‭MKT243‬

‭MARKETING PLAN REPORT‬

‭GROUP:‬
‭AC1104E‬

‭COURSE CODE:‬
‭AC110‬

‭SEMESTER:‬
‭MARCH 2024 - AUGUST 2024‬

‭PREPARED BY:‬

‭NAME‬ ‭MATRIC NO.‬

‭NUR SAIDATUL ATHIRAH BINTI JAAIS‬ ‭2022807468‬

‭NUR AZZAHIRA HANI BINTI NOR IZAM‬ ‭2022861008‬

‭IRDINA BATRISYA FAN BINTI MIKAEL FAN‬ ‭2022492572‬

‭AUSI SYAMIMI BINTI MUHAMMAD KHAIRY LIM‬ ‭2022823216‬

‭PREPARED FOR:‬
‭DR ROSMAH BINTI NIZAM‬

‭DUE DATE:‬
‭5 JULY 2024‬

‭i‬
‭TABLE OF CONTENT:‬

‭NO.‬ ‭TITLE‬ ‭PAGE‬

‭ACKNOWLEDGEMENTS ……………………………………………………… i‬
‭INTRODUCTION TO THE GROUP MEMBERS .…………………………… 1‬
‭Introduction to the group members‬
‭1.0‬ ‭BUSINESS BACKGROUND ………….………………………………………… 2‬
‭2.0‬ ‭BUSINESS PROFILE …………………………………………………………….. 3‬
‭2.1 Business name‬
‭2.2 Location of the business‬
‭2.3 Type of business‬
‭2.4 Owner’s background‬
‭3.0‬ ‭SEGMENTATION ………………………………………………………………… 4-5‬
‭3.1 Business target market‬
‭3.2 Business segmentation bases‬
‭3.3 Business strategies‬
‭4.0‬ ‭PRODUCT AND SERVICES .…………………………………………………….. 6-10‬
‭4.1 Significance of the services to the consumers‬
‭4.2 Type of services‬
‭4.3 Specification of the services‬
‭4.4 Benefits and function‬
‭4.5 Warranty period‬
‭4.6 Labeling‬
‭4.7 Trademark‬
‭4.8 Positioning strategy‬
‭4.9 Picture of the product‬
‭5.0‬ ‭PLACE …………………………………………………………………………….. 11-12‬
‭5.1 Type of marketing channel‬
‭5.2 Level of distribution‬
‭6.0‬ ‭PROMOTION …………………………………………………………………….. 13-15‬
‭6.1 Type of promotion tools‬
‭6.2 Tagline‬
‭6.3 Sample of any promotional activities‬
‭7.0 PRICING ………………………………………………………………………………. 16-17‬
‭7.1 Pricing objective‬
‭7.2 Price of services‬
‭7.3 Tactic of setting the price‬
‭8.0 CONCLUSION AND RECOMMENDATION ……………………………………… 18‬
‭ACKNOWLEDGEMENTS‬

‭Thanks‬ ‭God‬ ‭for‬ ‭the‬ ‭blessing,‬ ‭for‬ ‭it‬ ‭was‬ ‭through‬ ‭his‬ ‭abundance‬ ‭that‬ ‭we‬ ‭were‬ ‭able‬ ‭to‬
‭properly write this report.‬
‭We‬ ‭appreciate‬ ‭the‬ ‭help‬ ‭and‬ ‭direction‬ ‭we‬ ‭received‬ ‭from‬ ‭Dr.‬ ‭Rosmah‬ ‭binti‬ ‭Nizam,‬ ‭our‬
‭MKT243‬ ‭lecturer,‬ ‭in‬ ‭finishing‬ ‭this‬ ‭report.‬ ‭We‬ ‭could‬ ‭not‬ ‭have‬ ‭achieved‬ ‭this‬ ‭without‬ ‭her‬
‭assistance.‬
‭We‬‭express‬‭our‬‭gratitude‬‭to‬‭our‬‭classmates‬‭for‬‭contributing‬‭their‬‭thoughts‬‭and‬‭providing‬
‭feedback‬ ‭on‬ ‭our‬ ‭report,‬ ‭enabling‬ ‭us‬ ‭to‬ ‭make‬ ‭necessary‬ ‭revisions.‬ ‭We‬ ‭might‬ ‭not‬ ‭be‬ ‭here‬‭today‬
‭without their criticism and input.‬
‭We‬‭are‬‭also‬‭very‬‭appreciative‬‭of‬‭the‬‭dedicated‬‭and‬‭encouraging‬‭group‬‭members‬‭we‬‭have.‬
‭It‬ ‭will‬ ‭be‬ ‭extremely‬ ‭difficult‬‭for‬‭us‬‭to‬‭finish‬‭our‬‭report‬‭on‬‭time‬‭if‬‭we‬‭don't‬‭support‬‭one‬‭another‬
‭and give it our all.‬
‭We‬ ‭admit‬ ‭that‬ ‭none‬ ‭of‬ ‭the‬ ‭members‬‭of‬‭our‬‭group‬‭plagiarized‬‭anything‬‭for‬‭our‬‭report;‬‭it‬
‭was‬ ‭entirely‬ ‭our‬ ‭own‬ ‭work.‬ ‭In‬ ‭order‬ ‭to‬ ‭prevent‬ ‭future‬ ‭overlooking‬ ‭of‬ ‭our‬ ‭effort,‬ ‭we‬ ‭have‬
‭included a reference section.‬

