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MODULE NAME: MODULE CODE:

PRACTICE OF PUBLIC RELATIONS 1B PRPR5122
PRACTICE OF PUBLIC RELATIONS 1B PRPR5122d

ASSESSMENT TYPE: POE (PAPER ONLY)

TOTAL MARK ALLOCATION: 100 MARKS

TOTAL HOURS: 15 HOURS

By submitting this POE, you acknowledge that you have read and understood all the rules as
per the terms in the registration contract, in particular the assignment and assessment rules in The IIE
Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in the
Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the student
portal.

INSTRUCTIONS:

1. No material may be copied from original sources, even if referenced correctly, unless it is a
direct quote indicated with quotation marks. No more than 10% of the assignment may
consist of direct quotes.
2. Make a copy of your assignment before handing it in.
3. Assignments must be typed unless otherwise specified.
4. All work must be adequately and correctly referenced.
5. Begin each section on a new page.
6. Follow all instructions on the assignment cover sheet.
7. This is an individual assignment.

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Referencing Rubric

Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by
is a fundamental educational principle and the cornerstone of high- indicating (circling/underlining) the information that best
quality academic work. Hence, The IIE considers it essential to describes the student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the
standards is referencing in a way that is consistent, technically overall percentage – the student’s work contains five or more
correct and congruent. This is not plagiarism, which is handled errors listed in the minor errors’ column in the table below.
differently.
Major technical referencing errors: 10% deduction from the
Poor quality formatting in your referencing will result in a penalty overall percentage – the student’s work contains five or more
of a maximum of ten percent being deducted from the percentage errors listed in the major errors’ column in the table below.
awarded, according to the following guidelines. Please note,
however, that evidence of plagiarism in the form of copied or If both minor and major errors are indicated, then 10% only (and
uncited work (not referenced), absent reference lists, or not 5% or 15%) is deducted from the overall percentage. The
exceptionally poor referencing, may result in action being taken in examples provided below are not exhaustive but are provided to
accordance with The IIE’s Intellectual Integrity Policy (0023). illustrate the error.
Required: Minor errors in technical correctness of Major errors in technical correctness of
Technically correct referencing referencing style referencing style
style Deduct 5% from percentage awarded Deduct 10% from percentage awarded
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format consistent, but there are one or two text and/or in the bibliography/ reference list.
has been used for all in-text changes in the format of in-text • Multiple formats for the same type of
references and in the referencing and/or in the bibliography. referencing have been used.
bibliography/reference list. • For example, page numbers for direct • For example, the format for direct quotes (in-
quotes (in-text) have been provided for text) and/or book chapters (bibliography/
one source, but not in another instance. reference list) is different across multiple
Two book chapters (bibliography) have instances.
been referenced in the bibliography in
two different formats.

Technical correctness Generally, technically correct with some Technically incorrect.

minor errors. • The referencing format is incorrect.
• Referencing format is • The correct referencing format has • Concepts and ideas are typically referenced, but
technically correct throughout been consistently used, but there are a reference is missing from small sections of the
the submission. one or two errors. work.
• Concepts and ideas are typically • Position of the references: references are only
• Position of the reference: a referenced, but a reference is missing given at the beginning or end of large sections
reference is directly associated from one small section of the work. of work.
with every concept or idea. • Position of the references: references • For example, incorrect author information is
are only given at the beginning or end of provided, no year of publication is provided,
• For example, quotation marks, every paragraph. quotation marks and/or page numbers for direct
page numbers, years, etc. are • For example, the student has incorrectly quotes missing, page numbers are provided for
applied correctly, sources in the presented direct quotes (in-text) and/or paraphrased material, the incorrect punctuation
bibliography/reference list are book chapters (bibliography/reference is used (in-text); the bibliography/reference list
correctly presented. list). is not in alphabetical order, the incorrect format
for a book chapter/journal article is used,
information is missing e.g. no place of
publication had been provided (bibliography);
repeated sources on the reference list.
Congruence between in-text Generally, congruence between the in- A lack of congruence between the in-text
referencing and bibliography/ text referencing and the bibliography/ referencing and the bibliography.
reference list reference list with one or two errors. • No relationship/several incongruencies
• There is largely a match between the between the in-text referencing and the
• All sources are accurately sources presented in-text and the bibliography/reference list.
reflected and are all accurately bibliography. • For example, sources are included in-text, but
included in the bibliography/ • For example, a source appears in the not in the bibliography and vice versa, a link,
reference list. text, but not in the bibliography/ rather than the actual reference is provided in
reference list or vice versa. the bibliography.
In summary: the recording of In summary, at least 80% of the sources In summary, at least 60% of the sources are
references is accurate and are correctly reflected and included in a incorrectly reflected and/or not included in
complete. reference list. reference list.
......................................................................................................................................................................................................................

