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MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 1A BUSM5111/d/p

ASSESSMENT TYPE: ASSIGNMENT 1 (PAPER AND MARKING RUBRICS)

TOTAL MARK ALLOCATION: 100 MARKS

TOTAL HOURS: 10 HOURS

By submitting this assignment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in the
Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the student
portal.

INSTRUCTIONS:

1. No material may be copied from original sources, even if referenced correctly, unless it is a
direct quote indicated with quotation marks. No more than 10% of the assignment may
consist of direct quotes.
2. Save a copy of your assignment before submitting it.
3. Assignments must be typed unless otherwise specified.
4. All work must be adequately and correctly referenced.
5. Begin each section on a new page.
6. This is an individual assignment.
7. For group assignments, the group may not exceed four members.
8. For group assignments, a peer evaluation component is required, and members of the group
may not receive the same final mark.

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Referencing Rubric

Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by indicating
is a fundamental educational principle and the cornerstone of high- (circling/underlining) the information that best describes the
quality academic work. Hence, The IIE considers it essential to student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the
standards is referencing in a way that is consistent, technically overall percentage – the student’s work contains five or more
correct and congruent. This is not plagiarism, which is handled errors listed in the minor errors column in the table below.
differently.
Major technical referencing errors: 10% deduction from the
Poor quality formatting in your referencing will result in a penalty of overall percentage – the student’s work contains five or more
a maximum of ten percent being deducted from the percentage errors listed in the major errors column in the table below.
awarded, according to the following guidelines. Please note,
however, that evidence of plagiarism in the form of copied or If both minor and major errors are indicated, then 10% only (and
uncited work (not referenced), absent reference lists, or not 5% or 15%) is deducted from the overall percentage. The
exceptionally poor referencing, may result in action being taken in examples provided below are not exhaustive but are provided to
accordance with The IIE’s Intellectual Integrity Policy (0023). illustrate the error

Required: Minor errors in technical correctness of Major errors in technical correctness of referencing
Technically correct referencing referencing style style
style Deduct 5% from percentage awarded Deduct 10% from percentage awarded
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format consistent, but there are one or two text and/or in the bibliography/ reference list.
has been used for all in-text changes in the format of in-text • Multiple formats for the same type of referencing
references and in the referencing and/or in the bibliography. have been used.
bibliography/reference list. • For example, page numbers for direct • For example, the format for direct quotes (in-text)
quotes (in-text) have been provided for and/or book chapters (bibliography/ reference
one source, but not in another instance. list) is different across multiple instances.
Two book chapters (bibliography) have
been referenced in the bibliography in
two different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. • The referencing format is incorrect.
Referencing format is technically • The correct referencing format has been • Concepts and ideas are typically referenced, but a
correct throughout the consistently used, but there are one or reference is missing from small sections of the
submission. two errors. work.
• Concepts and ideas are typically • Position of the references: references are only
Position of the reference: a referenced, but a reference is missing given at the beginning or end of large sections of
reference is directly associated from one small section of the work. work.
with every concept or idea. • Position of the references: references • For example, incorrect author information is
are only given at the beginning or end of provided, no year of publication is provided,
For example, quotation marks, every paragraph. quotation marks and/or page numbers for direct
page numbers, years, etc. are • For example, the student has incorrectly quotes missing, page numbers are provided for
applied correctly, sources in presented direct quotes (in-text) and/or paraphrased material, the incorrect punctuation is
the bibliography/reference list book chapters (bibliography/reference used (in-text); the bibliography/reference list is
are correctly presented. list). not in alphabetical order, the incorrect format for
a book chapter/journal article is used, information
is missing e.g. no place of publication had been
provided (bibliography); repeated sources on the
reference list.
Congruence between in-text Generally, congruence between the in- A lack of congruence between the in-text
referencing and bibliography/ text referencing and the bibliography/ referencing and the bibliography.
reference list reference list with one or two errors. • No relationship/several incongruencies between
• There is largely a match between the the in-text referencing and the
• All sources are accurately sources presented in-text and the bibliography/reference list.
reflected and are all accurately bibliography. • For example, sources are included in-text, but not
included in the bibliography/ • For example, a source appears in the in the bibliography and vice versa, a link, rather
reference list. text, but not in the bibliography/ than the actual reference is provided in the
reference list or vice versa. bibliography.
In summary: the recording of In summary, at least 80% of the sources In summary, at least 60% of the sources are
references is accurate and are correctly reflected and included in a incorrectly reflected and/or not included in
complete. reference list. reference list.

Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
........................................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................................

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YOCO

Yoco launched its mobile card acceptance offering in 2015 with an affordable pay-per-use transaction
pricing model. Their no fixed monthly rental fee appealed to smaller merchants that previously could
not afford traditional card terminals. To start accepting card payments, business owners can connect
the Yoco card reader to their Android/iOS smartphones or tablets. The hardware is paired with a
comprehensive Point of Sale (POS) application and business intelligence portal to give businesses real-
time access to sales insights and analytics.

In 2018 Yoco launched The Yoco Payment Gateway, a solution that enables business owners to accept
payments on their WooCommerce or Wix e-commerce websites. Entrepreneurs are able to add the
plugin to their site and activate Yoco as a payment option. They deliver their card machines for free in
South Africa in three business days.

Features
• Card machines – They offer two card machine options, the Yoco Go and Yoco Neo. Both accept
all major cards. All machines come with access to their Business Portal.
• Cash Advances – Merchants are prequalified for a cash advance, which can be used to buy
stock or equipment and can be accessed online. You need to be a Yoco merchant for at least
three months to qualify for Yoco Capital. The cash advance is paid off with a percentage of every
sale through Yoco.
• Yoco App – Run your business from your phone. You can view and track your sales history or
access your business and account data in your online business portal. Users can create sales,
see their transaction history and track business performance on the app. You are also able to
add discounts for customers, send digital receipts via email or SMS, and manage refunds and
chargebacks directly from the app.
• Yoco Link – For businesses without a website, the Yoco Link allows businesses to get paid online
through a link sent to a customer in a chat, email or on social media.
• Yoco Gateway – Accept card payments on your website. The gateway is compatible with
WordPress, WooCommerce, Wix and Shopstar.

SHOP YOCO CARD MACHINES

Pricing : Yoco has a pay-per-use transaction pricing model with no fixed monthly rental fees. Fees are
however paid on each transaction made and decrease as the volume of transaction increases,

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therefore the more you sell, the less you pay. Card machine fees are from between 2.6% – 2.95% (ex.
VAT). Online fees range from 2.6% to 2.95% (ex. VAT).

Card machine pricing:

• Yoco Go – R699 once-off.
• Yoco Khumo – R999 once-off
• Khumo Print – R2 499 once-off.

Pros: Their suite of tools allows for insights and comprehensive management of the business through
the Yoco Point of Sale (POS) and Yoco Business Portal.
Cons: No card machine rental option available.
Source:
SME South Africa. 2021. YOCO. [Online]. Available at: https://smesouthafrica.co.za/brands/yoco/
[Accessed 06 February 2023].
YOCO. 2023. [Online]. Available at: https://www.yoco.com/za/ [Accessed 06 February 2023].

Important: You are required to conduct additional research on YOCO before completing the
questions below.

Question 1 (Marks: 20)

A business can be defined as ‘an organisation or economic system where goods and services are
exchanged for one another or for money’ (Business Dictionary, 2019).

Q.1.1 Discuss the four key elements of business as they relate to YOCO. Provide examples (12)
to support your discussion.

Q.1.2 Describe the factors of production that YOCO must apply to continue growing their (8)
business.

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Question 2 (Marks: 20)

Planning is the first part of management and is important for all organisations.

Q.2.1 Distinguish between “single use” and “standard” plans and provide three examples (8)
of each specific to YOCO.

Q.2.2 MBOs allow managers and employees to set individualised goals, linked to the (12)
organisation’s goals and objectives, with employees being monitored and evaluated
regularly. These goals are linked to rewards that motivate employees to work
towards achieving their goals.

Advise YOCO of the six steps in the MBO process and apply each step to YOCO.