‭i‬
‭INTRODUCTION TO THE GROUP MEMBERS‬

‭Name: Nur Saidatul Athirah Binti Jaais‬

‭Matriks no.: 2022807468‬

‭Name: Ausi Syamimi binti Muhammad Khairy Lim‬

‭Matriks no.: 2022823216‬

‭Name: Irdina Batrisya Fan binti Mikael Fan‬

‭Matriks no.: 2022492572‬

‭Name: Nur Azzahira Hani binti Nor Izam‬

‭Matriks no.: 2022861008‬

‭1‬
‭1.0 BUSINESS BACKGROUND‬

‭Koperasi‬ ‭UiTM‬ ‭Pahang‬ ‭Berhad‬ ‭is‬ ‭one‬ ‭of‬ ‭the‬ ‭branches‬ ‭of‬ ‭the‬ ‭Koperasi‬ ‭Kakitangan‬
‭Universiti‬‭Teknologi‬‭Mara‬‭Berhad‬‭(KKUiTMB)‬‭branches.‬‭The‬‭first‬‭Koperasi‬‭Kakitangan‬‭UiTM‬
‭Berhad‬ ‭was‬ ‭established‬ ‭by‬ ‭Ahmad‬ ‭bin‬ ‭Mohd‬ ‭Yunus‬ ‭on‬ ‭25‬ ‭November‬ ‭1968.‬ ‭Koperasi‬ ‭UiTM‬
‭Pahang‬ ‭Berhad‬ ‭was‬ ‭one‬ ‭of‬‭the‬‭earliest‬‭cooperative‬‭openings‬‭in‬‭UiTM.‬‭Koperasi‬‭UiTM‬‭Pahang‬
‭Berhad‬‭was‬‭established‬‭on‬‭29‬‭October‬‭1992‬‭and‬‭is‬‭now‬‭managed‬‭by‬‭Encik‬‭Azma‬‭Shamhafiz‬‭bin‬
‭Azimin‬ ‭starting‬ ‭on‬ ‭22‬ ‭February‬ ‭2018‬ ‭with‬ ‭the‬ ‭help‬ ‭of‬ ‭Puan‬ ‭Siti‬ ‭Mislina‬ ‭binti‬‭Ahmad‬‭Daidiri.‬
‭Koperasi‬ ‭UiTM‬ ‭Pahang‬ ‭Berhad‬ ‭provided‬ ‭many‬ ‭services‬ ‭such‬ ‭as‬ ‭selling‬ ‭essential‬ ‭needs,‬ ‭foods‬
‭and‬ ‭drinks,‬ ‭printing‬ ‭and‬ ‭binding‬ ‭services,‬ ‭parcel‬ ‭services‬ ‭and‬ ‭also‬ ‭transportation‬ ‭services‬ ‭for‬
‭students,‬ ‭staff‬ ‭and‬ ‭also‬ ‭others.‬ ‭The‬ ‭cooperative‬ ‭not‬ ‭only‬ ‭focuses‬‭on‬‭students‬‭but‬‭also‬‭for‬‭staff‬
‭and the members of the Coop Mart in order to gain higher profits.‬

‭2‬
‭2.0‬ ‭BUSINESS PROFILE‬

‭2.1 Business Name: Coop Mart, Koperasi UiTM Pahang Berhad‬

‭2.2 Location of business: UiTM Cawangan Pahang (Jengka)‬
‭2.3 Type of business: Retail and services‬
‭2.4 Owner’s background:‬

‭Name‬ ‭Azma Shamhafiz bin Azimin‬

‭Age‬ ‭32 years old‬

‭Higher qualification‬ ‭Degree in Mathematical Science, IIUM Kuantan‬

‭3‬
‭3.0 SEGMENTATION‬

‭3.1 Business target market‬

‭Current‬

‭Coop‬ ‭Mart's‬ ‭target‬ ‭market‬ ‭is‬ ‭university‬ ‭students‬ ‭and‬ ‭staff,‬ ‭offering‬ ‭a‬ ‭wide‬ ‭range‬ ‭of‬
‭affordable‬ ‭and‬ ‭convenient‬ ‭retail‬ ‭products‬ ‭based‬ ‭on‬ ‭their‬ ‭daily‬ ‭needs,‬ ‭from‬ ‭study‬ ‭needs‬ ‭and‬
‭personal care items such as social needs.‬

‭Revised‬

‭Coop‬‭Mart‬‭needs‬‭to‬‭expand‬‭its‬‭target‬‭market‬‭besides‬‭university‬‭students‬‭and‬‭staff,‬‭which‬
‭includes‬ ‭lecturers‬ ‭and‬ ‭visitors,‬ ‭by‬ ‭offering‬ ‭a‬ ‭diverse‬ ‭range‬ ‭of‬ ‭affordable‬ ‭and‬ ‭convenient‬ ‭retail‬
‭products‬ ‭such‬ ‭as‬ ‭school‬ ‭supplies,‬ ‭necessities,‬ ‭snacks,‬ ‭and‬ ‭personal‬‭care‬‭items,‬‭tailored‬‭to‬‭meet‬
‭the needs of a broader community.‬

‭3.2 Segmentation bases‬

‭Current‬

‭Coop‬ ‭Mart‬ ‭has‬ ‭applied‬ ‭psychographic‬ ‭segmentation‬ ‭to‬ ‭attract‬ ‭customers‬ ‭based‬‭on‬‭their‬
‭personality, lifestyle, social status, activities, interests, opinions, and attitudes.‬

‭Revised‬

‭Coop‬‭Mart‬‭can‬‭apply‬‭demographic‬‭segmentation‬‭and‬‭psychographic‬‭segmentation,‬‭which‬
‭may‬ ‭attract‬‭all‬‭groups‬‭of‬‭age‬‭and‬‭gender‬‭since‬‭their‬‭service‬‭retail‬‭is‬‭very‬‭likable‬‭and‬‭also‬‭based‬
‭on customer personality.‬