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Background_________________________________________________________________________

You are employed as the Junior Public Relations Officer (PRO) for the 2022 DStv Delicious Festival.
Read the article below and answer the questions, in your capacity as the PRO for the event.

DStv Delicious Festival set to return in September after two-year break

This year’s DStv Delicious Festival is scheduled to take place on Heritage weekend (24 and 25
September 2022). The Early Bird tickets are already on sale.

“We’re encouraged by the improving environment around the relaxation of COVID-19 restrictions
and we’re hoping that the country may be at a new normal stage that allows food festivals and live
music events to take place, come September. It’s been a long two years and we’re looking forward
to celebrating some incredible food and music once again,” said Lloyd Cornwall, Director of the
Delicious International Food and Music Festival. “The long-awaited opening up of live
entertainment comes at a much-needed time for an industry that has really been hard hit.’

The annual two-day sell out festival has attracted some of the biggest names in the international,
African and local food and music industries including Jamiroquai, Chaka Khan, Erykah Badu, Hugh
Masekela, Black Coffee, Louie Vega; chefs Reuben Riffel, Siba Mtongana and J Something amongst
others.

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Source: YMZ website. 2022.

Available from: https://www.yomzansi.com/2022/02/15/dstv-delicious-festival-2022/
[Accessed: 16 July 2022].

Question 1: Media Releases (Marks: 60)

Use the NIBSS formula and write a media release announcing the 2022 DStv Delicious Festival.

Your media release must include the following:

Criteria Mark allocation

(N) New information on the 2022 DStv Delicious Festival (5)
(I) Interesting facts about the 2022 DStv Delicious Festival (10)
(B) Background information on the annual DStv Delicious Festival (10)
(S) Selling points of the 2022 DStv Delicious Festival (10)
(S) Superfluities regarding the 2022 DStv delicious Festival (10)
Relevant photograph (5)
Media release format (10)

Question 2: Presentation skills (Marks: 40)

You have been asked to compile a 10-slide PowerPoint presentation for the event organisers of the
2022 DStv Delicious Festival educating them about the various channels used to get information
across to the mass media.

Note: Your PowerPoint slides need to be innovative and interactive. Visual aids should be inserted,
and the visual communication elements used must be aligned with the DStv Delicious Festival.

NB: The practical examples provided must be relevant to the 2022 DStv Delicious Festival.

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Presentation guidelines Marking allocation

Introduction
Slide 1 3
 Purpose of the presentation.

Body
Slide 2
 Key points on media channel 1. 2

Slides 3
 One practical example of how the event organisers can use
media channel 1 (include a visual aid). 3

Slide 4
 Key points on media channel 2.
2
Slide 5
 One practical example of how the event organisers can use
3
media channel 2 (include a visual aid).

Slide 6
 Key points on media channel 3. 2
Slide 7
 One practical example of how the event organisers can use 3
media channel 3 (include a visual aid).

Slide 8
 Key points on media channel 4. 2

Slide 9
 One practical example of how the event organisers can use
media channel 4 (include a visual aid). 3

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Conclusion
Slide 10
 Key point summarised. 3

Visual aids and technical rules

 Appropriate visual aids were used. 5
 The presentation is creative and original. 4
 The examples provided are practical and relevant to the 2022
3
DStv Delicious Festival.
 There are no spelling and grammatical errors. 2

Total marks 40

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Question 3: Marking Rubric (Marks: 60)

Please note: Use this marking rubric to ensure that all the relevant details are included in your essay.

