention to these issues. • insights into international business strategy that can
Comprehensiveness and relevance also require coverage be derived from the resource-based view of the firm.
of the major current theories. The following insights have
In light of the fast-changing nature of the international
therefore been included: business environment, the leading-edge theory and up-
• the new trade theory and strategic trade policy to-date material included in this book make ii a valuable
• theories of internationalisation, including 'born globals' resource in this field.
ABOUT THE AUTHORS
ABOUT THE ORIGINAL AUTHOR
CHARLES W. L. HILL is the Hughes M. Blake Professor of International Business at the School of Business, University
of Washington. Professor Hill received his PhD in industrial organisation economics in 1983 from the University of
Manchester's Institute of Science and Technology (UMIST) in Great Britain. In addition to his position at the University
of Washington, he has served on the faculties of UMIST, Texas A&M University and Michigan State University.
Professor Hill teaches in the MBA and executive MBA programs at the University of Washington and has received
awards for teaching excellence in both programs. He has also taught on several customised executive programs.
Professor Hill has published more than 50 articles in peer-reviewed academic journals, as well as four college
textbooks-one on strategic management, one on principles of management, and the other two on international business
(one of which you are now holding). He serves on the editorial boards of several academic journals and previously served
as consulting editor at the Academy of Management Review.
ABOUTTHELOCALAUTHORS
THOMAS CRONK was formerly an academic staff member of the School of International Business, Queensland
University of Technology (QUTJ. While in this school he led the ongoing development of the international business
curriculum in the Faculty of Business at QUT for nearly a decade. After retiring from full-time academic work, he served
until recently as a teaching and learning consultant to the Faculty of Business at QUT.
With more than 30 years' experience in business education in the higher education sector, Thomas has designed,
taught and administered a range of undergraduate and postgraduate courses, including Marketing and International
Business, Globalisation of Business, Global Business Operations and, for international students, Business in Australia.
He has also studied and developed courses in international business in several other countries, including the United
Kingdom, the United States, Malaysia and Hong Kong.
Thomas has authored other textbooks, including Economics for the Real World, Business Organisation and
Management and Marketing and International Business.
RUMINTHA WICKRAMASEKERA is the coordinator and senior lecturer of one of the largest International Business
programs in Australia-Global Business at Queensland University of Technology (QUTJ. He has more than 15 years'
experience in teaching, developing and coordinating international business subjects at a number of Australian universities.
Rumintha has also been involved in several major projects focusing on identifying the dynamics of the
internationalisation process of small to medium-sized enterprises, including his PhD research, which examined the
internationalisation of the Australian wine industry.
He is the recipient of several teaching awards including The QUT Vice-Chancellor's Award for Excellence in Learning
and Teaching, and the Australian Government Office for Learning and Teaching Citation for Outstanding Contributions to
Student Learning.
ACKNOWLEDGMENTS
As with any endeavour of this type, this edition has been We are also indebted to our ancillary authors who have
the result of a team effort. We would like to thank Brent worked hard to ensure that we have a strong ancillary
Burmeister (University of Auckland) and Jane Menzies package.
(Deakin University) for their detailed reviews of the Numerous people deserve to be thanked for their
material during development. assistance in preparing this book. First, we want to extend
We would like to thank our case contributors. They our sincere thanks to all the people at McGraw-Hill who
have added the touch of colour that comes with presenting have worked with us on this project: Publisher Kate Aylett,
real-life situations: Senior Product Developer Jane Roy, Production Editors
Marisa Rey Bulen and Lindsey Langston and Copyeditor
, Makoto Kanda, Meiji Gakujin University- Komatsu:
Connie De Silva.
globalisation through decisively better business
Rumintha is grateful to all of those who assisted him
(Chapter l)
in his early work as well as his doctoral studies, and who
• Catherine Welch, University of Sydney- Shoes of Prey
have fostered his fascination with and enthusiasm for
(Chapter l)
learning and teaching globaVinternational business. He
• Jane Menzies, Deakin University- Tobacco plain-
is especially indebted to Professors Norman Philp, Geoff
packaging Jaws in Australia: health or trade issues?
Bamberry, Eddie Oczkowski and Gordon Boyce for their
(Chapter 3)
support and encouragement. He would also like to pass
• Cheryl Rivers, Anushka D'Souza, Meghna Garg, Ayan
on his sincere thanks to the many students and colleagues
Nor, Frances Skilton, Caleb Walsh, Yvette Waikari,
who made a major contribution to the book by providing
Victoria University, Wellington-Cognition Consulting:
valuable feedback. Finally, he would like to send a very
exporting New Zealand's educational expertise and
special thanks to his family for their continued support
culture? (Chapter 5)
and encouragement.
• Yuka Sakurai, Meijigakuin University, Japan-
Thomas would like to thank the many students who
UNIQLO goes global (Chapter 9)
have passed through QUT's international business courses.
• Constanza Bianchi, QUT- The globalisation of a wine
They have often been the harshest and fairest critics of
brand from an emerging market: the case of Casillero
how and what is taught. II is these students and their
def Diab/a (Chapter 10)
ongoing interest in the field of international business that
• Marilyn Healy, Queensland University of Technology-
provides the motivation to continue improving our teaching
Risky business: an Australian firm in conflict zones
and learning resources. This textbook is the product of
(Chapter 12)
• Stephen Grainger, Edith Cowan University- Cultural such motivation.
neglect at the Mingxi Bing Guan (Guest House)
(Chapter 14).