Question 3 (Marks: 20)

Q.3.1 Describe five entrepreneurial characteristics and/or skills the founders of YOCO, (5)
Katlego Maphai, Carl Wazen, Bradley Wattrus, and Lungisa Matshoba would have
required to make a success of their venture.

Q.3.2 Step two of the Entrepreneurial Process is Evaluating opportunities. Advise the (3)
founders of YOCO on three ways of evaluating business opportunities.

Q.3.3 Recommend a form of ownership best suited for YOCO. Provide reasons for your (4)
recommendation.

Q.3.4 Yoco wants to open a branch in KwaZulu- Natal that will offer on-site assistance to (8)
their customers. Advise YOCO on the five elements it should consider when
choosing a new location for this branch.

Question 4 (Marks: 20)

Analyse YOCO’s competitive environment. In your analysis refer to the following:

• Discuss Porter’s five forces.

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• Provide applications/ examples specific to YOCO.

Important: You are required to conduct additional research to complete the question.

Theoretical discussion 10 marks

Application to YOCO 10 marks

Recommended reading on Porter’s 5 Forces:

Marketlinks. 2022. Porter’s five forces. [Online]. Available at: https://www.marketlinks.org/good-

practice-center/value-chain-wiki/porters-five-forces [Accessed 06 February 2023].

Mindtools. 2022. Porter’s five forces – the framework explained. [Online]. Available at:
https://www.mindtools.com/pages/article/newTMC_08.htm [Accessed 06 February 2023].

Wright, G. 2021. Examples of how SME’s can use Porter’s 5 forces to assess marketplace viability.
Smart Insights, 29 October 2021. [Blog]. Available at: https://www.smartinsights.com/online-
brand-strategy/brand-development/how-to-use-porters-5-forces-model/ [Accessed 06 February
2023].

Question 5 (Marks: 20)

Important: This question is NOT based on the YOCO case study.

Write an essay of 750 -900 discussing modern African management thought and leadership.
Include the following points in your essay.

• Provide a brief introduction to your essay

• Body
o Discuss modern African management thought.
o Provide relevant examples to support your discussion.
o Explain the difference between management and leadership
o Provide relevant examples to support your explanation.
• Provide a short conclusion to your essay.

Important:

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 You are required to conduct additional research to complete this question.

 Make use of at least 2 academic resources excluding your prescribed textbook.
 Reference your essay using The IIE Harvard referencing method.
 Use the rubric as a guide.

Poor
Structure • Introduction and
of report conclusion present but
and clarity do not introduce or
of writing conclude effectively.
• Ideas mixed between
paragraphs with poor
logical flow.
• Meaning of each
sentence can be
ascertained.
• Sentences often
repetitive and long-
winded with several
spelling, grammar and
punctuation errors.
0— 1mark
Content • Limited theoretical
aspects included (30%).
• Limited substantiation
with approximately 30%
of statements
substantiated
(examples/references).
• Limited depth and
breadth of argument.
• Limited evidence of
synthesis.
0—5 marks
Use of • Poor use of sources with
sources little to no evidence of
appropriate wider
reading.
0 1
TOTAL
Question 5 Rubric
Accomplished Excellent Total
• Clear introduction and • Focused introduction and
conclusion present. conclusion.
• Logical flow of • Introduction outlines the
paragraphs. problem well.
• Meaning of each • Logical flow of
sentence is clear. paragraphs.
• Sentences are coherent • Writing style is clear and
with good spelling, to the point.
/3
grammar and • Sentences well-
punctuation. structured with good
spelling, grammar and
punctuation.
2 marks 3 marks
• Student exhibits insight • Thorough knowledge of
into theory (50%). theory through research
Argument needs more and analysis.
support. • Majority of statements
• Half the statements are are substantiated
substantiated (examples/references).
(examples/references). • Comprehensive answer
• Some evidence of deep with evidence of an /15
argument. argument that bears
• Some of the main aspects substance, breadth and
suitably highlighted. depth.
• Excellent extraction of
and support for the main
theoretical aspects.
6—10 marks 11—15 marks
• Acceptable use of • Excellent use of academic
sources with some sources with clear
evidence of appropriate evidence of wider /2
wider reading. reading.
2
/20

[TOTAL MARKS: 100]

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