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Brief Table of Contents
8
18 Information Management
References
Index
9
Detailed Table of Contents
Preface
Guided tour
Technology to enhance learning and teaching
Make the grade!
Acknowledgements
About the author
10
2.3 National cultures
Critical thinking 2.1: Hofstede’s critics
2.4 The global context and globalisation
Case 2.4: Reckitt Benckiser – a truly globalised company
Case 2.5: Footloose and in search of cheaper labour
Case 2.6: Examples of joint global ventures
Critical thinking 2.2: Pitfalls of globalisation?
2.5 Globalisation toolkit
Activities and further study
11
Scotland
Critical thinking 4.2: Criticisms of strategic planning?
4.4 Tactical plans
4.5 Operational plans
4.6 Management by objectives (a synthesis of types of plan?)
Critical thinking 4.3: Weaknesses of MBO
4.7 Advantages and disadvantages of planning and strategy?
4.8 Planning toolkit
Activities and further study
6 Organisational Change
Case 6.1: Nokia’s organisational change – from manufacturing
galoshes to mobile phone behemoth to ailing multinational
6.1 Definition and reasons why organisations change
Critical thinking 6.1: Is change faster nowadays?
Critical thinking 6.2: How to spot change blockers
6.2 Types of organisational change
6.3 The phases of change
Critical thinking 6.3: What is wrong with Lewin’s stages?
6.4 Techniques of changing organisations
Critical thinking 6.4: What is wrong with Lewin’s action learning
cycle?
Critical thinking 6.5: The Wild West of organisational change
6.5 Change toolkit
Activities and further study
12
Case 7.1: Investing in People at Eversheds
7.1 Definition and introduction to the staffing process
7.2 Job descriptions and personnel specifications
Critical thinking 7.1: When height is a valid qualification for a job
7.3 Recruiting and selecting (employee resourcing)
Case 7.2: Selection of technical managers
Critical thinking 7.2: Lies, damn lies and cvs
Critical thinking 7.3: The long-known weakness of traditional
interviews
7.4 Training and developing (employee development)
Critical thinking 7.4: Are case studies shared ignorance?
7.5 Motivating
Critical thinking 7.5: What is wrong with Maslow and Herzberg?
7.6 Staffing toolkit
Activities and further study
9 Decision-making
Case 9.1: A good “bad decision” to clean microwave ovens
13
9.1 Definition and types of decision
Case 9.2: To tea or not to tea
Case 9.3: Healthy Pepsi
Critical thinking 9.1: Lehman Brothers’ risk busts the bank
9.2 Styles of decision-making
Critical thinking 9.2: What’s the use of Vroom and Jago’s model?
9.3 The rational decision paradigm –decision-making in ideal
circumstances
Critical thinking 9.3: What is wrong with the rational decision
paradigm?
9.4 Decision-making techniques
Case 9.4: BodyCheck decides on its cardio equipment
9.5 Common problems in decision-making
9.6 Decision toolkit
Activities and further study
10 Controlling
Case 10.1: Poor control – Baring’s banker, Toyota’s troubles and
Perrier’s poison
10.1 Definition and need for control
10.2 Components of control
Case 10.2: Massaging control data in the British National Health
Service
Case 10.3: Correcting MPs’ expenses costs more than their
fiddling!
10.3 Types of control system
Critical thinking 10.1: Carpe diem gets control – for Goodhart!
10.4 The balanced scorecard
10.5 Dangers of control processes
Critical thinking 10.2: Quis custodiet ipsos custodies?
10.6 Control toolkit
Activities and further study
14
Case 11.4: The communication of CaféDirect
Case 11.5: Best advice – listen up!
11.3 Modifications to Shannon and Weaver’s model
11.4 Communications toolkit
Activities and further study
12 Budgeting
Case 12.1: Bad budgeting at the Beeb
12.1 Definition and concept of budgeting
Case 12.2: Bank’s advice on budgeting
12.2 Non-financial budgets
12.3 Types of financial budget
12.4 The budgeting process
Critical thinking 12.1: The problems of budget guesstimates?
12.5 Management ratios
Critical thinking 12.2: Budget games
Critical thinking 12.3: Disadvantages of budgeting
Case 12.3: How budgeting helps First Luggage
12.6 Budgeting toolkit
Activities and further study
14 Marketing
Case 14.1: Marketing Red Bull
14.1 Definition of marketing
14.2 Successive views of the marketing function
Critical thinking 14.1: Are “stages” marketing’s own QWERTY
keyboard?