‭4‬
‭3.3 Strategies for Selecting Targeting Markets‬

‭Current‬

‭Coop‬ ‭Mart‬ ‭had‬ ‭used‬ ‭a‬ ‭concentrated‬ ‭targeting‬ ‭strategy‬ ‭to‬ ‭focus‬ ‭on‬ ‭one‬ ‭specific‬ ‭target‬
‭market‬‭group‬‭for‬‭most‬‭or‬‭all‬‭of‬‭its‬‭marketing‬‭initiatives.‬‭This‬‭is‬‭because‬‭they‬‭want‬‭to‬‭emphasize‬
‭how their services can meet the unique needs of their niche audience.‬

‭Revised‬

‭Coop‬ ‭Mart‬ ‭can‬ ‭use‬ ‭undifferentiated‬‭targeting.‬‭Coop‬‭Mart‬‭can‬‭communicate‬‭the‬‭benefits‬

‭of‬ ‭its‬ ‭product‬ ‭by‬ ‭sending‬ ‭the‬ ‭same‬ ‭promotional‬ ‭message‬ ‭to‬ ‭everyone.‬ ‭For‬ ‭an‬ ‭undifferentiated‬
‭strategy‬ ‭to‬ ‭be‬ ‭successful,‬ ‭Coop‬ ‭Mart‬ ‭products‬ ‭or‬ ‭services‬ ‭must‬ ‭be‬ ‭readily‬ ‭available‬ ‭and‬
‭affordable‬ ‭and‬ ‭must‬ ‭provide‬ ‭the‬ ‭same‬ ‭benefits‬ ‭to‬ ‭all‬ ‭consumers,‬ ‭aiming‬ ‭to‬ ‭reach‬ ‭as‬ ‭many‬
‭customers as possible.‬

‭5‬
‭4.0 PRODUCT‬

‭4.1 Significance of the services to the consumers‬

‭Current‬

‭The‬‭significance‬‭of‬‭the‬‭retail‬‭service‬‭from‬‭Coop‬‭Mart‬‭is‬‭to‬‭make‬‭it‬‭easier‬‭for‬‭students‬‭to‬
‭buy‬ ‭necessities‬ ‭without‬ ‭having‬ ‭to‬ ‭go‬ ‭out‬ ‭to‬ ‭the‬ ‭town‬ ‭and‬ ‭offering‬ ‭affordable‬ ‭prices‬ ‭for‬ ‭every‬
‭product and service provided.‬

‭Revised‬

‭We‬ ‭revised‬ ‭the‬ ‭retail‬ ‭service‬ ‭to‬ ‭have‬ ‭better‬ ‭customer‬ ‭service‬ ‭so‬ ‭that‬ ‭customers‬ ‭will‬ ‭be‬
‭satisfied‬‭when‬‭they‬‭shop‬‭at‬‭Coop‬‭Mart.‬‭Staff‬‭here‬‭can‬‭learn‬‭to‬‭listen‬‭to‬‭feedback‬‭from‬‭customers‬
‭to improve the service quality.‬

‭4.2 Type of services‬

‭Current‬

‭The‬ ‭current‬ ‭type‬ ‭of‬ ‭consumer‬ ‭service‬ ‭is‬ ‭convenience.‬‭This‬‭is‬‭because‬‭retail‬‭service‬‭is‬‭a‬

‭service‬ ‭that‬ ‭stocks‬ ‭a‬ ‭range‬ ‭of‬ ‭everyday‬ ‭items‬ ‭and‬ ‭service‬ ‭that‬ ‭offers‬ ‭an‬ ‭affordable‬ ‭price.‬
‭Customers‬‭also‬‭can‬‭find‬‭their‬‭items‬‭at‬‭Coop‬‭Mart‬‭easily‬‭according‬‭to‬‭the‬‭convenience‬‭features.‬‭It‬
‭is also convenient because it offers a quick and easy shopping experience for customers.‬

‭Revised‬

‭In‬‭our‬‭opinion,‬‭Coop‬‭Mart‬‭should‬‭continue‬‭the‬‭consumer‬‭service‬‭as‬‭convenience‬‭because‬
‭items‬ ‭provided‬ ‭by‬‭Coop‬‭Mart‬‭can‬‭be‬‭purchase‬‭frequently,‬‭immediately‬‭and‬‭with‬‭minimal‬‭effort‬
‭compared‬ ‭to‬ ‭other‬ ‭types‬ ‭like‬ ‭shopping‬ ‭where‬ ‭consumer‬ ‭buy‬ ‭less‬ ‭frequently,‬ ‭specialty‬ ‭where‬
‭items‬ ‭are‬ ‭quite‬ ‭expensive‬ ‭and‬ ‭unsought‬ ‭where‬ ‭goods‬ ‭or‬ ‭services‬ ‭that‬ ‭customer‬ ‭may‬ ‭not‬ ‭even‬
‭think about to purchase until a specific need arise.‬

‭6‬
‭4.3 Specification of the services‬

‭Current‬

‭Retail‬ ‭service‬ ‭from‬ ‭Coop‬ ‭Mart‬ ‭is‬ ‭a‬ ‭service‬ ‭which‬ ‭provides‬ ‭a‬ ‭stock‬ ‭of‬ ‭a‬ ‭selection‬ ‭of‬
‭everyday‬ ‭items‬ ‭such‬ ‭as‬ ‭beverages,‬ ‭stationary,‬ ‭toiletries,‬ ‭snacks,‬ ‭first-aid‬ ‭and‬ ‭also‬ ‭household‬
‭items‬ ‭like‬ ‭trash‬ ‭bags‬ ‭and‬ ‭detergents.‬ ‭Not‬ ‭only‬ ‭that,‬ ‭retail‬ ‭service‬ ‭here‬ ‭also‬ ‭offers‬ ‭parcels.‬ ‭It‬
‭operates‬ ‭every‬ ‭day‬ ‭from‬ ‭7.30am‬ ‭to‬ ‭10pm‬ ‭from‬ ‭Monday‬ ‭to‬ ‭Friday.‬ ‭For‬ ‭Saturday‬ ‭to‬ ‭Sunday,‬ ‭it‬
‭operates‬ ‭from‬ ‭10am‬ ‭to‬ ‭10pm.‬‭The‬‭number‬‭of‬‭workers‬‭here‬‭is‬‭around‬‭3‬‭to‬‭4‬‭depending‬‭on‬‭their‬
‭shift.‬‭For‬‭payment‬‭methods,‬‭retail‬‭service‬‭here‬‭provides‬‭payment‬‭facilities‬‭such‬‭as‬‭cash,‬‭visa,‬‭QR‬
‭code and TNG eWallet.‬

