“I wish I could see every movie that comes out,

but being a broke college kid keeps me limited”

Mark Chapman
Age: 19
Education: 2nd year college student
Hometown: Austin, TX
Family: single, no kids
Occupation: Part-time at campus
bookstore
Goals Frustrations
● Become a film director ● I can’t always tell what
when I graduate a movies going to be
● Learn as much about like from the written
movies and see as description
many as I can ● I’ve wasted money on
● Save up money for movies that were bad
books and other and I didn’t enjoy at all
supplies
Mark is a 19 year old college student, majoring in film studies.
He loves going to the movies and wants to see more indie and
foreign films. He has a part-time, minimum wage job, so
money is tight. He wants to get a sense of a movie before
spending any money on it. He’s bought tickets to some movies
that turned out to be duds.
 “Finding something two adults, two kids, and a teenager
can all enjoy is almost a full time job”

Goals
● Spend more time with her
family
● Find activities that are
enjoyable for each of her
kids
● Ensure her kids are
exposed to age
appropriate material
Frustrations
● Her teenager no longer
likes the same things as her
other kids
● She accidentally took her
kids to an inappropriate
film because she didn’t
know what it was about

Gloria Miller Gloria, 42, is married to John and has 3 kids, ages 8, 10, and 13.
She’s also an ER Nurse in a large city, so she’s pretty busy. She
Age: 42
doesn’t get a lot of time to spend with her kids, so when she
Education: BS in Nursing
does, she likes to do one big group activity. Finding something
Hometown: Chicago, IL
they all like can be difficult. Gloria also finds it hard to know
Family: married, 3 kids (age 8, 10, 13)
what’s going on as her work keeps her from learning about
Occupation: ER Nurse
current popular culture.