14.3 Markets
Case 14.2: Rockefeller’s predatory pricing
14.4 Market strategy and market positioning
Critical thinking 14.2: What is wrong with the Boston matrix?
14.5 Understanding markets (market research)
14.6 The marketing mix
Case 14.3: Cause-related marketing
Case 14.4: Guerrilla marketing
15
Case 14.5: Misleading advertisements
Critical thinking 14.3: The charges against marketing
14.7 The sales function
Critical thinking 14.4: Why do textbooks shun sales?
14.8 The marketing plan
Case 14.6: Sleigh Bell’s marketing plan
Activities and further study
15 Operations
Case 15.1: Life is a roller-coaster – managing operations at
Thorpe Park
15.1 Definition of operations and general characteristics
15.2 Types of operations (manufacturing, services and product-
service systems)
Case 15.2: Manufacturing operations at Patak’s Foods
Case 15.3: The development of a product-service system in the
washroom
15.3 Designing operations
15.4 Operations layout
15.5 Managing operations
15.6 Purchasing, distribution and supply chain management
Case 15.4: Beefing up the supply chain
Critical thinking 15.1: What is wrong with just-in-time?
15.7 Quality and the operations function
Critical thinking 15.2: Quality, bureaucracy and mediocrity –
criticisms of the quality movement
15.8 Measuring the effectiveness of operations
Activities and further study
16
Case 16.4: Revenge for reneging on the psychological contract
16.4 Employee engagement
Critical thinking 16.4: Doubts about employee engagement
16.5 The legal background to human resource management
Case 16.5: Lloyds TSB earns disability benefits
16.6 Human resource strategy and manpower planning
16.7 The welfare role of human resource management
Activities and further study
18 Information Management
Case 18.1: Cloud computing and small fish
18.1 Historical context of IT
Critical thinking 18.1: Are we collecting too much information?
18.2 Use of IT systems
Case 18.2: Computer battles
Critical thinking 18.2: Why IT systems fail
18.3 Structure of the IT function in an organisation
Case 18.3: Keeping the lights on at Reuters
Critical thinking 18.3: Computer clouds’ lead linings
18.4 E-commerce
18.5 B2C (Business to Consumer) e-commerce
Critical thinking 18.4: E-fiascos and dotcom bubbles
Case 18.4: Boo.com disaster – how not to e-tail
18.6 B2B (Business to Business) e-commerce
Case 18.5: B2B integration
18.7 Knowledge management
17
18.8 What is knowledge?
18.9 Managing and using knowledge in organisations
Critical thinking 18.5: Is KM business salvation or “the emperor’s
new clothes”?
Activities and further study
18
Critical thinking 20.2: What is wrong with Peters?
Critical thinking 20.3: What is wrong with Porter?
20.3 Witch doctors’ cons
Critical thinking 20.4: Is the Hawthorne effect the real cause of
many improvements?
Case 20.4: Huge errors in management judgements
20.4 Scientific management research
Case 20.5: Client interaction foils accurate evaluation
Case 20.6: Comparing scientific method in management and
pharmacology
20.5 Toolkit for evaluating scientific papers
Activities and further study
References
Index
19
Preface
20
managerial career. This book is designed to provide them with an
authoritative, high-quality text which will help guide their
decisions. This group also includes people who are about to
embark on an in-company course or, perhaps, an MBA after many
years away from education. This book aims to be pre-course
reading that gives a head start.
Knowledge can be divided into two types – explicit and tacit (this is
explained further in Chapter 18). The much greater part of this book is
devoted to the explicit knowledge about management that is formally set
out in texts and academic writings. It contains many references to both
classical writings and up-to-date papers. Each chapter ends with a short,
annotated list of recommended readings so that readers can explore this
explicit knowledge in more depth. Inevitably, a book presents information
in a linear form. But, management knowledge is far from linear and parts
of the same topic are often best placed in different places. For example,
“strategy” is clearly a part of the planning process but certain aspects of
strategy are better placed within decision-making and marketing. A unique
system of signposting cross-references has been developed to help readers
navigate their way through the multidimensional nature of the explicit
knowledge about management.
Tacit knowledge is the informal, less codified information that is held
in “managers’ heads”. Many texts ignore tacit information. But readers
find tacit knowledge very engaging. It also provides a background that
makes it easier to understand and apply explicit knowledge. I have made a
conscious effort to provide tacit knowledge of management by including
many cases and examples which, appropriately, are written in a less
formal, more accessible style. Each chapter contains an opening case study
to help readers recognise instantly what sort of information the chapter is
going to cover. Development of critical thinking is a major concern of all
education and development. The critical thinking boxes included
throughout the chapters are a distinctive feature of this book which aims to
develop these skills. Hopefully, they are thought-provoking – they are
often disputatious and divergent. If readers are prompted to criticise my
critical thinking . . . wow! Job done!