‭Revised‬

‭We‬‭revised‬‭Coop‬‭Mart‬‭to‬‭add‬‭more‬‭staff‬‭to‬‭enhance‬‭the‬‭speed‬‭of‬‭service‬‭in‬‭the‬‭aspect‬‭of‬
‭handling‬‭and‬‭storing‬‭items,‬‭payment,‬‭cleaning‬‭and‬‭lastly‬‭for‬‭the‬‭closing‬‭and‬‭opening‬‭of‬‭the‬‭store.‬
‭This‬ ‭is‬ ‭because‬ ‭more‬ ‭staff‬ ‭will‬ ‭lead‬ ‭to‬ ‭more‬ ‭quality‬ ‭in‬ ‭service‬ ‭and‬‭increase‬‭the‬‭satisfaction‬‭of‬
‭customers.‬

‭4.4 Benefits and function‬

‭Current‬

‭The‬‭benefits‬‭of‬‭the‬‭retail‬‭service‬‭provided‬‭by‬‭Coop‬‭Mart‬‭is‬‭its‬‭operating‬‭hours‬‭open‬‭from‬
‭7:30am‬‭to‬‭10pm‬‭make‬‭it‬‭easy‬‭for‬‭students‬‭to‬‭buy‬‭their‬‭needs‬‭as‬‭it‬‭opens‬‭for‬‭a‬‭long‬‭time.‬‭Not‬‭only‬
‭that,‬ ‭Coop‬ ‭Mart‬ ‭is‬ ‭also‬ ‭located‬ ‭in‬ ‭UiTM‬ ‭Jengka‬ ‭so‬ ‭students‬ ‭do‬ ‭not‬ ‭have‬ ‭to‬ ‭go‬ ‭to‬ ‭town‬ ‭and‬
‭therefore‬‭it‬‭can‬‭save‬‭their‬‭money‬‭as‬‭there‬‭is‬‭no‬‭need‬‭to‬‭book‬‭grab‬‭to‬‭go‬‭to‬‭the‬‭town.‬‭Lastly,‬‭the‬
‭prices of the items offered are student-friendly.‬

‭Revised‬

‭We‬‭revised‬‭the‬‭retail‬‭service‬‭to‬‭add‬‭a‬‭printing‬‭service‬‭because‬‭we‬‭know‬‭students‬‭always‬
‭need‬ ‭this‬ ‭service‬ ‭as‬ ‭they‬ ‭have‬ ‭a‬ ‭lot‬ ‭of‬ ‭notes‬ ‭to‬ ‭be‬ ‭printed‬ ‭for‬ ‭their‬ ‭studies.‬ ‭This‬ ‭is‬ ‭one‬‭of‬‭the‬
‭functions of retail service.‬

‭7‬
‭4.5 Warranty period‬

‭Current‬

‭Coop‬ ‭Mart‬ ‭does‬ ‭not‬ ‭provide‬ ‭any‬ ‭warranty‬ ‭for‬ ‭their‬ ‭items‬‭but‬‭they‬‭do‬‭refund‬‭or‬‭change‬
‭with‬ ‭a‬ ‭new‬ ‭one‬ ‭if‬ ‭the‬ ‭items‬ ‭bought‬ ‭by‬ ‭the‬ ‭customer‬ ‭are‬ ‭expired‬ ‭especially‬ ‭for‬ ‭food‬ ‭and‬
‭beverages.‬

‭Revised‬

‭We‬‭agree‬‭that‬‭Coop‬‭Mart‬‭should‬‭keep‬‭on‬‭refunding‬‭and‬‭change‬‭defect‬‭items‬‭with‬‭a‬‭new‬
‭one as it is the best way to compensate customers as their type of service is convenient.‬

‭4.6 Labeling‬

‭Current‬

‭8‬
‭Revised‬

‭We‬ ‭revised‬ ‭Coop‬ ‭Mart‬ ‭to‬ ‭change‬ ‭to‬ ‭LED‬ ‭glow‬ ‭sign‬ ‭boards‬ ‭like‬ ‭the‬ ‭example‬ ‭below‬
‭because‬ ‭when‬ ‭it’s‬ ‭night,‬ ‭the‬ ‭board‬ ‭is‬ ‭not‬ ‭clearly‬ ‭visible‬ ‭in‬ ‭addition‬ ‭to‬ ‭the‬ ‭surrounding‬‭area‬‭of‬
‭Coop Mart which does not have many lights.‬

‭4.7 Trademark‬

‭Current‬

‭As for now, Coop Mart did not have any trademark.‬

‭Revised‬

‭We‬‭suggest‬‭CoopMart‬‭to‬‭create‬‭a‬‭trademark‬‭which‬‭is‬‭“Coop‬‭Mart‬‭for‬‭everyone”‬‭because‬
‭it‬‭is‬‭quite‬‭simple,‬‭meaningful‬‭and‬‭easy‬‭to‬‭remember.‬‭“Coop‬‭Mart‬‭for‬‭everyone”‬‭means‬‭that‬‭this‬
‭shop is suitable and available for everyone as they sell a variety of services and goods.‬

