Revolutionizing Sustainability Integration in Enterprise Ethos- A

case study on India’s first net zero energy homes.

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 Sustainability integration across the value chain

Growth Pillars Business Product Sales First Time Construction Customer Experience
Growth Standardization Right Management

Business Business Design | Procurement | Projects (Quality, CRM |

Sales FM
Function(s) Development Marketing Contracts Safety, & others)

Value Chain Site Selection & Land GTM (Planning and Product Launch Raw Material and Construction Product Handover &
Map Acquisition Design) Labour Use

• Site (Climate and ESG) • Climate responsive • Product related • Vendor onboarding (code • Sustainability Maturity • Complaince (EC, CTE, CTO)
Risk Assessment design (CRD) sustainability of conduct - ESG Assessment and other handover to
benefits for parameters) RWA
• Environmental Impacts • Energy Simulation | • SOP development and
Solar/wind analysis | customers and • Raw material sourcing training
• Site Finalization • Resident Assist
Water (Rainwater relevant pitch for (aligned with design
Sales team • Site level measures • Customer care & grievance
• Environmental Impact harvesting) | Waste guidelines) (Energy, water and waste support
Assessment (EIA) – EC (Secondary waste • Strict adherence to labour reduction)
segregation centre in • Customer Enagagement
compliance • Product level measures
design) – Make The Switch
(RWH, STP, Waste
• Green Building Management)
Precertification
• Final Certification

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 Role of the construction sector
How do we give back to nature what we take from it?

New construction CO2 emissions Energy consumption

70% of built requirement until the Buildings and construction Buildings and construction
year 2050 is yet to be constructed sectors combined are sectors combined are
(230 billion sqft of new construction responsible for nearly 40% of responsible for 36% of global
total direct and indirect energy consumption
CO2 emissions

Declining vegetation cover & Bengaluru population Soaring Bengaluru

water bodies growth temperatures

An 88% decline in vegetation cover A 1028% population rise in A temperature rise of 2-2.5
and 79% decline in water bodies in urban areas of Bengaluru degree Celsius in Bengaluru
Bengaluru between 1973 and 2017 between 1973 and 2017 over the last decade

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 A never-before product offering
Launching India’s 1st Net Zero Energy Homes
Climate-responsive design (CRD) 74% self-sufficiency in water 84% Biodiversity preservation

• Building & window orientation
• Climate, sun path and solar radiation
analysis
• 95% of the habitable areas receive
adequate daylight and ventilation
• Sewage treatment plant for grey water
reuse
• Rainwater harvesting
• Low-flow fixtures (aerators) to reduce
freshwater demand and consumption
• Over 100 species of plants
• Over 25 species of birds & 25 species of
butterflies
• Conserving existing trees
1. Planned transplantation of 100+ trees and

• Smart Water metering 2. 10X new trees for every tree removed :
90 X 10= 900 new trees planted

Relevant partnerships
✓ Indo-Swiss Building Energy Efficiency Project (BEEP) - a bilateral cooperation project between Ministry of Power,
Government of India and Federal Department of Foreign Affairs (FDFA) of the Swiss Confederation
✓ Bangalore Electricity Supply Company Limited (BESCOM)
✓ 3 Indian Green Building Council (IGBC) 3

Waste management (Achieving 90% waste
diversion)
• Waste segregation at source
• 100% wet waste composting (food
waste + landscape waste)
• Resource recovery center for dry waste
• Toxic waste management (electronic
waste & biomedical waste)
• 100% onsite composting of wet waste
4 o Remaining 95% is through offsite renewable energy via BESCOM
A never-before product offering
Launching India’s 1st Net Zero Energy Homes
Achieving Net Zero Energy
• 33% reduction in energy demand through CRD and passive & active design:
- Window sizing, material and shading
- Reduction in internal and external heat loads
- Use of solar reflective paint on the roof
- Efficient wall and roof materials
- Appropriate window to wall ratio
- Use of energy efficient equipment
• Remaining 67% energy requirement is met through:
o 5% On-site renewable energy generated through
- Rooftop Solar PV
- Harness wind as a source (Wind turbines on the roof of the building
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 Table of contents

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 Impact and Benefits

Environment impact

• 173 species protected

• 300+ existing trees saved on site
• 33% Energy saved annually, equivalent to powering 827 homes.
• 74% Reduced dependency on external water sources, equivalent to
10,243 tankers of water
• 90% of waste diverted away from landfill, equivalent to 381 trucks of
waste

Contributing to 6 of the United Nations Sustainable Development Goals (SDGs)

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 Impact and Benefits

100 homes sold in 36 hours

90% of launch inventory sold within a month

Achieved 7.2% higher price realization over budget in Phase 1 sales.

