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Managerial Economics and Strategy
SECOND EDITION
Jeffrey M. Perloff
University of California, Berkeley
James A. Brander
Sauder School of Business,
University of British Columbia
Printer/Binder: RR Donnelley/Williard
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10 9 8 7 6 5 4 3 2 1
Chapter 1 Introduction 1
Definitions E-13
References E-18
Index E-34
Credits E-58
Contents
Preface xiii
Chapter 1 Introduction 1
1.1 Managerial Decision Making 1
Profit 2
Trade-Offs 2
Strategy 3
Simplifying Assumptions 4
Testing Theories 5
Summary 7
2.1 Demand 10
The Demand Curve 11
3:mas Jako.
KALA-RUOKIA.