‭9‬
‭4.8 Positioning strategy‬

‭Current‬

‭What‬ ‭makes‬ ‭retail‬ ‭service‬ ‭here‬ ‭different‬ ‭from‬ ‭other‬ ‭retail‬ ‭services‬ ‭located‬ ‭in‬ ‭Jengka‬‭is‬
‭they‬ ‭only‬ ‭sell‬ ‭necessities‬ ‭but‬ ‭retail‬ ‭service‬ ‭by‬ ‭Coop‬ ‭Mart‬ ‭not‬ ‭only‬ ‭sells‬ ‭necessities,‬ ‭it‬ ‭also‬
‭provides‬ ‭parcel‬ ‭receiving‬ ‭service.‬ ‭Parcel‬ ‭service‬ ‭is‬ ‭also‬ ‭a‬ ‭part‬ ‭of‬ ‭retail‬ ‭service.‬ ‭Not‬ ‭only‬ ‭that,‬
‭retail‬ ‭service‬ ‭from‬ ‭Coop‬ ‭Mart‬ ‭operates‬ ‭from‬‭7.30am‬‭for‬‭Monday‬‭to‬‭Friday,‬‭making‬‭it‬‭different‬
‭from others because their starting time is usually by 10am.‬

‭Revised‬

‭We‬ ‭revised‬ ‭this‬ ‭retail‬ ‭service‬ ‭to‬ ‭add‬ ‭a‬ ‭delivery‬ ‭service.‬ ‭It‬ ‭is‬ ‭because‬ ‭some‬ ‭students‬ ‭or‬
‭UiTM‬‭staff‬‭are‬‭busy‬‭with‬‭their‬‭schedules‬‭so‬‭if‬‭this‬‭owner‬‭can‬‭provide‬‭a‬‭delivery‬‭service‬‭to‬‭them,‬
‭it makes service retail here different from others.‬

‭4.9 Picture of the product‬

‭10‬
‭5.0‬ ‭PLACE‬

‭5.1‬‭Type of Marketing Channel‬

‭Current‬
‭Coop‬ ‭Mart‬ ‭uses‬ ‭a‬ ‭retail‬‭channel‬‭to‬‭reach‬‭their‬‭customers.‬‭The‬‭retail‬‭channel‬‭is‬‭different‬
‭from‬ ‭the‬ ‭direct‬ ‭channel‬ ‭in‬ ‭that‬ ‭the‬ ‭retailer‬ ‭doesn’t‬ ‭produce‬ ‭the‬ ‭product.‬ ‭On‬ ‭behalf‬ ‭of‬ ‭the‬
‭manufacturer,‬ ‭the‬ ‭retailer‬ ‭advertises‬ ‭and‬ ‭sells‬ ‭the‬‭products.‬‭Retailers‬‭provide‬‭customers‬‭a‬‭great‬
‭deal‬ ‭of‬ ‭interaction‬ ‭efficiency‬ ‭by‬ ‭consolidating‬ ‭product‬ ‭purchases‬ ‭into‬ ‭one‬ ‭spot.‬ ‭Retailers‬ ‭may‬
‭provide‬ ‭their‬ ‭goods‬ ‭in-person,‬ ‭online,‬ ‭in‬‭a‬‭kiosk,‬‭or‬‭even‬‭at‬‭your‬‭door.‬‭The‬‭focus‬‭should‬‭be‬‭on‬
‭selling‬‭directly‬‭to‬‭customers‬‭rather‬‭than‬‭on‬‭the‬‭place.‬ ‭Also,‬‭retailers‬‭provide‬‭customers‬‭a‬‭variety‬
‭of‬ ‭options.‬ ‭All‬ ‭that‬ ‭is‬ ‭meant‬ ‭by‬ ‭assortment‬ ‭is‬ ‭the‬ ‭quantity‬ ‭of‬‭items‬‭available‬‭or‬‭the‬‭number‬‭of‬
‭possibilities‬ ‭within‬ ‭a‬‭certain‬‭product‬‭category.‬‭Retailers‬‭use‬‭a‬‭unique‬‭marketing‬‭mix‬‭strategy‬‭to‬
‭achieve‬‭their‬‭objectives.‬‭Retailers‬‭have‬‭just‬‭as‬‭much‬‭motivation‬‭to‬‭sell‬‭things‬‭as‬‭those‬‭who‬‭create‬
‭them as they are the last point of contact between the producer and the customer.‬

‭Revised‬

‭Coop‬ ‭Mart‬ ‭should‬ ‭stick‬ ‭retailer‬ ‭channel‬ ‭as‬ ‭their‬ ‭marketing‬ ‭channel‬ ‭to‬ ‭reach‬ ‭its‬
‭customers.It‬‭is‬‭because‬‭customers'‬‭empathy‬‭is‬‭beneficial‬‭to‬‭both‬‭buyers‬‭and‬‭sellers‬‭in‬‭retail‬‭sales.‬
‭Unlike‬‭internet‬‭retailers,‬‭retail‬‭storefronts‬‭offer‬‭a‬‭platform‬‭where‬‭customers‬‭can‬‭see‬‭what‬‭they‬‭are‬
‭buying.‬‭The‬‭consumer‬‭leaves‬‭with‬‭their‬‭items‬‭as‬‭soon‬‭as‬‭they‬‭are‬‭instantly‬‭satisfied.‬‭Next,it‬‭can‬
‭sell‬ ‭a‬ ‭range‬ ‭of‬ ‭products‬ ‭and‬ ‭reveal‬ ‭to‬ ‭its‬ ‭customers‬ ‭the‬‭things‬‭that‬‭they‬‭are‬‭not‬‭even‬‭aware‬‭of.‬
‭Thus,‬‭strengthening‬‭a‬‭range‬‭of‬‭goods‬‭at‬‭one‬‭convenient‬‭spot‬‭promotes‬‭more‬‭company‬‭prospects‬
‭and boosts possible sales.‬