With the success of Phase 1, Phase 2 was launched at a further 12%
higher price.

Created a new category of homes in the country

43% of buyers stated their top reason for purchase as Mahindra Eden was a Net Zero
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project with sustainable features (third-party survey conducted)
 Impact and Benefits
Aligned with the group vision
•The first step towards achieving our goal to develop only Net Zero buildings from the year 2030
onwards
• Continuing to be a pioneer in sustainable homes after being the only developer since 2014 to
have all Green rated buildings

Impact on planet

▪ Reduced demand for energy and hence related carbon emissions

▪ Avoid Environmental degradation (due to avoided extraction, processing, and
transportation of resources to generate electricity)
▪ Less Disturbance on Natural Cycles

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 Impact and Benefits
Projected savings of ₹ 16.4 Cr for the Mahindra Projected Cost Savings (over 5 years)
Eden residents over the first 5 years Energy Management ₹ 9.5 Crore

Benefit for people Water Management ₹ 4.7 Crore

Waste Management
▪ Equitable Resources for all ₹ 2.2 Crore

▪ Monetary savings for our customers (₹ 54 / sq. ft. annual household maintenance cost savings)
▪ Recognition (India’s first Net Zero Energy Homes – Mahindra Eden)-

Profit for the organisation

▪ Increased brand value (due to increased customer satisfaction – 7.2% higher average
price realization over budget
▪ Fastest selling inventory (250% increase in the number of units sold than projected)
▪ Rewards and Recognition
▪ Standardization and Integration across the value chain
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Sourcing of Renewable energy
• Convincing BESCOM to supply
renewable energy for a
residential project.
• Currently it's possible only for
industrial/commercial buildings
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Challenges & Actions
On-site energy generation
• Harnessing wind power on the roof of
the buildings to help generate energy
through wind turbines
• Providing solar photovoltaic panels at
various touch points in the project to
generate power
Energy demand reduction
• Glazed facades OR High-
Performance Glass
• Behavioral Interventions like AC
setpoint at 26°C and use with
ceiling fans, daylight & occupancy
sensors
• Variable Voltage Variable Frequency
(VVVF) Lifts to reduce energy
consumption 10
 Challenges & Actions

Construction management to conserve Tree transplantation and site transformation

biodiversity

• Meticulous planning of construction to avoid
disturbance to existing biodiversity
• Cordoning of the existing pond to protect
nature from construction activities
• Created an eco-water body at the project office
to protect existing turtles found discovered the
construction site
• Transplanted around 50+ trees so far which
were falling in the construction footprint to the
areas defined for landscaping (out of total 100
trees planned for transplantation)
• Designed buildings with a conscious effort to
retain 300+ trees

• Monthly monitoring of air, water & noise

pollution levels to curtail impact at the
construction site
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 Extension across consumer touchpoints
• First-ever net-positive sales gallery – one that generates more energy than it consumes
• Innovative Marketing strategy
• Launch on Twitter kicked off by Mr. Anand Mahindra
• A first-of-a-kind 10-min virtual launch
• A first-of-its-kind sales tool – Hybrid scale model with projection, supported by audio and visual - this tool went on to become a
sought-after innovation (visited by many senior executives from competitor real estate organizations)

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 Social recognition

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 RISE behaviors demonstrated
RISE THROUGH INNOVATION
• Customer-focused: Savings worth Rs. 16 Cr for residents of Mahindra Eden
• Technology: First-of-its kind hybrid scale model to showcase the residential development to customers
• Future-ready: Use of green, renewable energy

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RISE FOR A MORE EQUAL WORLD RISE TO CREATE VALUE

• Climate change: Protecting existing trees and transplanting • Scale: A scalable product proposition which led
the trees which are in the construction footprint Mahindra Lifespaces to pledge to develop only Net
• Inclusion: Use of locally sourced materials for construction Zero buildings from the year 2030 onwards
• Ethics: Engagement with a nearby Kids Ashram and • Impact: 90% homes sold within 30 days of launch
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providing them with school bags, bedspreads, mats, etc.
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Thank You

For more details visit: www.mahindralifespaces.com/net-zero

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