There are significant differences from the first edition in terms of both the
21
content and pedagogy: all sections of the book have been updated and
many recent references have been included, while numerous cases and
critical thinking boxes have been added throughout. The structure of the
book has also been reinforced to reflect a coherent and logical picture of
management.
It was tempting to structure the book by starting with chapters on
popular topics (e.g. strategy, leadership and organisational change), and
work down to less fashionable areas such as control, and even omitting
important but less conducive topics such as budgeting. That assembly is
flawed. It is incomplete. It fails to convey what is a clear and coherent
structure for the fundamentals of management. Further, this scrapbook
approach would ignore a basic psychological principle: material within a
meaningful framework is easier to remember. The framework of this book
is formed by four giant girders: definition, processes, functions and
personal perspective.
Definition of management
22
Fordism is included
Management Processes
Management Functions
23
performed by almost all managers at an individual level. Functions are
specialist activities performed by groups or organisations (the
management). The structure of this book makes this distinction clear and
explicit.
The structure of Part 3 has changed significantly. It now starts with a
short introduction which puts management functions into context and then
deals with the five main management functions. The major change has
been to devote a substantive chapter on the knowledge function which
covers the IT(updated), e-commerce and knowledge management. The
section describing knowledge management has been expanded
significantly and moved to this part. Other important additions involve:
marketing (marketing orientations, market planning and sales); operations
(supply chain management, business process re-engineering) and HRM
(employee engagement, the psychological contract).
24
distinctive feature and it was very enjoyable to write! It aims to encourage
a scientific attitude to the study of management. There is a lot of bad
management advice and research. Few texts give help in separating the
wheat form the chaff. A prime responsibility of educationalists is to
develop critical and evaluative abilities. I hope the final chapter enables
readers to adopt a scientific approach so that they can recognise
management fads, evaluate management research and differentiate
between good and bad advice.
There have been major changes to Part 4. The material illustrating HR
issues (diversity and bullying) has been moved to the website. This
reluctant change liberated space that could be devoted to other topics such
as organisational change, leadership and knowledge management. The
material illustrating commercial issues has been shortened and moved to
other chapters (“e-commerce” to information function and “globalisation”
to management contexts).
Pedagogical Features
A good text should always lead readers to extend their knowledge and
abilities. The role of the critical thinking boxes in developing the ability to
evaluate research and ideas has already been noted. Each chapter has up to
five features to encourage students to broaden their understanding.
Toolkits highlight the practical implications of the preceding
chapter so that readers can apply the knowledge they have gained.
Toolkits also have a half-hidden agenda: to provide models so that
students will, themselves, learn to draw practical implications from
academic writings.
The main role of Essay plans is self-explanatory – to develop the
ability to structure material to serve a given (academic) purpose.
The website provides model answers for essay plans suggested for
early chapters. Later chapters do not. They can be set as the title for
assignments. Only a masochistic tutor who enjoys marking scores
of near identical essays would set a title where a model answer is
available!
Web activities serve a number of pedagogical purposes. Early Web
activities direct readers to structured exercises which are contained
in the website that accompanies this book. Later activities generally
aim to encourage students to search for additional information and
specific examples of ideas or management practices.
Experiential activities aim to give readers a personal, subtle and
nuanced appreciation of the softer, subjective facets of
25
Another random document with
no related content on Scribd:
this question not in terms of an individual, but in terms of the
species.
Yet Mr. Belloc insists upon writing of “the Fittest” as a sort of
conspicuously competitive prize boy, a favourable “sport,” who has to
meet his female equivalent and breed a new variety. That is all the
world away from the manner in which a biologist thinks of the
process of specific life. He sees a species as a vast multitude of
individuals in which those without individual advantages tend to fail
and those with them tend to be left to continue the race. The most
important fact is the general relative failure of the disadvantaged.
The fact next in order of importance is the general relative survival of
the advantaged. The most important consequence is that the
average of the species moves in the direction of advantageous
differences, moving faster or slower according to its rate of
reproduction and the urgency of its circumstances—that is to say, to
the severity of its death-rate. Any one particular individual may have
any sort of luck; that does not affect the general result.