‭11‬
‭5.2 Levels of distribution intensity‬

‭Current‬

‭The‬‭levels‬‭of‬‭distribution‬‭intensity‬‭for‬‭Coop‬‭Mart‬‭are‬‭intensive.‬‭A‬‭marketing‬‭strategy‬‭that‬
‭includes‬‭providing‬‭clients‬‭with‬‭access‬‭to‬‭a‬‭company's‬‭products‬‭in‬‭as‬‭many‬‭locations‬‭as‬‭feasible.‬
‭Usually,‬‭this‬‭entails‬‭getting‬‭the‬‭product‬‭into‬‭as‬‭many‬‭retail‬‭locations‬‭as‬‭you‬‭can.‬‭Hence,‬‭enhances‬
‭the‬‭chance‬‭that‬‭a‬‭consumer‬‭could‬‭find‬‭the‬‭goods‬‭when‬‭they‬‭need‬‭it,‬‭thus‬‭leading‬‭to‬‭an‬‭increase‬‭in‬
‭sales.‬‭Besides‬‭that,‬‭it‬‭is‬‭helpful‬‭for‬‭them‬‭to‬‭have‬‭options‬‭since‬‭the‬‭brands‬‭they‬‭usually‬‭buy‬‭might‬
‭be out of stock.‬

‭Revised‬

‭Coop‬ ‭Mart‬ ‭just‬ ‭needs‬ ‭to‬ ‭stick‬ ‭with‬ ‭intensive‬ ‭levels‬ ‭of‬ ‭distribution‬ ‭intensity.‬ ‭This‬ ‭is‬
‭because‬ ‭Coop‬ ‭Mart‬ ‭type‬ ‭of‬ ‭marketing‬ ‭channel‬ ‭is‬ ‭retailers.‬ ‭So,‬ ‭intensive‬ ‭is‬ ‭one‬ ‭of‬ ‭the‬ ‭most‬
‭suitable‬‭levels‬‭for‬‭Coop‬‭Mart.‬‭Because‬‭of‬‭that,‬‭it‬‭can‬‭increase‬‭the‬‭possibility‬‭that‬‭consumers‬‭will‬
‭return‬ ‭for‬ ‭more‬ ‭purchases‬ ‭when‬ ‭they‬ ‭need‬ ‭or‬ ‭desire‬ ‭a‬ ‭product.‬ ‭In‬ ‭addition‬ ‭to‬ ‭fostering‬ ‭a‬
‭relationship‬ ‭with‬ ‭consumers,‬ ‭brand‬ ‭loyalty‬ ‭aids‬ ‭in‬ ‭the‬ ‭integration‬ ‭of‬ ‭products‬ ‭into‬ ‭consumers'‬
‭everyday‬ ‭schedules‬ ‭and‬ ‭lifestyles.‬ ‭Moreover,‬ ‭it‬ ‭can‬ ‭increase‬ ‭Coop‬ ‭Mart‬ ‭sales‬ ‭growth‬ ‭because‬
‭customers‬ ‭may‬ ‭find‬ ‭it‬ ‭easier‬ ‭to‬ ‭buy‬ ‭items‬ ‭through‬ ‭intense‬ ‭distribution‬ ‭as‬ ‭they‬ ‭are‬ ‭frequently‬
‭intended‬‭for‬‭daily‬‭or‬‭often‬‭usage.‬‭For‬‭this‬‭reason,‬‭Coop‬‭Mart‬‭doesn’t‬‭need‬‭to‬‭change‬‭its‬‭levels‬‭of‬
‭distribution intensity.‬

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‭6.0‬ ‭PROMOTION‬

‭6.1 Type of promotion tools‬

‭Current‬

‭Types‬ ‭of‬ ‭promotion‬‭tools‬‭applied‬‭by‬‭Coop‬‭Mart‬‭are‬‭advertising.‬‭It‬‭is‬‭because‬‭the‬‭owner‬

‭uses‬ ‭an‬ ‭application‬ ‭to‬ ‭promote‬ ‭since‬ ‭it‬ ‭is‬‭easier‬‭and‬‭will‬‭get‬‭more‬‭attention‬‭from‬‭people‬‭as‬‭we‬
‭know‬‭people‬‭nowadays‬‭have‬‭their‬‭own‬‭mobile‬‭phone‬‭and‬‭use‬‭social‬‭media‬‭like‬‭Instagram,‬‭tiktok,‬
‭WhatsApp and twitter.‬

‭Revised‬

‭We‬ ‭agree‬ ‭with‬ ‭Coop‬ ‭Mart‬ ‭to‬ ‭use‬ ‭advertising‬ ‭as‬ ‭their‬ ‭types‬ ‭of‬ ‭promotion‬ ‭tools‬ ‭but‬ ‭we‬
‭want‬‭to‬‭suggest‬‭Coop‬‭Mart‬‭to‬‭revise‬‭their‬‭it‬‭from‬‭only‬‭advertising‬‭to‬‭add‬‭one‬‭more‬‭tool‬‭which‬‭is‬
‭sales‬ ‭promotion.‬ ‭This‬ ‭idea‬ ‭is‬ ‭definitely‬ ‭useful‬ ‭because‬ ‭more‬ ‭discounts‬ ‭will‬ ‭attract‬ ‭more‬
‭customers especially when one of their target customers is a student.‬