WHAT'S NEW IN THE
THIRD EDITION
The success of the first and second editions of Global All opening and closing cases are either new or have been
Business Today was based in part upon the incorporation of significantly revised with updates and, in some cases, a
leading-edge research into the text, the discussion of current new focus. The boxed illustrations, the 'Country Focus' and
events within the context of the appropriate theory, and the 'Management Focus', have been updated and new ones
use of examples, cases and statistics that were not only up- added. An 'Emerging Market' box has been added to reflect
t0-0ate but also relevant to our students to illustrate global the growing importance of these economies to international
trends and enterprise strategy. Building on these strengths, business. We have taken account of the reviews by our
our goals for this revised edition have been five-fold: peers and our students. Chapter 9 has undergone a major
revision with a new emphasis being placed on the tools of
1. Incorporate new insights from recent scholarly
country analysis and the need to consider not only profit
research wherever appropriate.
maximisation, but the need for long-term survival of the firm.
2. Ensure the content of the text covers all appropriate
A continued feature of this edition is the inclusion of
issues.
International Business Graduate Attributes ( IBGA) in
3. Ensure the text is as up-to-date and as relevant to
each chapter, accompanied by applicable learning and
the student cohort as possible with regard to current
assessment tasks. The specification of the IBGAs and tasks
events, statistics, examples and case studies.
in each chapter informs the students on what learning
4. Make the link between principle and practice by
outcomes are expected and how they can demonstrate
drawing out the implications of concepts and ideas for
the attainment of these outcomes. The scope of the
international business management and operations.
IBGAs makes clear that what is expected from a study of
5. Provide the opportunity for the students and their
international business, and a university education more
instructors to identify and attain the learning goals of
generally, is more than the ability to recall the correct
their international business education.
answer to 'what', 'how' and 'why' questions. For the
As part of the revision process, changes have been made instructor and course designer, the specification of the
to every chapter in the book. All material and statistics IBGAs and assessment tasks enables them to demonstrate
are as up-t0-0ate as possible as of early 2013. We have where and how the IBGAs are developed and assessed.
added discussion on current events wherever appropriate. This transparency is inherently an accountability measure,
Examples include the aftermath of the Global Financial but it is also a necessary requirement for attaining external
Crisis of 2007--09 and the Eurozone crisis, the growth of accreditation for a course of study. IBGA matters are
sovereign wealth funds, the state of play at the Doha Round outlined in more detail on pages xxviii-xxx.
of trade negotiations, climate change, the rise of emerging
markets, growing multipolarity and the changing power Thomas Cronk and Rumintha Wickramasekera
balance in international economic institutions and the April 2013
increasing prevalence of regional economic integration.
ORGANISATION/CONTENT
--
PART ONE GLOBALISATION
CHAPTER 1 GLOBALISATION
HOME
COUNTRY
INVESTMENT AND INTERNATIONALISATION
CHAPTER 3 THE POLITICAL ECONOMY
OF TRADE AND INVESTMENT
CHAPTER 4 FOREIGN EXCHANGE AND
•
•••
-
THE INTERNATIONAL MONETARY SYSTEM
- - - -
PART THREE COUNTRY DIFFERENCES
- -
ENVIRONMENTS
-- --
RESPONSIBILITY
-
CHAPTER 9 COUNTRY MARKET ANALYSIS
- - - -
CHAPTER 10 THE STRATEGY OF INTERNATIONAL BUSINESS
"I will look them over and then tell you," said my
mother.
"Margaret, why not say at once that you are sorry for
what you said about Vevette, and that you will be glad if
she will overlook it and help you again. That is the easiest
way out of the trouble."
And I told her about Lois. She was greatly pleased, and
we talked again over my plan of establishing a dame school
for the little ones, under the care of the widow and her lame
daughter. Margaret, with all her pride, had not an atom of
venom or malice about her. Once she made up her mind to
pass over a thing, that was the end of it.
"She is far from well, and keeps her chamber the last
two days," said Margaret; "but my mother cannot tell what
ails her, only she is giddy as soon as she sits up. She is very
easily disturbed, and likes to stay alone best."
The next day Andrew came again, and this time with
great news. There was a certain estate in Devonshire which
should have descended to my mother by the will of her
grandmother, but which had long been in dispute, and had
threatened to eat itself up, as the saying goes, in law
expenses. Andrew brought word that by the discovery of
some new evidence—a later will, I believe—the matter was
definitely settled, and that when our honest share of the
expenses was paid the estate would be worth no less than
three hundred a year to my mother and me. He proposed to
go at once to Exeter to attend to the final settlement, if my
mother wished it and would give him proper powers.
"Was the other day the first time you—the first time—"
"Vevette, you have betrayed us," said she. "So much for
trusting a French girl."
Andrew turned absolutely white as he heard these
words.
"I wish I had never seen him," said I, and with that I
fell a-weeping with such violence that my mother was
alarmed. She led me up to bed herself, administered a
quieting potion, and sat by me till I fell asleep.
"She did," said Betty. "We talked of the affair when she
first came here, and afterward, when she was angry about
the book, she taunted me with it and threatened to tell."
"I did not taunt you with meeting him, for I never knew
for certain that you did meet him. A suspicion came into my
mind, and in my anger I spoke it out."
"Well, all I can say is, that it was an unlucky day when
you ever darkened my doors, and still more when you were
betrothed to my son," said any aunt, who was one of those
persons that say first and think afterward.
"But I did see something, and told you what it was, and
you did not suspect more than I," returned Rosamond.
"Don't you remember how confused and angry Betty was?"
"She can give it all to Betty," said I; "I shall not need
it."
"I don't blame you, and yet I am sorry," said Meg. "I
think Andrew greatly to blame, and I believe now he thinks
so himself."