Below standard Approaching Meets standard Exceeds standard Greatly exceeds standard
Standard
New 0 marks 1-2 mark 3 marks 4 marks 5 marks
information
on the 2022
DStv
Delicious
Festival
No new information The new information on The new information on The new information on The new information on the
on the 2022 DStv the 2022 DStv the 2022 DStv the 2022 DStv Delicious 2022 DStv Delicious
Delicious Festival is Delicious Festival Delicious Festival Festival provided highlights Festival provided highlights
provided. provided does not provided highlights the the main idea of the media the main idea of the media
highlight the main idea main idea of the media release. release.
of the media release. release.
The new information on The new information on the
the 2022 DStv Delicious 2022 DStv Delicious
Festival provided maintains Festival provided maintains
the reader’s interest. the reader’s interest.

The new information on the

2022 DStv Delicious
Festival provided entices the
reader to read further.

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Interesting 0-2 marks 3-4 marks 5-6 marks 7-8 marks 9-10 marks
facts about
the 2022
DStv
Delicious
Festival
No interesting facts Only one or two Three interesting facts Four interesting facts about Five interesting facts about
about the 2022 DStv interesting facts about about the 2022 DStv the 2022 DStv Delicious the 2022 DStv Delicious
Delicious Festival are the 2022 DStv Delicious Delicious Festival are Festival are provided. Festival are provided.
provided. Festival are provided. provided.

Background 0-2 marks 3-4 marks 5-6 marks 7-8 marks 9-10 marks
information
on the
annual DStv
Delicious
Festival
No background Background Background Background information Background information
information on the information on the information on the on the annual DStv on the annual DStv
annual DStv annual DStv Delicious annual DStv Delicious Delicious Festival is Delicious Festival is
Delicious Festival is Festival is poorly Festival is provided in provided in sufficient provided in sufficient
provided. provided. sufficient detail. detail, in chronological detail, in chronological
order and specific events order and specific events
are referred to. are referred to.

The information is
supported by practical
examples and/or statistical
data.

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Selling 0-2 marks 3-4 marks 5-6 marks 7-8 marks 9-10 marks
points of
the 2022
DStv
Delicious
Festival
No selling points of Only one or two selling Three selling points of Four selling points of the Five selling points of the 2022
the 2022 DStv points of the 2022 DStv the 2022 DStv Delicious 2022 DStv Delicious Festival DStv Delicious Festival are
Delicious Festival Delicious Festival are Festival are provided. are provided. provided.
are provided. provided.

Superfluitie 0-2 marks 3-4 marks 5-6 marks 7-8 marks 9-10 marks
s regarding
the 2022
DStv
Delicious
Festival
No superfluities Superfluities regarding Superfluities regarding Superfluities regarding the Superfluities regarding the
regarding the 2022 the 2022 DStv the 2022 DStv 2022 DStv Delicious 2022 DStv Delicious
DStv Delicious Delicious Festival Delicious Festival are Festival are provided in Festival are provided in
Festival are provided are poorly provided in sufficient sufficient detail and sufficient detail and specific
provided. provided. detail. specific events are events are referred to.
referred to.

The information is
supported by practical
examples and/or statistical
data.

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Relevant 0 marks 1-2 marks 3 marks 4 marks 5 marks

photograph
A relevant The photograph The photograph The photograph provided is The photograph provided is
photograph is not provided is not relevant provided is relevant to relevant to the media relevant to the media release
included in the to the media release. the media release. release and has a relevant and has a relevant caption.
media release. caption.
The source of the photograph
is provided.
Media 0-2 marks 3-4 marks 5-6 marks 7-8 marks 9-10 marks
release
format
The format used is The format used is The format used The format used includes all The format used includes all
incorrect for a media incorrect for a media includes all of the following aspects and of the following aspects and
release. release. of the following aspects: are provided in sufficient are provided in sufficient
 Date written. detail: detail:
 Release date.  Date written.  Date written.
 Headline.  Release date.  Release date.
 End.  Headline.  Headline.
 Issued by.  End.  End.
 Contact details.  Issued by.  Issued by.
 Contact details.  Contact details

Headings and subheadings Headings are bolded where

are bolded where necessary.
necessary.
A relevant boilerplate is
included.

END OF PAPER

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