‭6.2 Tagline‬

‭Current‬

‭The Coop Mart tagline for now is “Patut & Jimat”.‬

‭Revised‬

‭The‬ ‭best‬ ‭tagline‬ ‭for‬ ‭Coop‬ ‭Mart‬ ‭that‬ ‭we‬ ‭suggest‬ ‭is‬ ‭“Murah,‬ ‭Mudah,‬ ‭Mantap”‬ ‭where‬
‭“murah”‬‭stands‬‭for‬‭a‬‭cheap‬‭price‬‭suitable‬‭for‬‭students.‬‭Mudah‬‭stands‬‭for‬‭ease‬‭for‬‭students‬‭to‬‭buy‬
‭their‬‭needs‬‭as‬‭they‬‭do‬‭not‬‭have‬‭to‬‭go‬‭to‬‭town‬‭because‬‭Coop‬‭Mart‬‭is‬‭located‬‭in‬‭UiTM.‬‭Lastly‬‭for‬
‭“mantap”,‬ ‭“mantap”‬ ‭means‬ ‭awesome‬ ‭so‬ ‭we‬ ‭choose‬ ‭it‬ ‭because‬ ‭the‬ ‭retail‬ ‭service‬ ‭provided‬ ‭by‬
‭Coop Mart is very fast and satisfactory.‬

‭13‬
‭6.3 Sample of any promotional activities‬

‭Current‬

‭14‬
‭Revised‬

‭We‬ ‭suggest‬ ‭Coop‬ ‭Mart‬ ‭to‬ ‭promote‬ ‭WhatsApp‬ ‭because‬ ‭here‬ ‭in‬ ‭UiTM‬ ‭Jengka,‬ ‭students‬
‭have‬‭a‬‭lot‬‭of‬‭unofficial‬‭WhatsApp‬‭to‬‭promote‬‭their‬‭small‬‭business.‬‭There‬‭are‬‭around‬‭900‬‭students‬
‭in‬‭each‬‭group‬‭so‬‭it‬‭is‬‭quite‬‭strategic‬‭for‬‭Coop‬‭Mart‬‭to‬‭use‬‭the‬‭group‬‭to‬‭promote‬‭their‬‭business‬‭as‬
‭well‬‭as‬‭that‬‭is‬‭the‬‭function‬‭of‬‭the‬‭group.‬‭Furthermore,‬‭there‬‭are‬‭also‬‭a‬‭lot‬‭of‬‭other‬‭sellers‬‭whether‬
‭inside or outside UiTM join the group to sell their goods.‬

‭15‬
‭7.0 PRICING‬

‭7.1 Pricing objective‬

‭Current‬
‭Pricing‬ ‭objectives‬ ‭are‬‭the‬‭targets‬‭that‬‭help‬‭a‬‭business‬‭in‬‭determining‬‭its‬‭price.‬‭There‬‭are‬
‭three‬ ‭pricing‬ ‭objectives‬ ‭which‬ ‭are‬ ‭Profit-Oriented,‬ ‭Sales-Oriented‬ ‭and‬ ‭Status‬ ‭Quo.‬ ‭Coop‬ ‭Mart‬
‭has‬ ‭decided‬ ‭to‬ ‭offer‬ ‭their‬ ‭services‬ ‭by‬ ‭applying‬ ‭a‬ ‭Profit-Oriented‬ ‭objective.‬ ‭In‬ ‭Profit-Oriented,‬
‭there‬‭are‬‭three‬‭objectives‬‭including‬‭profit‬‭maximization,‬‭satisfactory‬‭profits‬‭and‬‭target‬‭return‬‭on‬
‭investment.‬ ‭Coop‬ ‭Mart‬ ‭mainly‬ ‭focuses‬ ‭on‬ ‭profit‬ ‭maximization‬ ‭as‬ ‭it‬ ‭will‬ ‭satisfy‬ ‭their‬ ‭goals‬ ‭of‬
‭increasing revenue on each sale.‬

‭Revised‬
‭Coop‬ ‭Mart‬ ‭should‬ ‭just‬ ‭maintain‬ ‭on‬ ‭focussing‬ ‭Profit-Oriented‬ ‭pricing‬ ‭objective‬ ‭in‬ ‭the‬
‭future‬ ‭to‬ ‭maintain‬ ‭the‬ ‭stability‬ ‭of‬ ‭the‬ ‭business.‬ ‭This‬ ‭is‬ ‭because‬ ‭the‬ ‭consistency‬ ‭in‬‭pricing‬‭will‬
‭help‬ ‭in‬ ‭building‬ ‭customer‬ ‭trust‬ ‭and‬ ‭loyalty.‬ ‭Apart‬ ‭from‬ ‭this,‬ ‭this‬ ‭objective‬ ‭will‬ ‭ensure‬ ‭the‬
‭survival of their business and remain operational.‬

‭7.2 Price of services‬

‭Current‬
‭In‬ ‭Coop‬‭Mart,‬‭they‬‭offer‬‭their‬‭services‬‭with‬‭the‬‭price‬‭that‬‭is‬‭fixed‬‭in‬‭their‬‭business.‬‭The‬
‭prices will be dependent on the type of services.‬

‭Revised‬
‭Coop‬‭Mart‬‭should‬‭stay‬‭on‬‭keeping‬‭the‬‭price‬‭of‬‭their‬‭services‬‭fixed‬‭to‬‭the‬‭current‬‭pricing.‬
‭This‬‭is‬‭because‬‭the‬‭prices‬‭are‬‭suitable‬‭with‬‭the‬‭quality‬‭of‬‭services‬‭provided.‬‭Fixed‬‭pricing‬‭helps‬
‭with‬ ‭budgeting‬ ‭and‬ ‭financial‬ ‭planning‬ ‭by‬ ‭allowing‬ ‭the‬ ‭business‬ ‭to‬ ‭predict‬ ‭income‬ ‭more‬
‭accurately.‬ ‭The‬ ‭cash‬ ‭flow‬ ‭of‬ ‭the‬ ‭business‬ ‭will‬ ‭be‬ ‭easier‬ ‭to‬ ‭manage‬ ‭due‬ ‭to‬ ‭the‬ ‭consistency‬ ‭of‬
‭pricing.‬