I do not know what Mr. Belloc’s mathematical attainments are, or
indeed whether he has ever learnt to count beyond zero. There is no
evidence on that matter to go upon in these papers. But one may
suppose him able to understand what an average is, and he must
face up to the fact that the characteristics of a species are
determined by its average specimens. This dickering about with
fancy stories of abnormal nuptials has nothing to do with the Theory
of Natural Selection. We are dealing here with large processes and
great numbers, secular changes and realities broadly viewed.
I must apologise for pressing these points home. But I think it is
worth while to take this opportunity of clearing up a system of foggy
misconceptions about the Theory itself that may not be confined
altogether to Mr. Belloc.
For weeks and months it would seem Mr. Belloc has walked
about Sussex accumulating first-hand material for these
disputations, and all this time the Pigs have remained Pigs. When he
prodded them they squealed. They remained pedestrian in spite of
his investigatory pursuit. Not one did he find “scuttling away” with a
fore-limb, “half-leg, half-wing.” He has the evidence of his senses
also, I may remind him, that the world is flat. And yet when we take a
longer view we find the world is round, and Pigs are changing, and
Sus Scrofa is not the beast it was two thousand years ago.
Mr. Belloc is conscious of historical training, and I would suggest
to him that it might be an improving exercise to study the Pig
throughout history and to compare the Pigs of the past with the Pigs
of a contemporary agricultural show. He might inform himself upon
the bulk, longevity, appetites, kindliness, and general disposition of
the Pig to-day. He might realise then that the Pig to-day, viewed not
as the conservative occupant of a Sussex sty, but as a species, was
something just a little different as a whole, but different, definably
different, from the Pig of two thousand or five thousand years ago.
He might retort that the Pig has been the victim of selective breeding
and is not therefore a good instance of Natural Selection, but it was
he who brought Pigs into this discussion. Dogs again have been
greatly moulded by man in a relatively short time, and, again, horses.
Almost all species of animals and plants that have come into contact
with man in the last few thousand years have been greatly modified
by his exertions, and we have no records of any detailed
observations of structure or habits of creatures outside man’s range
of interest before the last three or four centuries. Even man himself,
though he changes with relative slowness because of the slowness
with which he comes to sexual maturity, has changed very
perceptibly in the last five thousand years.
A Magnificent Generalisation
The third argument is essentially a display of Mr. Belloc’s inability
to understand the nature of the record of the rocks. I will assume that
he knows what “strata” are, but it is clear that he does not
understand that any uniform stratum indicates the maintenance of
uniform conditions while it was deposited and an absence of
selective stresses, and that when it gives place to another different
stratum, that signifies a change in conditions, not only in the
conditions of the place where the stratum is found, but in the supply
of material. An estuary sinks and gives place to marine sands, or
fresh water brings down river gravels which cover over an
accumulation of shingle. Now if he will think what would happen to-
day under such circumstances, he will realise that the fauna and
flora of the stratum first considered will drift away and that another
fauna and flora will come in with the new conditions. Fresh things will
come to feed and wade and drown in the waters, and old types will
no longer frequent them. The fossil remains of one stratum are very
rarely directly successive to those below it or directly ancestral to
those above it. A succession of forms is much more difficult and
elusive to follow up, therefore, than Mr. Belloc imagines. And then if
he will consider what happens to the rabbits and rats and mice on
his Sussex estate, and how they die and what happens to their
bodies, he may begin to realise just what proportion of the remains
of these creatures is ever likely to find its way to fossilisation.
Perhaps years pass without the bones of a single rabbit from the
whole of England finding their way to a resting-place where they may
become fossil. Nevertheless the rabbit is a very common animal.
And then if Mr. Belloc will think of palæontologists, millions of years
after this time, working at the strata that we are forming to-day,
working at a gravel or sand-pit here or a chance exposure there, and
prevented from any general excavation, and if he will ask himself
what proportion of the rare few rabbits actually fossilised are likely to
come to light, I think he will begin to realise for the first time in his life
the tremendous “gappiness” of the geological record and how very
childish and absurd is his demand for an unbroken series of forms.
The geological record is not like an array of hundreds of volumes
containing a complete history of the past. It is much more like a few
score crumpled pages from such an array, the rest of the volumes
having either never been printed, or having been destroyed or being
inaccessible.
In his Third Argument from Evidence Mr. Belloc obliges us with a
summary of this record of the rocks, about which he knows so little. I
need scarcely note here that the only evidence adduced is his own
inspired conviction. No “European” palæontologist or biologist is
brought out of the Humbert safe and quoted. Here was a chance to
puzzle me dreadfully with something “in French,” and it is
scandalously thrown away. Mr. Belloc tells us, just out of his head,
that instead of there being that succession of forms in the geological
record the Theory of Natural Selection requires, there are
“enormously long periods of stable type” and “(presumably) rapid
periods of transition.” That “presumably” is splendid; scientific
caution and all the rest of it—rapid periods when I suppose the
Creative Spirit got busy and types woke up and said, “Turn over; let’s
change a bit.”