‭16‬
‭7.3 Tactic of setting the price‬

‭Current‬
‭There‬ ‭are‬ ‭three‬ ‭price‬ ‭strategies‬ ‭to‬ ‭set‬ ‭the‬ ‭right‬ ‭price‬ ‭which‬ ‭are‬ ‭price‬ ‭skimming,‬
‭penetration‬‭pricing‬‭and‬‭status‬‭quo‬‭pricing.‬‭Coop‬‭Mart‬‭decided‬‭to‬‭use‬‭one‬‭of‬‭these‬‭strategies‬‭to‬‭set‬
‭the‬ ‭price‬ ‭in‬ ‭their‬ ‭business,‬ ‭that‬ ‭is‬ ‭price‬ ‭skimming.‬ ‭This‬ ‭is‬ ‭a‬ ‭strategy‬ ‭in‬ ‭which‬ ‭the‬ ‭business‬
‭charges‬‭a‬‭higher‬‭price‬‭than‬‭the‬‭market‬‭price.‬‭By‬‭applying‬‭this‬‭strategy,‬‭Coop‬‭Mart‬‭can‬‭maximize‬
‭their revenue and lead to higher profit margins due to the higher initial prices charged.‬

‭Revised‬
‭Coop‬ ‭Mart‬ ‭can‬ ‭still‬ ‭keep‬ ‭on‬ ‭using‬ ‭this‬ ‭tactic‬ ‭of‬ ‭setting‬ ‭the‬ ‭price‬ ‭in‬ ‭their‬ ‭business.‬
‭However,‬ ‭it‬ ‭is‬ ‭also‬ ‭suggested‬ ‭for‬ ‭them‬ ‭to‬‭offer‬‭promotion‬‭in‬‭their‬‭services‬‭so‬‭that‬‭it‬‭will‬‭allow‬
‭them to attract more customers.‬

‭17‬
‭8.0 CONCLUSION AND RECOMMENDATION‬

‭In‬ ‭conclusion,‬ ‭we‬ ‭gain‬ ‭so‬ ‭much‬ ‭knowledge‬ ‭while‬ ‭doing‬ ‭this‬ ‭project.‬ ‭It‬ ‭was‬ ‭a‬ ‭new‬
‭experience‬ ‭for‬ ‭us‬ ‭to‬ ‭remember.‬ ‭Our‬ ‭project‬ ‭was‬ ‭held‬ ‭in‬ ‭Universiti‬ ‭Teknologi‬ ‭Mara‬ ‭(UiTM)‬
‭Cawangan‬ ‭Pahang,‬ ‭campus‬ ‭Jengka.‬ ‭We‬ ‭gain‬ ‭lots‬ ‭of‬ ‭knowledge‬‭about‬‭business‬‭management‬‭in‬
‭the‬ ‭marketing‬ ‭mix.‬ ‭Coop‬ ‭Mart‬ ‭has‬ ‭applied‬ ‭a‬‭very‬‭good‬‭marketing‬‭mix‬‭such‬‭as‬‭the‬‭price‬‭setter,‬
‭place/‬‭location‬‭of‬‭shop,‬‭the‬‭service‬‭and‬‭product‬‭provided‬‭and‬‭also‬‭the‬‭type‬‭of‬‭promotion‬‭they‬‭use‬
‭to‬‭boost‬‭out‬‭their‬‭profit.‬‭The‬‭business‬‭also‬‭has‬‭very‬‭flexible‬‭business‬‭working‬‭hours‬‭where‬‭they‬
‭open‬ ‭everyday.‬ ‭Students‬ ‭and‬ ‭staff‬ ‭can‬ ‭come‬ ‭at‬ ‭any‬ ‭time‬ ‭without‬ ‭worrying‬ ‭about‬ ‭business‬
‭working‬ ‭hours.‬ ‭But‬ ‭the‬ ‭business‬ ‭tends‬ ‭to‬‭face‬‭problems‬‭when‬‭many‬‭students‬‭and‬‭staff‬‭come‬‭at‬
‭the‬ ‭peak‬ ‭hours‬ ‭of‬ ‭operation‬ ‭especially‬‭on‬‭Friday‬‭when‬‭the‬‭male‬‭staff‬‭is‬‭going‬‭to‬‭prayer.‬‭So‬‭for‬
‭the‬‭solution,‬‭they‬‭change‬‭the‬‭business‬‭hours‬‭only‬‭on‬‭Friday‬‭where‬‭they‬‭close‬‭the‬‭business‬‭earlier‬
‭for‬ ‭a‬ ‭break‬ ‭in‬ ‭the‬ ‭afternoon.‬ ‭Coop‬ ‭Mart‬ ‭offers‬ ‭lots‬‭of‬‭services‬‭not‬‭only‬‭retailing‬‭by‬‭selling‬‭the‬
‭needs‬‭but‬‭also‬‭other‬‭services‬‭such‬‭as‬‭printing‬‭services,‬‭parcel‬‭services‬‭and‬‭many‬‭more.‬‭Not‬‭only‬
‭that,‬ ‭Coop‬ ‭Mart‬ ‭also‬ ‭has‬ ‭a‬ ‭very‬ ‭good‬ ‭platform‬ ‭on‬ ‭social‬ ‭media‬ ‭such‬ ‭as‬ ‭Telegram,‬ ‭Twitter,‬
‭Facebook‬‭and‬‭also‬‭Tiktok‬‭to‬‭keep‬‭on‬‭updating‬‭new‬‭items‬‭and‬‭services‬‭that‬‭they‬‭sell‬‭and‬‭provide‬
‭for‬ ‭students‬ ‭and‬ ‭staff.‬ ‭With‬ ‭our‬ ‭revised‬ ‭versions,‬‭we‬‭are‬‭hoping‬‭that‬‭Coop‬‭Mart‬‭can‬‭improvise‬
‭their services to be the best mart in UiTM Jengka.‬

‭18‬