There is really nothing to be said about this magnificent
generalisation except that it is pure Bellocking. Wherever there is a
group of strata, sufficiently thick and sufficiently alike to witness to a
long-sustained period of slight alterations in conditions, there we find
the successive species approximating. This is not a statement à la
Belloc. In spite of the chances against such a thing occurring, and in
defiance of Mr. Belloc’s assertion that it does not occur, there are
several series of forms in time, giving a practically direct succession
of species. Mr. Belloc may read about it and at the same time
exercise this abnormal linguistic gift which sits upon him so
gracefully, his knowledge of the French language, in Deperet’s
Transformations du Monde Animal, where all these questions are
conveniently summarised. There he will get the results of Waagen
with a succession of Ammonites and also of Neumayr with Paludina,
and there also he will get information about the sequence of the
species of Mastodon throughout the Tertiary age and read about the
orderly progress of a pig group, the Brachyodus of the Eocene and
Oligocene. There is a touch of irony in the fact that his own special
protégé, the Pig, should thus turn upon him and rend his Third
Argument from Evidence.
More recondite for Mr. Belloc is the work of Hilgendorf upon
Planorbis, because it is in German; but the drift of it is visible in the
Palæontology wing of the London Natural History Museum, Room
VIII. A species of these gasteropods was, during the slow processes
of secular change, caught in a big lake, fed by hot springs. It
underwent progressive modification into a series of successive new
species as conditions changed through the ages. Dr. Klähms’
specimens show this beautifully. Rowe’s account of the evolutionary
series in the genus Micraster (Q.J.M.S., 1899) is also accessible to
Mr. Belloc, and he will find other matter to ponder in Goodrich’s
Living Organisms, 1924. The finest series of all, longer in range and
completer in its links, is that of the Horse. There is an excellent little
pamphlet by Matthew and Chubb, well illustrated, The Evolution of
the Horse, published by the American Museum of Natural History,
New York, so plain, so simple, so entirely and humiliatingly
destructive of Mr. Belloc’s nonsensical assertions, that I pray him to
get it and read it for the good of his really very unkempt and
neglected soul.
Thus we observe that Mr. Belloc does not know the facts in this
case of Natural Selection, and that he argues very badly from such
facts as he misconceives. It is for the reader to decide which at the
end is more suitable as a laughing-stock—the Theory of Natural
Selection or Mr. Belloc. And having thus studied this great Catholic
apologist as an amateur biologist and arrived at the result, we will
next go on to consider what he has to say about the origins of
mankind—and Original Sin.
IV
MR. BELLOC’S ADVENTURES AMONG THE
SUB-MEN: MANIFEST TERROR OF THE
NEANDERTHALER
He has not even observed that the chief figures in that picture
are copied directly from the actual rock paintings of Palæolithic men
although this is plainly stated.
I AM glad to say that we are emerging now from the worst of the
controversial stuff, irritating and offensive, in which Mr. Belloc is so
manifestly my master, and coming to matters of a more honest
interest.
I have stuck to my argument through the cut and slash, sneer
and innuendo of Mr. Belloc’s first twelve papers. I have done my best
to be kind and generous with him. I have made the best excuses I
can for him. I have shown how his oddities of bearing and style arise
out of the difficulties of his position, and how his absurd reasonings
about Natural Selection and his deliberate and tedious
bemuddlement of the early Palæolithic sub-men with the late
Reindeer men and the Capsian men are all conditioned by the
necessity he is under to declare and believe that “man” is, as he puts
it, a “Fixed Type,” the same in the past and now and always. He is
under this necessity because he believes that otherwise the
Christian faith cannot be made to stand up as a rational system, and
because, as I have shown by a quotation of his own words, he
makes their compatibility with his idea of Catholic teaching his
criterion in the acceptance or rejection of facts.
I will confess I do not think that things are as bad as this with
Christianity. I believe a far better case could be made for Catholicism
by an insistence that its value and justification lie in the change and
in the direction of the human will, in giving comfort and consolation
and peace, in producing saints and beautiful living; and that the truth
of the history it tells of space and time is entirely in relation to the
development of these spiritual aspects, and has no necessary
connection whatever with scientific truth. This line of thought is no